Description on the Effect of Online

Advertisement to the buying

behavior of Senior High school

Students in La Salle College Antipolo

Phyrra Balajadia

Marianne Monton

Eunice Owebar

Eric Garcia

Justine Ungab
I. Research Background

Behavior or behaviour refers to the way how a person acts or conducts oneself. It may

refer to the mannerism of an individual and the range of its action. In business, behavior

plays an important role whether it is pertaining to the behavior towards managing the

business or behavior of the consumers. The study (A Description on the Effects of Online

Advertisements to the Buying Behavior of SHS Students in LSCA) focuses on how

advertisements online from businesses affects the SHS buying behavior when it comes to

online buying. It is a relevant research today as online stores and online advertisements

are becoming more and more popular now. Because of this easy and free way to promote

products that many are persuaded to use this so there are also many social media users are

engaged to buying stuffs from sellers, but in most cases, depending of what is seen online

and buying through it is such a risky decision one could ever make since not all that are

posted in these media are guaranteed to be safe to be used and not all sellers are

legitimate with their products or services. But since they are flowery words and catchy

captions and details that are either true or not, buyers got attracted and are still

encouraged to buy.

II. Research Problem

1. How do Advertisement online affect the buying behavior of SHS Students?

2. Are there many students who are victims of deceitful products from online stores?

3. Do the online advertisements meet the expectation of the buyers or consumers?

4. What is the percentage that the customers are encouraged to buy because of an

advertisement online?

5. What are the factors that lead to the popularity if the online advertisements?
III.

A. Scope

The researchers will conduct the study at La Salle College Antipolo focusing with the

LSCA Senior High School students. The study will give emphasis to the Senior High

School student’s buying behavior. The researchers will be collecting information by

distributing questionnaires as their material in collecting data. The Questions that will be

given will be only limited to issues that based on the scope of the research like Online

Advertisement and Personal behavior of the Senior high school students. The study will

be focusing on the online advertisement that catches the attention of the senior high

school students, and their buying behavior.

B. Delimitation

Our study will not focus on the people who are not using social media to buy some

products online and not searching for online advertisement. We also not focus on the

people that are just referring on the brand name of the product.

C. Significance of the Study

Regardless of how well design and appropriate of a particular advertisement is, the

success of the advertisement is depends on what will be reaction or effects of an Online

Advertisement especially to Senior high school students of La Salle College Antipolo.

The Significance of our study, A Description on the Effects of Online Advertisement to

the Buying Behavior of SHS Students in LSCA, is to help companies’ advertisements in a

way that they would know the possible effects of online advertisement to SHS students of
LSCA. Our Research would also help not only those who are currently having online

advertisements but also those who were planning to promote their products or services

through online advertisements. Knowing the possible effects of online advertisements

will be a smart move before promoting products through these.