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ENTREPRENUERSHIP
MULTIPLE CHOICE: Read the question or statement comprehensively and choose the letter of the correct answer. Write the letter
of the correct answer before the number
1. The product concept must then be translated into business plans to make money out of the business. What do we call the
formula on how the enterprise exactly plans to make money out of the business?
3. What do we call the agreement of where in one party grants another party to use its trademark or tradename as well as certain
business system and processes, to produce and make a good service according to a certain specification?
6. This refers to the understanding of forces that makes the industry attractive and unattractive?
7. Under the franchisee model, what includes the local promotions and local promotions and local supervisions?
8. In Franchisee Model on How Franchising Works, what refers to the number of target customers?
9. In Franchisee Model on How Franchising Works, what refers to the background of the franchisee?
10. The franchising model allow the franchisor and the franchisee to understand how the franchising system actually work. In
Franchisor group, what includes the fees and royalty, stocks availability, terms and condition of the company?
11. The franchising model allow the franchisor and the franchisee to understand how the franchising system actually work. In
Franchisor group, what refers to the product packaging, brand and pricing of the product?
12. The franchising model allow the franchisor and the franchisee to understand how the franchising system actually work. In
Franchisor group, what includes the system, manuals, regular training, and purchase support.
a. Quality c. Leadership
b. Quantity d. Company
a. Quality c. Leadership
b. Quantity d. Company
15. What refers to the description of means and methods a firm employs to generate sales, profit, and cash flow while providing
template to scale up?
16. What kind of forces makes the company Water Refill Station unattractive when the proliferation of water refills stations with
declining prices or promo war?
17. What makes the water station unattractive when these water stations are easy to put up without many barriers?
18. What makes the water station unattractive when there is easy substitute for the product?
19. What makes the water station unattractive when customer have many refill stations to choose from?
20. What makes the water station unattractive when the franchisee cannot buy from the other supplier?
21. This refers to the linkage structure, where “How the activities are linked and sequenced”.
22. In an operating model, it refers to capabilities of the company. It also answers the question “what assets should we leverage
or what activities should you perform well?”
23. This refers to the organizational structures needed for an enterprise to carry out the value proposition.
24. What part in operating Model makes the business efficient, or how do this business makes the business reorganized to
provide value without over or under spending.
25. The business model is divided into two parts, operating model and offering mode. What part in Offering mode discusses the
target market that has the greatest potential for the firm?
26. What part in offering model answers the question “how do we have a costumer?” or “how do you have a centric
organization to the customer?
27. Where do we make our products conveniently with the target market buying pattern?
28. What will be the most attractive pricing scheme that can leapfrog demand and meet the objectives?
29. What is the target market that has the greatest potential to the firm?
30. What are the biggest unmet needs that we need to satisfy in a novelty way?
II. Given the different parts and clues of the Business Plan, complete the table by filling in the table with the correct parts of the plan.
2 points each
OPEARTING MODEL
31 Value Network
32 Capabilities
33 Cost
34 Lock In
35 Efficiency
OFFERING MODEL
36 Target Market
37 Novelty
38 Revenue Model
39 Go to Market
40 Organization
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