ROLE OF SOCIAL MEDIA

IN BUSINESS
COMMUNICATION

Presented by:-Akshat
Tahir
Shivani
Samiksha
CONTENTS
• Introduction
• What is social media?
• Importance of social media
• Connection with business communication.
• Facebook.
• Twitter
• Linkedin
• Skype
• Youtube.
INTRODUCTION
 Role of social media in business communication is basically
about building a conversation with one’s clients and
consumers.

 Companies are successfully using social media to drive

sales, build traffic, find employees, build community, and
create a positive, well known brand.

 Social media can be leveraged to create wonderful

marketing masterpieces. Big names like Skittles, and Dell
have successfully used social media to increase their sales,
brand, and the community around their products.
WHAT IS SOCIAL MEDIA?

 Social media is online content created by

people using highly scalable and accessible
publishing
technologies. In it’s basic sense, it’s a shift in how
people discover, read and share news, information
and content. It’s a fusion of sociology and
technology, transforming monologues (one to
many) into dialogues (many to many) and is the
democratization of information, transforming
people from content readers into publishers. Social
media allows people to connect in the online world
to form relationships for personal, political, and
business use.
USAGE OF SOCIAL MEDIA IN BUSINESS.
A SMALL EXAMPLE HOW SOCIAL MEDIA HAS CHANGED
OUR LIVES.
SOME COMMONLY USED
SOCIAL MEDIA FOR BUSINESS
COMMUNICATION
LINKEDIN
 WHY USE LINKEDIN FOR BUSINESS
COMMUNICATION?

To join groups where one’s customers

and prospects are.

To recruit new hires.

To conduct market research.

To ask for testimonials/reviews.

FACEBOOK
 WHY USE FACEBOOK FOR BUSINESS
COMMUNICATION?

It provides great exposure.

It provides powerful marketing platform

for free.

It facilitates online discussions to gain

valuable inputs.

It helps in being connected with the

customer.
TWITTER
 WHY USE TWITTER FOR BUSINESS
COMMUNICATION?

For internal communication.

For customer outreach or feedback.

For branding and visiblity.

For supporting other online presences.

GOOGLE+
WHY USE GOOGLE+ FOR BUSINESS
COMMUNICATION?

 It helps understand one’s own

statistics on the web.

 It helps in better controlling of one’s

messaging.

 Google+ factors in local carousel

results.

 It helps in integrating with other

platforms very easily.
PINTEREST
WHY USE PINTEREST FOR BUSINESS
COMMUNICATION?

 It is used to find ideas for one’s

projects and interests.

 It acts as personalized media platform.

 Users can browse the contents of

others on the main page.

 Users can personalize their experience

with pinterest by pinning items,
creating boards and interacting with
other members.
SKYPE
WHY USE SKYPE FOR BUSINESS
COMMUNICATION?

 Cut the cost of your business calls.

 Reduce your business travel costs.

 Stay in touch with colleagues.

 Stay in touch with customers.

YOUTUBE
WHY USE YOUTUBE FOR BUSINESS
COMMUNICATION?

Video content is a powerful branding tool.

Huge potential to get your message in front of a

wide audience.

Video content is quite easy and inexpensive to

produce.
THIS IS WHAT SARA MEANEY (THE MANAGING DIRECTOR OF
BVK) HAS TO SAY ABOUT SOCIAL MEDIA.
REFERENCES

 www.bvk.com
 www.socialmediaexaminer.com

 www.blackboxmedia.com

 www.facebook.com

 www.twitter.com

 www.plus.google.com

 www.pinterest.com

 www.linkedin.com

 www.youtube.com
THANK YOU