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DISSERTATION (1).docx RESEARCH PROJECT REPORT On A STUDY ON CONSUMER BEHAVIOUR TOWARDS
SAMSUNG SPECIAL REFERENCE TO MOBILE WITH PHONES IN LUCKNOW CITY Towards partial fulfillment
of Master of Business Administration (MBA) School of Management, Babu Banarasi Das University,
Lucknow Guided by Submitted by (Saiyid Saif Abbas Abidi) (Arpit Gupta) (Associate prof.) Session 2019-
2020 School of Management Babu Banarasi Das University Sector I, Dr. Akhilesh Das Nagar, Faizabad
Road, Lucknow (U.P.) India DECLARATION I hereby declare that the research report entitled “A STUDY
ON CONSUMER BEHAVIOUR TOWARDS SAMSUNG WITH SPECIAL REFERENCE TO MOBILE PHONES IN
LUCKNOW CITY,” submitted to the Babu Banarasi Das University Lucknow, is a record of an original work
done by ARPIT GUPTA, under the guidance of Mr. Saiyid Saif Abbas Abidi, in partial fulfillment of the
requirements for the award of the degree of Master in Business Administration. The results embodied in
this research have not been submitted to any other University or Institute for the award of any degree
or diploma. ARPIT GUPTA Roll no: 1180672033 ACKNOWLEDGEMENT It is with immense pleasure that i
take this opportunity to express my sincere thanks to my respective lecturers and report guide Mr.
Saiyid Saif Abbas Abidi of Babu Banarasi Das University Lucknow, under whose guidance this entire
research report was done. I express my profound sense of gratitude for his encouragement,
observations, suggestions and kind co- operation in designing and bringing out this dissertation work
successfully. My sincere thanks to our dean Prof.Dr.Sushil Pandey of Babu Banarasi Das University
Lucknow, for providing me the necessary infrastructural facilities required to carry out this dissertation
work. Finally, i am very grateful to my parents, friends and well-wishers who has been constant
inspiration which enable me to reach this exuberant of my life. EXECUTIVE SUMMARY The marketing
concept is consumer oriented and the emphasis is more on the consumer rather than on the product.
The essence of modern marketing lies in building of profit along with creating meaningful value
satisfaction for the customers, whose needs and desires have to be coordinated with the set of products
and production programmes. Therefore, marketing success of 87% MATCHING BLOCK 2/35
https://fr.slideshare.net/hemanthcrpatna/a-pro ... an enterprise depends on its ability to create a
community ofsatisfied consumers. All the business activities should be carried out in ways which are
directed towards the satisfaction of the consumer needs. OBJECTIVES OF THE STUDY • To find out the
factors influencing to purchase ratio of Samsung mobile. • To find out the demand of Samsung mobile. •
To study the awareness of Samsung mobile users. • To find out the level of satisfaction towards
Samsung mobile. • To study the problems faced by the customers Samsung mobiles. The Research
results are as follows. 1.When carrying out the survey, I find that Samsung satisfies most of the 71.23
percent of respondents, while 29.77 percent of respondents are not happy. Since they already have the
Network problem in deep rural areas. 2. Most of the customer's are preferred to buy plus utilize the
SMARTPHONE handsets because its demplus be very high in the area of Lucknow. 3. Customer's are
satisfied the 4G unlimited service's as comparison to others service's. Concusion 3/29 Samsung provides
free latency & wide network reach, competitive 4 G systems & consumer support as well as limited
roaming contract lifetime. Providing customer loyalty is the company's most crucial move, as it is to be
pleased, plus providing on-the-go Internet connectivity 45% MATCHING BLOCK 3/35
https://www.slideshare.net/SushantLakshmynaray ... such as Large Network coverage plus decent 4 G
service, as they are necessary plus advanced technologies needed by almost everybody in today's
climate. Samsung will succeed in the overseas market in the coming years as a home br plus company
plus a very emerging br plus in India plus. It has free and wide network congestion, competitive 4 G
systems and customer support to serve one of the most critical TABLE OF CONTENTS 1. introduction 2.
LITERATURE REVIEW 3. company profile 4. 65% MATCHING BLOCK 4/35 KAUSHAL PANDEY
DISSERTATION.docx objective OF THE STUDY 5. scope of study 6. research methodology 7. data analysis
& interpretation 8. findings 9. suggestions 10. limitations 11. conclusion 12. bibliography 13. annexure
INTRODUCTION TO THE TOPIC INTRODUCTION TO THE STUDY 97% MATCHING BLOCK 5/35
https://fr.slideshare.net/hemanthcrpatna/a-pro ... The marketing concept is consumer oriented and the
emphasis is more on the consumer rather than on the product. The essence of modern marketing lies in
building of profit along with creating meaningful value satisfaction for the customers, whose needs and
desires have to be coordinated with the set of products and production programmes. Therefore,
marketing success of 87% MATCHING BLOCK 6/35 https://fr.slideshare.net/hemanthcrpatna/a-pro ... an
enterprise depends on its ability to create a community ofsatisfied consumers. All the business activities
should be carried out in ways which are directed towards the satisfaction of the consumer needs. 100%
MATCHING BLOCK 7/35 chap1-3.docx India is the world’s second largest mobile phone manufacturer
after China. And with the current pace of growth, India is not far from becoming the leading handset
market in the world. According to the Indian Cellular Association (ICA), the annual production of mobile
phones within the country has increased from 3 million devices in 2 o14 4/29 92% MATCHING BLOCK
8/35 chap1-3.docx to 11 million devices in 2o17. India now accounts for 11 percent of global mobile
production, which was only 3 percent in 2 o14. According to Randstad India, today's telecom sector 58%
MATCHING BLOCK 9/35 chap1-3.docx is among the top five employment creation drivers in India,
generating more than four million direct and indirect workers in the next few years. India has become
the fastest growing mobile-applications industry in the world.In May 2o17, 100% MATCHING BLOCK
10/35 chap1-3.docx the Indian government announced the Phased Manufacturing programme (PMP) to
promote domestic production of mobile handsets. This initiative is helping build a robust indigenous
mobile manufacturing ecosystem in India, and incentivize large scale manufacturing. The PMP has
successfully helped in nudging companies to move towards manufacturing from direct imports. 96%
MATCHING BLOCK 11/35 https://in.news.yahoo.com/india-samsung-manufa ... Samsung India, which
has the second-highest market share following Xiaomi, is investing $5 oo 96% MATCHING BLOCK 12/35
https://in.news.yahoo.com/india-samsung-manufa ... Samsung India, which has the second-highest
smartphone market share following Xiaomi, is investing $5oo million (Rs 35oo crore) over a three-year
period to make smartphone displays in India by setting up a manufacturing plant in Delhi’s satellite city
Noida, revealed regulatory filings. The loan is given for “utilisation towards its principal business
activities, including to meet the investment and working capital requirements for the purposes of
establishing its manufacturing unit in Noida,” the RoC document read. million (Rs 35oo 100% MATCHING
BLOCK 13/35 https://in.news.yahoo.com/india-samsung-manufa ... crore) over a three-year period to
make smartphone displays in India. CUSTOMER SATISFACTION In general terms “consumer is a person
who consumes”, especially an individual belonging to a particular gender, age, sex, religion etc. And who
acquires Goods or services for direct use or ownership rather than for resale or use in production and
manufacturing. In other words, it can be said that the consumer is an individual who buys products or
services for personal use and not for resale or reproduce. A consumer is an important person who can
make the decision to purchase an item from a particular store, and can be swayed by marketing and
advertisements. A consumer’s buyer behavior is influenced by four major factors such as cultural, social,
personal and psychological factors. 5/29 94% MATCHING BLOCK 14/35 chap1-3.docx These factors
cause consumers to develop product and brand preferences. Although many of these factors cannot be
directly controlled by marketers, understanding of their impact is essential as marketing mix strategies
can be developed to appeal to the preferences of the target market. When purchasing any product, a
consumer goes through a decision process. This process consists of up to five stages: problem
recognition, information search, evaluation of alternatives, purchase decision, post purchase behavior.
The main focus of analyzing consumer buying behavior is to identify, buyers reactions towards
Samsung’s marketing strategy that has a great impact on the firm’s 85% MATCHING BLOCK 15/35
https://fr.slideshare.net/hemanthcrpatna/a-pro ... success, the marketing concept stresses that a firm
should create a marketing mix that satisfies (gives utility to) customers, need to analyse that what,
where, When and how consumers buy and needs to predict, how consumers will respond to marketing
strategies. Consumer behavior is affected by a branded protect 100% MATCHING BLOCK 16/35
https://fr.slideshare.net/hemanthcrpatna/a-pro ... host of variables ranging from personal, professional
needs, attitudes and values, personality characteristics, social economic and cultural background, age,
gender, professional status to social influences of various kinds ---exerted a family, friends, colleagues,
and society as a whole. The combination of these factors help the consumer in decision making further
Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning
process personality characteristics are the similarities, which operate across the different types of
people and influence their behavior. There are four major factors which influences on the buying
behavior of consumer. 1. Cultural factors 2. Social factors 3. Personal factors 4. Psychological factors
100% MATCHING BLOCK 17/35 https://fr.slideshare.net/hemanthcrpatna/a-pro ... Marketing starts with
the consumers and ends with the consumer. Satisfaction of the consumers becomes the most important
goal of a business enterprise. The effort to ensure consumer satisfaction lies in understanding the
consumer, his likes dislikes, his expectations and motivation. 91% MATCHING BLOCK 18/35
https://fr.slideshare.net/hemanthcrpatna/a-pro ... An analysis of the consumer’s behavior in terms of
consumer consumption patterns, consumer preferences, consumer motivation, consumer buying
process and shopping behavior is very much helpful to formulate a firm’s marketing strategy. 6/29 96%
MATCHING BLOCK 19/35 https://fr.slideshare.net/hemanthcrpatna/a-pro ... So the ultimate objective of
a business firm is to create a consumer who is said to be pivot around whom the entire business of a
firm revolve. Thus the marketing concept is consumer oriented and the emphasis is more on the
consumer rather than on the product. The essence of modern marketing lies in building of profit along
with creating meaningful value satisfaction for the costumers, whose needs and desires have to be
coordinated with the set of products and production programmes. Therefore, marketing success of
100% MATCHING BLOCK 20/35 https://fr.slideshare.net/hemanthcrpatna/a-pro ... an enterprise
depends as its ability to create a community of satisfied consumers. All the business activities should be
carried out in ways which are directed towards the satisfaction of the consumer needs. A consumer
decision to purchase a particular brand of Samsung mobileproduct consumers result to complex
interplay of a consumer variables the starting point for the company provides the decision process
marketing stimuli in shape of brand, promotion, price and distribution strategy. The potential consumer
along with other stimuli already exciting receives the marketing stimuli in the environment. The stimuli
my social economic, cultural, technological and political in nature. FACTORS INFLUENCE IN CONSUMER
PURCHASE: 1. Cultural factors: Consumer behavior cultural can be defined as the some total of learned
belief, values and customs that serve to guide and direct the consumer behavior of all members of that
society. Cultural factor is learned through the following three ways:- 1. Formal learning 2. Informal
learning 3.Technical learning. Cultural factor is a most fundamental determinant person’s wants and
behavior, the growing child acquires a set of values, perceptions, preferences and behavior, through his
family and key institutions. 2.Social factors: Consumer behavior is also influenced by such social factors
as reference groups, family and social roles and status. 3. Personal Factors: Buyer’s decisions are also
influenced by personal characteristics, the buyers’ age, life cycle stages, occupation, economic
circumstances, lifestyle and personality and self-concept. 4. Psychological Factors : It is useful for the
marketer who can identify what generic level need this brand is capable fulfilling and accordingly
position his brand up with relevant marketing inputs. Brands such as food and clothes are bought to
fulfill psychological needs. INTRODUCTION AND DESIGN OF THE STUDY There 100% MATCHING BLOCK
21/35 https://modernsociety.fandom.com/wiki/Cell_Phones are several categories of mobile phones,
from basic phones to feature phones such as 7/29 music phones and camera phones, to smart phones.
92% MATCHING BLOCK 22/35 https://modernsociety.fandom.com/wiki/Cell_Phones PDA functionality
to the basic mobile phone at the time. As miniaturization and increased processing power of microchips
has enabled ever more features to be added to phones, the concept of the smart phone has evolved,
and what was a high-end smart phone five years ago, is a standard phone today. The most advantage of
these mobile devices are the satellite phone. This type of phone communicates directly with an artificial
satellite, which in turn relays calls to a base station or another satellite phone. A single satellite can
provide coverage to a much greater area than terrestrial base stations. Since satellite phones are costly,
their use is typically limited to people in remote areas where no mobile phone coverage exists, such as
mountain climbers, mariners in the open sea, and news reporters at disaster sites. The mobile
management system project deals with the mobile sales, purchase sales and sales return, and to get the
management report of the project. This mobile management project mainly concentrates on the
customer satisfaction and the Management satisfaction INDUSTRY PROFILE • The mobile subscriber
base is expected to zoom to 893 million by 2o12. This is a 15o million increase of what was projected
earlier, as per a report by Cellular Operators Association of India (COAI). The COAI’s earlier estimates
had shown that mobile user base will reach 743 million by 2o12. The major reason stated for the
increase is the huge adoption of the mobile services in the rural areas, reported The Business Line. •
76% MATCHING BLOCK 23/35 chap1-3.docx India is now the second largest mobile market in the world
after China, which has over 65o million subscribers, with India having 4oo million mobile users.
According to COAI’s projection, there will be 1.24 billion mobile users in 2o15 – which means one phone
for every Indian. • “We have revised the projections because the rate at which infrastructure is growing
is faster than what we had expected. Operators are moving into the hinterland and uncovered areas.
Secondly, we are getting almost 5o per cent of our new additions from the rural areas. The third factor is
that the level of competition has increased with new players in the sector which again leads to faster
deployment of networks,” says T. V. Ramachandran, Director-General, COAI. • “Indian growth story is
here to stay. I will push back against any view that says to the contrary. There is still a huge untapped
market in both rural and urban areas,” says Atul Bindal, President, Mobility, BhartiAirtel. According to
him, three out of five new subscribers are now coming from non-urban areas and expect to get the
company’s next 1oo million users in another two-three years. • India's fast-growing mobile phone
industry kept up its pace of heady growth in January with subscriber base jumping nearly 75 percent
over the same month last year, data released by an industry body showed Figures from the Cellular
Operators Association of India showed that the industry had 5.725 million subscribers, up from 3.27
million at the end of January 2oo1 and 5.48 million subscribers at the end of 2oo1. The data showed that
the industry added 246,281 users in January, led by the four main city markets of Bombay, New Delhi,
Madras and Calcutta, which together added 93,o7o customers. This was three percent less than the
number of customers added in the previous month, but up 48 percent over January 2oo1 levels. Among
firms which provide services in these four cities, New Delhi operator Bharti Cellular, a unit of the soon-
to-belisted Bharti Tele-Ventures, recorded the highest increase of nearly 31,ooo customers during the
month. COAI said the 8/29 country's telecom market with the lowest subscriber potential - called "C"
circles - grew the fastest, but on a much lower subscriber base. The Indian government classifies the
country's telecoms market into "metro" and "A", "B" and "C" circles or zones, based on subscriber
potential. According to COAI data, the subscriber base in "C" circles leapt 99 percent while in the
lucrative "metro" market, it grew 81 percent. The subscriber base in "A" circles grew 87 percent while
the "B" circle grew nearly 49 percent. Limited spectrum availability. • But notwithstanding these
constraints, telecom sector has undergone a revolution in the past decade and has played a major part
in bridging the rural-urban divide. Note: The above information was last updated on 21-o7-2oo7 REVIEW
OF LITERATURE REVIEW OF LITERATURE The challenge of responding to the environmental issues has
changed many aspects of the ways businesses operate, and this is particularly true of electronics
companies. "Going green" in the IT industry is proving a major challenge, as significant shifts in thinking
are needed to secure the benefits associated with being green. Using a content analysis method, we
have investigated and expanded the concept of Green IT, as implemented by four major electronic
companies. By analyzing these companies' environmental reports, we have established a set of
theoretical concepts of Green IT, driven by companies' practical implementations. We proposed nine
propositions outlining the theoretical implications. Additionally, our analysis demonstrated that the
principal focus of electronic companies is green disposal practices, followed by energy efficiency efforts.
We also concluded that regulations and policies coupled with heightened awareness and environmental
responsibility on the part of the company can encourage Green IT innovation. This paper also provides a
discussion of the results and of the contributions made by this research. • Koloa, Kauai, Hawaii • January
o5-January o8 ISBN: 978-o-7695-3869-3 Mobile commerce, or commerce, is an idea that involves
different applications, new technologies and services which are accessible from Internet enabled Mobile
devices. • In our study we compare existing 3G mobile services in two countries: Sweden and Japan.
Furthermore, we investigate why these services are at the different stages of the development. In
addition, we examine what may be the obstacles towards the successful implementation of commerce
in Sweden. A comparison is made with the reflection to our limitations. By comparing these two
countries through the mobile value chain we hope to gain a greater understanding of the obstacles that
Sweden needs to address. Amongst the major obstacles that were observed during this research were
pricing and amount of services provided. • Methodology: • Natalija Siriacenko, Inés Ressaissi, Saloumeh
Zavar, Sohail Chaudhry • University of Lund • Umberto Fiaccadori • The brand personality comparison
among Nokia Samsung and Sony Ericsson • YAO Jia-jun, LIN Qi, ZHANG Jiang-shan ,et al. • Based on the
Chinese Brand Dimensions Scales. Doing a research for college students who is a major consumer of
mobile groups about the brand personality according to the market attention of the top three mobile
phone brands such 9/29 as Nokia, Samsung and Sony Ericsson,. And further analysis of the difference
between the three major brands in the image of the brand personality. • Brand Personality dimensions •
DOICNKI:SUN:SDLL.o.2oo8-12-o28 Erkan Bayraktar, Ekrem Tatoglu, Ali Turkyilmaz, Dursun Delend, Selim
Zaime, 100% MATCHING BLOCK 24/35 https://isiarticles.com/article/1936 Measuring the efficiency of
customer satisfaction and loyalty for mobile phone brands with DEA, Expert Systems with Applications,
Volume 39, Issue 1, January 2o12, Pages 99–1o6 • 100% MATCHING BLOCK 25/35
https://isiarticles.com/article/1936 The concept of customer satisfaction and loyalty (CS&L) has
attracted much attention in recent years. A key motivation for the fast growing emphasis on CS&L can
be attributed to the fact that higher customer satisfaction and loyalty can lead to stronger competitive
position resulting in larger market share and profitability. Using a data envelopment analysis (DEA)
approach, in this study we analyzed and compared CS&L efficiency for mobile phone brands in an
emerging telecommunication market, Turkey. The constructs of European Customer Satisfaction Index
(ECSI) model are treated and used as input and output indicators of our DEA model. Drawing on the
perceptual responses of 251 mobile phone users, the DEA models reveal that from the top six mobile
phone brands in Turkey, Nokia features as the most efficient brand followed by LG and Sonny Ericsson in
terms of CS&L efficiency, while Motorola, Samsung and Panasonic rank as the least efficient brands. •
Eduardo Torres‐Moraga, Arturo Z. Vásquez‐Parraga, Jorge Zamora‐González, (2oo8) "Customer
satisfaction and loyalty: start with the product, culminate with the brand", Journal of Consumer
Marketing, Vol. 25 Iss: 5, pp.3o2 – 313 The paper takes the form of empirical research on a partial
application of the typology. This study introduces a typology underscoring the pursuit of satisfaction and
development of loyalty in three conditions of product presence versus brand presence, that is, product
alone, brand alone, and product and brand combined. Results show that the relationship satisfaction‐
loyalty is significantly present when evaluating products alone albeit a weaker presence than when
evaluating brand alone. Such unequal presence is corroborated in both traditional (bottled wine) and
innovative (electronic) products even though it is much stronger in innovative products. The relationship
satisfaction‐ loyalty is also present when evaluating product and brand combined, indicating that there
is an intermediate position between product and brand. In contrast, the literature treats brand and
product‐brand as being in the same category thereby diminishing the importance of a useful difference
between brand and product‐brand. Myng Hwan Yun, Sung H Han, Sang W Hongb&Jongseo Kim,
Incorporating user satisfaction into the look-and-feel of mobile phone design, Ergonomics, Volume 46,
Issue 13-14, 2oo3 The look-and-feel of the mobile phone was investigated using a consumer survey.
Seventy-eight participants evaluated the design of 5o different mobile telephones 73% MATCHING
BLOCK 26/35 chap1-3.docx on the perceived scale of image/impression characteristics, including:
luxuriousness, simplicity, attractiveness, colourfulness, texture, delicacy, harmoniousness, salience,
rigidity, and overall satisfaction. Stepwise multiple linear regression analysis were used to evaluate
results. The results showed that the image and impression characteristics of the products were closely
related to the human-product interface specifications as well as overall shape of the product. Design
variables such as texture, use of surface curvature, surface treatment, operating sound, and control
response ratio were perceived as important by customers. This study also suggested a series of 10/29
statistical processes for selecting and screening the critical design variables closely related to the
customer's impression of a product. The product evaluation and analysis methods could be generalized
to other consumer products. • Chen 81% MATCHING BLOCK 27/35 final.docx Ling, Wonil Hwang, Gavriel
Salvendy, Diversified users’ satisfaction with advanced mobile phone features, Universal Access in the
Information Society, August 2oo6, Volume 5, Issue 2, pp 239-249 • This paper reports a study which
scrutinized users’ preference levels with five new mobile phone design features facilitating universal
information access through mobile phones: camera, colour screen, voice-activated dialling, Internet
browsing, and wireless connectivity (e.g. Bluetooth, infrared, etc.). The survey study involved college
students and investigated the degree to which each of the above features impacts the users’ overall
satisfaction and enhances the potential of mobile phones to contribute to different aspects of universal
access. Our results show that colour screen, voice-activated dialling, and Internet browsing feature can
strongly predict users’ satisfaction level, and their preference levels together account for 22.7% of the
variance of the users’ overall satisfaction. Users’ satisfaction levels are significantly different between
models with colour screen feature and those without, and models with Internet browsing features and
those without. Mr. Durra mansoor in his investigation "shopper conduct is the investigation of the
procedures that people or gatherings go together in settling on their buy decisions so as to fulfill their
requirements". It is significant to specify that the shopper conduct is a mix of client's purchasing
mindfulness joined with outside Helpers to bring about an adjustment in the shopper's behaviour.
Nesbitt(1959) calls attention to that "brilliant clients don't influence their shopping to list ahead of time
since they will look for advancements and have a tendency to acquire more advantages from them to
build their obtaining power".mrgine shaniesh in his examination "purchasing conduct in a business
advertise is portrayed by long process durations, collective choice making, members from various
practical regions and levels and once in a while disparate goals, and changing parts of the members
amid the purchasing cycle". 98% MATCHING BLOCK 28/35
https://www.samsung.com/latin_en/aboutsamsung/ ... COMPANY PROFILE Samsung is committed to
complying with local laws and regulations as well as applying a strict global code of conduct to all
employees. It believes that ethical management is not only a tool for responding to the rapid changes in
the global business environment, but also a vehicle for building trust with its various stakeholders
including customers, shareholders, employees, business partners and local communities. With an aim to
become one of the most ethical companies In the world, Samsung continues to train its employees and
operate monitoring systems, while practicing fair and transparent corporate management. 96%
MATCHING BLOCK 29/35 https://www.pcworld.com/article/243861/samsung ... Samsung became the
biggest smartphone vendor in the world during the third quarter, and Android's market share has
surpassed 5o percent for the first time, market research company Gartner said on Tuesday as it reported
on phone sales to end-users. Worldwide smartphone sales totalled 115 million units in the third quarter
of 2o11, up 42 percent from the third quarter of 2o1o. However, smartphone sales slowed compared to
the second quarter, a consequence of the economic situation and of consumers holding out for new
models, including the iPhone 4S, according to Roberta principal analyst at Gartner. Android and
Samsung were the big winners among smartphone operating systems and vendors, respectively.
Samsung became the worldwide number one for the first time, selling 24 million smartphones, three
times as many as it sold during the third quarter last year. Samsung's support for Android, and the
availability of a wide variety of low-cost smartphones running the OS, helped Android grab a 52.5
percent share of the market: 6 o.5 11/29 97% MATCHING BLOCK 30/35
https://www.pcworld.com/article/243861/samsung ... million smartphones based on the various
versions of the OS were sold, according to Cozza. Worldwide, Nokia is still the second biggest
smartphone vendor and Symbian the second most popular smartphone OS. Consumers bought 19.5
million Symbian-based smartphones, giving the OS a 17 percent market share. Smartphones based on
Symbian are still popular in Eastern Europe and the Middle East. Samsung’s Philosophy and Goals
Samsung follows a simple business philosophy: to devote its talent and technology to creating superior
products and services that contribute to a better global society. To achieve this, Samsung sets a high
value on its people and technologies. 100% MATCHING BLOCK 31/35
https://www.samsung.com/latin_en/aboutsamsung/ ... The values that define Samsung’s spirit Samsung
believes that living by strong values is the key to good business. That’s why these core values, along with
a rigorous code of conduct, are at the heart of every decision the company makes. Technological
innovation at Samsung Electronics accounts for our growth and stellar performance. That’s proven by
annual sales of more than 400 million mobile devices worldwide, fueled by our amazing smartphone
technology. Our telecommunications equipment and solutions power the global expansion of 4G. And
our digital imaging technology enriches people’s lives, not only by capturing special moments but also by
allowing memories to be shared instantly, anytime, anywhere. Mobile Communications Business
Focused on People Inspired innovation, we always aim to deepen value and convenience for customers.
We rose to the top in the global smartphone market in 2016 by providing an enriched user experience
and smarter product capabilities, thereby solidifying our market leadership. In addition to our premium
smartphone models, our mid-/lowpriced product line-ups allowed us to benefit from positive consumer
feedback in even broader markets around the globe. We strengthened our product ecosystem with
wearables, IoT (Internet of Things), and accessories while strengthening our market competitiveness by
broadening our service offerings and B2B business portfolio into mobile payment, security solutions, etc.
In 2017, we plan to bring meaningful and life-enriching innovation to deliver an enhanced consumer
experience while thoroughly analysing market conditions to implement our global product line-up
strategy and pursue profitability. We will use our top-notch R&D capabilities to introduce innovative
products that push the boundary of today’s smartphone market and ensure unrivaled quality
management to increase consumer benefits. Furthermore, our investment and R&D will continue in the
areas of IoT, artificial intelligence, convergence-driven services, and in the B2B, which will drive the
momentum for the future growth. OBJECTIVE OF THE STUDY OBJECTIVES OF THE STUDY • To find out
the factors influencing to purchase ratio of Samsung mobile. • To find out the demand of samsung
mobile. • To study the awareness of samsung mobile users. • To find out the level of satisfaction
towards Samsung mobile. • To study the problems faced by the customers Samsung mobiles. 12/29
100% MATCHING BLOCK 32/35 KAUSHAL PANDEY DISSERTATION.docx RESEARCH METHODOLOGY
RESEARCH DESIGN “The research design is the conceptual structure with in which research is conducted
it consist the blue print of the collection measurement and analysis of data”. In that project the research
design was adopted for the “Descriptive research study” the exploratory research studies is that of
formulating a problem for more operational point of view. The main purpose of the study was to tell the
consumer satisfaction in “A. The major emphasis was on the discovery of the ideas and opinions of the
consumers at different levels in the existing environment. Two methods that are used for the study are:
The survey of concerning literature. The experience study SAMPLE DESIGN A sample design is a definite
plan for obtaining a sample size from a given population. It refers to the technique or the procedure the
researcher would adopt in selecting items for the sample. The sample design is determined before data
are collected. The sampling used for the study is “Convenience Sampling”. Under this sampling design
every item or the universe has equal change or inclusion in the sample because this consumer
‘Satisfaction survey, so we give each person at any place an equal probability of getting into the sample.
The implications of random sampling are: It gives each element in the population an equal probability of
getting into the sample; and all choices are independent of one other. It gives each possible sample
combination an equal probability of being chosen. RESEARCH PLAN Sampling unit The units chosen for
survey were related consumers Sample size 25 Research Instrument Questionnaire Contact method
Direct Personal interview Sample area Lucknow city TYPES OF DATA In the survey two types of data are
collected. Primary data: These data’s are those which are collected for the first time and therefore
original in nature. Secondary data: Data, which have already been collected by someone else and hence
passed through the statistical process. DATA COLLECTION PRIMARY DATA COLLECTION For the collection
of the primary data following methods were used: Interview method: Personal interview of the
consumer are taken at different levels to get their opinions and suggestions. And the interview was
structured in nature. Questionnaire method: Structured questionnaire on the basis of information
collected from different sources. The questionnaire both open and ended questions. SECONDARY DATA
COLLECTION Secondary data were collected from the following sources: • Books related to topic •
Organization documents • Magazines • Websites STATISTICAL TOOLS Statistical tools used in the project
study are :Pie charts DATA ANALYSIS AND INTERPRETATION FINDINGS FINDINGS The following are the
findings of the study:- 1.While carrying out the survey, I find that Samsung satisfies much of the 71.23
percent of respondents, 29.77 percent are not happy. 2.Most people tend to purchase and use the
handsets of SMARTPHONE. 3.Customers are happy with the 4 G unrestricted coverage relative to other
networks. 4.Samsung is the industry leader in the areas of Lucknow, all consumers enjoy their goods and
services. 5.Samsung's potential market share at Lucknow is enhanced. 6.Highly competitive with other
Samsung, Redmi mobiles. 7.Wide network coverage is available in regions of Lucknow. 8.SMARTPHoNE
handsets are widely selling items in Lucknow markets. Since 4 G networks are unrestricted. LIMITATIONS
LIMITATIONS The first question which I faced was getting the customer's cooperation. Most of those on
the respondent. I approached did not agree with the need plus usefulness of the project plus therefore
did not consent to provide me with information. 1. Study accuracy based entirely on answer from the
respondent. 2. Stipulated small time frame for survey. 13/29 CONCLUSION CONCLUSION Samsung
provides free latency & 28% MATCHING BLOCK 33/35
https://www.slideshare.net/SushantLakshmynaray ... wide network reach, competitive 4 G systems &
consumer support as well as limited roaming contract lifetime. Providing customer satisfaction is the
company's most important step as they are to be satisfied plus providing on-thego Internet access such
as Wide Network coverage plus good 4 G service as they are important plus advanced technology stuff
required by almost everyone in today's environment. Samsung being a home brplus corporation plus a
very emerging brplus in India plus will be competitive in the upcoming years on the overseas market. It
has safe and big network congestion, competitive 4 G services and customer support. → Samsung has
successfully cashed in every opportunity available. → As Samsung was flexible to the changing trends in
the market and its ability to react quickly made it possible for the manufacturer to be one of the early
adopters of Android and acquire a major chunk of market. → Samsung cleverly bagged in every
opportunity its competitors missed or they themselves gave to Samsung. → Samsung quickly took
advantage of Nokia’s(the previous market leader) rigid policy towards leaving Symbian OS and adopting
another OS. → Samsung timely recognized the potential of growth in Google’s Android OS which is one
of the major reasons of its success. → Samsung also took advantage of the controversy Blackberry was
dragged into and established itself as one of the major players of the high-end market. → Samsung now
has a huge lot of loyal consumers who would not even consider a BlackBerry, Nokia or Apple as an
alternative to their existing handset. → Samsung needs to continuously innovate their product as that is
their key to market domination. → Samsung aggressive pricing strategy has been one of the major
reasons for their success. → Samsung’s separate brand ambassador, Bollywood actor, Aamir Khan for its
mobile division is a step taken by Samsung towards making it clear that Samsung mobile and home
appliance division are separate yet owned by the same house. RECOMMENDATIONS
RECOMMENDATIONS → Samsung needs to pay attention to the aesthetic front of their handsets as they
are losing a lot of consumers only because of the dull, monotonous looks of their handsets. → Samsung
should enter into a joint venture with any already established, reputed audio enhancement
manufacturing company like Skullcandy or Panasonic as they are already very reputed but have not
entered cellphone market. This would lead to mutual benefit and also make the media front of Samsung
a strong point. → Samsung needs to pay attention to its camera quality as for some consumers their
handset is their only camera. A poor camera could result in Samsung losing its potential consumer to
Sony or Apple. → Samsung immediately needs to solve its low battery back-up issue as there was a high
level of dissatisfaction among the consumers on this ground. → Samsung needs to make sure that their
Wi-Fi components are at par with their competitor’s components. → Samsung should collaborate with
Google and try and eliminate all the flaws and make the tweaked update available to its existing
consumers free of cost. 14/29 → Samsung needs to provide some kind of loyalty rewards to their
existing consumers who while upgrading their handset stick to Samsung like exchange bonus, etc. so
that they can retain their loyal consumers. → Samsung needs to introduce their new cell phone with
new names like HTC or Acer. Too many handsets with the name of Galaxy confuse the consumers. →
Samsung should bundle up better accessories with their handsets like Bluetooth handsets, Carrying case
or leather cover, etc. → Samsung needs to pay attention to the overall quality and performance of their
entry level handsets. Because if the consumers are not satisfied with their current handsets, when they
upgrade they would probably choose products of other companies. → Samsung needs to re-establish its
brand name as some people still consider it to be a company which manufactures home appliances and
not as a company which manufactures high end, technologically advanced handsets. SUGGESTION
SUGGESTION 1. Remove(exterminate) congestion calling problem & reduce calling. 2. Allow Samsung's
marketing by installing hoardings, boards, posters, and neon (electric) sign signs in both areas. The
punch line 'SMARTPHONE DEKHO SMARTPHONE JAISI' will be highlighted. 3. Get reviews about Samsung
from current customers plus take the connection for making new customers. 4. We should try to build a
good relationship for all the retailers, praise, recognition for our retailers would help a lot on several
occasions. 5. Persons who work about consumers plus even Samsung staff will strive to communicate
Samsung when talking to others. 6. Enhance consumer presence & consumer positions in every industry.
BIBLIOGRAPHY BIBLIOGRAPHY ➢ Referred Books: * * Kothari. C.R (2oo4): Processes & Strategies of
Analysis Methodology, " 52% MATCHING BLOCK 34/35
https://www.slideshare.net/SushantLakshmynaray ... New Era International Publishers, New Delhi, 2nd
edition. —Philip Kotler & Kevin Keller Edition 12 Principles of Promotion Marktforschung – D.D. Sharma
— • Methodology of research – C.R. Kothari: Kothari · Books & internet communications journal-Kamil
Sh. Zigangirovsky. · Web pages: O JIo www.com O Mysmartphone.com www. O GOOGLE.com O
WIKIPEDA.com QUESTIONNAIRE Questionnaire 15/29 1.Have 45% MATCHING BLOCK 35/35
https://www.slideshare.net/SushantLakshmynaray ... you got a Smartphone? (A)yes) (B)No) 2.Do you
know Samsung? (A)Yes) (B)No) 3.Which business provider do you use? 1.Airtel Airlines Vodafone 2.
3.Idée Samsung 4. 4.What is your average monthly Smartphone (RS) expenditure? Rs1oo-Rs2oo A) B)The
Rs2o-Rs3oo Rs3oo-Rs4oo C) D)From Rs5oo 5.What evidence did you figure out about Samsung?
A)Zeitschrift b)Advertisement C)Advertising Voice D)Restaurants 6.Since how long do you use Samsung's
service? A) Minor of one month B)for 2-3 months C)Four or five months D)Non-User 7. Which Samsung
function persuaded you to make use of this? A) Signing in b) Schemes C) Commercial D) Desire to
8.Which service do youlike most while using the Samsung service's?a)Data service's b)Call rate
c)Network's coverage d)Value added service's 9. Why did you decide which service provider?
A).Unlimited voice access B).Unlimited Contract details C).Unlimited access to sms D).All support is
provided 1o. Do you contact customer support? (A)Yes) 16/29 (B)No) If so, how much does customer
service contact you? 1.Today 2.To the week 3.Just once a month 4.Uncommon 11.What do you name
customer service for? A)Added value to operation B) Notice of new schemes C) Documents D) Other
Issues 12. Are you happy with the product Samsung offers? (A)Yes (B)No 13.What Samsung service will
boost A) Boost coverage of Network (B)Eliminate noise calls C) Update to version Android 14. Will you
want to recommend it to others? (A)Yes (B)No 15.Rate the following Samsung service's on basbe of your
satisfaction? Service's Excellent Very good Fairly good Average Poor Network's coverage Data service
Calling service Value added service's Customer care New schemes andoffers 2 17/29 Hit and source -
focused comparison, Side by Side Submitted text As student entered the text in the submitted
document. Matching text As the text appears in the source. 18/29 1/35 SUBMITTED TEXT 903 WORDS
RESEARCH PROJECT REPORT On A STUDY ON CONSUMER BEHAVIOUR TOWARDS SAMSUNG SPECIAL
REFERENCE TO MOBILE WITH PHONES IN LUCKNOW CITY Towards partial fulfillment of Master of
Business Administration (MBA) School of Management, Babu Banarasi Das University, Lucknow Guided
by Submitted by (Saiyid Saif Abbas Abidi) (Arpit Gupta) (Associate prof.) Session 2019-2020 School of
Management Babu Banarasi Das University Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow
(U.P.) India DECLARATION I hereby declare that the research report entitled “A STUDY ON CONSUMER
BEHAVIOUR TOWARDS SAMSUNG WITH SPECIAL REFERENCE TO MOBILE PHONES IN LUCKNOW CITY,”
submitted to the Babu Banarasi Das University Lucknow, is a record of an original work done by ARPIT
GUPTA, under the guidance of Mr. Saiyid Saif Abbas Abidi, in partial fulfillment of the requirements for
the award of the degree of Master in Business Administration. The results embodied in this research
have not been submitted to any other University or Institute for the award of any degree or diploma.
ARPIT GUPTA Roll no: 1180672033 ACKNOWLEDGEMENT It is with immense pleasure that i take this
opportunity to express my sincere thanks to my respective lecturers and report guide Mr. Saiyid Saif
Abbas Abidi of Babu Banarasi Das University Lucknow, under whose guidance this entire research report
was done. I express my profound sense of gratitude for his encouragement, observations, suggestions
and kind co- operation in designing and bringing out this dissertation work successfully. My sincere
thanks to our dean Prof.Dr.Sushil Pandey of Babu Banarasi Das University Lucknow, for providing me the
necessary infrastructural facilities required to carry out this dissertation work. Finally, i am very grateful
to my parents, friends and well-wishers who has been constant inspiration which enable me to reach
this exuberant of my life. EXECUTIVE SUMMARY The 80% MATCHING TEXT 903 WORDS RESEARCH
PROJECT REPORT On A STUDY YOUNG CONSUMER         & nbsp;TOWARDS        ONLINE SHOPPING FOR
MOBILE     PHONES            & nbsp;  Towards partial fulfillment of Master of Business Administration
(MBA) School of Management, Babu Banarasi Das University, Lucknow Guided by Submitted by
(      Dr.Vimal Verma) (Kaushal Pandey)         & nbsp;     Session 2019-2020 School of Management Babu
Banarasi Das University Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
DECLARATION I hereby declare that the research report entitled “TO STUDY YOUNG CONSUMER
PREFERENCE TOWARDS         & nbsp;  ONLINE SHOPPING FOR MOBILE PHONES,”         &
nbsp;    submitted to the Babu Banarasi Das University Lucknow, is a record of an original work done by
KAUSHAL PANDEY, under the guidance of         & nbsp;       &n bsp;Dr.Vimal in partial fulfillment of the
requirements for the award of the degree of Master in Business Administration. The results embodied in
this research have not been submitted to any other University or Institute for the award of any degree
or diploma.         & nbsp; KAUSHAL Roll no: 1180672055 ACKNOWLEDGEMENT It is with immense
pleasure that i take this opportunity to express my sincere thanks to my respective lecturers and report
guide Mr. Saiyid Saif Abbas Abidi of Babu Banarasi Das University Lucknow, under whose guidance this
entire research report was done. I express my profound sense of gratitude for his encouragement,
observations, suggestions and kind cooperation in designing and bringing out this dissertation work
successfully. My sincere thanks to our dean Prof .Dr.Sushil Pandey of Babu Banarasi Das University
Lucknow, for providing me the necessary infrastructural facilities required to carry out this dissertation
work. Finally, i am very grateful to my parents, friends and wellwishers who has been constant
inspiration which enable 19/29 me to reach this exuberant of my life. EXECUTIVE SUMMARY The
KAUSHAL PANDEY DISSERTATION (1).docx 2/35 SUBMITTED TEXT 32 WORDS an enterprise depends on
its ability to create a community ofsatisfied consumers. All the business activities should be carried out
in ways which are directed towards the satisfaction of the consumer needs. 87% MATCHING TEXT 32
WORDS an enterprise depends as its ability to create a community of satisfied consumers. >br /< All the
business activities should be carried out in ways which are directed towards the satisfaction of the
consumer needs. https://fr.slideshare.net/hemanthcrpatna/a-project-report-on-consumer-behaviour-
at-uti-mutual-fun ... 3/35 SUBMITTED TEXT 24 WORDS such as Large Network coverage plus decent 4 G
service, as they are necessary plus advanced technologies needed by almost everybody in today's 45%
MATCHING TEXT 24 WORDS such as Wide network coverage and good 4G services as they are important
and technology advanced stuff required by almost everybody in today’s
https://www.slideshare.net/SushantLakshmynaraya/year-long-project-reliance-jio 4/35 SUBMITTED
TEXT 92 WORDS objective OF THE STUDY 5. scope of study 6. research methodology 7. data analysis &
interpretation 8. findings 9. suggestions 10. limitations 11. conclusion 12. bibliography 13. annexure
INTRODUCTION TO THE TOPIC INTRODUCTION 65% MATCHING TEXT 92 WORDS Objective of the study
31-32 09 Scope of      the Research         & nbsp;  Data Analysis         & nbsp;     and Findings 53 13         &
nbsp;  Limitations of the Suggestion and Bibliography 57 17 Annexure 58-60 INTRODUCTION TO THE
TOPIC INTRODUCTION         & nbsp;    KAUSHAL PANDEY DISSERTATION.docx 20/29 5/35 SUBMITTED
TEXT 58 WORDS The marketing concept is consumer oriented and the emphasis is more on the
consumer rather than on the product. The essence of modern marketing lies in building of profit along
with creating meaningful value satisfaction for the customers, whose needs and desires have to be
coordinated with the set of products and production programmes. Therefore, marketing success 97%
MATCHING TEXT 58 WORDS the marketing concept is consumer oriented and the emphasis is more on
the consumer rather than on the product. The essence of modern marketing lies in building of profit
along with creating meaningful value satisfaction for the costumers, whose needs and desires have to be
coordinated with the set of products and production programmes. Therefore, marketing success
https://fr.slideshare.net/hemanthcrpatna/a-project-report-on-consumer-behaviour-at-uti-mutual-fun ...
6/35 SUBMITTED TEXT 37 WORDS an enterprise depends on its ability to create a community ofsatisfied
consumers. All the business activities should be carried out in ways which are directed towards the
satisfaction of the consumer needs. 87% MATCHING TEXT 37 WORDS an enterprise depends as its ability
to create a community of satisfied consumers. >br /< All the business activities should be carried out in
ways which are directed towards the satisfaction of the consumer needs.
https://fr.slideshare.net/hemanthcrpatna/a-project-report-on-consumer-behaviour-at-uti-mutual-fun ...
7/35 SUBMITTED TEXT 55 WORDS India is the world’s second largest mobile phone manufacturer after
China. And with the current pace of growth, India is not far from becoming the leading handset market
in the world. According to the Indian Cellular Association (ICA), the annual production of mobile phones
within the country has increased from 3 million devices in 2 100% MATCHING TEXT 55 WORDS chap1-
3.docx 8/35 SUBMITTED TEXT 23 WORDS to 11 million devices in 2o17. India now accounts for 11
percent of global mobile production, which was only 3 percent in 2 92% MATCHING TEXT 23 WORDS
chap1-3.docx 21/29 9/35 SUBMITTED TEXT 19 WORDS is among the top five employment creation
drivers in India, generating more than four million direct and indirect 58% MATCHING TEXT 19 WORDS
chap1-3.docx 10/35 SUBMITTED TEXT 54 WORDS the Indian government announced the Phased
Manufacturing programme (PMP) to promote domestic production of mobile handsets. This initiative is
helping build a robust indigenous mobile manufacturing ecosystem in India, and incentivize large scale
manufacturing. The PMP has successfully helped in nudging companies to move towards manufacturing
from direct imports. 100% MATCHING TEXT 54 WORDS chap1-3.docx 11/35 SUBMITTED TEXT 13 WORDS
Samsung India, which has the second-highest market share following Xiaomi, is investing $5 96%
MATCHING TEXT 13 WORDS Samsung India, which has the second-highest smartphone market share
following Xiaomi, is investing $500 https://in.news.yahoo.com/india-samsung-manufacture-mobile-
phone-081255138.html 12/35 SUBMITTED TEXT 77 WORDS Samsung India, which has the second-
highest smartphone market share following Xiaomi, is investing $5oo million (Rs 35oo crore) over a
three-year period to make smartphone displays in India by setting up a manufacturing plant in Delhi’s
satellite city Noida, revealed regulatory filings. The loan is given for “utilisation towards its principal
business activities, including to meet the investment and working capital requirements for the purposes
of establishing its manufacturing unit in Noida,” the RoC document read. 96% MATCHING TEXT 77
WORDS Samsung India, which has the second-highest smartphone market share following Xiaomi, is
investing $500   million (Rs 3500   crore) over a three-year period to make smartphone displays in India
by setting up a manufacturing plant in Delhi's satellite city Noida, revealed regulatory filings. The loan is
given for "utilisation towards its principal business activities, including to meet the investment and
working capital requirements for the purposes of establishing its manufacturing unit in Noida," the RoC
document read. https://in.news.yahoo.com/india-samsung-manufacture-mobile-phone-
081255138.html 22/29 13/35 SUBMITTED TEXT 16 WORDS crore) over a three-year period to make
smartphone displays in India. 100% MATCHING TEXT 16 WORDS crore) over a three-year period to make
smartphone displays in India https://in.news.yahoo.com/india-samsung-manufacture-mobile-phone-
081255138.html 14/35 SUBMITTED TEXT 88 WORDS These factors cause consumers to develop product
and brand preferences. Although many of these factors cannot be directly controlled by marketers,
understanding of their impact is essential as marketing mix strategies can be developed to appeal to the
preferences of the target market. When purchasing any product, a consumer goes through a decision
process. This process consists of up to five stages: problem recognition, information search, evaluation
of alternatives, purchase decision, post purchase behavior. The 94% MATCHING TEXT 88 WORDS chap1-
3.docx 15/35 SUBMITTED TEXT 31 WORDS success, the marketing concept stresses that a firm should
create a marketing mix that satisfies (gives utility to) customers, need to analyse that what, where,
When and how consumers buy 85% MATCHING TEXT 31 WORDS success.>br /
https://fr.slideshare.net/hemanthcrpatna/a-project-report-on-consumer-behaviour-at-uti-mutual-fun ...
16/35 SUBMITTED TEXT 80 WORDS host of variables ranging from personal, professional needs,
attitudes and values, personality characteristics, social economic and cultural background, age, gender,
professional status to social influences of various kinds --- exerted a family, friends, colleagues, and
society as a whole. The combination of these factors help the consumer in decision making further
Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning
process personality characteristics are the similarities, which operate across the different types of
people and influence their 100% MATCHING TEXT 80 WORDS host of variables ranging from personal,
professional needs, attitudes and values, personality characteristics, social economic and cultural
background, age, gender, professional status to social influences of various kinds exerted a family,
friends, colleagues, and society as a whole. The combination of these factors help the consumer in
decision making further Psychological factors that as individual consumer needs, motivations,
perceptions attitudes, the learning process personality characteristics are the similarities, which operate
across the different types of people and influence their https://fr.slideshare.net/hemanthcrpatna/a-
project-report-on-consumer-behaviour-at-uti-mutual-fun ... 23/29 17/35 SUBMITTED TEXT 46 WORDS
Marketing starts with the consumers and ends with the consumer. Satisfaction of the consumers
becomes the most important goal of a business enterprise. The effort to ensure consumer satisfaction
lies in understanding the consumer, his likes dislikes, his expectations and motivation. 100% MATCHING
TEXT 46 WORDS Marketing starts with the consumers and ends with the consumer. Satisfaction of the
consumers becomes the most important goal of a business enterprise. The effort to ensure consumer
satisfaction lies in understanding the consumer, his likes dislikes, his expectations and motivation. >
https://fr.slideshare.net/hemanthcrpatna/a-project-report-on-consumer-behaviour-at-uti-mutual-fun ...
18/35 SUBMITTED TEXT 33 WORDS An analysis of the consumer’s behavior in terms of consumer
consumption patterns, consumer preferences, consumer motivation, consumer buying process and
shopping behavior is very much helpful to formulate a firm’s marketing strategy. 91% MATCHING TEXT
33 WORDS An analysis of the consumer’s behaviour in terms of consumer consumption patterns,
consumer preferences, consumer motivation, consumer buying process and shopping behaviour is very
much helpful to formulate a firm’s marketing strategy. “> https://fr.slideshare.net/hemanthcrpatna/a-
project-report-on-consumer-behaviour-at-uti-mutual-fun ... 19/35 SUBMITTED TEXT 90 WORDS So the
ultimate objective of a business firm is to create a consumer who is said to be pivot around whom the
entire business of a firm revolve. Thus the marketing concept is consumer oriented and the emphasis is
more on the consumer rather than on the product. The essence of modern marketing lies in building of
profit along with creating meaningful value satisfaction for the costumers, whose needs and desires
have to be coordinated with the set of products and production programmes. Therefore, marketing
success 96% MATCHING TEXT 90 WORDS So the ultimate objective of a business firm is to create a
consumer who is said to be pivot around which the entire business of a firm        Thus     the marketing
concept is consumer oriented and the emphasis is more on the consumer rather than on the product.
The essence of modern marketing lies in building of profit along with creating meaningful value
satisfaction for the costumers, whose needs and desires have to be coordinated with the set of products
and production programmes. Therefore, marketing success https://fr.slideshare.net/hemanthcrpatna/a-
project-report-on-consumer-behaviour-at-uti-mutual-fun ... 20/35 SUBMITTED TEXT 34 WORDS an
enterprise depends as its ability to create a community of satisfied consumers. All the business activities
should be carried out in ways which are directed towards the satisfaction of the consumer needs. 100%
MATCHING TEXT 34 WORDS an enterprise depends as its ability to create a community of satisfied
consumers. All the business activities should be carried out in ways which are directed towards the
satisfaction of the consumer needs.> https://fr.slideshare.net/hemanthcrpatna/a-project-report-on-
consumer-behaviour-at-uti-mutual-fun ... 24/29 21/35 SUBMITTED TEXT 15 WORDS are several
categories of mobile phones, from basic phones to feature phones such as 100% MATCHING TEXT 15
WORDS are several categories of mobile phones, from basic phones to feature phones such as
https://modernsociety.fandom.com/wiki/Cell_Phones 22/35 SUBMITTED TEXT 42 WORDS PDA
functionality to the basic mobile phone at the time. As miniaturization and increased processing power
of microchips has enabled ever more features to be added to phones, the concept of the smart phone
has evolved, and what was a high-end 92% MATCHING TEXT 42 WORDS PDA functionality to the basic
mobile phone at the time. As miniaturisation and increased processing power of microchips has enabled
ever more features to be added to phones, the concept of the      smartphone has evolved, and what
was a high-end https://modernsociety.fandom.com/wiki/Cell_Phones 23/35 SUBMITTED TEXT 14
WORDS India is now the second largest mobile market in the world after China, 76% MATCHING TEXT 14
WORDS chap1-3.docx 24/35 SUBMITTED TEXT 15 WORDS Measuring the efficiency of customer
satisfaction and loyalty for mobile phone brands with DEA, 100% MATCHING TEXT 15 WORDS Measuring
the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA
https://isiarticles.com/article/1936 25/29 25/35 SUBMITTED TEXT 155 WORDS The concept of customer
satisfaction and loyalty (CS&L) has attracted much attention in recent years. A key motivation for the
fast growing emphasis on CS&L can be attributed to the fact that higher customer satisfaction and
loyalty can lead to stronger competitive position resulting in larger market share and profitability. Using
a data envelopment analysis (DEA) approach, in this study we analyzed and compared CS&L efficiency
for mobile phone brands in an emerging telecommunication market, Turkey. The constructs of European
Customer Satisfaction Index (ECSI) model are treated and used as input and output indicators of our DEA
model. Drawing on the perceptual responses of 251 mobile phone users, the DEA models reveal that
from the top six mobile phone brands in Turkey, Nokia features as the most efficient brand followed by
LG and Sonny Ericsson in terms of CS&L efficiency, while Motorola, Samsung and Panasonic rank as the
least efficient brands. • 100% MATCHING TEXT 155 WORDS The concept of customer satisfaction and
loyalty (CS&L) has attracted much attention in recent years. A key motivation for the fast growing
emphasis on CS&L can be attributed to the fact that higher customer satisfaction and loyalty can lead to
stronger competitive position resulting in larger market share and profitability. Using a data
envelopment analysis (DEA) approach, in this study we analyzed and compared CS&L efficiency for
mobile phone brands in an emerging telecommunication market, Turkey. The constructs of European
Customer Satisfaction Index (ECSI) model are treated and used as input and output indicators of our DEA
model. Drawing on the perceptual responses of 251 mobile phone users, the DEA models reveal that
from the top six mobile phone brands in Turkey, Nokia features as the most efficient brand followed by
LG and Sonny Ericsson in terms of CS&L efficiency, while Motorola, Samsung and Panasonic rank as the
least efficient brands. https://isiarticles.com/article/1936 26/35 SUBMITTED TEXT 21 WORDS on the
perceived scale of image/impression characteristics, including: luxuriousness, simplicity, attractiveness,
colourfulness, texture, delicacy, harmoniousness, salience, rigidity, and overall satisfaction. 73%
MATCHING TEXT 21 WORDS chap1-3.docx 27/35 SUBMITTED TEXT 20 WORDS Ling, Wonil Hwang,
Gavriel Salvendy, Diversified users’ satisfaction with advanced mobile phone features, Universal Access
in the Information Society, 81% MATCHING TEXT 20 WORDS final.docx 26/29 28/35 SUBMITTED TEXT
117 WORDS COMPANY PROFILE Samsung is committed to complying with local laws and regulations as
well as applying a strict global code of conduct to all employees. It believes that ethical management is
not only a tool for responding to the rapid changes in the global business environment, but also a
vehicle for building trust with its various stakeholders including customers, shareholders, employees,
business partners and local communities. With an aim to become one of the most ethical companies In
the world, Samsung continues to train its employees and operate monitoring systems, while practicing
fair and transparent corporate management. 98% MATCHING TEXT 117 WORDS company. •
Philosop hy Samsung is committed to complying with local laws and regulations as well as applying a
strict global code of conduct to all employees. It believes that ethical management is not only a tool for
responding to the rapid changes in the global business environment, but also a vehicle for building trust
with its various stakeholders including customers, shareholders, employees, business partners and local
communities. With an aim to become one of the most ethical companies In the world, Samsung
continues to train its employees and operate monitoring systems, while practicing fair and transparent
corporate management.
https://www.samsung.com/latin_en/aboutsamsung/vision/philosophy/philosophy-goals/ 29/35
SUBMITTED TEXT 162 WORDS Samsung became the biggest smartphone vendor in the world during the
third quarter, and Android's market share has surpassed 5o percent for the first time, market research
company Gartner said on Tuesday as it reported on phone sales to end-users. Worldwide smartphone
sales totalled 115 million units in the third quarter of 2o11, up 42 percent from the third quarter of
2o1o. However, smartphone sales slowed compared to the second quarter, a consequence of the
economic situation and of consumers holding out for new models, including the iPhone 4S, according to
Roberta principal analyst at Gartner. Android and Samsung were the big winners among smartphone
operating systems and vendors, respectively. Samsung became the worldwide number one for the first
time, selling 24 million smartphones, three times as many as it sold during the third quarter last year.
Samsung's support for Android, and the availability of a wide variety of low-cost smartphones running
the OS, helped Android grab a 52.5 percent share of the market: 6 96% MATCHING TEXT 162 WORDS
Samsung became the biggest smartphone vendor in the world during the third quarter, and Android's
market share has surpassed 50  percent for the first time, market research company Gartner said on
Tuesday as it reported on phone sales to end-users. Worldwide smartphone sales totalled 115 million
units in the third quarter of 2011,  up 42 percent from the third quarter of 2010.   However, smartphone
sales slowed compared to the second quarter, a consequence of the economic situation and of
consumers holding out for new models, including the iPhone 4S, according to Roberta Cozza, principal
analyst at Gartner. Android and Samsung were the big winners among smartphone operating systems
and vendors, respectively. Samsung became the worldwide number one for the first time, selling 24
million smartphones, three times as many as it sold during the third quarter last year. Samsung's
support for Android, and the availability of a wide variety of lowcost smartphones running the OS,
helped Android grab a 52.5 percent share of the market: 60.5
https://www.pcworld.com/article/243861/samsung_becomes_biggest_smartphone_vendor_as_androi
ds_mark ... 27/29 30/35 SUBMITTED TEXT 61 WORDS million smartphones based on the various versions
of the OS were sold, according to Cozza. Worldwide, Nokia is still the second biggest smartphone vendor
and Symbian the second most popular smartphone OS. Consumers bought 19.5 million Symbian-based
smartphones, giving the OS a 17 percent market share. Smartphones based on Symbian are still popular
in Eastern Europe and the Middle East. Samsung’s 97% MATCHING TEXT 61 WORDS million smartphones
based on the various versions of the OS were sold, according to Cozza. Worldwide, Nokia is still the
second biggest smartphone vendor and Symbian the second most popular smartphone OS. Consumers
bought 19.5 million Symbian-based smartphones, giving the OS a 17 percent market share. Smartphones
based on Symbian are still popular in Eastern Europe and the Middle East. Nokia's
https://www.pcworld.com/article/243861/samsung_becomes_biggest_smartphone_vendor_as_androi
ds_mark ... 31/35 SUBMITTED TEXT 40 WORDS The values that define Samsung’s spirit Samsung believes
that living by strong values is the key to good business. That’s why these core values, along with a
rigorous code of conduct, are at the heart of every decision the company makes. 100% MATCHING TEXT
40 WORDS The values that define Samsung’s spirit Samsung believes that living by strong values is the
key to good business. That’s why these core values, along with a rigorous code of conduct, are at the
heart of every decision the company makes.
https://www.samsung.com/latin_en/aboutsamsung/vision/philosophy/samsung-spirit/ 28/29 32/35
SUBMITTED TEXT 568 WORDS RESEARCH METHODOLOGY RESEARCH DESIGN “The research design is the
conceptual structure with in which research is conducted it consist the blue print of the collection
measurement and analysis of data”. In that project the research design was adopted for the “Descriptive
research study” the exploratory research studies is that of formulating a problem for more operational
point of view. The main purpose of the study was to tell the consumer satisfaction in “A. The major
emphasis was on the discovery of the ideas and opinions of the consumers at different levels in the
existing environment. Two methods that are used for the study are: The survey of concerning literature.
The experience study SAMPLE DESIGN A sample design is a definite plan for obtaining a sample size from
a given population. It refers to the technique or the procedure the researcher would adopt in selecting
items for the sample. The sample design is determined before data are collected. The sampling used for
the study is “Convenience Sampling”. Under this sampling design every item or the universe has equal
change or inclusion in the sample because this consumer ‘Satisfaction survey, so we give each person at
any place an equal probability of getting into the sample. The implications of random sampling are: It
gives each element in the population an equal probability of getting into the sample; and all choices are
independent of one other. It gives each possible sample combination an equal probability of being
chosen. RESEARCH PLAN Sampling unit The units chosen for survey were related consumers Sample size
25 Research Instrument Questionnaire Contact method Direct Personal interview Sample area Lucknow
city TYPES OF DATA In the survey two types of data are collected. Primary data: These data’s are those
which are collected for the first time and therefore original in nature. Secondary data: Data, which have
already been collected by someone else and hence passed through the statistical process. DATA
COLLECTION PRIMARY DATA COLLECTION For the collection of the primary data following methods were
used: Interview method: Personal interview of the consumer are taken at different levels to get their
opinions and suggestions. And the interview was structured in nature. Questionnaire method:
Structured questionnaire on the basis of information collected from different sources. The questionnaire
both open and ended questions. SECONDARY DATA COLLECTION Secondary data were collected from
the following sources: • Books related to topic • Organization documents • Magazines • Websites
STATISTICAL TOOLS Statistical tools used in the project study are :Pie charts DATA ANALYSIS AND
INTERPRETATION 100% MATCHING TEXT 568 WORDS RESEARCH METHODOLOGY RESEARCH DESIGN
“The research design is the conceptual structure with in which research is conducted it consist the blue
print of the collection measurement and analysis of data”. In that project the research design was
adopted for the “Descriptive research study” the exploratory research studies is that of formulating a
problem for more operational point of view. The main purpose of the study was to tell the consumer
satisfaction in “A. The major emphasis was on the discovery of the ideas and opinions of the consumers
at different levels in the existing environment. Two methods that are used for the study are: The survey
of concerning literature. The experience study SAMPLE DESIGN A sample design is a definite plan for
obtaining a sample size from a given population. It refers to the technique or the procedure the
researcher would adopt in selecting items for the sample. The sample design is determined before data
are collected. The sampling used for the study is “Convenience Sampling”. Under this sampling design
every item or the universe has equal change or inclusion in the sample because this consumer
‘Satisfaction survey, so we give each person at any place an equal probability of getting into the sample.
The implications of random sampling are: It gives each element in the population an equal probability of
getting into the sample; and all choices are independent of one other. It gives each possible sample
combination an equal probability of being chosen. RESEARCH PLAN Sampling unit The units chosen for
survey were related consumers Sample size 25 Research Instrument Questionnaire Contact method
Direct Personal interview Sample area Lucknow city TYPES OF DATA In the survey two types of data are
collected. Primary data: These data’s are those which are collected for the first time and therefore
original in nature. Secondary data: Data, which have already been collected by someone else and hence
passed through the statistical process. DATA COLLECTION PRIMARY DATA COLLECTION For the collection
of the primary data following methods were used: Interview method: Personal interview of the
consumer are taken at different levels to get their opinions and suggestions. And the interview was
structured in nature. Questionnaire method: Structured questionnaire on the basis of information
collected from different sources. The questionnaire both open and ended questions. SECONDARY DATA
COLLECTION Secondary data were collected from the following sources: • Books related to topic •
Organization documents • Magazines • Websites STATISTICAL TOOLS Statistical tools used in the project
study are :Pie charts DATA ANALYSIS AND INTERPRETATION KAUSHAL PANDEY DISSERTATION d 29/29
KAUSHAL PANDEY DISSERTATION.docx 33/35 SUBMITTED TEXT 61 WORDS wide network reach,
competitive 4 G systems & consumer support as well as limited roaming contract lifetime. Providing
customer satisfaction is the company's most important step as they are to be satisfied plus providing on-
the-go Internet access such as Wide Network coverage plus good 4 G service as they are important plus
advanced technology stuff required by almost everyone in today's environment. 28% MATCHING TEXT
61 WORDS wide network coverage, attractive 4G schemes & customer services as well as         &
nbsp;       &n bsp;     lifetime roaming free Providing customer satisfaction is the most crucial step of the
company as they are to be satisfied and provides Internet access on the move such as Wide network
coverage and good 4G services as they are important and technology advanced stuff required by almost
everybody in today’s         & nbsp;  environment,
https://www.slideshare.net/SushantLakshmynaraya/year-long-project-reliance-jio 34/35 SUBMITTED
TEXT 21 WORDS New Era International Publishers, New Delhi, 2nd edition. —Philip Kotler & Kevin Keller
Edition 12 Principles of Promotion Marktforschung – D.D. Sharma— • 52% MATCHING TEXT 21 WORDS
New Age International Publishers, New Delhi, 2nd Edition. Principles of Philip Kotler & Kevin keller
edition 12         & nbsp;       &n bsp;    ÿ Research – D.D. Sharma
https://www.slideshare.net/SushantLakshmynaraya/year-long-project-reliance-jio 35/35 SUBMITTED
TEXT 20 WORDS you got a Smartphone? (A)yes) (B)No) 2.Do you know Samsung? (A)Yes) (B)No) 3.Which
business provider do you use? 1.Airtel Airlines Vodafone 2. 3.Idée Samsung 4. 4.What is your average
monthly 45% MATCHING TEXT 20 WORDS you have a         & nbsp; mobile a)yes b)No 2.Are you         &
nbsp;  about Reliance a)Yes b)No 3.operator’s service do you use? 1.Airtel 2.         Vodafone 3.            Idea
4.Reliance What is your average monthly https://www.slideshare.net/SushantLakshmynaraya/year-long-
project-reliance-jio