Burger Palace

Assad Gupta. Nicholas P.

Unmet Need
Our business looks to feed the people in local hotspots without the need for them
to travel far and to feel like royalty no matter the location, no matter the social
class
How Our Business Fills Your Needs
Our restaurant makes food taste as if you were a king, because of how good it is. Our
prices are pretty average, as we want everyone to experience the royalty.
Mission and Social Impact
Our main goal is to allow people to taste the royal goodness of our food regardless of the
person being served, everyone should feel special once in their lives. Our food is
fair-priced and sometimes we hold days to donate to the people in need of food and drinks.
Our Service
We help communities in the U.S enjoy more than just the traditional burger and
fries, but offer full course meals along with the best burgers fit for a king.
 Description of Expenses
Business Model Material Expenses Total: $

Definition of One Unit Potato $0.90

Hamburger Meal Lettuce $1.50

Bread/Buns $1.68

Tomato $2.50
Economics of One Unit
Soft Drink/Water $2.50
Selling Price $0
Cost of var. materials exp. $9.08 Total costs per unit: $9.08
Cost of labor $12.00
Other variable costs $0 Fixed Expenses Total: $
Total COGS/COSS $22.48
Renter’s Insurance $500
Contribution Margin $0
Salary $4,670

Advertising $750
Monthly Break Even Units
Rent $3,560
N/A
Total Fixed Expenses: $9,480
Market research
Market Statistics

Industry Name: Burger Palace

Annual Industry Sales: $100,000 (and increasing)

Description of Target Customer Target Market Size

Demographics::Segments of the population as

divided by shared characteristics, including age, sex,
income, education, religion, race, and geographical Total Population: (2015) 14 million people working in
location the industries, expected 16 million in 2026

Geographics: all states have employment of Target Market Population: (2011-2018) 660, 755
restaurants, May 2018 restaurants in the U.S

Psychographics: relaxed, adventurous, customers

Market Size: 9.6% of profit organizations in the US
are in CA
Buying patterns: Sales dramatically increases
during weekends
Marketing and Sales
We are going to market ourselves using billboards, merchandise, and social
media. We will also have face to face conversations with people to discuss what
and why we chose to do what we did during the cookouts we plan to make.
Competition
Factors Adam’s Apples Global Impact Coalition For The
Homeless

Marketing Few advertisements, but Videos/directly speaking Put themselves out there
our food speaks for itself to people with videos/sponsors

Service Our own resources to Works with others to Help others from
satisfy your hunger provide sponsors

Values feed others, from scratch Fights to feed you Help homeless people

Our Competitive Advantages

1. Best tasting food for our regulation’s standards

2. Using our own resources and building from the ground up may make people want to help our cause.
3. We are expressful of equality, as the royalty should be experienced by everyone
Qualifications
● High school graduates

● Experience in group projects

● Experience in communal service

● Leader experiences
Sales Projections

We serve about 250+ dishes

in a span of a month, which
means we make about
$1,000+ a month,
considering we just started
the business
Start-up Funds
Item Why Needed Cost

Warehouse Space to store food $7,656

Meat locker/Freezer Keep food fresh $557

Insurance Cover business $1,110

Workers Start up/help us $24,480

Total Start-up Expenditures $33,803

Emergency fund (½ of startup expenditures) $16,901.5

Reserve for Fixed Expenses (covers 3 months of $19,367

fixed expenses)

Total Startup Investment $70,071.5

ROI/ROS: No profit made because it all depends on donations that will help
us and that varies from circumstances and such.
Future Plans
In the future, we hope to go world wide to get a bigger more extensive
customer/followers. The more money we make the more we will give back to the
community we will build shelters and food banks