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North South University

School of Business
Program: BBA
Semester: Spring 2007
Course Code & Title: BUS 101 Introduction to Business
Credits: 3
Prerequisites: None

Course Mohammed Sohail Mustafa Class Hours (Section: 6)

Instructor Faculty, School of Business 1:00 P.M. – 2:30 P.M. (S/T)
Initial SMt Venue: SPZ 501
Contact Office: SPZ 1306
Tel: 9885611-20 (Ext: 220) Office Hours
01712 153314 (Cell) 2:30 P.M. – 3:30 P.M. (S/T)

Course Plan
Course Descriptions:
Introduction to Business is intended to give students an understanding of the role and
function of the business enterprise within the micro & macro economic framework.
Some of the aspects of business included are organization, management/leadership,
marketing, finance and accounting, production, ethics, service/volunteerism and

The purpose of this course is to develop an understanding of the theory and practice of
business from an integrated perspective on two (2) levels:
(1) The various functions such, as marketing, production, finance, etc. are not
independent entities. Rather, they are part of the "fabric" of the business
process and, therefore, must be understood within the greater context of
the business enterprise.
(2) A successful career in business need not be incompatible with biblical
teaching. This course will study those who have integrated faith and
business and determine the principles that made them successful.

Course Objectives:
During and/or upon completion of the course, the student(s) should have gained the
1. An understanding of the function of business in the social and economic system
and an ability to apply this knowledge to given situations.
2. An ability to examine the way businesses operate in the major functional areas of

production and operations, marketing, accounting and finance, personnel,

information and control, and to apply some of these basic practices to given

3. An understanding of basic management philosophy in context of the principles of

service and servant leadership.
4. The ability to integrate these principles into a working, viable philosophy that will
assist the student in maintaining his/her integrity within a chosen career.
5. An understanding of the importance of servant leadership in the business world.

Required Texts

 Louis E. Boone & David L. Kurtz, Contemporary Business 2006, 11th Edition,
South-Western publishing, ISBN # 0-324-32089-6.

Reference Texts

 O. C. Ferrell & Geoffrey Hirt, Business- A Changing World, 4th Edition,

McGraw-Hill publication, ISBN # 0-07-115107-9.
 Steven J. Skinner & John M. Ivancevich, Business for the 21st Century, 2005
Edition, IRWIN publication, ISBN # 0-256-09222-2.
 Jeff Madura, Introduction to Business, 3rd Edition, South-Western publication.
 Nickles, McHugh, McHugh, Understanding Business, 7th Edition, McGraw-Hill
 Courtland L. Bovee, Excellence in Business, Revised Edition, Prentice Hall

Additional Instructional Materials

 Business periodicals and publications such as Business Week, Forbes, Fortune,

and The Wall Street Journal.
 Articles provided by the instructor.
 For Power Point Slides of the entire course, browse Resources/SMt/BUS

Methods of Instructions

The chapters in the textbook are assigned for students to read and then attempt assigned
exercises and/or problems in advance of class. Questions related to the material should
be noted in detail using Microsoft Word and brought to class. The class will discuss the
assigned topics and questions generated by the class in a combined discussion and
problem-solving format. Classroom preparation and participation is crucial to the
success of the class and you as an individual. Assigned as well as exercises or
problems requested by the students will be covered during class. Computer applications,
chalkboard and multimedia projector will be utilized.

Methods Of Assessing Achievement Of Learning Objectives

The instructor will assess student learning through homework and tests. Question and
answer sessions during problem solving sessions as well as classroom discussion and
participation in group/task workgroups will provide additional means for assessment of a
student’s understanding. Assessment instruments will include multiple choice, short
answer, discussion and problem solving skills demonstrated in homework assignments
and tests. Grading of any type of question, exercise or problem will be based on process
and logic and will be awarded partial credit when warranted.


Prompt and regular class attendance is expected. It is better to arrive late rather than not
at all, however, excessive tardiness indicates a lack of self-discipline. I will follow the
university’s attendance policy with the exception that missing more than 2 times the
number of weekly class meetings (6 missed classes) will result in your being
automatically dropped from the class or awarded an F for the course. It is your
responsibility to track your absences. Excessive absences have a detrimental effect on a
student’s ability to pass this course.
Classroom Behaviour:

I expect all students to participate during class. This includes asking questions on the
topic(s) being covered as well as related areas. It is unacceptable to have private
conversations, work on homework not being covered during the class period, surf the
web, write Email during class time, or disrupt the classroom in any manner. Repeated
violations of this policy will result in removal from class. All Cell Phones Must Be
Turned Off During Class.
Make-Up Examination:
Usually there will be no make-up examination for quizzes, mid terms as well as final
examination. Make-up examination for mid term examinations may be administered
under extreme circumstances & as per following criteria:

a. Student or Guardian of the student will have to inform to the course
instructor at least 24 hours prior to the scheduled mid term
b. Student will have to submit an application for make-up examination
along with a written statement from Physician, Counsellor or Dean.
c. A student will be allowed to sit for make-up examination only once in
a semester.
d. There will be no make-up examination for quizzes & final

During the semester you will be required to complete a series of written assignments for
each chapter.  These assignments include some chapter review questions, Internet
exercises, and Fortune magazine article reviews.  A complete list of the semester's
assignments will be provided.  All assignments are to be typed and neatly organized into
a prong-folder (3-RING BINDERS WILL NOT BE ACCEPTED.)  Ten points will be
deducted for each spelling, typo, grammatical, or style error.  Use a dictionary, writing
handbook, and your computer spell/grammar check.  Then PROOFREAD,
PROOFREAD, PROOFREAD to be sure you have an opportunity to correct errors. 
Portfolios due dates are as follows:

Portfolio of Assignments Due Date

Portfolio :01 (Chapter 1-5) Session: 09

Portfolio: 02 (Chapter 6-10) Session: 18

Portfolio :03 (Chapter 11-15) Session: 27

Research Projects:

At the very beginning of the semester, students will form Group for conducting research
project which will be submitted at the end of the semester but before final examination.
Each group will constitute 4-5 students & the name of the groups will be submitted
immediately to the instructor. The topics of the project will be discussed in the class.
Since there will be a portfolio of research topics, the faculty will assign the topic to each
group. The outline of preparing the project paper will be found in the
Resources/SMt/BUS 101/Report Writing Format.

Grading Policy
Particulars Weight
(Subject to change)
Mid-Term Examination:01 20%
Mid-Term Examination:02 20%
Final Examination 30%

Class Attendance & Participation 5%
Home Assignments 5%
Quizzes 10%
Project Paper 10%
Total 100%

Grade as per NSU catalogue

Course Outline
(subject to change)

Chapters Contents Sessions

Chapter One (1) Business: 2006 & Beyond (1-2)

Chapter Two (2) Business Ethics & Social Responsibility. (3)
Chapter Three (3) Economic Challenges Facing Global & (4-5)
Domestic Business
Chapter Four (4) Competing in Global Markets (6)
Chapter Five (5) Options for Organizing Small & Large (7-8)
Mid Term Examination: 01 9
Chapter Six (6) Starting Your Own Business: The (10-11)
Entrepreneurship Alternatives
Chapter Seven (7) Electronic Commerce: The Internet & (12)
Online Business
Chapter Eight (8) Management, Leadership, & The Internal (13-14)
Chapter Nine (9) Human Resource Management, (15-16)
Motivation, & Labor Management
Chapter Ten (11) Production & Operation Management (17)
Mid Term Examination: 02 (18)
Chapter Eleven (12) Customer-Driven Marketing (19-20)
Chapter Twelve (13) Product & Distribution Strategies (21-22)
Chapter Thirteen (15) Using Technology to Manage Information (23)
Chapter Fourteen (16) Understanding Accounting & Financial (24-25)
Chapter Fifteen (17) Financial Management & Institutions (26-27)
Final Examination (28)