Design Folder Sustainable Design - Sewciety - Jane Doe (7DET8)

Criterion B: Developing Ideas

B2: Design ideas
🔎 What? ❗Why?
Present feasible design ideas, which can be correctly You want to be open-minded and not yet hone in on one
interpreted by others. specific idea. You also want to explore different options.

⚙ How?
Develop​ and present a range of feasible concept sketches for design ideas for (parts of) your product. A great way to generate
these ideas is through a technique called a ​Morphological Analysis​ grid. In the analysis you:

● Identify​ the product components on the left side of your table. Now, generate different ideas for each feature.
● Use ​drawings and annotations to explain​ your ideas clearly (use your design specifications!).
● Select at least 3​ possible combinations from the chart (just like ordering a sub sandwich from Subway!). Use
colour-coding to make clear which combinations you are considering.
● Reflect on the outcome​ of your morphological analysis using the following questions:
a. What are the new ideas the process of creating a morphological analysis gave you?
b. What are the new ‘problems’ you now need to solve for your main ideas?

Present your three ideas​ on one page in your sketchbook with three annotated sketches. Make a design specifications chart to
show how the three ideas fulfil your design specifications.

Reflect on the outcome​ of your morphological analysis using the following questions:

 
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Design Folder Sustainable Design - Sewciety - Jane Doe (7DET8)

● What are the new ideas the process of creating a morphological analysis gave you?
● What are the new ‘problems’ you now need to solve for your main ideas?

1. It gave me the ideas of different techniques I’m going to use for my product. As well as the possible way to sew each
different design.
2. The new problems are

B2: Assessment

 
Level  Level descriptor  Typical features of student work 

1-2  The student ​presents one  ❏ The ideation process has led to a single coherent idea. 
design​, which can be interpreted  ❏ There is no clear evidence of the success criteria in the design 
by others.  specification being considered in the ideation process. 

3-4  The student ​presents a few  ❏ The ideation process has led to a few feasible but similar ideas. 
feasible designs, using an  ❏ There is some evidence of the success criteria in the design 
appropriate medium(s) o ​ r  specification being considered in the ideation process. 

 
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Design Folder Sustainable Design - Sewciety - Jane Doe (7DET8)

annotation, which can be  ❏ Annotation (labelling) is inconsistently used to explain design ideas. 
interpreted by others. 

5-6  The student ​develops a range of  ❏ The ideation process has led to a range of different and feasible ideas. 
feasible design ideas, using an  ❏ The design ideas are presented in a way that allows some insight into 
appropriate medium(s) a ​ nd  the thinking of the designer. 
annotation, which can be  ❏ There is clear evidence of the success criteria in the design specification 
interpreted by others.  being considered in the ideation process. 
❏ Annotation (labelling) is used to explain design ideas. 

7-8  The student ​develops a range of  ❏ The ideation process has led to a large range of different and feasible 
feasible design ideas, using an  ideas. 
appropriate medium(s) a ​ nd  ❏ The design ideas are presented in a way that allows easy insight into 
detailed​ annotation, which can  the thinking of the designer. 
be c​ orrectly​ interpreted by  ❏ There is clear evidence of the success criteria in the design specification 
others.  driving the ideation process. 
❏ Annotation (labelling) is extensively used to explain design ideas. 

 
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