1

TOURISM POLICY
OF

SUBMITTED TO : SUBMITTED BY:

DR. REENA SING ANSHUMALI BAG

(Faculty member PMT ROLL NO ; 09008

& Chairman PGDM-TM) PGDM-TM (2009-11)

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Switzerland is a landlocked country in Central Europe. It

has borders with France to the west, Italy to the south. Austria and
Liechtenstein to the east and Germany to the north.

Origins: From the coat of arms of canton Schwyz.

Introduction as a national flag- 1840

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Quick Facts

• Capital - Berne

• Government - Federal Republic

• Currency - Swiss Franc (CHF) 1 CHF=42.166 INR

• Area - 41,285 km²

• Population - 7,489,370 (July 2006 est.)

• Language - Swiss-German, German, French, Italian,

Romansh

• Religion - Protestant and Roman Catholic in pretty

equal shares, Judaism- 0.2%

• Electricity - 230V/50Hz

• Calling Code - +41

• Time zone - UTC +1

Geography

Switzerland is known for its mountains (Alps in south,

Jura in northwest) but it also has a central plateau of rolling
hills, plains, and large lakes.

Landforms: Alps and Pre-Alps cover 60%, Central

Plateau 30% and Jura 10% of the country.

• The highest point – Dufourspitze (4,634 m)

• Lowest - Lake Maggiore (only 195 m)

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SWITZERLAND GEOGRAPHY
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Climatic condition

The climate is temperate, but varies with altitude.

Switzerland has cold, cloudy, rainy/snowy winters and cool
to warm, cloudy, humid summers with occasional showers.
The average amount of sunshine per year is approximately
1700 hours.

• Highest temperatures - 30ºC (86ºF) in the summer,

• Lowest – temperatures - 5ºC (41ºF) In the winter, in

the entire country.
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ECONOMY

GDP (PPP)

2008 estimate

- Total $315.768 billion (38th)

- Per capita $43,195 (7th)

GDP (nominal)

2008 estimate
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- Total $500.260 billion (21st)

- Per capita $68,433 (4th)

http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per
_capita

http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per
_capita

Switzerland is home to many international

organizations, including the World Economic Forum, the Red
Cross, the World Trade Organization and the second largest
UN office. On the European level it was a founder of the
European Free Trade Association and is part of the
Schengen Agreement.

CULTURE

Switzerland showcases three of Europe's most distinct

cultures -

• To the northeast is the beer-drinking, sausage-eating

(German-speaking Switzerland);

• To the south-west the wine drinking and shopping

spills effortlessly into France;

• In the south-east the sun warms cappuccino-sippers

loitering in Italian-style plazas;

• And in the center: classic Swiss flugelhorns and

mountain landscapes.

• Zurich - Switzerland's biggest city and a major center of

banking also has a thriving nightlife.

• Geneva - This center of arts and culture, the second-largest

city in Switzerland, is by far the international capital-- home to
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around 200 governmental and non-governmental

organizations. Zürich and Geneva have respectively been
ranked as having the second and third highest quality of life in
the world.

• Berne - The Swiss capital features an amazingly well

preserved old-town with arcades along almost every street.
Great restaurants abound, as do bars and clubs.

• Basel - Slightly smaller than Geneva, Switzerland's third city

is the traveler's gateway to the German Rhineland and Alsace.

• Lausanne – Main attractions are Scenery, dining, dancing,

boating and the Swiss wine-country are the draws.

• Lugano - Italian - speaking Switzerland's top destination,

with a gorgeous old-town and a pretty lake. The food is simply
amazing.

• Lucerne - Central Switzerland's main city with direct water

links to all of the early Swiss historic sights

• Zermatt - There are a lot of mountain resorts in Switzerland,

but only one of them has the Matterhorn.

• Solothurn - Solothurn, situated on the river Aare and on the

foot of the Jura mountain range is referred to as 'Switzerland's
Finest Baroque town'.

• Interlaken - The outdoor and action sports capital of

Switzerland. A nything from skydiving, bungee jumping,
hiking, white-water rafting, to canyoning. Grindelwald is a
municipality in the district of Interlaken in the canton of Bern
in Switzerland.

WORLD TOURISM RANKING OF SWITZERLAND:

1. Switzerland ranked 27th all over the world in terms of

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tourist arrival having 8.4 million travelers annually.

2. It ranked 16th in terms of tourism receipts all over the

world with $ 14.4 billion.

TOURISM RANKING OF SWITZERLAND IN EUROPE:

1. In Europe Switzerland ranked 11th in terms of tourist

arrival by having 2.5% share of whole European
tourism. When Turkey and Portugal is the major
contestant of Swiss tourism having 9th and 10th position
respectively in the European tourism ranking. France
and Spain are ranked 1st &2nd position respectively.

2. In terms of tourist receipts Switzerland 9th having 3.2%

share of whole of Europe. In this sphere Netherlands
and Belgium are the major contestant of the
Switzerland.

MAP SHOWING RAIL & ROAD CONNECTIVITY AND

AIRPORTS
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LISTS OF AIRPORT IN SWITZERLAND

City served / Loc ICAO IATA Airport na

ation me
Basel / Mulhouse LFSB BSL, EAP, EuroAirpor
MLH t Basel-
Mulhouse-
Freiburg
Berne / Belp LSZB BRN Berne
Airport
Birrfeld LSZF Birrfeld
Airfield
Ecuvillens LSGE Fribourg-
Ecuvillens
Airfield
Geneva LSGG GVA Geneva
Cointrin
Internation
al Airport
Grenchen LSZG ZHI Grenchen
Airport
La Chaux-de-Fonds LSGC ZHV Les
Eplatures
Airport
Lausanne / LSGL Lausanne
Blécherette Airport
Lugano / Agno LSZA LUG Lugano
Airport
Samedan LSZS SMV Samedan
Airport
(Engadin
Airport)
Sion LSGS SIR Sion Airport
St. Gallen / LSZR ACH St. Gallen-
Altenrhein Altenrhein
Airport
Zürich / Kloten LSZH ZRH Zürich
Airport
(Kloten
Airport)
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ANNEXTURE

TOURIST ARRIVAL
DESTINATION %SHARE (100)
(MILLION)

5. Germany 17,969 4.5

6. Hungary 15,870 4.0

7. Greece 14,180 3.5

8, Poland 13,980 3.5

9. Turkey 12,782 3.2

10. Portugal 11,666 2.9

11. Switzerland 10,000 2.5

12. Austria 9,611 4.7

13. Netherlands 9,595 2.4

14, Russian Federation 7,943 2.0

15. Croatia 6,944 1.7

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RECEIPTS

DESTINATION RECEIPTS (US BLN $) % SHARE (100)

5. Austria 11,237 4.7

6. Greece 9,741 4.1

7. Turkey 9,010 3.7

8. Netherlands 7,706 3.2

9. Switzerland 7,628 3.2

10. Belgium 6,892 2.9

11. Portugal 5,919 2.5

12. Poland 4,500 1.9

13. Federation 4,188 1.7

14. Croatia 3,811 1.6

15. Hungary 3,273 1.4

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Tourism &Travel Competativeness Report (all over World)

COUNTRY SCORE (Out of 6)

1.Switzerland 5.68

2.Austria 5.46

3.Germany 5.41

4.France 5.34

5. Canada 5.32

6.Spain 5.29

7.Sweden 5.28

8.United States 5.28

9. Australia 5.24

10. Singapore 5.24

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Introduction
Switzerland is a perfect example of a developed tourist
country. For several centuries now, Switzerland has been a
highly-rated destination,As early as the XVIIIth century, the
beauty of the Alps was being admired by travelers from all
over Europe. In the XIXth century, it was mainly British
visitors who enjoyed discovering Switzerland and who were
the first to make the ascent of the Alpine peaks. Switzerland
can justifiably be said to be the birthplace of modern
tourism.

Objectives of Swiss tourism policy

• To increase the country’s competitiveness as a

destination.

• The foundations of Swiss tourism policy are to be

found in the Conception suisse du tourisme, areport
dating from 1979, but which is still relevant. It has
served as the basis of tourism policy for two decades.

• Switzerland’s new tourism policy was outlined in the

Rapport sur la politique du tourisme de
laConfédération, which was submitted to the Federal
Chambers on 29 May 1996.

Suisse Tourisme (ST)

According to the Federal Act on the Swiss National
Tourism Office, of 21 December 1955(1 July 1995 update),
the purpose of the National Tourism Office is to encourage
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demand for trips and holidays in Switzerland. The Federal

Act, together with the Order of 22 November 1963 (1 July
1995update) concerning the National Tourism Office,
defines the tasks and functioning of the National Tourism
Office, also called Suisse Tourisme (ST).

Suisse Tourisme’s responsibilities are:

• To analyze market trends and advise operators on

designing services that meet market and ecological
demands;

• To prepare and circulate promotional messages;• To

make use of and organize promotional events, and
provide services for the media;

• To inform consumers about tourism products;

• To help operators with their marketing activities;• To

assist with product marketing;

• To co-ordinate access to the market and co-operate

with other organizations and companies with an
interest in the country’s brand image15.

In addition, Suisse Tourisme adapts its activities to

the requirements of the market and collaborates with the
other public and private tourism organisations and with
interested parties.It comes under the supervision of the
Federal Council, that supervision being exercised by the
Tourism Service, under the Federal Department for Public
Economic Affairs.

Suisse Tourisme works with regional and local tourism

agencies on promotional activities. Also, many of the said
agencies are members of Suisse Tourisme and are therefore
involved in the latter’sfinancial operations

Société suisse de crédit hôtelier (SCH)

The Federal Act on encouraging lending to the hotel

trade and holiday resorts resulted in the creation of the
Société suisse de crédit hôt. The Federal Act on encouraging
lending to the hotel trade and holiday resorts resulted in the
creation of the Société suisse de crédit hôtelier (SCH) which
has its headquarters in Zürich.The role of the SCH is to
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promote the renovation and purchase of hotels in

Switzerland, to which end it grants loans.To build up a high
quality network of hotels, the SCH has since its creation
received interest-free loans from the Confederation totalling
SF 140 million. In addition, it has guaranteed several
hundred million Swiss francs in loans , mainly by cantonal
banks.

Public-private partnership
Swiss Tourism Federation (FST)
The Swiss Tourism Federation (FST) is an umbrella
organization, In1998 it launched the “Suisse à vélo” project
which resulted in the creation of hundreds of kilometers of
cycle track throughout Switzerland.In the first year of its
existence, “La Suisse à vélo” helped to generate some 340
000 overnight stays.

Société suisse des hôteliers (SSH)

The SSH was founded in1882.“The aim of the
association is to maintain and improve - through joint action
- the quality of service, competitiveness and prestige of the
Swiss hotel trade in general, and of member establishments
in particular”. The quest for greater transparency in the
hotel business gave rise, in 1979, to a classification system
that gives both customers and hoteliers indicators as to the
level of comfort and service and how rooms are fitted out.
The SSH carries out regular checks using standard criteria.
On the basis of these criteria, hotels are ranked between 1
and 5 stars. To fulfil its role as a provider of information, the
SSH has set up an official public relations and media service
and also produces numerous publications, in particular the
Guide suisse des hôtels.

Gastro Suisse
Gastro Suisse, which was founded in 1891, has some
20 000 member hotels and restaurants in Switzerland. It
deals at national level with information, training and the
defence of catering trade jobs from the policy-making
standpoint.It collaborates with other organizations, such as
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the FST and the SSH, on tourism publications and the

defence of tourism.

Biological Diversity
Internationally, Switzerland has taken a stance by
ratifying the Convention on Climate Change and the
Convention on Biological Diversity. It co-operates actively in
international organizations.

In order to encourage the sustainable development of

the whole Alpine range, the Swiss Confederation has ratified
the Convention on the Protection of the Alps (Alps
Convention), together with the resulting tourism protocol.

BIO hotels

By now, over 60 hotels in 7 European countries have

joined in the group of BIO hotels. There are 5 BIO hotels in
Switzerland so far. The restaurants of this group serve only
organic food of certified quality.

References

1. en.wikipedia.org/.../Travel_and_Tourism_Competitiveness_Report

2. www.oecd.org/dataoecd/13/40/33651085.pdf

3www.oecd.org/.../0,3425,en_33873108_33873838_33651086_1_1_1_
1,00. Html