Sp 2

DE–6692 11

DISTANCE EDUCATION

P.G.D.B.M. EXAMINATION, DECEMBER 2013.

MANAGEMENT CONCEPTS

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

1. Describe the scope of management in Indian context.

2. Discuss the Important functions of management.

3. Explain the basic components of planning with examples.

4. What do you understand by ‘Span of Control’? How would

you determine the optimum span of control?

5. What are the merits and demerits of decentralisation?

6. What are the different methods of selection?

7. Explain Maslow’s Hierarchy of Needs Theory.

8. Explain the Principles of Direction?

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

9. Explain contribution by Henry Fayol to the principles of

management.

10. Explain steps in planning process.

 Sp 2

11. What is meant by Decision making? And explain their

types, limitations.

12. Explain the Principles of organisation.

13. Describe the steps in recruitment and selection.

14. Explain the sources of Recruitment.

15. Discuss the recent trends in Management.

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2 DE–6692
 wk 10

DE–6693 12

DISTANCE EDUCATION

P.G.D.B.M. EXAMINATION, DECEMBER 2013.

FINANCIAL MANAGEMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions in about 200 words.

1. How would you view financial management as a science

or art?

2. State the features of equity shares as a source of finance.

3. What is working capital? What are the types of working

capital?

4. Explain the factors that determine the capital structure

of a firm.

5. Explain the NOI approach of capital structure theory.

6. How would you calculate the cost of retained earnings?

7. Write short notes on :

(a) Internal ratio of return
(b) Pay back period.

8. What is a debenture? What are its features?

 wk 10

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions in about 400 words.

9. Evaluate wealth-maximisation objective of financial

management.

10. Examine the merits and demerits of the following

instruments of raising finance.
(a) Redeemable preference shares
(b) Debentures.

11. What are the various methods through which working

capital requirements be reasonably forecasted?

12. What do you mean by optimum capital structure? Make a

list of factors determining optimum capital structure.

13. Discuss briefly the net present value method Vs. Internal
Rate of return method of evaluation of projects.

14. List out the important methods of ranking investment

proposals and discuss the conflicting opinions on the
fundamentals of these different basic approaches.

15. Critically examine the assumptions underlining the

irrelevance hypothesis of modigliani and miller
regarding dividend distribution.

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 Sp 6

DE–6694 13

DISTANCE EDUCATION

P.G.D.B.M. EXAMINATION, DECEMBER 2013.

MARKETING MANAGEMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions in about 200 words each.

1. What is marketing? Explain the importance of

marketing.

2. Explain the components of marketing mix.

3. What are the demographic factors which influence buyer

behaviour?

4. Write brief note on product diversification.

5. Distinguish ‘Skimming Pricing’ and ‘Penetration Pricing’.

6. State briefly the features of personal selling.

7. Explain the various kinds of advertising.

8. What is meant by random sampling?

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions in about 500 words each.

9. Explain in detail the evolution of the marketing concept.

10. Enumerate the various factors that determine consumer

behaviour.
 Sp 6

11. Explain the various stages involved in the introduction of

a new product.

12. Discuss the features and demerits of a departmental

store.

13. What are the various sales promotional activities

undertaken at the consumer’s level?

14. Explain the procedure for the recruitment and selection

of salesmen.

15. Enumerate various methods of collecting primary data.

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 Sp 3

DE–6695 14

DISTANCE EDUCATION

P.G.D.B.M. EXAMINATION, DECEMBER 2013.

PRINCIPLES OF PERSONNEL MANAGEMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. What are the principles of personnel management?

2. What is job analysis? Give the merits of job analysis.

3. What is Human Resource Planning? What are its

characteristics?

4. What does Training mean? Explain the need for training.

5. What are fringe benefits? State their importance.

6. Explain the objectives of Wage Administration.

7. Define Employee Motivation. What are its needs?

8. What is Personnel Audit? What are the qualitative

indicators for personnel audit?
 Sp 3

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Discuss the various functions of Personnel Management.

10. What is Job Evaluation? What are the advantages and

disadvantages of Job Evaluation?

11. Discuss the various stages involved in the selection of

candidates for jobs in an organization.

12. Discuss the various factors that determine the wage

policy of an organization.

13. Explain the time based incentives plans with their

relative merits and demerits.

14. Explain in detail the administration of employee

discipline.

15. State the objectives and explain the importance of

Personnel Audit.

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 wk ser

DE–6696 15

DISTANCE EDUCATION

P.G.D.B.M. EXAMINATION, DECEMBER 2013.

BUSINESS ENVIRONMENT

(2005 onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions in about 200 words each.

All questions carry equal marks.

1. What do you mean by external environment?

2. Explain caste and communal systems in India.

3. What is entrepreneurial culture?

4. Write a note on political environment.

5. Explain the basic economic systems.

6. What is fiscal policy?

7. State the kinds of direct taxes.

8. What do you mean by technological environment?

 wk ser

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions in about 400 words each.

All questions carry equal marks.

9. Explain the environmental influence on business

enterprise.

10. Discuss the importance of environmental scanning for

business planning.

11. Describe the impact of social and cultural environment

on business.

12. Explain the social responsibility of business towards

various segments of the society.

13. Enumerate the importance of political environment.

14. Discuss the new industrial policy of the government of

India.

15. Discuss the importance of technological environment.

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2 DE–6696