Fase: Planeación

ACTIVIDAD DE PROYECTO 4
Establecer la oferta y la demanda a través del
sistema de información de mercados.

FORMATO PARA EL DESAROLLO DE EVIDENCIA

EVIDENCIA
“Taller de comprensión de lectura”.

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 Formato para Desarrollo
de Evidencia

Evidencia Taller de comprensión de lectura.

Tipo de
Descripción de la Evidencia Producto Entregable:
Evidencia

Taller de comprensión de
Desarrollo de un taller de comprensión lectora
lectura sobre términos
De producto sobre los términos técnicos referentes a oferta y
técnicos sobre oferta y
demanda.
demanda

Evidencia
“Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma

inglés, referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply
b. Demand
c. High price
d. Mass market
e. Life cycle
C Expensive
A Desire to buy any product
D All people
E The lifetime of goods and services.
B Disposition to offer products

2. According to the text, mention the things people take into account to determine
the demand.

_________________________________________________________________
The main aspect to determine the demand is to have a significant impact on the characteristics of the product
_________________________________________________________________
being at the forefront of technology to make life easier for users, determine the segments and potential
_________________________________________________________________
customers as well as the necessary resources, and the current product that sells market Therefore, any
________________________________________________________________
investment proposal must have an explicit market study

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3. Write F for false or T for true

a. Production cost depends on Technology

F ( ) V (X)

b. As greater the expectations are, the lower will be the offer from the companies.

F ( X) V ( )

c. One of the four Ps of marketing mix is Package

F ( X) V ( )

d. Price is the amount a customer pays for the product

F ( X) V ( )

e. Planning is to transform and develop marketing objectives to marketing

strategies

F ( ) V (X)

4. Answer the following questions

a. What is Benchmarking?

_________________________________________________________________
is the systematic process of researching, identifying, comparing and learning from the best practices of other
_________________________________________________________________
organizations, whether from the same sector or not, analyzing in an orderly manner the set of factors that influence the
_________________________________________________________________
success of them, learning from their achievements and applying them in our own improvement processes

b. What is the process of Benchmarking?

_________________________________________________________________
_________________________________________________________________
_________________________________________________________________

c. Number the aspects to be taken into account in Benchmarking:

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1 Quality: what refers to the level of value created of the products for the client on the cost of producing them, can also see with respect to organizational
development based on how much we focus on what we do, on the development of human resources, and your commitment

_________________________________________________________________
_________________________________________________________________
2 Productivity: is the search for excellence in the areas that control entry resources and productivity can be expressed by the volume of production and

_________________________________________________________________
consumption of resources which can be costs or capital.

_________________________________________________________________
________
3 Time: The study of time, as well as quality, symbolizes the direction of industrial development in recent years. Faster flows in sales, administration,
production and distribution have received greater attention as a potential factor for improving productivity and competition. The development of time-
focused programs has demonstrated a spectacular ability to cut delivery times.

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

_________________________________________________________________
_________________________________________________________________
__________________

6. Write a ten lines text that summarizes the topic of the activity.

_________________________________________________________________
_________________________________________________________________
The activity consists of reading and carefully analyzing the text that are examples to take into account to establish
_________________________________________________________________
the demand for a new product in the market, all the reading gives us guidelines to do a good planning of demand,
_________________________________________________________________
advertising and segmentation and that the product it is really necessary to guarantee its positioning in the market,
_________________________________________________________________
it also teaches us terms and / or vocabulary related to supply and demand.
_________________________________________________________________
we also need to answer a questionnaire to show that we understand and properly handle text vocabulary
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_____________________________________________

SUSTENTACIÓN Y SEGUIMIENTO

El instructor citará a videoconferencia mediante sesión Blackboard Collaborate con

el fin de evaluar las evidencias enviadas, cada aprendiz realizará la sustentación
de la evidencia en los términos que solicite el instructor. El encuentro sincrónico en
que debe participar el aprendiz y sobre los cuales el instructor convocará deben
estar organizados de la siguiente forma:

1. Encuentro sincrónico – para dar a conocer cómo se abordará la elaboración

de la evidencia en general.

2. Encuentro sincrónico- para realizar seguimiento a la elaboración de evidencias

y posterior evaluación.

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FORMA DE ENTREGA

Debe enviar el archivo a través de la plataforma virtual de aprendizaje en el área

correspondiente indicada por el instructor que orientará encargado, al momento de
realizar la entrega tenga en cuenta los siguientes pasos:

Pasos para enviar evidencia:

• Clic en el título de la evidencia.

• Clic en Examinar mi equipo y buscar el archivo previamente guardado.

• Dejar un comentario al instructor (opcional).

• Clic en Enviar.

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