FACULTY OF JOURNALISM AND MASS COMMUNICATION

ERASMUS+ Faculty Coordinator: Assoc. Prof. Efrem Efremov, efremov@mail.orbitel.bg

Journalism and Mass Communication

Course BA/MA
(in the foreign Language Semester ECTS Number of hours Professor
language) (winter/summer) (credits) Lectures Exercises/Seminar Practical (name and e-mail)
s work
ART AND BA Eng Summer 4 45 - Zhana Popova
FICTION TV
GENRES
TV art and the Art of the TV screen are the two key lines in the proposed program of lectures. Apart from the media perspective a focus that would combine
cultural, philosophical and sociological questions was sought.
The main interest in the program is on the one hand pointed in a historical plan to track and discover connections between the developments of TV art, and on the
other hand is to look at its various plans in a comparative plan. The main spot in the program is dedicated to topics connected with "popular culture", which is an
object of scientific research. The students are acquainted with key notions in the area of artistic genres.
CULTURAL English winter 30 15 15 Diana Petkova
IDENTITIES AND
INTERCULTURAL
COMMUNICATIO
N
The course provides basic knowledge on some of the most important international tendencies in the development of cultural identities in the processes of
globalization. It helps to adopt non-biased and more flexible attitudes towards the differences of culture, which are crucial for the communication in multicultural
and pluralistic societies. It provides intercultural communication competence in specific fields, which can be critical to the achievement of both individuals and
companies.
PSYCHOLOGY OF English summer 30 15 15 Diana Petkova
COMMUNICATIO
N
The course focuses on some of the basic psychological phenomena in the process of communication. It studies the different contexts of communication as well as
psychological processes, such as perception, attribution, the role of the feedback in communication, etc. A special accent is put on the importance of the self-
concepts in communication. It creates general awareness and raises the level of interaction from non-conscious to conscious communication. Thus, it can be useful
for public relations and communication specialists, journalists and experts in the media.
Communication, PR and Advertising
Course BA/M
(in the foreign A Language Semester ECTS Number of hours Professor
language) (winter/summer (credits (name and e-mail)
) ) Lecture Exercises/Seminar Practical
s s work
THEORY OF BA/M English winter/summer 6 45 15 Christo Kaftandjiev
ADVERTISING A
Here are analyzed different:

 consumer groups;
 types of ads (product ads, image ads, cooperative, comparative, depending on media – radio advertising, commercials, outdoors, ambient, etc.);
 communicative strategies in advertising (drama, narrative, endorsement, testimonials, etc.);
 ad appeals and arguments;
 measurement procedures of ad efficiency, etc.

INTEGRATED BA/M English winter/summer 4 30 15 Christo Kaftandjiev

MARKETING A
COMMUNICATIONS
AND TRANSMEDIA
Here are analyzed:
 the goals of IMC (Integrated Marketing Communications);
 basic marketing communications – advertising, PR, sale promotions, direct marketing, merchandising communications;
 basic marketing communicative constants, by the help of which the integrations are done – trade mark, slogan, ad appeals, etc.
 transmedia – the integrated use of different media in marketing and other communications
SEMIOTICS OF BA/M English winter/summer 6 45 15 Christo Kaftandjiev
COMMUNICATION A
The four branches of semiotics – alphabetics; semantics; syntax and pragmatics are analyzed here. The stress is on how we can use semiotics in order to create
more efficient marketing, journalistic, political and other communications.

ARCHETYPES IN BA/M English winter/summer 3 30 0 Christo Kaftandjiev

MARKETING AND A
OTHER
COMMUNICATIONS
Here are analyzed:
  physical archetypes
 social archetypes
 anthropological archetypes
and their use in different mass communications.
THE MYTHOLOGICAL BA/M English winter/summer 3 30 0 Christo Kaftandjiev
NARRATIVES IN A
MARKETING AND
OTHER
COMMUNICATIONS
Here are analyzed:
 the myths of heroes and social communications;
 dramatizations of social communications;
 narrative communicative scheme – heroes, villains, beauties and helpers;
 different functions of narratives, etc.
INTERCULTURAL BA/M English winter/summer 3+0 30 0 Christo Kaftandjiev
MARKETING A ECTS 4
COMMUNICATIONS
Here are analyzed:
 effective intercultural marketing communications according to the main elements of communication chain - sender (empathy), addressee, channels of
communication, codes, sign systems, communication strategies, etc.
 effective intercultural marketing communications in the frame of Hofshtede and Hall theories
 effective intercultural communication communications in the frame of Hall theory - temporal and spatial dimensions of cultures
 effective intercultural communication in marketing in the oppositions nature/culture; history/future; young/old; open/closed; optimistic/pessimistic;
rich/poor; patriotism/cosmopolitism, etc.

Journalism and Mass Communication

MEDIA AND BA German Summer 4 30 15 Assoc. Prof. Lulivera

SOCIAL English Krusteva, Ph.D.
CONFLICTS // lulivera@abv.bg
MEDIA UND DIE
SOZIALE
KONFLIKTE
EN: The main topics in the course are: aspects of the most advanced theories of public communication and social conflicts and their manifestations in
contemporary society. The task of the course students should be familiar with basic sociological scales for reporting public trust in the Media, in the Institutions
and journalistic coverage of the Social Conflicts. Emphasis is placed on the types of social conflicts and their forms of manifestations, of taboos and deficits in
public communication. Said the Ralf Dahrendorfs' thesis about the clash between authority and power, between allotment rights and life chances in the
countries of Eastern Europe after their entry into the EU. Special attention is paid to the scandals draining of EU funds, EU pressure for corruption and conflict of
interests as part of politic marketing.
Discussed are also some aspects of journalistic investigation related to manifestations of social conflicts and the syndrome of non-communicativeness.
DE: Die Vorbehaltlich des Kurses sind die Theorien der Kommunikation und der Soziale Konflikte und deren Manifestation in der Gesellschaft. Die Studenten
sollen mit den grundlegenden soziologischen Skalen für die Berichterstattung das Vertrauen der Öffentlichkeit in den Medien, in den Institutionen und der
Journalistischen Berichterstattung die Sozialen Konflikte vertraut sein.

Journalism BA / International Journalism MA

Course BA/MA
(in the foreign Language Semester ECTS Number of hours Professor
language) (winter/summer) (credits) Lectures Exercises/Seminars Practical (name and e-mail)
work
INTERNATIONAL BA English summer 4 30 15 Content Maria Neikova
POLITICS IN THE Analysis m.neikova@uni-
MEDIA sofia.bg
The course aims to show the students how international journalism connects theory with everyday life of international relations. The aim of the course is to
present to the novice journalists a broader framework for understanding international events and processes and the writing on them, as well as analyzing media
content on foreign topics.
THE BALKANS IN BA English winter 5 45 15 Writing on a Maria Neikova
THE chosen topic m.neikova@uni-
CONTEMPORARY sofia.bg
INTERNATIONAL
RELATIONS
The course offers the students broad knowledge about the historical development of regional international relations and their current status, while directing
students’ attention to important current trends. It offers the students a syncretic interpretation built from the history of international relations in the Balkans,
the theory of international relations and concrete examples of contemporary international relations on the peninsula, from the foreign policy of the Balkan
countries as an environment for the system of regional international relations.
INTERNATIONAL MA English summer 7 40 - Content Maria Neikova
JOURNALISM Analysis m.neikova@uni-
sofia.bg
The course aims to show the students how international journalism connects theory with everyday life of international relations. The aim of the course is to
provide the novice journalists with a broader framework for rationalization of international events and processes, for their analysis and the analysis of media
content on international issues.
Program of Journalism and PR
Course BA/MA
(in the foreign Language Semester ECTS Number of hours Professor
language) (winter/summer) (credits) (name and e-mail)
Lecture Exercises/Seminar Practical
s s work
COMMUNICATION MA En summer 4 45 15 Assoc . Prof.
AND AUDIOVISUAL Theodora Petrova
SERVICES.
Faculty of classical
and Modern
Philology

The course is aimed at reviewing policies and theories in the field of communication and communication technologies. One of the main topics in the course
is about audiovisual services, types of audiences and changes of patterns in use, misuse and publishing information through new information and
communication technologies.

MASS BA En winter 4+1 45 15 Assoc . Prof.

COMMUNICATION Theodora Petrova
THEORIES

Faculty of classical
and Modern
Philology

The course focuses on mass communication theories of early 20th century in response to the rise of mass media. It outlines features of influences of social
structures, politics, economics and media systems might have. A topic is allocated to the concept that mass media is an instrument of influence on opinion
making, the role media might have on decisions making processes, the role of communication researches. The course focuses on “demassification” of
public communication media on the basis of new online technology has fundamentally changed the relationship between media and publics. Part of the
course is focused on audiovisual services and audiences and the changes of patterns in use of media content and information.

NEW MEDIA BA En summer 4+1 45 15

Faculty of
Journalism and
Mass
Communication

The course is aimed at reviewing on the role of digital platforms and visual services for creating publishing and managing media content on digital
platforms. The role of demasiffication of audiences is overlooked. Models and changes of patterns in use of information through new information and
communication technologies are focused in the course. New Media content is interactive and it enables people to share, comment on, and discuss. Topics
on ways of communication of web based communities and their use of information are included in the course.

TV BA En winter 4+1 45 15 Assoc . Prof.

PROGRAMMING Theodora Petrova
AND MEDIA
LANDSCAPE

Faculty of
Journalism and
Mass
Communication

The course focuses on production, transmission and coverage of TV programs and media content. Today digital, cable ,satellite , multimedia and digital
platforms are platforms through which TV programs are received from different audiences . The dynamics of developing the TV markets and advertising
markets are visible in the last years. The TV programming is envisaged as result of audiovisual market and media landscape of European countries. There is
a focus on TV program policies of big market players as well as production of content for different audiences. Part of the course covers Common policy of
European countries and EU media law for audiovisual services. Students get knowledge about TV production. TV formats and TV format Channels.

Journalism and Mass Communication

Course BA/MA
(in the foreign Language Semester ECTS Number of hours Professor
language) (winter/summer) (credits) Lectures Exercises/Seminar Practical (name and e-mail)
s work
TV BA English summer 6 60 Lilia Raycheva
COMMUNICATION
The aim of the course is to provide the advanced undergraduate with an understanding of important issues surrounding the media's role in a diverse range of
societies. The course encompasses the media functioning as well as their structure and management in administrative, technological, economic, aesthetic and
regulatory aspect in creating TV productions.
TV PROCESS BA English winter 4 45 15 Lilia Raycheva
The course aims to give theoretical basis and practical knowledge about the specifics of the screen language system (vision, sound, montage) and to prepare
students to think in audiovisual images and to understand the semantics of screen expression.
The tasks of the course include:
- presenting the characteristics of all technological means of expression using screen system;
- providing detailed information on the aesthetic vision, sound and editing;
- outlining the challenges of the ICT to the aesthetics of the screen language system.
GLOBALIZATION MA English winter/summer 3 20 Lilia Raycheva
AND NEW MEDIA
The course aims to give theoretical knowledge about the diffusion of modern media systems and their characteristics in the new global convergent environment.
This includes information on technology platforms, business models, organization of production, diversity of content, audience segmentation, forms of
regulation.
MEDIA MA English winter/summer 3 20 Lilia Raycheva
CONVERGENCE
The course aims to give theoretical knowledge on the media convergence in contemporary ICT driven world. This includes information on technology platforms,
business models, organization of production, diversity of content, audience segmentation, forms of regulation.