Chapter 1

EXECUTIVE SUMMARY

Name of Applicant : Ereño, Crizza Anne E.

Lobos, Rechelle Mae P.

Lozano, Ma. Liezel L.

Lucban, Aurifel P.

Somoray, Dorie Joy O.

Project Name: “Construction of Pambujan Multi-purpose Building”

Location of the Project: Pambujan, Northern Samar

Brief Project Description:

This feasibility study offers a multi-facility and advanced structure

consist of one convention hall and four function halls that can be rented and are fully

equipped with facilities intended for a specific event.

Vision

A high quality and first class convention hall is to host prominent events in the

province.

Mission

Organize successful events and give the best quality of service that will eradicate the

inconvenience of our valued clients.

 Goal

Give the best place for any kinds of events and deliver the full satisfaction to the

clients.

Objectives

Generally, this project aims to produce a newly structure that gives the

best quality and satisfaction to the costumers.

1. To enhance the economic activity of the municipality of Pambujan.

2. To provide a safer place for the welfare of the public.

3. To provide a well-planned and comfortable hall to affected people that

corresponds to the increasing economic activity of the area.

Major Assumptions, Summary of findings:

1. Market Feasibility

This proposed business could arrive to its target market by considering

the percentage of willing and possible clients and the satisfaction to the

facilities and services.

2. Technical Feasibility

This business project is in the field of service type entity. It offers a

space that serves as a product rental where customers will be encouraged to

conduct events in the proposed project. The researchers design the structure

based on the specification in the construction to get the standard finished

product building. This structure requires materials that are calculatedly

ordered in the market because of the design requirement.

3. Financial Feasibility

The proposed project could be a partnership or corporate type of

business which needs sufficient investors that could support the business. It

may encounter difficulties at the start of its operation but this stage will be

considered as the growing phase of the project.

4. Social and Economic Desirability

Considering the laws and regulations imposed by the local government

of Pambujan, Northern Samar, the management of the proposed project will

assuredly follow all of the specified rules to righteously. This project will also

help to the development of the province by creating high interest to the slowly

emerging economic level of the region.

 Chapter II
Project Background

Project Promoters

Ereño, Crizza Anne E.

Lobos, Rechelle Mae P.

Lozano, Ma. Liezel L.

Lucban, Aurifel P.

Somoray, Dorie Joy O.

Business Name

Construction of Pambujan Multi-purpose Building

Multi-purpose building is located at Pambujan, Northern Samar. The

researchers derived the name of this project in the consideration of the owner and

beneficiary of this study. The location is within the vicinity area of the municipality.

Project Background

Pambujan, Northern Samar is known as a third class municipality in 2nd

district of Northern Samar. It is famous for having an incredibly events like Kadayaw

Festival every January and October Hangover every 3rd quarter of the year.

It is also known for being the host municipality of different events such as

provincial meet and other athletic events. The researchers decided to develop and

create a new event hall that would be the center of attraction for having the biggest

scale and advance facility in the province that can accommodate all events and

provide the best quality of services for its clients. And this project will surely offer the

best services and facilities.

Project Orientation

Pambujan Multi-purpose Building is one of a kind event hall among all the

events gathering structures in Northern Samar. The multi-purpose building will stand

out for its uniqueness, advance technology and special services offered that will

create big impact and attracts potential clients.

Market Orientation

The primary objective of the project is to target the potential clients of

Pambujan, Northern Samar, the business does not discriminate in terms of the

location of the probable clients, and the business will also be flexible and will depend

on the needs of clients. Special services are offered for the convenience of the

clients and to create good relationship between the management and the clients in

all affordable costs. The project will be ideal for busy clients that have no time to

prepare for events.

 Chapter III

MARKETING ANALYSIS

Industry Profile

There are few structures in Northern Samar used as venue for different

events. But those are only good for small occasions and gatherings. This is the

reason behind of planning a new multipurpose building that can accommodate

bigger affairs and any kind of social occasions.

Pambujan, Northern Samar has venues where most of their events were held;

Municipal Auditorium and Barangay 8 Covered Court.

Product Sale Volume and Pricing

Pambujan Multi-purpose Building provides safe structure and exquisite

perspective design. The Business will offer a space with complete facilities in any

kind of events; organizational retreats, seminars, workshops, parties, receptions,

team building activities, concerts, school activities, beauty pageants, physical fitness

activities (sports, Zumba and etc.), talent contents and many others. The site of the

structure might capture the like of the individual because it is located at the center of

the municipality of Pambujan.

The building consists of available materials useful in different kinds of events;

audio (sound system), projector, chairs, tables, comfort rooms, and dressing room.

Basically, audio (sound system), projector, and tables are used to be rented by the

costumers if they want to.

PRICING

The price of the proposed project is based on the information from the data

gathered.

Mini-function Hall (Negotiable)

Php 5,000.00

(Free Wi-Fi, Air Condition, Chairs, Projectors, Sound System and Comfort Rooms)

Php 10.00

(Chairs)

Php 100.00

(Table good for Six Persons)

Function Hall (Negotiable)

Php 10,000.00

(Free Wi-Fi, Air Condition, Chairs, Projectors, Sound System and Comfort Rooms)

Php 10.00

(Chairs)

Php 100.00

(Table good for Six Persons)

Main Function Hall

Php 40,000.00
 (Free Wi-Fi, Air Condition, Chairs, Projectors, Sound System and Comfort Rooms)

Php 10.00

(Chairs)

Php 100.00

(Table good for Six Persons)

Special Services

Hotel Contracts and Negotiation ___________________________ (1000-1500)

Budgeting Function ___________________________ (2000)

Faculty/Speaker Communications/Travel ____________________ (1500)

Food and Beverage ___________________________ (250-400/head)

MARKET STRUCTURE

The business can accommodate all types’ of activities and occasions and can

handle multiple events at the same time because of its huge area. Competitors

within the province which are in the also offered the same services and apply the

same market strategies in the business but compare to this proposed study, the

researchers plan to create a unique and advance multipurpose hall. The proposed

project has complete package with the services offered and with comfort facilities.
Target Market and Market Segmentation

Geographical Survey

As the result of the survey conducted in this study, it was found out that

there is an interest of a new multi-purpose building here in the province. The

business related competitors are still operating since it was just built several

years ago.

According to the survey conducted, there is great interest on the said

proposed study, the newly and multi-facility Pambujan Multi-purpose building.

However, since this type of business are already functioning for a number of

years in the province, these respondents are foreseeing for something new,

where everyone would enjoy, relax and comfortable this will be considered as

a stepping stone to make this study turn into reality.

Target Market

The targets of this proposed project are individuals that a member of a

particular group/organization which are known of organizing and participating

any kind of events. According to our survey those respondents has the

potential to be our costumer and are willing to spend money suitable for their

accommodation.

Computation of number of respondents:

Population: 621

N
n=
1+ Ne2
 621
n= 2
1+621(0.05)

n=243

Note: Rounded off to the nearest tenth

 Chapter III

DEMAND ANALYSIS

Year Population Percentage of Average Rental Annual

Respondent/possible No. of Amount Projected

customer person per demand

per Event venue

2014 593 79% 900 10,000 4,684,700.00

2019 621 79% 900 10,000 4,905,900.00

Population of Pambujan, Northern Samar

Northern Samar is classified as second class province and consists of 24

towns including Pambujan. Based on the 2019 National Census, the municipality of

Pambujan has a total population of 94,037.

The demand of the project study covers the number of organizations within

the di0fferent public and private schools, agencies and also the 1% of the 33,062

employment rate for the private sector of the 35% of the total population in the

municipality of Pambujan. The number of population was taken from the registered

schools, Government Offices and Organizations of Pambujan (Wikipedia). The

information of population indicated was based on the respective year needed of the

study

 Total population was taken from the data by the census.

  Annual Projected Demand was derived by multiplying the population,

percentage of respondents who are potential customers and rental amount for

the venue.

Computation for Net Increase:

Recent Demand (2014) 4,905,900.00

Less: Demand (2019) 4,684,700.00

Increase 221,200.00

Divide by: 6 years

Average Net Income 36,866.67

Annual Projected Demand (2020-2024)

Projected Years Net Income Annual Projected

Demand

2020 36,866.67 4,942,766.67

2021 36,866.67 4,942,766.67

2022 36,866.67 4,942,766.67

2023 36,866.67 4,942,766.67

2024 36,866.67 4,942,766.67

Demand and Supply Analysis

Market Gap
Projected years Annual Demand Annual Supply Market Gap
2020 4,942,766.67 3,648,000.00 1,294,766.67

2021 4,979,633.33 3,648,000.00 1,331,633.33

 2022 5,016,500.00 3,648,000.00 1,368,500.00

2023 5,053.366.67 3,648,000.00 1,405,366.67

2024 5,090,233.33 3,648,000.00 1,442,233.33

Production Capacity

Max. Max. Max.

Services Operating Capa No. of Capacity/ Unit Sales/ Sales/year

Hour city Facility Day Price day

Function 24 850 2 2 10,000 40,000 14,400,000
Hall

Mini-
Function 24 450 4 2 5,000 40,000 3,600,000
Hall

Convention
Hall 24 3,400 1 1 40,000 40,000 14,400,000

TOTAL 32,400,000
Marketing Strategy

 Advertisements

 Leaflets

 Internet and Social Media Platforms

 Radio

 Tarpaulin

Marketing Plan
 Strategy Activity Duration/Frequenc Cost (Annually)

y
Motorcade Business-owned Once (opening day 2000

Multicab only)

Leaflets To be distributed 1 month 1500

throughout the

service area

Radio Radio commercial 1 month 1500

will be played

twice a day

Internet and Social Facebook, From Opening Not quantified

Platforms Instagram, and onwards

other social media

accounts

Tarpaulin Is to be placed in Once a year 800

Front of business

premises

Strategies and Promotion

The project business will take advantage in its strength such as adequate

financial resources and services innovation strategies, and will study its weakness

and competitors. The main purpose is costumers, satisfactions by considering its

suggestions and business analysts’ ideas.

SWOT ANALYSIS

External Opportunities External Threats (T)

(O)  Growing

 New Technology competitive

 Diversity of pressure

costumers group  Changing

costumers needs

and tastes

Internal Strength (S) SO ST

 Add complimentary  Come up with an  Comply with

products or effective marketing government

services plan requirements, rules

 Diversity into  Hire Qualified and regulation

related product or Employees

service

 Adequate financial

resources

 Product/services

innovation abilities
Internal Weakness (W) WO WT

 New entrant in the  Improve the facilities  Inform costumers

business industry and services in the in safety rules and

premises regulations in the

premises
 Chapter V
Management Aspect

A. Legal Personality

This project study involves an amount of large investments to finance

the cost and expenses needed for the business. The Pambujan Multi-purpose

Building is exclusively owned by the Local Government Unit of Pambujan,

Northern Samar.
B. Vision, Mission, Goals, Objectives

Vision

A high quality and first class convention hall is to host prominent events in the

province.

Mission

Organize successful events and give the best quality of services that

will eradicate the inconvenience of the valued clients.

Goal

To give the best place for any kind of events and delivers the full

satisfaction to the clients.

Objective

Generally, this project aims to produce a newly structure that gives the

best quality and satisfaction to the costumers.

1. To enhance the economic activity of the municipality of Pambujan.

2. To provide a safer place for the welfare of the public.

3. To provide a well-planned and comfortable hall to affected people that

corresponds to the increasing economic activity of the area.

C. Organizational Structure
 General
Manager

Security
Bookkeeper Maintenance Cahier
Guard

Utility Technical
Personnel Staff

D. Management Positions and Responsibilites

General Manager

 Role and Responsibilities

o Take Charge for Administration and Management operations.

o Evaluates the total performance of all key personnel’s

o Motivates and manage the relationships of all the staffs.

o Provides the market strategy of the business.

Bookkeeper

 Role and Responsibilities

o Record and handle the whole business transactions with respect to

financial reports, entity’s book of accounts, payroll and filling of taxes.

o Adequate accounting knowledge for his/her responsibility.

Maintenance
  Role and Responsibilities

o Sustains and serves the venue to always be in a pleasant condition for

its operation every day.

Security Personnel

 Role and Responsibilities

o Responsible for peace and order and keeping the area safe and

secured for everybody.

o In-charge of all records with respect to the persons who entered the

building, logbooks and even inventory of materials in the locations.

Cashier

 Role and Responsibilities

o Responsible for payments and issuance of receipts of every

transaction with the clients.

o Ability to socialize with the costumers.

o Approachable in any instance for the sake of the costumers request

about the service.

o Capability also to prepare financial report.

Utility Personnel

 Role and Responsibilities

o Hardworking and can maintain the cleanliness of the area.

E. Operational Management Plan

One of the most critical parts of operating a business is performing the

quality of the business operations. This will determine the success of the

business and it will increase the effectiveness and efficiency of the services.
 The management must be able to perform their duties in a well professional

manner in dealing with different types of clients. This will boost the charm of a

business in the eye of the public.

F. Costumer Focus Management

To satisfy the necessities and expectations of the costumers is the

main goal of the management and it will help to gain the reputation and also

the profits of the conventional center.

G. Management Decision Making

Problems will always be present in a business, so the management

must know how to make an appropriate decision in a certain problem. With

the best ethical and professional decision, the management can always come

up with an effective solution and action.

H. Professional and Business Courtesy

One of the factors in making the business successful is

professionalism, the personnel of the business is expected to be skilled and

well trained to do their job well.

I. Time Management

The management will set goals and objectives for a standard service

and contentment of the clients. Dealing contracts with the clients the

management should consider every detail needed in the event.

J. Planning and Organizing

Making a plan in business must have a good foundation of ideas and

wide perspective strategy to come up with merely positive output. Planning

must be based on the management vision, mission, goals and objectives. The

manager will be responsible for the planning of all the activity and operational
 design. In other hand, organizing will be given to the sttafs depends on the

type of position they are responsible.

As a component in management like planning and organizing, thing

must be considered is decision making.

K. Hiring Good Employees

In hiring an employee, the applicants with skill, experience and

pleasing personality will be considered carefully.

The operation of this business is composed of:

 General Manager

 Bookkeeper

 Cashier

 Staffs

 Technical Staffs

 Security Officer

Training

It is a process of enhancing the skills and the personalities of the

employees. Several training and workshops are conducted before the

deployment to their respective assigned position. The procedure will depend

on type of job the worker is being hired based on their evaluated skill.

The effectiveness of performance of the employee is not only

measured on the outcome of the training but also the skill and more

importantly, the attitude.

Motivating and Rewarding Employees

1. In the project, several methods are used to achieve the target

market. Motivation is one of the methods to increase the

 financial status of the project. Encouraging and believing to the

workers ability gives them positive outlook to work better.

2. Recognition to the performance of the worker must be given.

This will also inspires the entire staffs to function actively.

Incentives such as awards and bonuses are given for the hard

works and efforts they’ve deserved.

Business Hours

Pambujan Multi-purpose Building is open for business from 7:30

AM to 5:00 PM for reservations and inquires.

Fees and Charges

The management will collect the following fees:

a) Convention Hall

Maximum accommodation - 2400/person and rental fee of

minimum of 40,000 pesos.

b) Function Hall

Maximum accommodation - 900/person and rental fee of

minimum of 10,000 pesos.

Restricted Act in the Premises

1. Deadly weapons are not allowed inside the premises.

2. Gamble and misbehaviour are prohibited to avoid

commotion.

3. Vandalism and littering are strictly forbidden to maintain

the cleanliness of the area.

Estimated Annual Manpower Cost

 The human resources requirement for the general and

management staff includes on-call workers or employees who are

temporary and are compensated on a per job basis.

Designation Type Number of Salary/Month Annual Cost

Employee (Peso)
General Manager 1 25,000 300,000
Bookkeeper 1 8,000 96,000
Maintenance 3 10,000 360,000
Cashier 1 10,000 120,000
Security Personnel 4 10,000 480,000
Utility Personnel 4 8,000 384,000
Total Estimate 1,740,000

Manpower Cost
 Chapter VI
Socio Economic Activities

Service Area

Related Laws and Regulations

For the realization of the project, the following laws and

regulation will be considered:

1. National Internal Revenue Code of 1997 (NTRC)

Because this is a profit-oriented establishment, NTRC will

be applicable. Some of the specific laws related to this project

are as follows:

a. Tax Reform Act of 1997 (R.A. No. 8424) - The amended

law covers income taxation, withholding tax, value-added

tax, excise tax, percentage tax, stock transaction tax,

initial public offering tax, documentary stamp tax,

customs duty, and local taxes which is also related to this

project. Salaries of the employees of this project who are

receiving purely compensation income will be subjected

also to withholding taxes.

b. Municipal Ordinance No. 2012-116-14 - This ordinance

covers specific licensing and taxes payments for every

kind of business within the jurisdiction of the municipality.

This project will incur start-up expenses which will be

enumerated in the Projected Licensing and Taxes

Payments Section of this paper.

2. Labor Code of the Philippines

This business have employees, this law will be applicable

throughout its operation. The project promoters identified the

following specific laws or regulations which are related to this

project:

a. Republic Act 6727 (Wage Rationalization Act) -

through Wage Order No. RB VIII-18, a new wage

structure for Eastern Visayas on May 1, 2015 was

prescribed. A minimum of P260.00 daily wage rate is

applicable for this business for its employees according to

the Department of Labor and Employment.

b. Republic Act 7641 (Retirement Benefits Plan to

Qualified Private Sector Employees) - is applicable to

this project for the employees. The settlement age for an

employee will depend on the employment contract. Upon

retirement, the retired employee should be given him/her

benefits according to the agreement or contract between

the employer and the employee.

c. Republic Act No. 7875 (National Health Insurance) - is

applicable to the employees of the business effective on

February 14, 1998, all members contribute to the national

health insurance fund. In accordance with a measurable,

suitable and progressive contribution schedule.

d. Emergency, Medical and Dental Services - this

establishment is required to maintain a first-aid medicine

 and equipment by the Department of Labor and

Employment (DOLE). In case of fire or any emergency,

there should be a fire or emergency exit. Fire

extinguishers must be present within premises of the

building.

Cost Benefit Analysis

Pambujan Convention Center delivers services with an ultimate

quality to meet the needs and expectations of the clients. For an every

services available in the project there will be an affordable cost, the

fees are said to be based on the type of services requested. The

benefit of the client/costumers is one concern of the management in

order for the business to be productive.

Expected Benefits to be Derive

Several of the benefits are possible to the management, job

opportunities to the nearly public and even to the Local Government

Unit as one of the aspect for developing the municipality.

To the Target Costumers

Creating this type of project is somehow different and maintaining

the relationship to the costumers is of the concern of the management

by providing a best quality of service to them.

To the Local Government

The Province of Northern Samar especially the Municipality of

Pambujan will be benefited by providing job to the public.

 Chapter VII
Sensitivity and Risk Analysis

Risk Identification

The proposed project study will encounter inconvenience in

aiming the profit of the business but these are considered because of

the flow of financial situation in the locality.

1. Economic - economic situation’s, the increase and the decrease

of income of an individual’s produce the constant change of

profit percentage.

2. Competitors - the presence of similar type of business will give a

permanent effect on the demand.

3. Weather - climate is also a factor in this type of business.

Risk Analysis

1. Economic - the economic situation of the locality will affects the

profitability of the project, constant change of supply will be

observed continuously.

2. Competitors - applicable strategic plan in the management must

be implemented to maintain the demand of the business.

3. Weather - it may affect the flow of the business especially during

the typhoon season, since the demand of the business may

possibly decrease.