Amity Global Business School, Ahmedabad

Master of Business Administration

(2009-10)
Semester – III
Course Title : Strategic Management
Course Code : MGBSM 20301
Credit Hours : 03
Faculty : Dr Prashant Gupta
E-mail Id : pgupta@ahmd.amity.edu Phone: (M) 9825409030

1. Course Description:

In globalized economy, the goals of achieving strategic competitiveness and earning

above average returns are challenging. Increasing competition and the consequent
uncertainty on one hand, and developments in Internet (e-commerce) on the other hand,
are changing strategic management practices in most of the industries. Internet is
changing the pattern of competition among companies, which is creating new
opportunities and challenges. It is affecting the way well established companies conduct
their business. As a result, the fundamental nature of competition is changing. The pace
of change is not only relentless but also increasing. It is, therefore, necessary to have
good understanding of both external and internal environment to understand the present
and predict the future. The general environment is composed of elements in the broader
society and the industry.

International Strategy is a term used to describe strategic activities of firm operating

across borders. ‘Global’, is a new replacement for the term ‘International’. Hence
‘International Strategy’ and ‘Global Strategy’ are sometime used interchangeably.
International Strategic Management is relatively new and dynamic discipline and requires
strong relationship with other areas of management. A new strategic initiative can not be
successfully implemented unless it is supported by all the other functional areas of the
organization like production, finance, HR. marketing, material management and quality
etc. International Strategic Management is thus deeply interwoven with other aspects of
business management.

The aim of this course is to give learner an understanding of theory and principles of
strategic management with a wider perspective towards ‘Global Strategic Thinking’. The
course presents a process of developing and implementing a strategic plan within an
organization for international business.

2. Learning Outcomes:
After studying the Course, the students would be able to:
• Understand the concepts of strategy and strategic management
 • Learn its role in International Business Management
• Conduct strategic analysis for making right strategic choices
• Develop strategic alternatives
• Make right choices of strategies and effectively implement them.

3. Assessment Components:

Assessment Components % Weightage

End Term Examination 60%

Class Tests 20%
Project Assignment 10%
Cases & Class Participation 10%

4. Text and References:

4.1 Text Books:

1. Pearce John A, Robinson Richard B & Amita Mittal

Strategic Management: Formulation, Implementation and Control,
Tenth Edition, Tata McGraw Hill, New Delhi

2. Thompson Arthur A, Strickland A.J., Gamble John, Jain Arun K

Crafting and Executing Strategy-Concepts and Cases
Fourteenth Edition, Tata McGraw Hill, New Delhi.

3. Johnson Gerry& Scholes Kevan

Exploring Strategic Strategy-Text and Cases
Sixth Edition, PHI

4.2 Reference Books:

1. Porter Michael E
Competitive Strategy
Free Press, N.J.

2. Porter Michael E
Competitive Advantage
Free Press, N.J.
5.0 Session Plan

Session Topic / Sub topic Session details

No.
1 Introduction and Course Overview Text Book Chapter 1
Introduction (pp xxi – xxviii)
(Porter)

2 Concept of Strategy and Strategic Text Book Chapter 1

Management Case : Robin Hood
Case : Choosing a New Car
3 Levels of Strategy Text Book Chapter 1
Evolution of Strategic Management
Strategic Management Process

4&5 The Business Vision, Mission, Text Book Chapter 2

Business Definition, Goals and
Objectives of Global Companies

6 Industry and Competitive Analysis Text Book Chapter 4

Porter’s 5 Force Model Chapter 1(Porter)

7 Generic Competitive Strategies Text Book Chapter 6

Value Chain Analysis Chapter 2 (Porter)
Case-Arvind Mills
8 Generic Competitive Strategies Text Book Chapter 7

9 External Environment Text Book Chapter 4

-Macro and Micro Environment
- Opportunities and Threats
10 Nature of ‘International Strategic Text Book Chapter 5
Management’
Evolution of Global Corporation:
Why do firms internationalize /
globalize, Phases of Global Strategy
11 External Environment Text Book Chapter 5
-Global Business Environment
- ETOP
12 Internal Environment Text Book Chapter 6
-Strengths and Weaknesses
13 Internal Environment Text Book Chapter 6
-Present Strategies, Capabilities& Core
Competencies
-SAP Profile
 14 SWOT / TOWS Matrix Text Book Chapter 6

15 Case Case- Titan Watches- Redifining

Time
16 Corporate/ Business / Functional Text Book Chapter 7
Strategies

17 BCG, GE Nine Cell Matrix Text Book Chapter 9

18 Hofer’s Model, Strickland Grand Text Book Chapter 9

Strategy Selection Model

19 Case Case- Giant Bicycles

20 Formulating International Strategies: Text Book Chapter 5

Generic Strategies, Grand Strategies
Evolution of Global Corporation:
Problems in IS Planning, Corporate
Social Responsibility
21 Case Case- McDonald’s: Polishing the
Golden Arches
22 International Strategic Alliances - Case Text Book Chapter 7
Case- Hero Honda Motors
(India) Ltd. : Is it Honda That
Made It a Hero?
23,24 Operationalizing and Institutionalizing Text Book Chapters 10,11,12
Strategy, Strategic Leadership Case- Gujarat Ambuja Cement
Ltd.- Innovating to Leadership
Position
25 Managing Culture in a Global Text Book Chapter 12
Organization Case- IKEA’s Innovative Human
Resource Management Practices
and Work Culture
26 Strategic Evaluation and Control Text Book Chapter 13

27 Balanced Score Card Text Book Chapter 13

28,29, Presentations
30