Google Marketing Strategy

Google is a powerhouse when it comes to marketing for advertisers. Not only is

Google the current leader of the search engine game, but their advertising and
marketing tools allow you to reach many potential customers to create awareness
for your brand and drive targeted traffic to your website. Success on Google can
make or break a business

You could have the most amazing product or service in the world, but if no one can
find you, you won’t be successful. By knowing how to use Google’s features,
you’ll have a far greater chance of ranking at the top of relevant searches and
growing your business.

The Strategies are as follows :

1) Competitive Pricing for attracting customers :
Pricing strategy is also an important element in the marketing strategy of a
firm. Firms use pricing strategies to differentiate their products from the
competitors. Apple’s products are premium priced products. This pricing
strategy differentiates it from the crowd of brands. Microsoft has a
different strategy and that is why its Windows OS has a larger customer
base. It has made its products accessible and affordable. Google has also
used a competitive pricing strategy. Google search engine, chrome
browser, Google plus, Google maps are all free to use.

2) Technological Innovation for Higher User Convenience:

Google is a technology brand. Its products are mainly web based services or
other IT related products like laptops and smart-phones.  Professional IT
worker is the biggest consumer of these products and services who works
with the best in class technology and uses smart phones that provide the
best professional functionalities. This is an important reason that Apple has
grown its IT related functions in its smart-phone – the Apple I-Phone.
Google’s Nexus is priced competitively relative to the Iphone and
Samsung’s Galaxy. 
3) A Well Marketed Employee Friendly Culture: All these years, Google
has remained in news for several reasons and particularly for technological
innovation. In the history of technology and innovation, it has made an
indelible mark. Another area where Google has created a remarkable
difference is that of Human Resources. 

4) Focus on CSR and Sustainability for the image of an accountable

brand: Google is touching the world at several other ends too. Its CSR and
sustainability strategy have also helped it market itself as a responsible
brand. CSR is not just about helping the community or creating better lives
for people, it is about adding real value to your brand by adding value to the
world. This helps you gain weight in the eyes of the community which might
otherwise not be your customer. To raise the bar, most technological brands
have invested heavily in CSR and sustainability

5) Optimize Your SEO:

One of the most crucial Google marketing strategies MI is to optimize
your website for SEO. By utilizing the right tactics, your business will rank
at the top of the search results, above your competition. To do this, make
sure you’re incorporating relevant keywords onto all of your
pages, including your city’s name.
The longer people spend on your website, the more valuable Google will
consider it, so focus on providing information and interaction.Google not
only values websites with relevant content but those that produce it on a
regular basis.

6) Consider Using AdWords:

AdWords is a type of pay per click advertising offered by
Google in which the ads appear among the top of the search
results. You determine the budget you want to put toward
the ads and only pay when someone clicks on your link, no
matter how many people saw it.

Choosing the right keywords that will drive traffic to your business is critical
with AdWords, so keyword research is a critical component of using
AdWords.
 7) Evaluate Google Analytics:
Google Analytics is a powerful tool with a lot of information
to offer, but it’s easy to be overwhelmed by everything it
shows or to waste time without knowing what to look for.

Use certain sections to adjust your marketing strategies across platforms as

you determine what is most effective.

8) Claim Your Google My Business Page:

Many online business directories exist to help consumers
find more information about what products and services
they’re looking for, and one of the most critical is Google My
Business, as it integrates with Google’s search results.

To take advantage of this, claim your Google My Business Page, then fill
out every section with accurate information.

Encourage customers to leave reviews, add quality images related to your

business, and make sure all your contact information is available.

Conclusion:
Marketing is a crucial part of business that helps you establish a connection with
your customers and the larger society. How you market your brand helps build
brand equity. Effective marketing relies on several things including good quality,
an effective pricing strategy, user friendliness, brand recall and overall impact
through a larger image. Brands that focus on the overall image and user
experience market themselves more effectively.