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ORIGINAL ARTICLE
This article considers whether thinking about journalism’s present set of challenges is best
served by the notion of “crisis.” It argues that adopting such a notion to explain a diverse set
of technological, political, economic, social, occupational, moral, and legal circumstances
misses an opportunity to recognize how contingent and differentiated the futures of journal-
ism might be. It also raises critical questions about how institutions deal with uncertainty
at their core, obscuring a fuller understanding of the permutations that get eclipsed by per-
ceiving crisis as a unitary phenomenon.
doi:10.1111/jcom.12157
Over 2 centuries ago, the American poet Ralph Waldo Emerson noted that bad times
have a scientific value because they are occasions a good learner would not miss. The
role of challenges in today’s complicated institutional landscape echoes Emerson’s sen-
timents, for they prompt us to pause, reorient, continue doing what we always did, or
change direction. Acting as ruptures of continuity and high points on the continuum
of everyday practice, challenges provide opportunities to regroup and recast the givens
that orient action.
What happens, however, when a sense of challenge looms so large that it takes
over, hardening the perception of challenge into crisis? Such is the case with journal-
ism today. We hear much about the crisis facing contemporary news, which by many
accounts is losing its very foundations. Journalism, it is often said, is on its way out,
with the present crisis pushing it forcefully out the door.
The discursive shape of this claim deserves consideration. What is gained and lost
by explaining the conditions facing journalism as a situation of “crisis”? Though the
intent here is neither to make small of the details on the ground nor minimize the
precariousness experienced by journalism, it is useful to consider the invocation of
“crisis” as a term of choice and tease out its attributes as an example of institutional
themselves facing obstacles for which they are ill prepared. The routine function-
ing on which institutions rest goes by the wayside when uncertainty surfaces, and
journalism here is no exception.
The invocation of “crisis” offers a useful discursive response to the angst generated
by uncertainty (Wallerstein, 2004). With modernity “staged as that which is singular,
original, present, and authoritative” (Mitchell, 2002, p. 24), the choice of “crisis” as a
term to describe contemporary challenges fits the modern sensibility because it helps
keep uncertainty at bay.
Though today there are many ways to think about crisis, at the heart of most per-
spectives is the aspiration that one can reach its other side. In their recent discussion of
Europe’s current economic woes, for instance, Bauman and Bordoni (2014) described
a state of contemporary paralysis that has made the region a laboratory for survival
everywhere: As Europe will resolve the impact of current austerity measures, so will
other regions follow in its stead. In fact, the prospect of overcoming crisis is rooted in
the intellectual project of the Enlightenment, when stability, order, and reason arose
as targets of protection and nurturance, and anything that disrupted that relationship
needed to be contained. In Bauman’s words (Bauman & Bordoni, 2014, p. 7), when
discussing “crisis of whatever nature … we convey first the feeling of uncertainty, of
our ignorance of the direction to which the affairs are about to turn—and secondly
the urge to intervene.” If change unfolds too quickly or a challenge grows too large, the
tendency has been to minimize the uncertainty it brings. Unwieldy disruption, in this
view, needed management because it undermined the smooth functioning of soci-
ety’s institutions. Adjacent to larger tendencies toward what Hacking (1990) called
the “probablization” of the Western imagination, controlling crisis was thus seen as
a useful offset to an indeterminate future. And yet, as Koselleck (1959/1988) argued
over half a century ago, invoking the term “crisis” in response to uncertain conditions
is problematic. Its invocation has naturalized many of its constituent details, and con-
tingencies of a geographic and historical nature often fade out when we use it today.
Crisis is defined as a point at which “established patterns of dealing with struc-
tural contradictions, their crisis-tendencies and strategic dilemmas no longer work
as expected, and … when continued reliance thereon may aggravate matters” (Jessop,
2013, p. 8). It provides a “moment of transition from a previous condition to a new
one … which is necessary to growth, a prelude to an improvement in a different status,
a decisive step forward” (Bordoni, in Bauman & Bordoni, 2014, p. 3). Characterized
by some combination of perceived suddenness, disruption, urgency, loss, and the need
for external assistance in order to offset helplessness and reach recovery, crisis seems
to possess an extended set of attributes. Yet, each of them is easily debatable when
probed closely: Is a crisis that ensues following long periods of neglect as sudden as
we make it out to be? Why is disruption more deserving of attention than what pre-
cedes it? Do environments without the capacity to learn through mistakes or problems
escape discussion about crisis? What precisely is so attractive about the promise of
a noncrisis moment? These questions, and others, begin to hint at how partial and
precarious the idea of crisis may in fact be.
Though work by Dean (1999), Hacking (1990), and O’Malley (2004), among oth-
ers, underscored how elastic and variable are the conditions associated with uncer-
tainty, a number of patterned expectations nonetheless emerge around crisis’ invo-
cation. These expectations—discursive conventions typically used when addressing
complicated institutional contours—rule in and out certain ways of talking about an
institution (Mumby, 1988; Potter & Wetherell, 1987). Members of an institution thus
drive processes of institutionalization by producing “influential texts that change the
discourses on which institutions depend” (Phillips, Lawrence, & Hardy, 2004, p. 648).
In this regard, institutional “power and politics are frequently exercised through the
discourse of [its] members” (Mayr, 2008, p. 1).
In that much about institutional workings is connected to modernity, it is not sur-
prising that modernity has a lasting impact on institutional life. Weber (1914/1978)
was among the first to point out that institutions use language to continually legiti-
mate themselves, and that view has been supported in different ways over time (i.e.,
Barthes, 1977; Douglas, 1986; Foucault, 1980; Habermas, 1981; White, 1980). As such,
the term “crisis” emerges as a descriptor of institutional disarray because it has util-
ity for those invoking it: Thus, discussions about journalism do not tend to reference
journalism and risk, uncertainty, noise, danger, chaos, or threat, even though all are
part of the institutional environments in which journalism finds itself. Instead the talk
of journalism’s current challenges has for many become the talk of crisis.
Examples of its invocation abound. Much of the crisis discourse is driven by jour-
nalists themselves (i.e., Brock, 2013; Lloyd, 2004; Starkman, 2014): A Google search
for “the end of journalism” yields 9.2 billion hits. Media critics and academics often
compound its centrality by adopting it whole, spawning titles such as Losing the News
(Jones, 2009), Can Journalism Be Saved? (Mersey, 2010), and The End of Journalism
(Charles & Stewart, 2011). Though, in one view, “most authors stop short of predicting
some sort of future equivalent of a journalistic nuclear winter” (Broersma & Peters,
2012, p. 2), they nonetheless focus pessimistically on incipient loss and its fallout.
Meyer (2006) and McChesney and Nichols (2010) independently predicated their pre-
dictions of widespread doom on the crisis of failing traditional business models, while
Fuller (2010) pointed to the changing audience relationship as a primary cause of con-
temporary malaise. Mindich (2005) read the disenchantment among young people
with the news as a fundamental threat to democratic process and journalism’s future
relevance. Framing the reigning pessimism most succinctly, McChesney and Pickard
(2011) famously asked, “will the last reporter please turn out the lights?” The negative
fallout from such reasoning should be clear: Not only have claims about journalism’s
crisis refracted the scholarly engagement with journalism and colored notions of jour-
nalism’s viability, but they have obscured a fuller understanding of the permutations
that get eclipsed by understanding crisis as a unitary phenomenon.
To be sure, the uniform repair to a simplified notion of crisis in journalism has
been challenged. Recent scholarship wrestling with the vagaries of current conditions
has been a useful corrective to the discursive appeal of a unitary crisis on the land-
scape. Peters and Broersma (2012), for instance, posited that journalism’s structural
foundations necessarily refract ensuing challenges and (2014) that journalism’s digital
storytelling shifts its institutional workings. Van der Haak, Parks, and Castells (2012)
unpacked the impact of traditional business models, arguing that there is “a crisis
of the media industry, but not necessarily a crisis of journalism” (p. 2924). Ander-
son (2011) saw journalists’ understandings of their audiences as central to achieving
greater stability. Schlesinger (2006) considered the impact of crisis on the link between
journalism and politics. Both Patterson (2013) and Stephens (2014) looked to jour-
nalism’s mindset as the primary route to achieving a more stable news environment.
Fenton (2010) and Anderson (2013) examined how technology shapes journalism,
while Alexander, Breese, and Luengo (2015), Downie and Schudson (2009), and Levy
and Nielsen (2010) all addressed uncertainty’s impact on the wide-ranging contours
of journalism’s future.
And yet, a simplified mode of describing journalism’s current challenges persists
in many quarters. Why is this so? Its adoption may be because “crisis,” as a lexical
term of choice, works in a productive fashion. It offers a particular way of editing
from the picture aspects of reality that are not deemed central to the claim being
made and focusing on what has the most strategic use-value. Following Fairclough’s
(1995, p. 55) work on “discursive simplification,” terms like “crisis” become a way
of lexically editing from the picture alternative realities in order to frame the sub-
ject of address in simplistic, familiar, and strategically useful ways. Though crisis is a
phenomenon with material dimensions—factories close, people die, infrastructures
collapse—it is shaped too by discourse: We name it, we flesh out its details with words,
we give it identity through comparison and analogy and metaphor. Hence, its resolu-
tion depends on “language, communication, and discourse” (de Rycker & Mohd Don,
2013, p. 1), used to predict and control whatever challenges have transpired. Using the
label of “crisis” thus helps turn murky and troublesome challenges into a controllable
phenomenon that can be identified, articulated, managed, and ultimately gotten rid
of. As a lexical choice, it thereby “strikes less fear” than its alternatives (Bordoni, in
Bauman & Bordoni, 2014, p. 3).
Responding to crisis
Specific conventions tend to surface repeatedly when the term “crisis” is used to
describe uncertainty. They involve three aspects of crisis—its time, space, and mode
of invocation. All three are employed strategically to better engage with instability in
a controlled fashion.
First, crisis invites a new temporal order. It divides time into before and after
moments, past and future (Koselleck, 1959/1988), with the crisis itself marking
varying degrees of distinctiveness between them. In this sense, crisis is positioned
as a temporally defined moment of transition. Though thinking about crisis often
involves more temporal gradation that this implies—O’Malley (2004, p. 18), for
instance, argued against seeing risk and uncertainty as a rigid binary, maintain-
ing that they regularly “blur, converge, or overlap,” while Douglas (1986, p. 19)
saw risk turning “uncertainties into probabilities”—its discussion in all cases
Journalism in crisis
The current challenges facing journalism loom large. Politically, the news remains
under threat from right and left. Economically, old business models are in a free fall
while new alternatives have not yet solidified a pathway to recovery. Morally, scan-
dals and violations of ethical behavior keep public trust in the news media at all time
lows. Occupationally, the traditional view of what journalism should be—objective,
detached, balanced—no longer holds. And technologically, the rise and entrench-
ment of digital media make most explicit what journalism has always tried to keep
in its background—its problems with authoritative storytelling, separation from the
public, reluctant response to calls for transparency, cozying up to officialdom. In this
regard, the challenges facing journalism loom menacingly across all of its contours
and have prompted doomsday-sayers everywhere to predict journalism’s demise.
and maintenance (i.e., Mayr, 2008; Powell & DiMaggio, 1991). “Each institution has
its own set of speech events, its own differentiated settings and scenes, its cast of
participants, and its own norms for their combination … [constraining its members]
to act within that frame” (Fairclough, 1995, p. 38).
In this light, journalism’s origin narratives have driven a simplified understanding
of various challenges in its evolution. These challenges, often framed as crises, have
largely been seen as transformative turning points that threatened and then proved
journalism’s capacity to endure. Whether they involved different kinds of storytelling
over time (i.e., Bird, 1992) or journalism’s responses to different kinds of political
regimes (i.e., Hallin & Mancini, 2004), the story of the threats to journalism’s durabil-
ity has been largely told as a story of triumph. The capacity to endure has remained
front and center to the institutional discourses by which journalism distinguishes itself
from other modes of public expression.
Journalism’s origin narratives have also largely allowed small aspects of phenom-
ena to stand in for larger ones, regardless of how representative they might be. Such
a discursive pattern—commonly referenced as synecdoche—has played centrally in
journalism’s talk of itself. For example, models of objectivity have stood in for general
news practices in much of journalism’s discussion (Chalaby, 1996), while the state of
the newspaper industry has driven thinking about journalism across all technological
platforms (McChesney & Pickard, 2011).
This double-cued discursive tradition—collapsing challenges into a resolvable cri-
sis and taking one aspect of journalism to stand in for the whole—is playing out
too in many academic discussions of journalism’s present circumstances. Recurrent
claims about journalism’s predicament tend to follow well-traveled cues: The “cri-
sis in journalism” is largely discussed from a modern, Anglo-American imaginary;
particular aspects—its business model or uneven moral standing—stand in for jour-
nalism’s future writ large; and a singular and narrowed version of that future is seen
as identifiable, shared, and imminent. In such a vein, the rationale behind journal-
ism’s predicted end often rests on only part of the full picture of journalism; yet that
rationale is applied to prognoses about the enterprise as a whole (i.e., McChesney &
Nichols, 2010; Shirky, 2009).
Structurally, these discursive responses—seeing crisis as resolvable and over-
comable, as in the past, or seeing crisis as destructive and apocalyptic, as in the
present—reflect a similar logic. Both are too quick to collapse the messiness of
interrelated challenges into something that can be controlled, or not. Discursive
framing thus constitutes a ground from which to wrestle some degree of certainty
into a situation fundamentally rife with indeterminancy.
This bears consideration. For if we look both back and around—that is, look back
in time and around in space—beyond the temporal and spatial vantage points from
which these claims are being made, it is evident that there is both more and less
similarity—more similarity at other points in time, less similarity at other points in
space. Both underscore the same point: “Crisis” may not be the most productive lexical
choice for thinking about current conditions.
received narrative about journalism’s capacity to change through crisis: Was partisan
journalism ever as much the background as the celebration of objectivity claimed?
Was journalism’s mass audience ever as mass as assumed or did prevailing narratives
about the past make niche consumption less central than was the case? Was the
future of the newspaper ever a certain bet, or did generations of journalists regard
its durability with their own resonant version of skepticism? Has there ever been
agreement about what a journalist is or what journalism is for? Have people ever been
as corralled around one technology of news relay as assumed? In other words, these
questions seem to have always been part of the host environment, and it is prevailing
discourse that has treated them as more settled than they have been in fact.
Earlier points in time thus reveal more similarity to present circumstances
than might be expected: All rested on similar descriptions of uncertainty and pre-
cariousness, shared a sense of urgency, and were driven by a similar push toward
resolution. Despite the fact that many aspects of earlier threatened landscapes—about
news language, the newspaper industry, a lack of journalistic diversity, an engaged
public—continue to prevail, albeit in different forms and locations, the same dis-
course today pushes an old/new media split. As Marvin (1988, p. 235) noted long ago
in her discussion of the coming of electricity, “both change and the contemplation
of change are reciprocal events that expose old ideas to revision from contact with
new ones.” This reminds us too that the term “crisis”—with its built-in expectation
of getting to the other side, or not—may not fully represent what transpires on the
ground. The residue of these moments of only partly fulfilled transformation reminds
us that there is value in both rupture and continuity, in both change and stasis.
This is important, because it shows that prevalent discourse has long highlighted
an understanding of the challenges facing journalism as a crisis even if the term “crisis”
is not the most productive descriptor of what happened. The before/after moments,
the insistence on change, the buy-in to a different landscape did not come about in
the way that discourse about crisis has tended to predict. Because invocations of crisis
force an understanding of the host environment as unidimensional and more settled
as a contrast case, the relationship between crisis and host ends up being narrated
in a skewed fashion, giving crisis discursively more than its due. Though one can-
not be certain whether current conditions will turn out to be more fundamentally
transformative than earlier parallels, the too-easy slide into assumptions of real dif-
ference has not yet borne fruit.
Technology plays out differently across host locations, where those on the receiv-
ing side of new media beyond the West repeatedly point to limitations not being
entertained discursively. The underside of features such as unregulated discourse
and anonymity, structural problems such as poor network services or electrical
supply, illiteracy, and the high cost of accessing the Internet tend to be left out of
discussion (Nyamnjoh, 1999; Obijiofor, 2011; Tambini, 1999). In Wasserman’s view
(2011, p. 101), “the global reach of these technologies does not automatically imply
homogeneity in the way that professional journalists, citizen journalists/consumer–
producers, and audiences interact with them in different places around the world.”
And yet, much discourse keeps gravitating to a place where crisis seems more
consonant, identifiable, and potentially controllable. This has facilitated the promo-
tion of both a universal understanding of the conditions producing it and a vision
of new media’s adaptation that depends on universal reasoning. This tendency sug-
gests that the prevailing notion of crisis leaves out the experiences of a wide portion of
the world’s news, neutralizing still prevailing tensions between center and periphery
and disregarding new attempts to hierarchize difference. Questions remain about the
ongoing nature of crisis, the inability to recognize crisis in distant places and the rele-
vance of crisis when old questions and debates—about identity, power, morality, and
freedom—are not disappearing but have only moved temporarily to the background.
The dominant discourses about journalism’s future thus continue to center on
challenges firmly rooted in the global North. As Wasserman (2011, p. 109) recently
noted, “although there have been participants in these debates from outside the
European-American axis, the panic about the imminent death of newspapers has
been informed largely by the situation in the North.” Similarly, though technology’s
cyber-utopian promise seems to offer more access, availability, and speed, less dis-
cussed is how promise is curtailed by restrictive environments in many places of
the global South that limit who can speak and what they can say, on the one hand,
and by a global media industry that silences local journalistic initiatives, on the
other.
Even the multiple lexical attempts at reversing unidirectionality and crossing
space—the hybridity, glocalization, and contraflows associated with what Babha
(1994) called people living “between cultures”—do not always succeed. Though this
rhetoric bears a certain redemptive quality about a cyberoptic future that promises
greater participation, it also often exacerbates already existing and still unresolved
divides. As the work collected by Thussu (2007b) implies, the many versions of the
idea of flow underscore the limitations of spatial reasoning: Kavoori (2007) argued
that even contraflows—such as East/West, North/South—are so predicated on
spatial referents that they do not accommodate the deterritorialized nature of much
information transfer, while Iwabuchi (2007) saw the regionalism and counterdirec-
tionality of many contemporary flows as unduly complicating an understanding of
origins and targets. At some level, then, the very notion of global, while reflecting the
broadest spatial parameters available today, also gives way to a diminution or even
neutralization of space altogether.
What this does to invocations of “crisis” should be clear, for it begs for more differ-
entiation than the term provides. There is, then, less similarity in the spatial dimen-
sions of crisis than has been admitted in discourse about it.
the time period and spatial frame used as a standard bearer. Third, much discourse
assumes an overturning of value in the discussion of journalism and crisis: What was
once seen as central—the newspaper, objectivity—is now seen as toxic. This orienta-
tion to a binary logic offsets evidence that suggests more fluid connections than those
suggested.
All of these claims should give pause. Has so little been learned from either the
generations of observers who made similarly erroneous claims about the early demise
of journalism or from those who claim that its value has not changed in marginal loca-
tions? The invocation of “crisis,” then, brings with it a host of problems that obscure
our understanding of the circumstances it seeks to describe. Roitman (2014, pp. 70,
87) argued that crisis is a fundamentally future-oriented notion: Crisis, she said, “is
the place from which to posit a future. … [It] translates empirical specificity into the
language of generality.” If this is so, then existing discourse about the crisis of contem-
porary journalism reflects a fundamental belief in a return to a collective imaginary.
Structurally, it plays the same role as the enlightenment belief in human progress or
the utopian notion of transparent institutions. These are redemptive notions, confi-
dent in a shared but imagined future that can be better than the present because they
promise to offset the uncertainty generated by current conditions. But they hide the
fundamental fact that uncertainty is ours to live with, not to control and eradicate.
Crises of multiple kinds are often discussed with a similar discursive logic: Dis-
course about the environmental crisis, political crisis, and economic crisis is often
more about the control of those discussing them than it is about what unfolds on the
ground. Given that institutions of all sorts necessarily provide a home for crises, the
question remains whether uncertainty can ever end in a landscape whose contours
are institutionally driven.
There is much more to draw from the present—and past—that could be useful
to take on journalism’s journey forward. But perhaps it is worthwhile to slow down
and consider current conditions more carefully, to examine its separate challenges on
their own terms. As the British writer T.S. Eliot once said, “If you aren’t in over your
head, how do you know how tall you are?”
Acknowledgments
The author thanks Larry Gross, Nicholas Gilewicz, and Sharon Black for comments
and assistance on drafts of this manuscript. Earlier versions were presented as a
keynote address to the Journalism Education and Research Association of Australia
and as the Ivan L. Preston Colloquium at the University of Wisconsin as well as pre-
sentations at the Lisbon Consortium, University of Bergen, and Akershus University
College of Applied Sciences in Norway. The author is grateful for feedback received
at each of those venues and for the comments of JOC reviewers.
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