Signeo USA Officially Unveils SOUL by Ludacris®

Company to Launch Full Suite of High Performance Audio Line with World Renowned
Artist Ludacris at the 2011 Consumer Electronics Show
January 5, 2011 â Signeo USA, a global leader in pro and consumer audio manufacturin
g, announces the worldwide launch of a superior new line of personal audio produ
cts - SOUL by Ludacris®. In a highly collaborative effort with the Grammy winning a
nd globally renowned artist Chris "Ludacris" Bridges, the SOUL® brand kicks off wit
h an initial 5-model line-up of high definition headphones that offer the elite
sound caliber of a professional headphone with a distinct flair for self express
ion and style. Driven by his famously artistic vision, and supported by an award
-winning design team with resume credits spanning from luxury automotive to worl
d-class electronics, the line dons a sleek form factor and presents an array of
eye-catching colors and uniquely designed styles.
"It was important to our team to create a collection of audio concepts that not
only delivers a powerful and precise listening experience, but also embodies the
kind of style people look for in a nice pair of sunglasses or even a sports car
", said Bob Bonefant, Executive Director of Signeo USA. "Ludacris is a perfect p
artner for us as he is the consummate individualist and has such a talent for in
fusing a distinct style into everything he does."
The SOUL by Ludacris line debuts with the High Definition Professional SL300 Pow
ered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100,
and the SE99 and SE49 High Definition In-Ear headphones. The entire line contain
s professionally voiced sound technology with advanced circuitry and drivers des
igned by a team of engineers who have developed some of the most notable acousti
c breakthroughs in the audio industry. Elements such as world-class noise cancel
lation technology and ultra precise audio mix balancing deliver deep bass withou
t sacrificing clarity of mids and highs to provide a listening experience fit fo
r a wide audience that reaches the business traveler or casual music lover to th
e pro musician or audiophile.
Signeo USA Executive Director Len Davi commented," Delivering an impactful sound
experience is an art form. Music is a passionate expression, and when you hear
a great performance it's a very powerful thing. The SOUL name and concept is fou
nded on the idea that you should be able to experience that feeling with each li
sten."
The SOUL by Ludacris® product line will be exclusively distributed by Ingram Micro,
Inc. (NYSE: IM) through its Consumer Electronics Division. The new line is sche
duled to hit retail shelves nationwide in early 2011.
For More Information, please visit www.SOULbyLudacris.com
About SOUL by Ludacris®
Expression, Passion and Superior Sound are at the core of the SOUL by Ludacris ®exp
erience. Here to prove that style and sound quality can coexist, the SOUL line o
ffers an array of personal audio products that masterfully balance elements such
as world-class noise cancellation technology with superior sound quality, allow
ing you experience the full range of your music. Pair that with an award winning
design team and the expressive vision of world renowned artist Ludacris, and yo
u get the first headphone that effectively merges style with professional acoust
ics.