GEN SOCIETY’s

GLOBAL BUSINESS SCHOOL,HUBLI.

PROJECT REPORT ON

“IPO parameters of individual investor through RELIANCE

MONEY HUBLI”

AT

RELIANCE MONEY LIMITED,HUBLI.

Submitted in partial fulfillment of the requirement of

Master of Business Administration

Karnataka University, DHARWAD

2009-2011
COMPANY GUIDE INSTITUTE GUIDE

Nagaraj.V.Balkundi Prof. Ashok.Patil

Central Branch Manager Faculty

Reliance Money Ltd,Hubli. GLOBAL BUSINESS SCHOOL

SUBMITTED BY

GLOBAL BUSINESS SCHOOL, HUBLI.

 Vilas.I.Sankapale

MBA09007053
CERTIFICATE

INDUSTRY CERTIFICATE

DECLARATION

I hereby declare that the project report entitled

“IPO parameters of individual investor through RELIANCE

MONEY HUBLI”

Submitted in partial fulfillment for the degree of

Master of Business Administration

To

GLOBAL BUSINESS SCHOOL,HUBLI.

It is my original work and not submitted for award of any other degree, diploma,
fellowship,or any other similar title or prizes.

DATE: 05-08-2010 Vilas.I.Sankapale

2

GLOBAL BUSINESS SCHOOL, HUBLI.

 (MBA09007053)

Acknowledgement

An endeavor over a period can be successful only with the advice and support of well wishers. I
take this opportunity to express my gratitude and appreciation to all those who encouraged me to
complete this project.

I am deeply indebted to Dr.Ramakant.Kulkarni, Director of GLOBAL BUSINESS

SCHOOL, HUBLI. For my successful completion of the project.

I express my profound and sincere thanks to Prof. Ashok.Patil faculty in finance who acted as a
mariner’s compass and steered me throughout my project voyage through his excellent guidance
and constant inspiration.

I shall be failing in my duty if I don’t acknowledge my debt to Mr.Nagraj.V.Balkundi,Central

branch manager of Reliance Money Hubli for his valuable guidance and support, which
helped me in giving a shape to my study.

I also extend my hearty thanks to Mr.Ganapathi Hegde, Business associate of Reliance Money
Hubli,and all other faculty members of GBS,Hubli for their eternal support and guidance.

I acknowledge with profound gratitude and reverence the help and guidance of one and all in my
endeavor for gainful project work I undertook at Reliance Money, Hubli.
3

GLOBAL BUSINESS SCHOOL, HUBLI.

Place: HUBLI

Executive Summery

IPO stands for initial public offer. An IPO is the first sale of common stocks by
a corporation to the public. IPO was done through fixed price process. But in with
the introduction of Book Building process for IPO in 2000 has given a transparent
system to the investors.

I have undertaken the project at RELIANCE MONEY LTD. Reliance money is a leading
full service securities firm providing the entire gamut (scope) of financial services. Reliance
money provides a breadth of financial and advisory services including wealth management,
investment banking, corporate advisory, brokerage & distribution of equities, commodities,
mutual funds and insurance, structured products - all of which are supported by powerful
research teams. Reliance Money has opened its branch in Hubli in 2005.Since 2005 it has
delivered fair & impressive services. At present Reliance Money customer database is more than
8000.these customers are loyal & are availing regular services from Reliance Money. It has got
more than 300 DEMAT account holders.

The project deals with why Reliance Money is preferred & what client expect from
Reliance Money. This study takes into account of book building process which is resent
mechanism followed for IPO. It is also aims at undertaking what makes Reliance Money
different from other DP’s.

The project deals with investment decisions of individual investors with regard to IPO’s

(Initial Public Offering) at Reliance Money

4

GLOBAL BUSINESS SCHOOL, HUBLI.

CHAPTER1: ORGANISATION STUDY

Reliance Money

Reliance money is a group company of Reliance capital; one of the India’s leading and fastest
growing private sector financial services companies, ranking among the top 3 private sector
financial services and banking companies, in terms of net worth. Reliance capital is a part of the
Reliance Anil Dhirubhai Ambani Group (RADAG).

In April 2005, ADA group formally launched Reliance Money,

About Reliance Money

Reliance Money is promoted by Reliance Capital; one of India’s leading and fastest growing
private sector financial services companies, ranking among the top 3 private sector financial
services and banking companies, in terms of net worth. Reliance Capital is a part of the Reliance
Anil Dhirubhai Ambani Group.

Reliance Money is a comprehensive financial services and solutions provider. Its endeavor is to
change the way India transacts in financial markets and avails financial services. Reliance money
is a single window, enabling you to access, amongst others in Equities, Equity & commodities
Derivatives, Mutual funds, IPO’s and Life & General insurance products, Offshore investments
and credit cards.

Business Overview
RCL is registered as a depository participant with National Securities Depository Ltd (NSDL)
and Central Depository Services Ltd (CDSL) under the Securities and Exchange Board of India
(Depositories and Participants) Regulation, 1996. RCL has sponsored the Reliance Mutual Fund
within the framework of the Securities and Exchange Board of India (Mutual Fund) Regulations,
1996.

GLOBAL BUSINESS SCHOOL, HUBLI.

RCL primarily focuses on funding projects in the infrastructure sector and supports the growth of
its subsidiary companies, Reliance Capital Asset Management Limited, Reliance Capital Trustee
Company limited, Reliance General Insurance Company limited, and Reliance Life Insurance
Company limited. As of March 31, 2010, the company’s investment in infrastructure projects
stood at US$ 24 billion. The investment portfolio of RCL is structured in a way that realizes the
highest post-tax return on its investments.

Reliance ADA Group

 Power

 Natural Resources & Energy

 Financial Services

 Media & Entertainment

 Infrastructure

 Communications

Customer services:
The company dedicated and highly trained team of dealers at Dial & trade desk to execute
orders in all the three markets, i.e., equity, commodities and foreign exchange. The company’s
dealers are available to accept orders till the respective markets are open. You can call and place
an order to trade as follows:

 Equity :9am to 3:30 pm

 Commodities: 9am to 12 pm

 Foreign Exchange :24 hours

6

GLOBAL BUSINESS SCHOOL, HUBLI.

The company will be happy to assist you with any query/service related request you may have.

The company’s help desk and dial & trade desk. You can also email at
customer.support@reliancemoney.co.in . In case of any grievances please write to
customer.grievance@relaincemoney.co.in .

Reliance Anil Dhirubhai Ambani Group

One of the top 3 business groups in India

• Over a year old group

• Over 150 million customers in 1 every 8 Indians

• 12 million share owners amongst world largest

• 1,30,000 employee

• Net worth 1,70,000 Crore

• Total capital is US$ 24 billion

GLOBAL BUSINESS SCHOOL, HUBLI.

 8

GLOBAL BUSINESS SCHOOL, HUBLI.

COMPANY HISTORY

Reliance Capital Limited (RCL) was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance
Chairman's Profile
Capital & Finance Trust Limited. The name RCL came into effect from January 5, 1995. In 2002, RCL
shifted its registered office to Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra, in
2006.
Regarded as one of the foremost corporate leaders of contemporary
India,
In 2006, Reliance Capital Shri Anil
Ventures D Ambani,
Limited merged with50,RCL
is the
and chairman of allthelisted
with this merger companies
shareholder base of
of the
RCL rose from 0.15 million Relianceto ADA
shareholders Group, namely, Reliance Communications,
1.3 million.
Reliance Capital, Reliance Infrastructure, Reliance Natural
RCL entered the Capital Market withReliance
Resources, a maiden public
Power issue
andin 1990 and in Big
Reliance subsequent years further tapped
Entertainment. He is
the capital market through rights issue and public issues. The equity shares
also Chairman of the Board of Governors of Dhirubhai Ambani were initially listed on the
Ahmedabad Stock Exchange and The Stock Exchange Mumbai. Presently the
Institute of Information and Communication Technology, Gandhi shares are listed on The
Stock Exchange Mumbai and the National Stock Exchange of India.
Nagar, Gujarat.
RCL
An MBAin the initial
from theyears engagedSchool
Wharton itself in
of steady annuity yielding
the University businesses such
of Pennsylvania, as Ambani
Shri leasing, bill
is
discounting, and inter-corporate deposits. Later, in 1993 diversified its business
credited with pioneering several financial innovations in the Indian capital markets. in the areas of portfolio
investment, lending against
He spearheaded securities, custodial
the country's services,
first forays money
into market operations,
overseas project finance
capital markets with
advisory services, and investment banking.
international public offerings of global depositary receipts, convertibles and bonds.
Under his chairmanship, the constituent companies of the Reliance ADA group have
raised nearly US$ 3 billion from global financial markets in a period of less than 15
RCL was accredited a Category 1 Merchant banker by the Securities Exchange Board of India (SEBI). It
months.
had lead managed/co-managed 15 issues of an aggregate value of Rs. 400 crore and had underwritten 33
He is for
issues a member of:value of Rs. 550 crore. All these companies were listed on various exchanges.
an aggregate
Wharton
RCL obtainedBoard of Overseers,
its registration The Wharton
as a Non-banking School,
Finance USA(NBFC) in December 1998. In view of
Company
the regulatory requirements RCL surrendered its Merchant Banking License.
Central Advisory Committee, Central Electricity Regulatory Commission
RCL has since diversified its activities in the areas of asset management and mutual fund; life and general
Board of Governors, Indian Institute of Management, Ahmedabad
insurance; consumer finance and industrial finance; stock broking; depository services; private equity and
proprietary investments; Indian
Board of Governors exchanges, asset of
Institute reconstruction;
Technology, distribution
Kanpur of financial products and other
activities in financial services.
In June 2004, he was elected for a six-year term as an independent member of the
Rajya Sabha, Upper House of India's Parliament a position he chose to resign
voluntarily on March 25, 2006.

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic 9
Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a
GLOBAL
global leader in many of BUSINESS
its business SCHOOL, HUBLI.
areas, December 2001
CHAPTER2: OBJECTIVES

⇒ To study the awareness of various services available related to IPO at RELIANCE

MONEY
⇒ To determine the important factors considered for investment in IPO by the existing retail
investors.
⇒ To study the investor perception toward performance of IPO investments

Scope of the study

• The scope of the study is extended only to the existing customer of RELIANCE

MONEY and it does not cover prospective customers.

• The study actually specifies the area in which the company should be

concentrating before advising the clients to invest in IPO.

10

GLOBAL BUSINESS SCHOOL, HUBLI.

CHAPTER3: Methodology

i) Methodology
• To fulfill the objective of the study, I have considered which Primary &
Secondary Data.
⇒ Primary Data.
To collect following data I have made use of following source.

a) Questionnaire survey & interaction with clients of RELIANCE MONEY to know

their perception & to fulfill the requirement of the objective.
b) Interaction with the Manager of RELIANCE MONEY, HUBLI, Branch.
c) Interaction with the Staff of RELIANCE MONEY, HUBLI Branch.
⇒ Secondary Data.
Secondary data are collected from following source.

a) RELIANCE MONEY, manual & internet.

b) www.bseindia.com
c) www.nseindia.com
d) Some magazines like Dalal street Fortune India etc.

11

GLOBAL BUSINESS SCHOOL, HUBLI.

 Sampling scheme

• Limitation: The study is limited to the investors in Hubli only.

Sampling techniques

• Elements: businessman, employees and retirement.

• Unit: investors in stock market

• Sampling size: 50 investors

Tools used for data analysis

The analysis of data collection will be completed and presented systematically with the
use of Microsoft Excel and SPSS.

12

GLOBAL BUSINESS SCHOOL, HUBLI.

Chapter 4: Analysis

Q1. Are you aware that R-money provides on-line IPO subscription
platform? If yes which one do you prefer?

SERVICEAWARE

Cumulative
Frequency Percent Valid Percent Percent
Valid offline 23 46.0 46.0 46.0
online 24 48.0 48.0 94.0
both 3 6.0 6.0 100.0
Total
50 100.0 100.0

13

GLOBAL BUSINESS SCHOOL, HUBLI.

 From the above figure and table percentage is 46 % customer knows
offline , 48 % customer knows online and remaining 6 % customer knows
both (online and offline).

14

GLOBAL BUSINESS SCHOOL, HUBLI.

 Q2. Have you invested in IPO’s through reliance money?

INVESTMENTINIPO

Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 29 58.0 58.0 58.0
No 21 42.0 42.0 100.0
Total
50 100.0 100.0

15

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 58 % made investment in IPO
through Reliance Money. And remaining 42 % not invested in IPO through
Reliance Money.

16

GLOBAL BUSINESS SCHOOL, HUBLI.

 Q3. Which services of Reliance Money are you aware of?

AWARESERVICES
Cumulative
Frequency Percent Valid Percent Percent
Valid customer help desk
9 18.0 18.0 18.0

sub-broker channel 8 16.0 16.0 34.0

personal advice 7 14.0 14.0 48.0
customer care 4 8.0 8.0 56.0
others 22 44.0 44.0 100.0
Total 50 100.0 100.0

17

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 18 % customer said they are
aware about customer help desk ,16 % customer said they are aware about
sub-broker channel,14 % customer said they are aware about personal
advice, 8% customer said they are aware about customer care and remaining
44 % said they are aware about other service which they cannot specify.

18

GLOBAL BUSINESS SCHOOL, HUBLI.

 Q4. Which service do you like to prefer from the following for
IPO?

SERVICELIKE
Cumulative
Frequency Percent Valid Percent Percent
Valid customer help
6 12.0 12.0 12.0
desk
sub-broker channel 11 22.0 22.0 34.0
personal advice 11 22.0 22.0 56.0
customer care 4 8.0 8.0 64.0
others 18 36.0 36.0 100.0
Total
50 100.0 100.0

19

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is services like to prefer 12 %
customer said customer help desk, 22 % customer said sub- broker, 22%
customer said personal advice, 8 % customer said customer care and
remaining 36 % said other services.

20

GLOBAL BUSINESS SCHOOL, HUBLI.

 Q5. Are you interested in investing in IPO?

INTERESTINFUTURE

Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 40 80.0 80.0 80.0
No 10 20.0 20.0 100.0
Total
50 100.0 100.0

21

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is the 80 % customer said that
they have interested in investing in IPO and remaining 20% customer said
they are not interested.

22

GLOBAL BUSINESS SCHOOL, HUBLI.

Q6. How are you made aware of about new IPO’S?

AWAREINIPO
Frequenc Valid Cumulative
y Percent Percent Percent
Valid advertisement&
35 70.0 70.0 70.0
media
Family & friends 1 2.0 2.0 72.0
Brokers 13 26.0 26.0 98.0
Internet 1 2.0 2.0 100.0
Total 50 100.0 100.0

23

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 70 % customer get news of new IPO
from advertisement and media, 2 % customer get news of new IPO from family &
friends, 26 % customer get news of new IPO from brokers and remaining 2%
customer get from internet.

24

GLOBAL BUSINESS SCHOOL, HUBLI.

Q7. How do you rate IPO as an investment avenue in terms of
returns?

INVESTMENTRETURN
Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent 5 10.0 10.0 10.0
Satisfactory 25 50.0 50.0 60.0
Good 16 32.0 32.0 92.0
Poor 4 8.0 8.0 100.0
Total
50 100.0 100.0

25

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 10 % customer said IPO is an
excellent investment avenue in terms of returns, 50 % customer said IPO is an
satisfactory investment avenue in terms of returns, 32 % customer said IPO is an
good investment avenue in terms of returns and remaining 8 % customer said IPO
is and poor investment avenue in terms of returns.

26

GLOBAL BUSINESS SCHOOL, HUBLI.

Q8. What factors do you consider while bidding for IPO’s?

FACTORBINVEST
Frequenc Valid Cumulative
y Percent Percent Percent
Valid industry outlook 2 4.0 4.0 4.0
company background
10 20.0 20.0 24.0
and earnings
issue price 7 14.0 14.0 38.0
all of the above 31 62.0 62.0 100.0
Total 50 100.0 100.0

27

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 4 % customer told that they see
industry outlook and then they invest, 20 % customer told that they see back
ground and earning and then they invest, 14 % customer told that they see issue
price and then they invest, 62 % customer told that they see all of the above and
then they invest.

28

GLOBAL BUSINESS SCHOOL, HUBLI.

Q9. How much is your investment range for preferable IPO’s?

INVESTMENTRANGE
Frequenc Valid Cumulative
y Percent Percent Percent
Valid bellow 10,000 25 50.0 50.0 50.0
10,000 to
22 44.0 44.0 94.0
20,000
20,000 to
3 6.0 6.0 100.0
60,000
Total 50 100.0 100.0

29

GLOBAL BUSINESS SCHOOL, HUBLI.

 From the above figure and table percentage is 50 % customer invest in
the range of below 10,000 in IPO’s,44 % customer invest in the range of 10,000 to
20,000 in IPO’s and rest of the customers i.e., 6% invest in the range of 20,000 to
60,000.

30

GLOBAL BUSINESS SCHOOL, HUBLI.

Q10. Do you think current market condition is good to invest in IPO’s?

CURRENTMARKET

Cumulative
Frequency Percent Valid Percent Percent
Valid YES
25 50.0 50.0 50.0

No 25 50.0 50.0 100.0

Total
50 100.0 100.0

31

GLOBAL BUSINESS SCHOOL, HUBLI.

 From the above figure and table percentage is 50 % customer said
Current market condition is good to invest in IPO’s and remaining 50 % customer
said current market condition is not good to invest in IPO’s.

32

GLOBAL BUSINESS SCHOOL, HUBLI.

Q11. According to you which of the sector are most preferable for investing in
IPO’s in the present market condition?

SECTOR
Frequenc Valid Cumulative
y Percent Percent Percent
Valid Finance 17 34.0 34.0 34.0
Entertainment&
9 18.0 18.0 52.0
media
Sugar 7 14.0 14.0 66.0
Others 17 34.0 34.0 100.0
Total 50 100.0 100.0

33

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 34 % customer said finance, 18 %
customer said entertainment & media, 14 % customer said sugar and remaining
34 % said others.

34

GLOBAL BUSINESS SCHOOL, HUBLI.

Q12. What is your investment return in IPO subscription?

INVESTMENTRETURNINIPO
Cumulative
Frequency Percent Valid Percent Percent
Valid Below 20% 23 57.5 57.5 57.5
20% to 50% 15 37.5 37.5 95.0
50% to 80% 2 5.0 5.0 100.0
Total
40 100.0 100.0

35

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 57.50% of customer said below 20
% investment return in IPO subscription, 37.50% of customer said 20% to 50%
investment return in IPO subscription and remaining 5 % customer said 50% to
80% investment return in IPO subscription.

36

GLOBAL BUSINESS SCHOOL, HUBLI.

Q13. What was your experience having investing in IPO’s?

EXPERIANCEINVESTINGIPO
Valid Cumulative
Frequency Percent Percent Percent
Valid Gained profit 23 57.5 57.5 57.5
Gained loss 4 10.0 10.0 67.5
Neither profit nor
13 32.5 32.5 100.0
loss
Total 40 100.0 100.0

37

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is the experience having investing in
IPO’s 57.50%customer said gained profit,10%cusotmer said gained loss and
remaining 32.50% customer said Neither profit nor loss.

38

GLOBAL BUSINESS SCHOOL, HUBLI.

Q14. What is your opinion about current IPO performance?

OPINION
Cumulative
Frequency Percent Valid Percent Percent
Valid Excellent
4 8.0 8.0 8.0

Good 31 62.0 62.0 70.0

Better 8 16.0 16.0 86.0
Poor 7 14.0 14.0 100.0
Total 50 100.0 100.0

39

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 8% customer told current IPO
performance is excellent, 62 % customer told current IPO performance is good,
16% customer told current IPO performance is better from last time and remaining
14% customer told current IPO performance is poor.

40

GLOBAL BUSINESS SCHOOL, HUBLI.

Q15. Do you think a stock broking company can advise or help in choosing a good
IPO investment?

ADVICE

Valid Cumulative
Frequency Percent Percent Percent
Valid Strong agree 16 32.0 32.0 32.0
Agree 22 44.0 44.0 76.0
Neither
7 14.0 14.0 90.0
agree/disagree
Disagree 4 8.0 8.0 98.0
Strongly disagree 1 2.0 2.0 100.0
Total 50 100.0 100.0

41

GLOBAL BUSINESS SCHOOL, HUBLI.

From the above figure and table percentage is 32% customer are strongly agree that
stock broking company can advise or help in choosing a good IPO investment,
44% customer are agree that stock broking company can advise or help in choosing
a good IPO investment,14 % customer are neither agree/disagree, and 8 %
customer are disagree and remaining 2% customer strongly disagree that stock
broking company can advise or help in choosing a good IPO investment.

42

GLOBAL BUSINESS SCHOOL, HUBLI.

CHAPTER5: Findings

1. Awareness level of clients of Reliance Money Ltd, Hubli for IPO’s service
could be judged accordingly

• 46 % of the clients are aware about only offline platform.

• 48 % clients are aware about only online.

• 6 % clients are aware of both the services.

2. Clients invested in IPO’s through reliance money.

• 58 % client invested.

• 42 % clients not invested.

3. The awareness level of clients about Reliance Money services:

43

GLOBAL BUSINESS SCHOOL, HUBLI.

 • 18% of the clients are aware about customer help desk.

• 16 % clients are aware about sub-broker channel.

• 14% clients are aware about personal advice.

• 8% clients are aware about customer care.

• 44 % are aware about other services.

4. Clients preferred services from Reliance Money.

• 12 % clients prefer customer help desk.

• 22 % clients prefer sub-broker.

• 22% clients prefer personal advice.

• 8% clients prefer customer care.

• 36% clients prefer other services.

44

GLOBAL BUSINESS SCHOOL, HUBLI.

5. Clients interested in investing in IPO

• 80% clients are interested.

• 20 % clients are not interested.

6. Awareness about new IPO’s

• 70% clients get from advertisement and media.

• 2% clients get from family and friends.

• 26% clients get from brokers.

• 2% get from internet.

45

GLOBAL BUSINESS SCHOOL, HUBLI.

7. IPO is an investment avenue in terms of returns

• 10% clients rated as excellent.

• 50% clients rated as satisfactory.

• 32% clients rated as good.

• 8% clients rated as poor.

8. Factors considered while bidding for IPO’s

• 4% clients consider industry outlook.

• 20% clients consider back ground and earnings of that company.

• 14% clients consider issue price of that shares.

• 62 % clients consider all of the above.

9. Investment range for preferable IPO’s

• 50% clients range is below 10,000.

• 44% clients range is 10,000 to 20,000.

46

GLOBAL BUSINESS SCHOOL, HUBLI.

 • 6%client range is 20,000 to 60,000.

10.Clients opinion about current market condition to invest in IPO’s

• 50% clients agreed that current market condition is good.

• 50% clients disagree to the point that current market condition is good.

11.Most preferred sector for investing in IPO in the present market scenario.

• 34% clients prefers finance sector.

• 18% clients prefer entertainment & media sector.

• 14% clients prefers sugar sector.

• 34% client prefers other sectors.

47

GLOBAL BUSINESS SCHOOL, HUBLI.

12.Clients investment return

• 57.50% client’s investment return is below 20%.

• 37.50% client’s investments return range from 20% to 50%.

• 5% client’s investments return range from 50% to 80%.

13.The client’s experience of investing in IPO

• 57.50% client gained profit

• 10% client gained loss

• 32.50% client neither profit nor loss

14.Client’s opinion about current IPO performance.

48

GLOBAL BUSINESS SCHOOL, HUBLI.

 • 8% client’s opinion is excellent performance.

• 62% client’s opinion is good performance.

• 16% client’s opinion is better performance.

• 14% client’s opinion is poor.

15.Client’s opinion about “stock broking company can advise or help in

choosing a good IPO investment”.

• 32% of the client’s strongly agree to the statement above.

• 44% of the client’s agree to the statement above.

49

GLOBAL BUSINESS SCHOOL, HUBLI.

 • 14% of the client’s neither agree/disagree to the statement above.

• 8% of the client’s disagree to the statement above.

• 2% of the client’s strongly disagree to the statement above.

CHAPTER6: Suggestions

50

GLOBAL BUSINESS SCHOOL, HUBLI.

• Create awareness among your clients about your off-line and on-line

services for IPO purpose these both are used for IPO subscription.

• Attract more clients to invest in IPO.

• Increase awareness level of your clients about your services which is

provided to them.

• Provide knowledge about IPO subscription and idea about IPO to your

clients.

• Update your clients about the new IPO issued and lend some personal advice

if it’s required and help them to take correct decision.

51

GLOBAL BUSINESS SCHOOL, HUBLI.

CHAPTER7: Conclusion

Reliance Money clients are unaware about both the on-line and off-line
service because only 6 % clients are aware about both the services which are
provided for IPO subscription. And only 44 % clients are aware about all other
services which are provided by the Reliance Money for their regular and occasional
clients. It means 56% clients are not fully aware about Reliance Money services.
Information about new IPO’s through brokers is very less. More than 60% clients
consider all the factors before investing in IPO’s and the rest of them needs some
guidance by the brokers or advisors. And more than 60% clients are satisfied with
the performance of IPO’s. And More than 70% clients agree that stock broking
company can advise or help in choosing a good IPO investment.

52

GLOBAL BUSINESS SCHOOL, HUBLI.

CHAPTER8: Annexure and Reference

NCFM BOOK

• All you wanted to know about book-building (From internet)

• Financial Steps in an IPO for a Small or Medium-Size Enterprise

http://www.qfinance.com/

53

GLOBAL BUSINESS SCHOOL, HUBLI.