Pricing work sheet for Ecommerce- Myntra

Model 1
Sale without Discount
100
1 Gross Sale price( Inclusive of Gst)
2 Discount 15% 0
3 Gross realization after discount 100
4 Myntra Margin 35% 35
5 Gross realisation After Commission 65
6 GST (12%) 10.71
7 Net Realization excluding taxes 54.29
8 Earning ( Assumed ) 10% 10
9 Marketing budget (Assumed) 20% 20
Bugdget for COGS 24.29

Working based on the above calculations

Sales Calculation without Discount

Total Number of Unit
COGS ( Inr) Selling Price
sold
250 1029 500
300 1235 500
350 1441 200
400 1647
450 1853

1200
Sales Calculation with Average Discount of 15%

COGS Selling Price Total Number of Unit

sold
175 1204 500
200 1376 500
225 1547 200
250 1719
1200
mmerce- Myntra
*All figs in Inr
Model 2
Sale with Discount
100

15
85
29.75
55.25
10.71
44.54
10
20
14.54

Total Revenue
Marketing Cost Earning
Generated
514615 102923 51462
617538 123508 61754
288184 57637 28818
0 0 0
0 0 0

1420338 284068 142034

Total Revenue Marketing Cost Earning

Generated
601788 120358 60179
687758 137552 68776
309491 61898 30949
0 0 0
1599037 319807 159904