Day Date Lecture Work Tutorial Work

Monday 10-Feb-20
Lecture 1: Introduction to Consumer Behavior and
Tuesday 11-Feb-20 Transformative Consumer Research
Wednesday 12-Feb-20
No Tutorial
Thursday 13-Feb-20
Lecture 2: Consumer Behavior and Marketing Strategy
Friday 14-Feb-20 intorduction
Saturday 15-Feb-20

Monday 17-Feb-20
Tuesday 18-Feb-20
Wednesday 19-Feb-20 Lecture 3 &4 : Need Recognition & information search&
Tutorial 1: Introduction, Outline & Group Formation
alternative Evaluation& purhcase Descion & post
Thursday 20-Feb-20 + Read TCR and Announce TCR Assignment
purchase
Friday 21-Feb-20
Saturday 22-Feb-20

Monday 24-Feb-20
Tuesday 25-Feb-20
Tutorial 2: Case presentation 1 (Maggi) + Phase 1
Wednesday 26-Feb-20 overview + Announce Quiz 1 + TCR Assignment
No Lecture Deadline+ Consumer decision process overview and
Thursday 27-Feb-20
product involvement
Friday 28-Feb-20
Saturday 29-Feb-20

Monday 2-Mar-20
Tuesday 3-Mar-20 Lecture 5 :Consumption as Daily routines
Wednesday 4-Mar-20 Tutorial 3: Quiz 1 + Case presentation 2 (Detonic) +
Thursday 5-Mar-20 Information search overview

Friday 6-Mar-20 Lecture 6: Segmentation, Targeting, and postioning

Saturday 7-Mar-20

Monday 9-Mar-20
Tuesday 10-Mar-20
Wednesday 11-Mar-20 Tutorial 4: Case presentation 3 (De Beers) + Announce
No Lecture
Thursday 12-Mar-20 Quiz 2 + Recap

Friday 13-Mar-20
Saturday 14-Mar-20

Monday 16-Mar-20
Tuesday 17-Mar-20
Wednesday 18-Mar-20 Tutorial 5: Quiz 2 + Deadline for phase 1
No lecture
Thursday 19-Mar-20 + Alternative evaluation Overview + Videos Discussion

Friday 20-Mar-20
Saturday 21-Mar-20

Monday 23-Mar-20
Tuesday 24-Mar-20
Wednesday 25-Mar-20
Midterm Exams
Thursday 26-Mar-20
Friday 27-Mar-20
Saturday 28-Mar-20
 Monday 30-Mar-20
Lecture 7: Internal Influence on Consumer Behavior
Tuesday 31-Mar-20 attitudes
Wednesday 1-Apr-20
Tutorial 6: In-class discussion A + Video Discussion
Thursday 2-Apr-20
Lecture 8: Situational Influences on consumer
Friday 3-Apr-20 Behavior
Saturday 4-Apr-20

Monday 6-Apr-20
Tuesday 7-Apr-20
Wednesday 8-Apr-20
Spring Break ( No Teaching Activities)
Thursday 9-Apr-20
Friday 10-Apr-20
Saturday 11-Apr-20

Monday 13-Apr-20
Lecture 9 : External Influences on Consumer Behavior:
Tuesday 14-Apr-20 Cross-Cultural Variations in Consumer Behavior
Wednesday 15-Apr-20 Tutorial 7: Case presentation 4 (Aldi) + Post- purchase
Thursday 16-Apr-20 evaluation and divestment overview + Phase 2 overview

Friday 17-Apr-20 Lecture 10 : Refrence Groups and word of mouth

Saturday 18-Apr-20

Monday 20-Apr-20
Tuesday 21-Apr-20
Wednesday 22-Apr-20
No Lecture Tutorial 8: Announce Quiz 3 + In-class discussion B
Thursday 23-Apr-20
Friday 24-Apr-20
Saturday 25-Apr-20

Monday 27-Apr-20
Tuesday 28-Apr-20 Tutorial 9: Quiz 3 + Case presentation 5 (Adidas versus
No Lecture
Wednesday 29-Apr-20 Payless) + In-class discussion C

Thursday 30-Apr-20
Friday 1-May-20 Labour Day (H)
Saturday 2-May-20

Monday 4-May-20
Tuesday 5-May-20
Wednesday 6-May-20
No Lecture Tutorial 10: Quick sheet + In-class discussion D +
Thursday 7-May-20
Friday 8-May-20
Saturday 9-May-20

Monday 11-May-20
Tuesday 12-May-20
Wednesday 13-May-20 Lecture 11 & 12: Ethics, social Responsabilty and the
Tutorial 11: Deadline for phase 2 + Project presentation
Thursday 14-May-20 Dark side of consumer Behavior and Marketing

Friday 15-May-20
Saturday 16-May-20

Monday 18-May-20
Tuesday 19-May-20 Revision
Wednesday 20-May-20
Thursday 21-May-20 Christi Himmelsfahrt (H)
Friday 22-May-20
Revision
Saturday 23-May-20

Monday 25-May-20
Tuesday 26-May-20 Eid El Fitr (H)
Wednesday 27-May-20
Thursday 28-May-20
Friday 29-May-20 Final Exams
Saturday 30-May-20

Monday 1-Jun-20 Pfingstmontag (H)

Tuesday 2-Jun-20

Final Exams
ure 1: Introduction to Consumer Behavior and Transformative Consumer Research

Lecture 2: Consumer Behavior and Marketing Strategy intorduction

Lecture 3 &4 : Need Recognition & information search& alternative Evaluation& purhcase Descion & post pu

No Lecture Tutorial 2: Case presentation 1 (Maggi) + Phase 1 overview + Announce Quiz 1 + TCR Assignmen

Tutorial 3: Quiz 1 + Case presentation 2 (Detonic) + Information search overview

Lecture 5 :Consumption as Daily routines

Lecture 6: Segmentation, Targeting, and postioning

No Lecture Tutorial 4: Case presentation 3 (De Beers) + Announce Quiz 2 + Recap

No lecture
 Tutorial 6: In-class discussion A + Video Discussion

Lecture 7: Internal Influence on Consumer Behavior attitudes

Lecture 8: Situational Influences on consumer Behavior

External Influences on Consumer Behavior: Cross-Cultural Variations in Consumer Behavior

Lecture 10 : Refrence Groups and word of mouth

No Lecture

No Lecture

No Lecture
 No Lecture

& 12: Ethics, social Responsabilty and the Dark side of consumer Behavior and Marketing
purhcase Descion & post purchase

ce Quiz 1 + TCR Assignment Deadline+ Consumer decision process overview and product involvement