Importance of E-commerce in Entrepreneurship Business

For setting up an entrepreneurship business e-commerce is a great helping way. As nowadays

everything has become internet based so e-commerce helps a lot for any sort of business.
Some of the importance of e-commerce are discussed below:

1. E-commerce is the present and future: E-commerce is used all over the world now.
Its importance is never going to diminish in future rather it’s increasing day by day.
It’s a never changing industry. Hence for entrepreneurship business its importance is
beyond anything. E-commerce based business have been shown to sustain fast growth
while increasing returns as well.
2. Easy to start market with low investment: E-commerce is not a very expensive
place. So it’s easy to start business with low cost. Entrepreneurs can easily start any
business here by investing minimum money on it. As its internet based business it
minimizes many costs.
3. Increases Business Reach: One of the most significant advantages of e-commerce is
that it takes business to the people where it’s not possible for them to be present
physically. By having an online store, entrepreneurs can sell their products/services
from a single location.

4. Online Reputation Building: As a small offline business, when customers appreciate

their products/services, it’s tough for them to take advantage of those appreciations to
influence new customers. But, with having an online presence of their business, their
customers can share their appreciation over social media profiles of business. These
reviews are publically available for everyone to see and this helps to influence their
new users to get converted to customers.
5. Low Operational Cost: One of the benefits of having an online store is that
entrepreneurs don’t have to build physical stores at all the locations where they want
to sell their products/services, a single eStore would do that for you. This will keep
their business operational cost on the lower side.
6. Timing Flexibility As entrepreneurs would be running their business online, they can
remain open for new orders and their customers 24×7, which is not feasible in case of
an offline motor and brick store.
7. Search Engine Traffic: Reaching out to an audience by sending emails, contacting
via phone or pushing marketing messages can be a tiresome task. But, thanks to the
 search engine traffic, attracting people to the store has become much more
comfortable. Through the means of an eCommerce business, entrepreneurs can land
well in the search engines and start receiving recurring traffic to their store. Slowly,
with the best eCommerce practices, they can convert these to a steady flow of
customers for business.  
8. Ease of Product tracking: Tracking a product online can be one of the most
significant advantages of an ecommerce business. Entrepreneurs can quickly know
the status of their inventory especially when they hand it over to the fulfilment
company. This way they can see where the product is and when will it reach the
customer. Alternatively, entrepreneurs can also track products that will soon run out
of stock in your inventory.
9. Product Promotion: Through social media it becomes easier to promote their
business. Facebook, YouTube, instagram etc. are the ways to promote business. It
also takes less cost to promote business for entrepreneurs. Here entrepreneurs can
define their product to the customers in a proper way which is beneficial for
entrepreneurs as well as for the customers.
10. Service available for 24*7: Service is available here all the time. Customers can
order their product anytime they want. Hence customer reach is very easy. They can
also communicate whenever they want.