Feasibility Study on Bachelor of Science in Accountancy and

Bachelor of Science in Business Administration major in

 Major in Human Resource Management
 Major in Marketing Management
 Major in Financial Management
 Major in Operations Management
 Major in Business Economics
in Interworld Asian Institute, Inc.

ABSTRACT
The study aimed to determine the feasibility of establishing new undergraduate
academic programs in Interworld Asian Institute, Inc. Based on the analysis of gathered
data, it is feasible to offer the proposed programs. The strengths of the proposed
programs are in terms of very high viability as regards management, market demand of
graduates, financial and operational aspects.

I. INTRODUCTION
When an aspiring entrepreneur, who has no educational background in
business management, decides to start his own business, a significant amount of
time will have to be put into learning how the system works and how he can make it
work for him.
On the other hand, a person who has taken a business management course
in college will, at the very least, be familiar with various marketing strategies and will
spend much less time on training wheels.

II. OBJECTIVES OF THE STUDY

The main objective of the study was to determine the feasibility of offering
Bachelor of Science in Accountancy and Bachelor of Science in Business
Administration
 Major in Human Resource Management
 Major in Marketing Management
 Major in Financial Management
 Major in Operations Management
  Major in Business Economics
specifically in terms of:
1) Management viability;
2) Market demand viability;
3) Financial viability and
4) Operational viability.

III. MATERIALS AND METHODS

Respondents
The respondents of this study consisted of ten high schools in Tarlac City and
two high schools in Sta. Ignacia, Tarlac. These schools were considered feeder
schools of the College. The total graduating student-population is one thousand
million from the said schools. Table 1 presents the respondents of the study.

Table 1. The Respondents of the Study

No. of
Percent Sample
Name of School Graduating
Share Units
Students
Tarlac National High School 1,879 38.5% 376
Tarlac National High School – Annex 538 11.0% 108
Central Azucarera De Tarlac High School 343 7.0% 69
Balete High School 109 2.2% 22
Maliwalo High School 407 8.3% 81
Matatalaib High School 246 5.0% 49
San Manuel High School 302 6.2% 60
Amucao High School 169 3.5% 34
Tibag High School 203 4.2% 41
Baras-Baras High School 158 3.2% 32
Padapada High School 387 7.9% 77
Sta. Ines High School 143 2.9% 29
Total 4,884 100% 977

Data Gathering Tools

Questionnaire-checklist, interview and documentary analysis were utilized in
gathering data.
 Preparation of the questionnaire. Books, magazines, journals, theses and the
internet were used as resources in the preparation of the questionnaire.

Validation of the questionnaire. To establish the comprehensibility of the

questionnaire, it was validated by some teachers and students of Tarlac National
High School.

Administration of the questionnaire. The questionnaires were distributed to

the target respondents and then retrieved by the researcher himself. The data were
then tabulated, analysed and interpreted.

Interview
Information from other external sources such as Public Employment Service
Office (PESO) managers and HRD managers were gathered by conducting
interviews.

Documentary Analysis
Papers pertinent to the College’s mission and goals, academic programs,
faculty, record and property section were all subjected to documentary analysis.

RESULTS AND DISCUSSION

On Description of the Course

Bachelor of Science in Accountancy

The primary goal of this program is to produce competent and ethical
professional accountants capable of making a positive contribution over their lifetime
to their profession and society in which they work.

BSBA Major in Human Resource Management

This program prepares the graduate for a career in Human Resource
Department of any organization, handling the many diverse human capital
requirements of the organization, including recruitment, staffing, training and career
development, managing wages and salaries, providing benefits and incentives,
evaluating performance, resolving disputes, and communicating with all employees
at all levels.

BSBA Major in Marketing Management

This is an outcomes-based marketing Education program generally which
aims to develop relevant industry skills in various fields such as digital marketing,
international marketing, advertising, professional salesmanship, market research,
strategic marketing, distribution, retail and wholesaling, market development, and
the like through actual industry engagements.

BSBA Major in Financial Management

This program prepares the graduates for
management as well as in related fields including
finance, investment management, banking, credit,
foreign currency markets, money markets, capital
securities markets.
various careers in financial
but not limited to, corporate
trust operations, insurance,
markets, and other financial

BSBA Major in Operations Management

This is a 4-year program whose focus is to develop in students the
management skills and competencies of providing operations excellence to
organizations. Integral to all forms of business operations, it designs, operates,
controls and improves systems where work on a product or service is actually
productive, transformative and efficient, thereby creating value for both internal and
external customers.

BSBA Major in Business Economics

BS Economics is designed to produce economists who are capable of
applying the analytical and empirical tools to the discipline in a variety of settings.

Job Opportunities

Accounting
As certified accounts, graduates of this program may work as external
auditors, tax consultants, cost analysts, financial analysts, budget analysts, credit
analysts and cost accountants.

Marketing and Advertising

Marketing and advertising rely heavily on strategic thinking, communication
skills and creative abilities, and a good awareness on the current and possible future
state of the market.
Jobs in this field are excellent opportunities to those who enjoy utilizing both
their creative and analytical skills at the same time, as well as effectively hone both
talents.

Human Resources
 People in this field are responsible for everything related to employees—from
searching for prospects to interviewing and hiring, and monitoring their status in the
company. Communication, management, and personal skills are the core
requirements in this field.
How well a company performs is determined by the level at which its
employees do their job, and human resources officers are expected to bring in the
best people into the company.

Sales
Sales is a broad term, and can be further subdivided into smaller categories.
There are sales representatives, who are responsible for reaching out to potential
consumers; sales managers, who work behind the curtains and are tasked with
setting goals and ensuring that they are met; and other administrative positions.
The key skills in this field are communication and financial skills. The
performance of this department depends on the quality of the connections with
clients, and has a direct effect on the company’s profits or losses.

Finance
Business management majors, who have an affinity for accounting, are a
perfect fit in this field. The job of financial analysts is to determine the appropriate
price the products should be sold at. This is done by closely analyzing information
from competitors to consumers, and by making accurate business forecasts.
Financial analysts and officers ensure that the company’s accounts are 100%
accurate, and are responsible for generating reports on the company’s current
financial status.

Other Options
Aside from those mentioned above, there are also other career options for
business management majors—the skills you have learned can also land you other
jobs such as stockbroking, systems analysis, and even life coaching.
A business management course prepares you more than enough so that you
have enough choices and control in how your career unfolds.

On Institutional Mandate
The operation of Interworld Asian Institute, Inc. is based on its institutional
philosophy quoted as:
“INSTITUTIONAL PHILOSOPHY HERE”

In support of the vision and goals of the university, the academic institution is
mandated to hold on the mission statement as quoted:
 “MISSION STATEMENT HERE”

It is along this mandate that the College is proposing the offering of these
programs.

On Management Viability
Management viability of the proposed program is in consideration of the
qualifications of the faculty members who will be assigned to handle the subjects of
the program, as well as the management competence of the college in particular.
The College is manned by highly qualified staff. The deans and department
chairpersons are master’s and doctorate degrees graduates with vertically aligned
specializations. Another strength of the College is it continuous initiative in
prioritizing faculty and staff development.

On Market Viability
Demand for Graduates/Employment Opportunities
The information regarding demand for graduates and employment
opportunities were determined through interviews with 2 Public Employment
Services Office (PESO) managers and 7 HRD managers. The result of the
interview affirmed the demands for graduates along these industries as they
envision restructuring and reinventing their respective companies in response to
the economic “reboot” brought about by the COVID-19 health crisis.
From the result of the interviews, it was found out that industries in Tarlac
City and in the province of Tarlac like Sitel, Sutherland, SM City Tarlac,
International Wiring System, Jelexie Corporation are in dire need of graduates of
these programs.

Prospective Students
Majority of the respondents are willing to enrol in the proposed programs.
To advertise it proposed programs and attract students, the institution will
intensify its promotional activities such as career orientation, student-referral
program, career caravan, brochures and poster distribution and streamer
installation.

Presence of Existing Higher Educational Institutions

There are other higher educational institutions – Tarlac State University,
Osias Colleges, Central Luzon Doctor’s Hospital – Educational Institution and
Tarlac Christian College– offering the same proposed programs but Interworld
Asian Institute has continuously put up a good name in providing quality
education to its students, and for producing competent graduates. The institution
has also an advantage in terms of accessibility due to its strategic location.
On Financial Viability
On Financial Requirements for the Five -year period, based on the
conducted research, the College is financially stable and can sustain and
maintain the operation of these proposed programs.