Beruflich Dokumente
Kultur Dokumente
SECTION A
Level 6
Credit Value 30
Location(s) of
On campus; Off-campus
Delivery
Period(s) of delivery 15 weeks
Pre-requisites or
None
Restrictions
The aims of the unit are to promote understanding of the importance
of the role of strategy in organisational success. It aims to develop
your understanding of the importance of choice in the design of
effective strategy through which it is possible to create a unique value
proposition and to enable firms to avoid direct win-lose competition.
To achieve this, you will be enabled to develop your ability to work
through complex issues to identify both current and future trends and
to assess their potential impacts on both the industry and the
business. You will also be enabled to make a careful selection of the
appropriate tools, frameworks, and concepts of strategy to assess the
appropriateness of strategies and by doing so develop a range of
Aims and Relevance realistic and practical strategies for businesses.
The unit focuses primarily on competitive strategy and therefore you
will concentrate on these key themes:
• Strategy as choice
• Identifying trends and their potential impact on the business
• Understanding the importance of resources and capabilities
in the implementation of strategy
• Strategy design
• Evaluating strategy
Syllabus Content
What is Strategy?
Learning outcomes
On completion of this unit you should be able to:
1 Demonstrate the following knowledge and understanding
• Demonstrate knowledge of strategy tools, concepts and frameworks and their role
in making strategic level choices
2 Demonstrate the following skills and abilities
• Analysis of an organisation and its context in order to generate coherent, innovative
strategic options and choice.
PSRB outcomes
None
Hours 48 82 82 88 0 300
Approach to learning
The approach to learning adopted in this unit is collaborative and inquiry-based where
activities such as collaborative writing, group projects, joint problem solving, debates and
study teams are delivered through a series of 4-hour interactive workshop, once a week over
12 teaching weeks. Collaborative learning, in-class discussion, student debate and critical
analysis are fully implemented in the classroom to ensure student’s deep understanding and
technical ability.
The weekly sessions will enable you to understand the material through a combination of
lecture input and collaborative, interactive sessions during which you will explore and apply
the concepts. Through guided learning you will be advised which areas to study and be
presented with some activities that will guide you through the concepts and their application.
You must also undertake independent learning involving pre-reading for sessions and deeper
reading to gain a more detailed understanding. You will collaborate with other students in the
unit to conduct analysis and develop innovative solutions to real business problems.
The content of this unit is informed by latest research and trend in field of strategic
management and case studies used during workshops are updated regularly to reflect the
ever-changing nature of this topic.
The slides used in each session will be found on BREO, the University’s virtual learning
system (http://breo.beds.ac.uk). It is a requirement that you download these slides and copy
them in some efficient format, so that these copies are in front of you throughout the lecture.
Notes can then be made on each slide as required. This unit will also require you to study the
core and recommended textbooks, materials. In these cases, you will be actively encouraged
to integrate your studies through e-learning and support systems.
Learner development
This Unit particularly focuses on the development of your abilities in the following areas:
gain an advantage over their competitors. Above all, you will be encouraged
to develop the ability to think strategically. The strategy is a fascinating and
complex area of business and it is one that requires an intelligent and
appropriate use of the theories and frameworks to which you will be
introduced within this unit.
Throughout the unit, you will have the opportunity to collaborate in workshops
in the solving of problem-based questions and questions related to strategic
issues. Often you will be required to work in small groups in the seminars to
discuss and resolve problems many of which will require pre-reading. In
Collaboration seminars and workshops, you will also develop your communication skills, in
presenting your analyses and arguments. Your learning will be enhanced by
the interaction you have with your peers as well as with your tutor and the
knowledge, skills, experiences, and perspectives that they can bring to the
learning environment.
Assessment summary
No Assessment Learning Weight % Submission Length Word count
Method Code1 outcome(s) week (of
exam)
1 WR-I 1, 2 20 6 N/A 1,800
2 Ex 1, 2 80 15 2 N/A
Hours
All written submissions for assessment 1 will be screened via a plagiarism checker.
Assessment details
Assessment 1:
In this assessment, you will be required to carry out a strategic analysis of a business of your
choice in a designated industry sector.
Assessment 2:
The final assessment is a two-hour exam to validate your knowledge, understanding, and skills
in applying strategic concepts. You are expected to demonstrate knowledge of strategy tools,
concepts and frameworks and their role in making strategic choices.
Threshold expectations
In order to pass Assessment 1, you will need to:
• Deliver a report to produce an analysis that identifies a range of strategic issues
facing a company.
• Provide a discussion of company’s strategies and make recommendations about the
strategic options available to the business.
1
See the UIF Guide for permissible codes
Quality Handbook Chapter 2: UIF
QAP00254
Page 5 of 10
SECTION B
Recommended Reading
Core text - This unit is supported by the following core text:
• Rumelt, R. (2017). Good strategy bad strategy: The difference and why it matters.,
London, Palgrave.
Guided reading - The following is expected reading for this unit. Details of what to read and
when will be provided on the BREO site.
Independent study - To receive high grades, you will need to demonstrate your wider
reading. The following resources provide useful background reading for the material in this
unit.
• Harvard Business Review
• Strategic Management Journal
2
Age, Gender reassignment, Marriage and civil partnership, Pregnancy and maternity, Race, Religion
and belief, Sex, Sexual orientation
Quality Handbook Chapter 2: UIF
QAP00254
Page 8 of 10
SECTION C
Administrative Information
Faculty UBBS
Portfolio UG Business
Shared Units – Indicate below all courses which include this Unit in their diet
BA Business Administration (Top-up)
Name Date
Form completed by Dr Jasmine Tehrani 01/02/2018
Signature of Chair of
Faculty TQSC
Unit Updates
Date Nature of Update FTQSC Minute Ref:
March 2018 Delivery pattern revised Periodic review
Revised assessment brief
Revised assessment 1 method to WR-I with 1800 word
count
UIF transferred into new template
Delivery pattern and assessment map revised to reflect
the semesterised delivery of the unit
Revised core text book
Weightings amended to 20/80
January New unit code and title approved – semesterised
2019 version of SHR004-3
Revision Assessme
Code Activity Hours Total
period nt Activity
UoB-based activities
SL Lecture 30 30
SR Directed reading and research 100 14 114
SA Assessment preparation 40 40 80
Unguided reading from defined
IR 72 72
reading lists
SAS Scheduled Assessments 4 4
Total 130 126 44 300
Guided learning
Employer based learning
WBL
activities
Total
Independent learning
Total
Key: