Insights:

 Depth is important
 Interview #1:
o Relatable pain point
o Afzal: focused on the issues, stages explained, gave a few solutions ideas too
o Structure engineer, civil diploma person
o Contractors and workers are not educated, rest are not
 Issues of professionalism and quality
o Constant visit and supervision is a must
o Finding the rates for materials are not that hard to find from the market, so NOT a big
pain point
 Interview #2
o Samina Khalid, bahria town, 2015 construction
o Problems: finding a contractor, have to use a reference from nearby people, still had to
compromise and had to supervise despite all the references
o Supervision is a major pain: multiple visits, leave job multiple times: kind of an
irreversible loss
o Number fudging, overpricing, lack of transparency, frequent supervision
o People try to deceive you during construction be mentally prepared
o Exact accurate estimate of materials is a pain point: how to cross check the information
o Lot of the information is in the informal sector
 Interviwe #3
o Usama ahmad,
o Contractor was technically good but professionally poor
o Issues: reliability of contractor, quality of material purchased, overbudget
o Finding a contractor, overpriced, contractor is ery clever: how to manipulate the owner
o Information search in not easy, you need to rely on somebody
 Consensus:
o Contractor finding and realiability
o Constant visit and supervision, during the entire journey
o If during construction resolved, then after construction issues will be diminished
o Estimating quality and pricing
o Communication issues
 Across the spectrum solution
o Vetted list of contractors?
o What about our own credibility: A Matter of Time
o So bring the ‘list’ in later?
o No downside to offering the list: does not add to our cost
o Profile the contractors: past portfolio, references
o We get references of contractors anyway, so satisfaction is the issue
o Maybe they can trust ours more due to the information we provide
o Feel of a third party vetting
o First impression from our platform, how we talk.
o They are about to make a huge decision, be ready for continuous probing
 They will cross question, so managing them will add to our credibility
o Solution is presented in total
 Rollout is incremental
 But present them all
 Form, feature and functions
 Consultancy service?
 Brick and mortar vs online, vs telephonic: a blended offering?
 Cost estimation, quantity, construction plan
 Why is it such a hard nut to crack?
 Information does not spread as this is done once by a person mostly
 Make on the spot decisions as well which are generally not covered by the
architect as well
 Best practices
 Across the spectrum offering: but cant be all
 Some probkems can be difficult to address operationally