Product and Service

Cross-Selling and Up-Selling

Predictive Analytics Use Case
Product and Service Cross-Selling and Up-Selling
Sample Application

Description A retail store manager may want to analyze the optimal and
strategic placement of various products in order to increase
cross sales.
Product and Service Cross-Selling and Up-Selling
Sample Application

Target
There would be no target in this case.
Product and Service Cross-Selling and Up-Selling
Sample Application

Influencing • Transaction ID
Factors • Date of purchase
• Products purchased
Product and Service Cross-Selling and Up-Selling
Sample Application

Algorithm(s) Frequent Pattern Mining is the method used to find frequent

patterns from a dataset.
• Higher support and confidence (>=0.3) associated with rules
indicates more chance of corresponding items occurring
together.
• Lower support and confidence (< 0.3) associated with rules
indicates fewer chances of corresponding items occurring
together.
Product and Service Cross-Selling and Up-Selling
Sample Application

Model
Visualisation
Product and Service Cross-Selling and Up-Selling
Sample Application

Interpretation
Product and Service Cross-Selling and Up-Selling
Sample Application

Association rules containing bundle and sequence of

products most frequently being purchased together.
Model
Summary
Product and Service Cross-Selling and Up-Selling
Sample Application

Product bundling takes into consideration the confidence value,

using APPLY functionality illustrated below.
Result
Product and Service Cross-Selling and Up-Selling
Sample Application

Product bundling takes into consideration the confidence value,

using APPLY functionality illustrated below.
Result
 Product and Service
Cross-Selling and Up-Selling
Predictive Analytics Use Case

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Smarten – Product and Service Cross-Selling and Up-Selling Use Case - 2019