Beruflich Dokumente
Kultur Dokumente
80% 52%
have cancelled or eager to travel for
postponed those leisure, once the
plans pandemic passes
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Sources: eMarketer, “National Tracking Poll #2003128,” April 2, 2020
U.S. Travel Association, “COVID-19 Travel Industry Research,” April 17, 2020
Recovery from COVID-19: How Travel Will Return
Recovery will start with local travel by car
and then circle outward to larger driving
distances, first only with family members
and then a small group
01 02 03 04
Don’t Go Dark Show Your Compassion Lead the Community Become the Resource
Build trust among Help consumers change Empower locals to Introduce new ways to
consumers through their plan and be flexible become ambassadors for enjoy destinations and
relevant and thoughtful your destination attractions via 360-degree
Communicate clearly what
content images/videos or virtual
the brand is offering (and Share stories of how
Share deals & offers for don’t hide) tour of museums &
people are helping one
future travel attractions
another 12
COVID-19: Content Topics Travel Brands Can Own to be
Relevant & Helpful
Experiences Go Virtual Prepping for Travel’s Return Imagery that Inspires
• Video experiences such as shop • Packing Tips • Social channel ”takeovers” by
tours, concerts • Packing Essentials talented photographers and/or
• “Fireside chats” with local • Best Travel Gear influencers
personalities • Reading Lists • Gorgeous location or destination
• “Q and A” with locals, “What are • Movies about Travel photography keeps consumers
their favorite spots?” • Movies that inspire Travel daydreaming about travel
• Museum & Art Galleries • Travel Documentaries • Use photography assets to create
backdrops for video calls
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