INTERNATIONAL MARKETING

MCQ

1 .……………….includes design and administration of systems to control the flow of

materials, WIP and finished inventory to support business unit strategy.

a. Logistics Management

b. Materials Management

c. Bill of Materials

d. None of the above

Answer: Logistics Management

2. Which is not a part of basic systems of codifications?

a. Alphabetical System

b. Numerical System

c. Colour Coding System

d. None of the above

Answer: d

3. 3. ……………and physical distribution are the two major operations of logistics.

a. Supply Chain Management

b. Materials Management

c. Logistics Management

d. None of the above

Answer: b

4. …………is the time that elapses between issuing replenishment order and receiving the
material in stores.
a. Replenishment time

b. Lead time

c. Idle time

d. None of the above

Answer: b

5. ……………is the task of buying goods of right quality, in the right quantities, at the right
time and at the right price.

a. Supplying

b. Purchasing

c. Scrutinizing

d. None of the above

Answer: b

6. Which of the following is not a component of 4PL?

a. Control Room (Intelligence)

b. Resource Providers

c. Information

d. Recycling

Answer: d

7. Which of the following is not a part of Supply chain Management system?

a. Supplier

b. Manufacturer

c. Information Flow

d. Competitor

e. Customer
Answer: d

8. ……………………..is the provision of service to customers before, during and after a

purchase.

a. Customer Service

b. Product Management

c. Purchase management

d. None of the above

Answer: a

9. Buying according to the requirements is called …………

a. Seasonal Buying

b. Hand to mouth buying

c. Scheduled Buying

d. Tender Buying

e. Speculative Buying

Answer: b

10. Marketers set the price of a product or service in a ______ step procedure.

a) Four
b) Five
c) Six
d) None of the above

Ans- C

11. While setting the price, marketers

a) Select the pricing objective

b) Estimate demand
c) Analysis competitors cost, offers and prices
d) All of the above

Ans- d
12. The pricing objectives are

a) Maximum current profit, market share and market skimming

b) Survival
c) Product quality leadership
d) All of the above

Ans- d

13. Good marketing is no accident, but a result of careful planning and ________

a) execution

b) selling

c) strategies

d) research

Ans- a

14. Marketing management is ________

a) managing the marketing process

b) monitoring the profitability of the company’s products and services

c) the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value

d) developing marketing strategies to move the company forward

Ans- C

15. Many people want BMW, only a few are able to buy” this is an example of ……….

a) Need

b) Want

c) Demand

d) Status
Ans- C

16. This is the act of obtaining a desired object from someone by offering something in return.

a) Marketing Myopia

b) Selling

c) Exchange

d) Delivery

Ans- C

17. It’s a combination of quality, service & price

a) Marketing Triad

b) Customer Value Triad

c) Customer Satisfaction Triad

d) Service Quality Triad

Answer: b

18. “Marketing is the activity, set of ……………… & processes for creating, communicating,
delivering & …………… offerings that have value for customers, clients, partners & society.”

a) Institutions, satisfying

b) Organizations, exchanging

c) Institutions, exchanging

d) Organizations, understanding

Answer: c

19. …………. Involves purchase from various sources & assembled at one place – involves
creation & maintenance of the stock of goods purchased & ………….. Involves transfer of
ownership of the goods
a) Selling & Buying

b) Assembling & Selling

c) Buying & Assembling

d) Assembling & Buying

Answer: b

20.These are the form of human needs take as shaped by culture & individual personality.

a) Wants

b) Demands

c) Needs

d) Social Needs

Answer: d

21. Want for a specific product backed by an ability to pay is called

a) Demand

b) Need

c) Want

d) Customer

Answer: a

22. The following is not a type of Marketing Concept

a) The production concept

b) The selling concept

c) The societal marketing concept

d) The Supplier Concept

Answer: d

23. Who is the father of Modern Marketing?

a) Peter Drucker

b) Philip Kotler

c) Lester Wunderman

d) Abraham Maslow

Answer: b

24. The term marketing refers to:

a) Advertising, Sales Promotion, Publicity and Public Relational activities

b) A new product needs ideas, Developments, concepts and improvements.

c) Sales Planning, Strategy and Implementation

d) A philosophy that stresses customer value and satisfaction.

Answer: d

25. Marketing is a process which aims at ------------------------------------

a) Production

b) Profit-making.

c) The satisfaction of customer needs

d) Selling products
Answer: c

26. Marketing management is ________.

a) developing marketing strategies to move the company forward

b) managing the marketing process

c) monitoring the profitability of the company’s products and services

d) the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value

Answer: d

27. The most formal definition of marketing is ___________________________

a) An organizational function and a set of process for creating, communicating and delivering,
value to customers and that benefit the organization.

b) Improving the quality of life for consumers

c) Meeting needs profitability

d) Marketing is an organizational function includes the 4Ps

Answer: a

28. Marketers often use the term ________ to cover various groupings of customers.

a) buying power

b) demographic segment

c) market

d) people

Answer: c
29. Today, marketing must be understood in a new sense that can be characterized as:

a) “Get there first with the most.”

b) “Management of youth demand.”

c) “Satisfying customer needs.”

d) “Telling and selling.”

Answer: c

30. Anything that can be offered to a market for attention, acquisition, use, or consumption that
might satisfy a want or need is called a(n):

a) idea

b) demand

c) product

d) service

Ans- C

31. In ________ consumers may share a strong need that cannot be satisfied by an existing
product.

a) negative demand

b) latent demand

c) declining demand

d) irregular demand

Ans- B
32. In ___________ company may not focus on long-run performance by ignoring the
impact of other marketing mix variables.

a) Survival
b) Maximum current profit
c) Maximum market share
d) None of the above

Ans- B

33. Marketers focus on ___________ while maximizing market share.

a) Higher sales volume

b) Lower unit costs
c) Both a and b
d) None of the above

Ans- C

34. Market-penetration pricing strategy can be adopted when

a) Market is highly price sensitive

b) Low price stimulates market growth
c) Both a & b
d) None of the above

Ans- C

35. In the process of maximum market skimming,

a) Prices start high and slowly decline over time

b) Prices start low and gradually increase over time
c) Prices remain constant
d) All of the above

Ans- D
36. Market skimming works when

a) More number of buyers has a high current demand

b) High price reflects the image of a superior product
c) Both a & b
d) None of the above

Ans- C

37. In market skimming, high initial prices do not fetch more competitors to the market.

a) True
b) False

Ans- A

38. Product quality leadership is based on

a) High quality and low pricing

b) High quality and premium pricing
c) Low quality and premium pricing
d) None of the above

Ans- B

39. The pricing objective of a university is

a) Partial cost recovery

b) Full cost recovery
c) Maximum market share
d) None of the above

Ans- a

40. ______________ set(s) the floor for the price that the company can charge for its product.

a) Supply

b)Demand

c)Costs
d) Nonprofit factors

Ans – C

41. …………is the major objective of any marketing activity in the world because
marketing completes with the real sale of goods and services bought or acquired by the
seller or when intermediary has been affected.

a) Marketing
b) Selling
c) Assembling
d) Transportation

Answer: b

42. It upholds the importance of the customer in the whole value creation process. The
D.A.R.T highlights this aspect in a vivid manner.

a) Contemporary Model
b) Conventional Model
c) Both a&b
d) None of the above

Answer: a

43. Select an appropriate definition of Want

a) Consumer Needs
b) Needs backed by buying power
c) Needs directed to the product
d) Basic human requirements

Answer: c

44. The key customer markets consist of

a) Government Markets
b) Business Markets
c) Consumer Markets
d) All of the above
Answer: d

45. Definition of Marketing given by Philip Kotler:

a) Marketing is the process by which companies create value for customers & build strong
customer relationships in order to capture value from customers in return.
b) Marketing is a societal process by which individuals & groups obtain what they need &
want through creating offering & freely exchanging products & services of value with
others.
c) Marketing is the activity, set of institutions & processes for creating, communicating,
delivering & exchanging offerings that have value for customers, clients, partners &
society at large.
d) None of the above

Answer: a

46. Which of the following statements is the most correct statement?

a) “The delivery of Goods& Services from producers to their ultimate consumers or users
includes many different activities. These different activities are known as marketing.”
b) Marketing is to ensure that the product is easily & effectively moved from the point of
production to the target market & ensures that the product can be easily accessed by
customers.”
c) Marketing is the activity, set of institutions & processes for creating, communicating,
delivering & exchanging offerings that have value for customers, clients, partners &
society
d) “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a
seller’s good or service, or the activity of trying to bring this about.”

Answer: c

47. This company is well known for Technology innovation, Great value and act as a game
changer.

a) Nokia
b) Apple
c) HTC
d) Samsung

Answer: b

48. In the history of marketing, when did the production period end?
 a) In the late 1800s.
b) In the early 1900s.
c) In the 1920s.
d) After the end of the Second World War.

Answer: c

49. Which one of the following is a key to build lasting relationships with consumers?

a) Price of the product

b) Need recognition
c) Customer satisfaction
d) Quality of product

Answer: c

50. Which of the following is not an Exchange function of Marketing?

a) Product Planning & Development

b) Buying function
c) After-sales service
d) Selling Function

Answer: c

51. In __________firm create product lines rather than single products and introduce price
steps.

a) Optional feature pricing

b) Product line pricing
c) Captive product pricing
d) None of the above

Ans-b

52. In __________ firm offer optional products, services and features along with their main
product.

a) Optional feature pricing

b) Product line pricing
c) Captive product pricing
d) None of the above
Ans- a

53. In __________ two or more well known products are offered into a joint product in
some fashion.

a) Co-branding
b) Dual branding
c) Brand building
d) All of the above

Ans- d

54. _________ creates brand equity for components, parts or materials that are essentially
contained within other branded products.

a) Ingredient branding
b) Component branding
c) Material branding
d) None of the above

Ans- a

55. The sale of cars wherein the seller also provides services is an example of

a) Pure tangible good

b) Tangible good with accompanying services
c) Hybrid
d) Major Service with accompanying minor goods and services

Ans- b

56. __________ are those characteristics that buyer evaluate the characteristics after the
purchase.

a) Search qualities
b) Experience qualities
c) Credence qualities
d) None of the above

Ans- b
57. What is the term for the process of dividing a total market into subgroups so that each group
consists of buyers and users who share similar characteristics, but who are different from those in
the other groups?

a. market subdivision
b. market targeting

c. market positioning

d. market segmentation

e. niche marketing

Ans – d

58. Lifestyle is an example of which type of segmentation variable?

a. psychographics
b. demographics

c. usage

d. geo-demographics

e. behavioural

Ans – a

59. The key term in the American Marketing Association’s definition of marketing is:

a. Activity
b. Sales
c. Products
d. Value

Answer: d
60. …….…..is a cluster of complementary products and services that are closely related in
the minds of consumers but spread across a diverse set of industries.

a. Marketspace
b. Marketplace
c. Metamarket
d. Marketpace

Answer: c

61. ____________________ are products bought by individuals and organizations for

further processing or for use in conducting a business.

a. Consumer products
b. Speciality products
c. Industrial products
d. Personal Products

Answer: c

62. The term ‘marketing mix’ describes:

a. a composite analysis of all environmental factors inside and outside the firm.
b. a series of business decisions that aid in selling a product.
c. the relationship between a firm’s marketing strengths and its business weaknesses.
d. a blending of strategic elements to satisfy specific target markets.

Answer: d

63. When customer expectations regarding product quality, service quality, and value-
based price are met or exceeded, _____ is created.

a. customer satisfaction
b. planning excellence
c. a quality rift
d. a value line

Answer: a
64. Holistic marketers achieve profitable growth by expanding customer share, ________, and
capturing customer lifetime value.

a. undermining competitive competencies

b. building customer loyalty

c. milking the market for product desires

d. renewing a customer base

Ans- b

65. ________ pricing is the approach of setting a low initial price in order to attract a large
number of buyers quickly and win a large market share.

a) Market-skimming

b) Value-based

c) Market-penetration

d) Leader

Ans- c

66. While buying milk which kind of behaviour is displayed by a person?

a) Extensive problem solving behavior

b) Routinized buying behavior

c) Variety seeking behavior

d) None of the above

Ans- b

67. Original products, product improvements, product modifications, and new brands that a firm
develops through its own research and development efforts are called:

a) new products.
b) concept products.

c) altered products.

d) supplemental products.

Ans – a

68. A ___________________ is a detailed version of the idea stated in meaningful

a) Consumer terms.

b) Product idea

c) Product image

d) Product concept

e) Product feature

Ans- d

69. The marketing mix is often known as the 3Ps. True or false?

a) True

b) False

Ans- - b

70. Most new products are commercial failures. True or false?

a) True

b) False

Ans- a

71. What is the general term for products that have a physical form (i.e. you can touch them)?
 a. services
b. goods

c. FMCG

d. components

e. raw materials

Ans- b

72. Where does after-sales service fit into the total product offering?

a. core product
b. core benefit

c. basic product

d. augmented product

e. perceived product

Ans- d

73. Which of the following could be classed as a durable good?

a. washing machine
b. T-shirt

c. chocolate bar

d. shampoo

e. consultancy

Ans- a

74. Coca-Cola has an easily identified logo (its name written in a flowing script) and is usually
packaged in a red can or its famously curvy bottle. What do these elements combine to form?
 a. brand image
b. brand personality

c. brand identity

d. brand values

e. brand equity

Ans- c

75. What is the final stage of the new product development process?

a. business analysis
b. test marketing

c. idea generation

d. marketing planning

e. product launch

Ans- e

76. The Parker pen company make good quality pens and pencils. Their ballpoint pens come in
various styles and with different coloured ink. Which ring of the total product offering model
does the coloured ink fit into?

a. core benefit
b. core product

c. basic product

d. augmented product

e. perceived product

Ans – c

77. Which of the following is a truly global (i.e. standardised) product?

 a. Coca-Cola
b. Big Mac

c. chicken tikka

d. all of the above

e. none of the above

Ans- e

78. Why do many advertisements contain a pack shot?

a. It is to help customers to recognise the packaging and remember the message of the
advert.
b. It is a legal requirement.

c. It is a requirement of the advertising code of practice.

d. It ensures customers will remember the advert and what product it was for.

e. It is because packaging represents a major investment and should therefore be shown off
at every opportunity.

Ans- a

79. Niche brands are sold into small, well-defined markets. True or false?
 

a) True

b) False

Ans – a

80. How would an asset-led company make decisions on what products to sell?

a. They would choose products that made best use of their existing resources.
b. They would choose products that would bring in the best return on investment.
 c. They would choose products that would enhance the company’s image.
d. They would just sell the products they already had.
e. They would base their decisions on extensive market research.

Ans- a

81. Britain has an ageing population. This trend would be identified as part of which
PRESTCOM environment?

a. political
b. regulatory
c. social
d. environmental
e. market

Ans- c

82. In a SWOT analysis, which two elements are part of the internal environment?

a. strengths and threats

b. opportunities and threats
c. strengths and opportunities
d. weaknesses and strengths
e. weaknesses and threats

Ans- d

83. Identify a close competitor for Walker’s crisps.

a. Golden Wonder crisps

b. Nobby’s nuts
c. mashed potato
d. Coca-Cola
e. sunflower oil

Ans- b
84. What is the general term given to any group or individual who can affect, or is affected by,
an organisation’s activities?

a. shareholders
b. pressure groups
c. unions
d. stakeholders
e. board members

Ans- d

85. Often, the first significant company to move into a market becomes the market leader. What
is the term for this?

a. first come first served

b. first mover advantage
c. market first
d. last in first out
e. organisational first

Ans – b

86. When a consumer’s current state matches their desired state it means that they have a
problem or an unfulfilled need. True or false?

a) True

b) False

Ans- b

87. What is the first stage in the purchase decision process?

a. situation analysis
b. information search

c. price comparison
 d. need or problem recognition

e. an advert

Ans- d

88. What is the first stage in the purchase decision process?

a. situation analysis
b. information search

c. price comparison

d. need or problem recognition

e. an advert

Ans- d

89. What is the first stage in the purchase decision process?

a. situation analysis
b. information search

c. price comparison

d. need or problem recognition

e. an advert

Ans- d

90. What is at the highest level of Maslow’s hierarchy of needs?

a. esteem needs
b. self-actualisation needs

c. social needs

d. safety needs
 e. physiological needs

Ans- b

91. What are the internal influences on consumer buying behaviour?

a. personality, perception, learning, motivation, attitudes and beliefs

b. budget, brand loyalty, motivation, ethnicity and family

c. family, friends, personality, lifestyle and beliefs

d. learning, education, attitudes, values and brand loyalty

e. lifestyle, beliefs, socio-economic grouping, understanding and family

Ans- a

92. Rolex sells its watches through a number upmarket retail partners (e.g. department stores and
jewellers) with comparatively few stores. What is this type of distribution strategy called?

a. selective distribution
b. exclusive distribution

c. marketing distribution

d. mass distribution

e. prestige distribution

Ans- a

93. What are businesses that represent, and sell goods on behalf of, other businesses in a
specified market called?

a. resellers
b. traders

c. agents
 d. stockists

e. legal representatives

Ans- c

94. Transactional marketing is more concerned with making the immediate sale than with
building relationships. True or false?

a) True

b) False

Ans- a

95. Define the term ‘market’.

a. a place where similar products grouped together

b. a competitive high street

c. a place where buyers and sellers meet

d. a basket of goods

e. a shopping mall

Ans- c

96. How might you categorise the market for office photocopiers?

a. B2C
b. B2B

c. C2C

d. C2B

e. B2B
Ans- b

97. Which form of strategic orientation focuses on customers and competition?

a. customer orientation
b. product orientation

c. sales orientation

d. societal orientation

e. market orientation

Ans- e

98. How is a ‘supply-led’ market characterised?

a. There is a surplus of goods for sale.

b. There is a shortage of goods for sale.

c. There is an exact match between goods available for sale and goods wanted for purchase.

d. There are no goods available.

e. There are too many suppliers.

Ans- b

99. What is ‘marketing communications’ an alternative term for?

a. promotion
b. email
c. sales talk
d. price lists
e. product literature
Ans- a

100. What is a distribution channel?

a. a group of distributors
b. a shop or other retail outlet

c. a product’s route through the supply chain

d. an electronic network

e. a means of transporting goods (e.g. lorry or train)

Ans- c