SERVICIO NACIONAL DE APRENDIZAJE SENA

FASE DE PLANEACION

TALLER EN IDIOMA INGLES SOBRE EL SISTEMA DE DISTRIBUCION

PRESENTADO POR:

EDITA LENGUA BALLESTAS

TECNOLOGO EN GESTION DE MERCADOS

CARTAGENA BOLIVAR
08 DE 04 2020
1. Cree un documento en el formato de su preferencia, donde escribirá y agregará
las respuestas del taller.
2. Descargue y lea el documento “Strategic Plan of Distribution”, que se encuentra
en la sección “Let’s listen”. Con base en la lectura, descargue el documento dentro
del objeto de aprendizaje y complete los párrafos que están en él. Escriba los
párrafos completos en el documento.

1. Distribution channel is the main strategy that helps dealers to

penetrate the target market.

2. A wide diversity of factors such as nature of the products, market, and

business, among others, requires to be analyzed to decide the most
convenient distribution channel.

3. Market is the interchange of product in which some people offer any

merchandise and others buy it, pay a negotiated price.

4. Consumer obtain services or goods to satisfy their needs

5. Companies get together people who have similar objetives and expect
them to  satisfy  the consumers’ needs.
 3. Elabore un mapa conceptual de la lectura y agréguelo al documento.

DISTRIBUTION CHANNELS

Determining factors for the selection of distribution

channels .

Another aspect that is important to talk about is the

determining factors for selecting distribution channels.
COMPANY:
MARKET:
they could be
They could be
organizations
people or
formed by people,
organizations which
PRODUCT goods, common
have different kind
goals and
of necessities to be they could be tangible
INTERMEDIARIES: achievements to
satisfied. or intangible and also,
satisfy customers.
could have a variety of it refers to those
attributes such as, color, people or companies
quality, brand, who are placed
packaging and price. between producers
Additionally, the and consumers or end
customer service quality users such as
could affect positively wholesalers,
the consumer´s mind. distributors and
retailers.
Other people who
participate in the
process
4.
 5. The types of distribution channels and also the kind
of intermediaries and their functions

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Types of distribution channels : there are

two types of distribution channels : direct
and indirect
INTERMEMEDIARIES:
People or firms called middlemen, who have on
important role in the product distribution
channel.

Throughout their mediation, manufacturers

deliver their products to final customers, in order
to achieve their purposes, intermediaries
implement some specific functions that normally,
Direct channels is
The indirect channel producers prefer not to do by themselves.
the shorest requires the
connection between participation of
the fabricator or different
producer and the intermediaries in
The next are the most important functions
end consumer order to accomplish
the full process that intermediaries
Must perfom investigation contact,
physical distribution promotion
negotiation adaptacion , acceptance 0f
risk
6.
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