School of Information Technology& Engineering

M.Tech Software Engineering

WIN SEM: 2019-20

PRINCIPLES OF MARKETING-MGT1036
QUIZ-2

NAME: V. VAMSIKRISHNA
REGNO:16MIS0170
FACULTY: VENUGOPAL.P
SLOT: F1+TF1

ADVERTISEMENTS PERTAINING TO COVID 19

[1]https://www.adgully.com/lifebuoy-launches-a-series-of-initiatives-to-fight-against-
coronavirus-92139.html

The outbreak of the novel coronavirus (COVID-19) is one of the most challenging health
emergencies the world has ever seen. According to the World Health Organization (WHO),
Handwashing with soap and water, when done correctly, is the most effective way to fight the
novel disease. Taking the cause of preserving health and preventing the further spread of the
disease, Lifebuoy, the world’s largest selling germ protection soap has launched a nationwide
public awareness campaign educating people on the importance of and steps to hand
sanitization, urging citizens to use any soap at their disposal.       
The campaign kicked off across print, television and digital platforms with a simple message
that placed emphasis on the importance of handwashing while also boldly naming its
competitors and urging consumers to use any soap that is available to them.

Supporting Lifebuoy’s efforts, Brand Advocate and Bollywood Actor Kajol took to her social
media platform, informing consumers that while they have always seen her advocating
Lifebuoy, in challenging times like these she urges them to focus on the importance of
handwashing, irrespective of the soap they choose to use. Emphasizing on the importance of
handwashing Bollywood star and Lifebuoy Brand Advocate Kajol said, "While I’ve always
spoken in favour of Lifebuoy, in challenging times like these, both, Lifebuoy and I know that
it’s no longer about which soap you choose to use, as long as you use one. Washing your
hands with soap when done correctly, is the most effective way to fight against the virus. It’s
my humblest request to everyone to exercise necessary precautions to ensure the safety of
yourself and your loved ones.” Further, to engage millennial masses, Lifebuoy partnered with
Indian rapper and singer, Badshah, to launch a rap version to its iconic jingle ‘tandrusti ki
raksha’ on TikTok. The catchy tune gives handwashing a fresh spin, while driving home the
message of its importance.

[2].https://brandequity.economictimes.indiatimes.com/news/advertising/dettols-latest-ad-
film-promotes-washing-hands-with-soap-to-fight-the-coronavirus-outbreak/74959632

To convey the importance of personal hygiene to prevent spread of COVID-19, germ

protection brand Dettol launched a new ad film. It uses simple illustrative graphics on how
washing hands with soap keeps germs away, during the lock down and talks about
maintaining precautions like social distancing. The film has been created by McCann India.

Washing hands with soap has gained even more importance and critical focus as we
collectively deal with a with the coronavirus pandemic. Doctors, leading health experts and
medical associations, the world over, are stressing on the need for hand hygiene.

The challenge was how to deliver this message without stepping out of one’s home since the
team at McCann is also home bound and compromising anyone’s safety, while shooting the
video would have defeated the purpose.

[3].https://brandequity.economictimes.indiatimes.com/news/marketing/itc-jelimals-chhota-
bheem-spread-covid-19-awareness-to-kids/75163127

Confectionery brand from ITC, Jelimals has come forward with an initiative to create
awareness amongst children about the 5 steps to prevent the spread of Covid-19, as
recommended by WHO.

Jelimals teamed up with Chhota Bheem to bring out the “Do the 5” song, that is modelled on
the five steps recommended by the WHO to prevent the spread of Covid-19.
[4].https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-
trends-post-covid-19/75590741

The current pandemic is all about change, in fact very very rapid change. Change like never
before. A slowdown from literally 78 rpm to 16 rpm, maybe even lesser. Food consumption,
and eating habits, especially are likely to be significantly impacted as a result of all the new
concerns about hygiene, personal safety and social distancing. But before we get into micro
issues that have been monopolizing much of the media space, let us pull back and look at the
larger picture.

The Food & Agriculture Organisation (FAO) took a macro view of the food & agriculture
business post the lockdowns in most countries. Its perspectives are actually quite interesting.
The FAO says that the 2008 financial crisis showed us what can happen when reduced
income and uncertainty make people spend less and results in shrinking demand. Sales
declined. So did production. Moreover, the most affected were forced to revert to negative
coping strategies – such as selling of productive assets, less diverse diets, overfishing – to
compensate for income constraints.

At the onset of the COVID-19 outbreak, there has been a significant increase in demand,
perhaps out of the fear of possible scarcity. Food demand, emphasizes the FAO, is generally
inelastic and its effect on overall consumption will most likely be limited, although dietary
patterns may alter in a narrow range. There is a possibility of a disproportionately larger
decline in animal protein consumption (as a result of fears – not science-based – that animals
might be hosts of the virus), and other higher-valued products like fish, fruits and vegetables
(which are likely to cause price slumps). These fears can be particularly true for raw fish
products supplied to restaurants and hotels, including small and medium enterprises. Food
demand in poorer countries is more linked to income, and, here, loss of income-earning
opportunities could impact on consumption. Fear of contagion can translate in reduced visits
to food markets, and one can expect to see a shift in how people buy and consume food –
lower restaurant traffic, increased e-commerce deliveries, and a rise in eating at home.

[5].https://economictimes.indiatimes.com/industry/cons-products/food/top-food-cos-to-not-
hike-prices/articleshow/74901209.cms?from=mdr

Mumbai | Kolkata: Food companies such as Parle Products, ITCNSE 0.23 % and Adani
Wilmar said they will not hike product prices despite cost pressures in terms of raw materials
and supply chain logistics completely wiping out profit margins. Companies also said their
production is gradually improving after falling to half the capacity as some factories have
restarted after fixing logistical hiccups.

“We expect operations to be back on track in the next 5-7 days in terms of supply chain.said
Mayank Shah, category head at Parle Products, the country's biggest biscuit maker by
volume.
[6].https://www.business-standard.com/article/companies/itc-launches-new-hand-sanitiser-
under-savlon-brand-to-take-on-covid-19-120041001242_1.html

In the wake of the huge global demand for hand sanitisers following the Covid-19 pandemic,
cigarettes-to-hotels major ITC Ltd has launched a hand sanitising liquid under the Savlon
brand. Priced at Rs 250 for a 500 ml bottle, ITC claims that the formulation offers quick and
persistent action and helps protect against many enveloped and non-enveloped viruses, in
addition to 99.99 per cent bacteria and fungi. The product, Savlon Hexa, is aimed at
consumers and frontline medical professionals alike and is in the process of being launched
across the country.“Our advanced hand sanitiser is one of our quickest launches, brought to
fruition in record time. Savlon Hexa has been designed to address the critical and urgent need
for trustworthy, effective preventive hygiene solutions of the nation during these challenging
times of Covid-19,” said Sameer Satpathy, chief executive of the personal care products
business division at ITC. According to the company, the rapid spread of Covid-19 has made
hand hygiene more critical than ever and the demand for hand sanitisers and handwashes has
increased exponentially among consumers and health care professionals.

[7].https://economictimes.indiatimes.com/news/economy/agriculture/covid-19-impact-
buyers-chicken-out-demand-drops-60/articleshow/74586871.cms?from=mdr

Farmers are resorting to panic sales even as they seek government assistance as the Covid-19
crisis is more widespread than the bird flu outbreak of 2006, which was restricted to western
parts of the country. Chicken prices were lower in other places, too – Rs 30/kg in Raipur and
Pune, Rs 35/kg in Bengaluru, Rs 37/kg in Hyderabad and Rs 40/ kg in Gujarat, according to
the Compound Feed Manufacturers’ Association of India. Rates were close to normal in north
India, ruling at Rs 55/kg in New Delhi.

[8].https://economictimes.indiatimes.com/news/economy/agriculture/covid-19-boosts-local-
demand-for-premium-fruits-vegetables/articleshow/75975401.cms?from=mdr

Indian consumers are willing to pay a premium to get hygienic and nutritional daily
essentials, prompting exporters of horticulture produce to draw strategies for the domestic
market.

Pankaj Khandelwal, the chairman of INI Farms for which exports of high-quality fruits
accounts for 85% of the business, said local sales were growing at a quick pace for him.

"In the short term, the share of the domestic market in our business will increase to 50% in
the first quarter, while it may settle at around 25% by the end of the year,” Khandelwal said.
“Since Covid, our domestic business has been growing at 20% on weekly basis. Food safety
and hygiene have become very important for consumers today."

His company has tied up with Swiggy to deliver fresh fruits in Delhi and will soon launch in
Mumbai and Bengaluru. It is also in discussion with Zomato and Dunzo.

[9]. https://brandequity.economictimes.indiatimes.com/news/business-of-brands/coronovirus-
outbreak-surge-in-hand-sanitisers-branded-pulses/74839999
As Covid-19 leads to restricted movements for consumers and the accompanying scare,
personal hygiene products led by hand sanitisers and consumer staples including branded atta
have seen a sharp surge in demand, according to Nielsen.

Figures for February and March for these categories show a big jump as hygiene products
including hand sanitisers, toilet cleaners, soaps and pantry stocking drive demand across the
country, according to a Nielsen report on Covid 19-Navigating The Impact On Indian FMCG
And Retail.

The report notes that as Covid-19 sweeps the world, consumers are changing their purchase
behaviour. These changes in India have been tracked through retail purchase in traditional,
modern and e-com channels, consumer attitudes and behavior and social media
conversations.

The report notes that as patterns emerge, it is imperative for brands and retailers to prepare
for this swiftly shifting consumer behaviour.

[10]. https://timesofindia.indiatimes.com/life-style/health-fitness/diet/prescribed-for-covid19-
positive-patients-here-is-why-eggs-are-so-good-for-your-immunity/photostory/75183540.cms

Eggs are a part of a healthy diet plan. Not only are they considered to be one of the healthiest
diet options for weight watchers, but they also act as excellent aids for the immune system.
There is a reason why kids are encouraged to eat eggs from the start. From a healthy body,
strong nails, hair and bones, there are so many benefits to eating eggs on a regular basis. Not
to forget, they pack in so much protein!

It would surprise you to know that in a lot of coronavirus quarantine facilities around the
world, patients in recovery are offered eggs with their daily meals. In a welcome move,
authorities are also providing a lot of healthcare workers and frontline heroes eggs daily to t
would surprise you to know that in a lot of coronavirus quarantine facilities around the world,
patients in recovery are offered eggs with their daily meals. In a welcome move, authorities
are also providing a lot of healthcare workers and frontline heroes eggs daily to boost
immunity.

A new challenge #eggsforimmunity has also gone viral on Twitter, wherein users are sharing
pictures of the many ways they have eggs, talking of the several nutrient-rich benefits.

Even though there is a broad misconception that eating eggs on a daily basis is not so good
for your cholesterol, consuming eggs regularly is an antidote for your immune system!

Eggs come packed with a lot of amino acids and antioxidants, which improve your health and
keep your immune system functioning in the best way. Each egg (85 calories) pack in 7g of
muscle-building protein apart from essential core vitamins like selenium (22%) and vitamin
A, B and K. They also contain another nutrient, riboflavin, which is vital for core
development and growth. Eating two eggs a day can greatly help fight off infections and keep
the body healthy.

Eggs are also a trusted remedy for fighting off a nasty cold or flu infection and has been used
in families for hundreds of years now. When you are under the weather, the body needs
protective and helpful nutrients to recover faster. Eggs come loaded with zinc, which can
speed up recovery and get rid of a cold.