Step 2 - Create value from technologic innovation

Students

Jhonatan Mcnish – 91520476

Hernesto Ariza – 1.101.686.118
Jhon Jairo Urquijo Torres – 1.977.817
Kenny Viviana Mahecha - 63.557.126

GROUP
212032_36

TUTOR
INGRID TATIANA GOMEZ

NATIONAL UNIVERSITY OPEN AND DISTANCE

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA
UNAD
2020
 Introduction

Intangible Assets are an important part of the market value of companies

and organizations in general, their analysis corresponds to the need for traditional
accounting, which does not provide sufficient information regarding the
measurement and valuation of such resources. It is as a consequence that the
related to intangible assets is presented so that the students generate a base of
information regarding this topic.
 Objectives

General Purpose
 Identify each valuation method in the comprehensive development of
organizational processes.

Specific Objectives
 Apply each concept in relation to business valuation methods in the
organizational development of a company.

 Investigate the topics assigned to the guide for the development of

applications and programs based on the individual development of the
activity.
 Contenido

1. Genially Video Presentation for each student (Activity 3)..................................................5

Julio Cesar García.......................................................................................................................5
Jhonatan Mcnish..........................................................................................................................5
Hernesto José Ariza....................................................................................................................5
Kenny Viviana Mahecha.............................................................................................................5
Jhon Jairo Urquijo Torres...........................................................................................................5
2. YouTube link for each student (Activity 4)............................................................................6
Julio Cesar García.......................................................................................................................6
Jhon Jairo Urquijo Torres...........................................................................................................6
Jhonatan Mcnish..........................................................................................................................6
Hernesto José Ariza....................................................................................................................6
Kenny Viviana Mahecha.............................................................................................................6
3. Analysis of the article chart for each student (Activity 5)....................................................7
Julio Cesar García.......................................................................................................................7
Jhonatan Mcnish..........................................................................................................................7
Hernesto José Ariza....................................................................................................................8
Jhon Jairo Urquijo Torres...........................................................................................................9
Kenny Viviana Mahecha...........................................................................................................10
4. Research Justification Description Diagram one per group (Activity 7).........................11
5. Bibliography............................................................................................................................12
 1. Genially Video Presentation for each student (Activity 3)

Julio Cesar García

Jhonatan Mcnish
https://view.genial.ly/5e82124f05e3d20e6e13f9a7/presentation-market-focus

Hernesto José Ariza

https://view.genial.ly/5e80a38505e3d20e6e0b7f02/presentation-genially-sin-titulo

Kenny Viviana Mahecha

https://view.genial.ly/5e85460728852a0e094d9dfe/video-presentation-real-options-
valuation

Jhon Jairo Urquijo Torres

https://view.genial.ly/5e81411b05e3d20e6e107c08/video-presentation-jhon-urquijo
 2. YouTube link for each student (Activity 4)

Julio Cesar García

Jhon Jairo Urquijo Torres

https://www.youtube.com/watch?v=-cBfcXnrH24&feature=youtu.be

Jhonatan Mcnish
https://youtu.be/73fvJ-J5Ud8

Hernesto José Ariza

https://youtu.be/Z5L56HMy7Y4

Kenny Viviana Mahecha

 3. Analysis of the article chart for each student (Activity 5)

Julio Cesar García

Jhonatan Mcnish
Analysis of the Article Chart
Student name Jhonatan Mcnish
Article Tittle Digital transformation at the service of Colombian companies

Article Image

References MinTic. La transformación digital, al servicio de las empresas

colombianas [en linea] Disponible en:
https://www.eltiempo.com/mas-contenido/la-transformacion-
digital-al-servicio-de-las-empresas-colombianas-374276
Relation of the
article with the The article talks about how digital transformation is related to the
problem of digital use and appropriation of information technologies that, combined
transformation in with leadership capacity and organizational change, radically
Colombian improve or change the performance and business model of
enterprises companies. The Colombian government must make a
presentation regarding this area of great importance for not only
technological but also economic growth, it must make an
orientation and provide support for business growth in the country
and show new opportunities and benefits that all of these New
trends can bring us as entrepreneurs.
 Hernesto José Ariza
Analysis of the Article Chart
Student name Hernesto Ariza
Article Tittle Colombia is out in digital transformation
Article Image

References Revista Portafolio. (2019). Colombia está quedada en tramsformación

digital. Recuperado de: https://www.portafolio.co/economia/colombia-
quedada-en-transformacion-digital-532068

Relation of the The article is about a survey make of a businessmen aware of the
article with the importance that the mid-market brings to the international
problem of economy and especially to the local economy, the professional
digital services firm BDO carried out the 2019 Mid-Market Digital
transformation in Transformation Survey, for which it surveyed 300 C-level
Colombian executives, a category that It gathers the positions of Executive
enterprises Director (General Director), Financial Director (Financial Director),
Information Director (Communications Director), Risk Director
(Risk Director) and Technology Director (Technology Director).

The sample included companies from the consumer segments,

Natural Resources and Energy, Financial Services,
Pharmaceutical Industries and Health.
 Jhon Jairo Urquijo Torres
Analysis of the Article Chart
Student name Jhon Jairo Urquijo Torres
Article Tittle
The Digital Transformation of the Colombian
Economy
Article Image

References Luna, D. A. V. I. D. (2016, 1 October). la transformation

digital de la economic Colombian. Recuperate 27 marzo,
2020, de https://www.juancmejia.com/wp-
content/uploads/2016/10/Primer-estudio-de-Transformaci
%C3%B3n-Digital-en-Colombia-2016-LIbro-Ebook-
Gratis.pdf
Relation of the article According to the article Colombia, it appears in the region
with the problem of as a country that is focused on the digital revolution,
digital transformation in achieving that economic sectors of the country are in tune
Colombian enterprises with this concept educational a push so that the concept
of digital evolution has the necessary weight for the
economy and that from this point it is possible to focus on
the human factor as a growth tool. It is better that the
country is a benchmark in technological developments
and better still we expand new horizons in relation to this
concept that day by day takes more force in economic
development by making changes in time and form from
buying and paying your obligations just by clicking.
 Kenny Viviana Mahecha
Analysis of the Article Chart
Student name Kenny Viviana Mahecha
Article Tittle Digital transformation, a challenge for companies in Colombia

Article Image

References (2020, 28 march). El Espectador. La transformación digital, un reto para

las empresas en Colombia. Recuperado de:
https://www.elespectador.com/mtalks/la-transformacion-digital-un-
reto-para-las-empresas-en-colombia-articulo-911319

Relation of the The article shows the importance that all Colombian companies
article with the go digital, the benefits in terms of profitability and especially in the
problem of digital position of Colombia with respect to other countries, however it is
transformation in notable that there are still barriers that prevent companies from
Colombian making this transformation , such as lack of knowledge, lack of
enterprises culture, not having a clear business model, low budget, among
others, therefore it is important to find strategies that allow
entrepreneurs to overcome these barriers. As the same
government invests more in terms of communication through the
different media, about the benefits and informing that companies
are dedicated to helping and training medium and small
companies.
 4. Research Justification Description Diagram one per group (Activity 7)

Justification to solve the problem of digital transformation un Colombia enterprises:

It is no secret to anyone that in recent years, in Colombia, one of the main concerns is the so-called digital transformation. But what do these
two words entail for the economic growth of the country? In simple words, digital transformation is the process by which organizations change
their culture and structure to execute their processes more efficiently, using technological tools. The main axis of digital transformation goes
beyond technology; its value lies in the paradigm shift and the reorganization of teams within companies to adapt to current demands. For this
same reason,
Global it is necessary to find a methodology that allows the centralization, analysis and intelligent use of the data generated by all the
justification:
digital pulses of companies:must
Technological assessment thatbea single platformbecause
implemented be able to obtain,
it is a key understand,
mechanism ininterconnect and correlate
decision-making them
processes, for decision-making.
covering both the financial and
technical components, and the strategic management of technology. Technology valuation seeks to determine the maximum economic benefit
through the use of information efficiently and with a series of reasonable methods, that is, allowing a buyer or a seller to benefit by fully
utilizing all available information.
212032_761

References:
Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A Practical
Guide for Innovators & Researchers. 16. Valuation of Intellectual Property. Oak Tree Press.
Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-live&scope=site&ebv=EK&ppid=Page-__-
20
 5. Bibliography

GHEŢA, I. M. (2017). Theoretical and Methodological Considerations

Regarding the Evaluation of Intangible Assets. (pp 373–376). Contemporary
Readings in Law & Social Justice, 9(2). Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site
Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators & Researchers. 16. Valuation
of Intellectual Property. Oak Tree Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20
Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp
84-87). Hoboken, N.J.: Wiley. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_C1