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DESIGN SEOUL
WHO’S
DESIGN SEOUL
WHO’S WHO
First Printed Date March 31, 2006
Publisher Kwon, Myung-kwang
Editor Lee, Soon-in
WHO
Design group Image & Imagination
Publishing group Seoul Design Center
Address 1Fl., Seoul International Design Plaza,
128-8 Yungun-dong, Jonno-gu, Seoul, Korea 110-770
Phone +82-2-747-9100
Fax +82-2-747-9300
URL www.seouldesigncenter.com
006 Message from the Mayor of Seoul 040 Design Blue 068 Hong Design 098 Ocon
007 Message from the President of SDC 042 Design Continuum 070 Imagedrome 100 Post Visual
008 Design Seoul Who’s Who Forum 044 Design & Communication 072 Image & Imagination 102 Sandoll
018 AGI 046 Design Fever 074 Imonggiga 104 Seol Design
020 Ahn Graphics 048 Design Mall 076 Inno Design 106 Seoul Design Center
022 AXIS Design 050 Design Park 078 Innoiz 108 Sodium Partners
024 B&A Design Communication 052 Design People 080 Intergram 110 Studio Baf
026 CDR Associates 054 Design Touch 082 Jay is working 112 Typomedia
028 Clip Design 056 Dito Design 084 Jeon Associates 114 Uone Design
030 Communication Design 601Bisang 058 Domus Partners 086 Kahram Design 116 Wallga Design
034 Creative Directors Association 062 Flur 090 Linocoms 120 Index
036 Crosspoint 064 Fusion Design 092 Min Associates 122 Project Log
038 Dadam Design 066 Hendi 094 Moto Design 124 Design Seoul Who’s Who Center
096 Need21
Message from the Mayor of Seoul Message from the president of SDC
Congratulations on the first publication of ‘Design Seoul Who’s Who’: reports The beginning always makes our heart throbbing, because it triggers the
on design trend and innovation in Korea. The publication is especially behavior that allows us to leave the ground on which we stand and dream to
meaningful in that it is one of the few in the list selected as leaders in the move to the opening market. The very first issue of ‘Design Seoul Who’s
design industry. Who’, planned and published by the Seoul Design Center also makes my
heart beat faster, because it means that this publication will be a guidance for
I have no doubt that reliable information provided through Design Seoul the new beginning to a great number of designers in the design industry.
Who’s Who will contribute to a boost in the design industry, and ultimately
add a major plus to the nation’s competitiveness. We expect that this annual publication will motivate Korean designers to
leave their land where they have settled down peacefully and move to an
At a time when the design industry is taking on an ever more important role, extensive and fertile land. This century is represented as the nomad era that
Seoul, the capital of Korea, is doing its part to further nurture and foster the transcends specialty and the individual and does not allow us to stay in one
industry. The publication of Design Seoul Who’s Who adds a new place. Media convergence breaks down the wall between the fields and brings
momentum towards this trend. technological fusion and complexity.
I hope anyone who is interested in the design industry in Korea - where it Seamless innovation and trend creation, never failing evolution of design
came from, where it stands today, and where it is heading to - will find this culture and endless passion… This will be a true implication that ‘Design
book both helpful and informative. Seoul Who’s Who’ should deliver with the lapse of time.
3. 2006 3. 2006
Lee, Myung-bak Myung, Kwang-kwon
Mayor of Seoul President of the Seoul Design Center
006 007
좌 장 Moderator: Design Seoul Who’s Who 좌담회 Design Seoul Who’s Who Forum
이순인 홍익대학교 산업미술대학원 교수 Lee, Soon-in Professor of the Graduate School of Industrial
Arts, Hongik University/Director of Planning 이 순 인: Design Seoul Who’s Who의 의미는 혁신적인 디자인 Lee, Soon-in: The very first issue of Design Seoul Who’s Who aimed to
참석자 and Management Office, the Seoul Design 개발을 해온 서울에 위치한 디자인기업을 소개하며 이 책자는 국내외 introduce design companies in Seoul, which developed innovative
강부연 (주)신우 실장 Center 디자인 유관기관, 해외공사 등에 배포함으로써 서울의 디자인의 design. Being distributed to design related institutions and
경기대학교 디자인공예학부 Panels: 위상을 알리고, 디자인수요처의 디자인 개발을 촉진하며, organizations, the Chambers of Commerce and Industry, and overseas
겸임교수 Kang, Boo-yun Creative director of Sinwoo Col, Ltd./Adjunct 디자인기업에게는 자사 디자인력을 국제적으로 홍보 할 수 있다. branches of public companies, this publication will publicize the stature
professor of the College of Design and Crafts, 이번 창간호의 기대효과는 디자인 기업의 국제 경쟁력 강화 및 of Seoul design, help companies with design and promote capabilities
권혁수 디자인사회연구소 대표
Gyonggi University 서울디자인의 위상을 세워나가는 허브로서의 역할과 향후 of design companies.
경원대학교 시각디자인과
Kwon, Hyeok-soo President of the Design Society 산업트렌드를 이끌어갈 디자인 신산업의 발굴 및 사업분야 확장 The expectancy effect of the first issue is to foster the design company’s
겸임교수
Institute/Adjunct professor of 유도에 있다. global competency in Seoul and Seoul design’s role as a hub, discover
장동훈 이화여자대학교 조형예술대학 Communication Design, Kyungwon University 한국에서 몇몇 디자인 분야는 세계 디자인의 선두그룹에 있다. new industries and encourage business expansion in order to lead
시각정보디자인학과 교수 Chang, Dong-hoon Professor of Visual Information Design, the 디자인회사들의 크리에이티브 수준도 세계적이라고 본다. 그러나 future trends in the industry.
정 철 SDA 대표 College of Art & Design, Ewah Woman’s 아직까지 한국의 디자인회사들이 해외로 진출하도록 촉진하는 제도 Some areas of Korean design belong to the first rank in the world. The
인덕대학교 실내디자인학과
University 내지 창구가 없었다. creativity level of some Korean design companies meets global
겸임교수
Jeong, Cheol President of SDA/Adjunct professor of 이번 창간호에서는 추천된 기업의 주요 요소를‘이노베이션’
으로 standard. However, there has been neither single system nor window for
Interior Design, Induk University 보았으며, 문화, 사회현상으로서 이노베이션에 가장 많이 기여한 a Korean company to make inroads into the foreign market.
조재경 이화여자대학교 조형예술대학 Cho, Jae-kyung Professor of Industrial Design, the College of In this first issue, we regarded innovation as a key factor to recommend
회사들을 선정하는 것을 중요한 요소로 삼았다.
산업디자인학과 교수 Art & Design, Ewah Woman’s University companies and aimed at selecting companies that contributed the most
기업의 추천을 각 협회에 의존하는 방법에 있어서는 이것이 처음
시도하는 평가방법이라 합리성·당위성에서 그 근거가 약할 수 to innovation as cultural and social phenomena.
있으나 차차 선정방법의 합리적인 근거를 해결해갈 수 있을 것이라 Even though the method to select companies had a mere rational and
기대한다. logical basis because it was the first time, we expected to improve the
selection criteria step by step in the future.
각분야의 편집위원장으로서 회사를 추천하는 과정에서 애로가
있었다면 무엇입니까? What difficulties did you have as a chair of each editing committee when
you recommended companies?
권 혁 수: 10개사 기준을 미루고 15개사 정도를 추천하였다.
선정기준을 공정성의 문제에서 보면 추천이 어렵고, 대내외적으로 Kwon, Hyeok-soo: The guide suggested me to recommend 10
경쟁력과 관련하여 이노베이션이라는 방향성을 정하게 되면 companies, but I recommended 15 companies. It was difficult for me to
공정성보다는 주제성으로서 부각될 것이라고 본다. 5년을 소급하는 recommend because the selection criteria for innovation should be fair.
기준으로 보다 보니 지명도나 공신력을 기준으로 보게 되었다. The criteria were more or less subjective rather than objective because
커뮤니케이션디자인 분야는 디자인저널리즘 차원의 칼럼들이 있어 the direction for selection was decided in relation to internal and
그러한 데이터를 활용하였다. 추천하는 입장에서의 아쉬움이라면, external competitive power of a company. Since I had to recommend
대상 스튜디오 선정과정에서 구체성이 떨어지지 않느냐 하는 것인데, companies Which performed over the last 5 years, I depended on
최근 활동이나 미래 전망 등에서 신진 회사들이 상대적인 지명도가 reputation and public confidence of a company. I referred to design
낮아 선정과정에서 명확한 동의를 얻기가 어려웠다. journal columns to choose companies for communication design
이는 앞으로 발행 주기와 관련, 보완될 것으로 본다. 또한 Who’
s category. What I thought unfortunate while recommending was that the
Who는 한국 디자인의 스튜디오 역사를 기술하는 차원에서 본문에서 selection process had a weak measure. It was difficult to come to a
선정회사만을 거론하지 않고 부록을 두어 신진회사들도 sound agreement, for example, emerging companies had lower
008 009
데이터베이스로 다룬다면 디자인 센터의 스튜디오 정보가 객관적인 reputation for recent activities and future prospect. I hope that the 데이터베이스를 기본으로 선정하였으나, 이러한 단순한 선정기준 had performed over the last 5 years. It was also difficult for us to
DB화의 기초자료가 될 수도 있을 것이다. criteria will be improved as new issues are published. 개선이 환경, 실내디자인 분야에서 볼 때 앞으로의 과제라고 볼 수 recommend companies because environmental and interior design
Also I recommend adding a new company list as an appendix to Who's 있다. 그리고 추천기준을 개인의 지명도, 즉 스타를 발굴할 것인지 category covered interior, exhibition and display design. This time, we
장 동 훈: 멀티미디어는 적용범위가 다양하게 바뀌면서 그 범위를 Who. The Seoul Design Center could use these raw materials to 혹은 재무재표등 기업의 건전성 및 역량을 기준으로 판단할 selected companies based on frequency of exposure to the media
어떻게 설정할 것인가에 대한 어려움이 있었다. 과거 멀티미디어는 establish a database later. 것인지는, 충분한 선정기간의 고려가 필요하다. (magazines) and the association database. However, the criteria for
웹을 의미하였으나 오늘날 모바일, 게임, ITV 등 범위에 대한 고민을 environmental and interior design category are too simple and need to
안겨주고 있으며, 모바일, 텐저블인터페이스, 유비쿼터스와 같은 Chang, Dong-hoon: Because the applicable scope of Multi-media 이 순 인: 평가, 선정이라는 용어는 적합하지 않고 추천의 개념으로 be improved in the future. And we need to have enough time to decide
확장된 범위를 모두 포함하기에는 제한된 시간 때문에 추천의 애로가 category has been changing variously, it is difficult to set the scope. 보았으면 한다. 그리고 이번 창간호는 추천의 주요 요소를 which criterion should have more weigh; e.g. individual reputation such
있었다. Multi-media used to mean web in the past, but now it includes mobile 이노베이션으로 보았다. as a star designer or the health and capability of a company based on
communication, game, internet TV and more. Because of the time limit the financial report.
조 재 경: 평가나 선정이라는 절차는 본 사업이 발굴하고자 하는 I had difficulty to recommend companies covering extended areas such 각 분야에서는 이노베이션의 의미를 어떻게 해석하고 있습니까?
디자인기업의 고유성, 다양성을 보는 데 장애를 가져다 줄 우려가 as mobile communication, tangible interface and ubiquitous computing. Lee, Soon-in: It is appropriate to have a concept of recommendation
있다. 서울시의 디자인 업체들은 기술력에 있어서는 국제적인 정 부 철: 근본적으로 디자인해나가는 자체가 이노베이션이라고 rather than evaluation or selection. The first issue regarded innovation
경쟁력을 가지고 있으나 마케팅이나 홍보부진 등으로 기업이 보유한 Cho, Jae-kyung: The procedure of selection could be an obstacle to the 생각한다. 이것은 풀어야 할 대상에 따라 그 성격이 달라진다. as a key factor.
자산가치에 비해 상대적으로 저평가되고 있는 실정이다. 특화된 evaluation on originality and diversity of a company which this project 예를 들면, 공간에 어떠한 컨셉을 적용할 것인가부터 시작하여
부문에 탁월한 기술력을 보유하고 있는 디자인 전문업체들을 보다 aimed to discover. Design companies in Seoul have technological 기능은 물론, 다양한 의식에 부합할 수 있는 유연한 사고전개, 새로운 How does each category interpret the meaning of innovation?
적극적으로 발굴하여 해외로 홍보해야 할 필요가 있다. 향후 competitiveness, but they are relatively underestimated compared to 소재나 디테일을 어떻게 적용할 것인가, 컬러스킴, 컨스트럭션 등등,
선도기업의 선발기준이 보다 심층적으로 논의되어야 하겠지만 current assets because of their weak marketing and promotion power. 다양한 공간에서 형태의 다양성을 볼 수 있듯이 어떠한 관점에서 Jeong, Cheol: Fundamentally, I think design itself is innovation.
재무적 관점이나 마케팅 측면과 같은 정량적 기준과 기호나 취향과 We need to discover design companies with excellent technology in 보느냐에 따라 이노베이션의 개념은 다르게 나타난다. Innovation could mean different things depending on a viewpoint as we
같은 감각적 선호도를 동시에 충족시키는 디자인 평가장치가 many different specialized areas and actively promote them abroad. The see various forms in diverse space; for example, it can begin with a
수립되어야 한다. criteria for selecting leading companies should be decided after further 강 부 연: 과거의 Package는 단순히 포장 그 의미이지만 현대의 concept then flexible thinking on function, material, details, color
consideration on both quantitative and qualitative standards such as Packaging은 포장+공학적인 측면이 더 해진다고 볼 수 있다. scheme or construction for space.
강 부 연: 최근들어 패키지디자인전문회사가 많이 활성화 finance and marketing, and taste and style. 단순히‘싸다’
라는 의미를 벗어나 형태, 재질, 인체의 유해성, 사용
되어있지만 실질적으로 평가와 선정기준에서 많은 어려움이 있었다. 후 재사용성 등 총체적 내용을 고려 어떻게 이노베이션 하는가를 Kang, Boo-yun: Packaging simply meant packaging in the past, but now
패키지분야는 선정기준의 모듈을 만들기 위하여 2~3회 정도의 Kang, Boo-yun: Recently packaging design companies have been 찾아야 할 것이다. it includes engineering. We have to find out how to innovate packaging
미팅시간을 가졌었다. 첫째는 편집위원으로서 투명성, 공정성인데 booming. Yet, we had many difficulties to set the criteria and select with full consideration to form, material, harmfulness on the human
어디에 기준을 두고 평가를 해야 되는지 둘째는 전문성, 지명도나 companies. The packaging design category committee members met 2 조 재 경: 제조업 중심의 디자인 프로젝트 규모는 대기업과 중소기업의 body, and recycle besides cost reduction.
실적기준 셋째는 회사의 규모를 판단 매출규모를 보느냐 하는 or 3 times to decide the criteria. We set firstly clarity and fairness, 격차가 만큼 심하다. 우리들은 대체로 하이테크, 하이미디어를 전제한
것이다. 이러한 모든 내용들과 이노베이션의 접목은 판단기준이 secondly professionalism and reputation, and thirdly sales volume. 이노베이션에 익숙하다. 반면에 디자인의 창의적 어프로치가 비교적 Cho, Jae-kyung: The scale of manufacturing-centered design projects
애매하고 또한 선정하는데 공정성에서 실질적인 어려움이 많다. 차후 Nevertheless it was still difficult for us to select companies because the 자유로운 로우테크, 하이터치(Low Tech, High Touch)에 대해서는 varies like the difference between conglomerates and small and medium
이러한 문제점을 토대로 사전에 패키지디자인전문회사의 DB구축을 boundary between these criteria and innovation was not clear. Next 인식이 부족하다. 세계100대 브랜드에 포지셔닝한 이탈리안 size companies. We are familiar with innovation in high technology and
통해 충분히 고려한 선정이 되어야 할 것이다. selection should be improved by solving these criteria problem and 브랜드들은 대부분 로우테크, 하이터치디자인을 지향한다. 우리나라 new media. On the other hand, we have less understanding on low tech
giving a fair chance to many packaging design companies through the 전문디자인 업체의 타깃품목이 전기, 전자, 자동차에 집중되어 있듯이 and high touch which allow more creative design approaches. Italian
정 부 철: 환경,실내디자인은 다른 분야와 달리 공개적 노출 빈도가 establishment of a database. 이탈리아는 섬유, 패션브랜드로 디자인의 부가가치를 획득한다. 굳이 designs positioned themselves for world’s 100 brands aims at low tech
적은편이어서 추천의 판단이 쉽지 않았고, 5년간의 활동을 소급, 기술적, 어프로치에 얽매이지 않고 내부 메커니즘과 재료 그리고 and high touch. Korean design companies focus on electric, electronic,
비교하는 것은 협회의 소속회원(사) 뿐만 아니라 회원(사)가 아닌 Jeong, Cheol: The fact that environmental and interior design, unlike 표면(surface)을 하나의 오브젝트로 인식한 감각적인 어프로치로 and automobile products, but Italian design companies acquire added
디자이너에게 공정한 평가에 대한 당위성을 설명하는데 어려움이 other design categories, had less exposure to the public made it difficult 해결해야 한다. 우리시대의 이노베이션은 단지 첨단의 과학기술로 values in textile and fashion industry. Freed from a technological
있다. 또한, 환경, 실내디자인 분야 역시 인테리어, 전시, 디스플레이 for us to recommend companies. Speaking of fairness, we had a hard 이루어내는 새로움 만이 아니다. 미래를 끌어들이는 상상력을 실체의 approach, we need to employ an emotional approach taking internal
등 분야가 많아서 추천의 애로가 있었다. 특히, 이번 경우는 time to explain to the designers belong to the association member or 상품으로 창출해내기 위해서는 예술과 기술 그리고 철학과 경영이 mechanism, material and surface as a single object. Innovation in our
대중매체(잡지)에 노출빈도가 많은 회사와 협회가 가진 non member companies why we had to evaluate the companies which 하나로 지원되는 통합적 솔루션으로서 이노베이션이 구현되어야 한다.
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장 동 훈: 멀티미디어 디자인에서 이노베이션은 하이테크, age does not mean newness generated by cutting edge science and 디자인’
,‘시민으로서의 디자이너
‘라는 표제와 같은 시장과 장르의 In response to this change, design and design activity in the market
하이미디어의 적용이라는 측면에서 생각해볼 수 있다. 계속 진화해 technology. To create an imaginative product for the future, we need to 주체로서 디자인과 디자인 활동이 개인적 자각과 사회적 인식으로 have spread the trends of individual realization and social
가는 미디어 기술을 활용해 새로운 분야를 열어나가는 것이 approach innovation with a holistic solution which supports art, 확산되고 있다. 특히 출판 디자인 분야에서 저작, 인세의 권리와 consciousness such as ‘an intelligent designer’ and ‘a citizen designer’.
이노베이션의 한 모습이다. technology, philosophy and management as one unit. 의무를 공유하는 사례가 늘고 있으며, 브랜드 디자인 분야가 특허, Especially, in publishing design area we see more cases that design
그러나 또한 주의할 것은 새로운 매체에 이전의 디자인 개념과 상표권의 디자인 세계로 확대되는 현상을 주목할 수 있다. shares copy rights and royalty rights, and brand design registers patent
방법을 적용하는 것이 아니라, 매체에 걸 맞는 새로운 디자인 개념과 Chang, Dong-hoon: In multi-media design, we can consider innovation and trade mark.
역할, 철학, 방법론을 개발하고 발전시켜 나가는 것이다. in terms of application of hightech and new media. One way to achieve 장 동 훈: 90년대 중반이 컴퓨터 그래픽스와 웹으로 대표되는
디자이너들에게 웹이 기회에서 위기로 끝난 것은 매체의 핵심을 잡지 innovation is to discover a new area by hiring media technology. 멀티미디어의 도입기였다면 지난 5년간은 무선 인터넷과 모바일, Chang, Dong-hoon: We can call the middle of the 1990s the introduction
않고 조형성만 강조하는 시각적 측면에서만 보았기 때문이다. 웹은 However, we have to be careful not to apply previous design concepts 인터랙티브 TV, 온라인 게임 등 멀티미디어의 정착기, 발전기라고 할 stage of multi-media represented by computer graphics and web, and
시각30%, 기술30%, 기획시나리오30%, 기타10%이다. and methods to new media. We have to create and develop new design 수 있다. 웹의 경우 기술적, 조형적으로 다양한 실험의 시기를 지나 the last 5 years the settlement or development stage represented by
멀티미디어에서 이노베이션은 총체적으로 바라보아야 한다. concepts, roles, philosophy and methods. The reason why web design 일상생활과 산업속에 깊숙이 자리잡음에 따라 디자인의 경향도 보다 wireless internet, mobile technologies, interactive TV, and online games.
had a crisis rather than a chance was because designers focused on 체계적이고 안정적인 가운데 개성을 추구하는 경향을 보이고 있다. For web has settled down in everyday life and business after going
권 혁 수: 한국에서 디자인의 전문성은 1970년대부터 visual aspects emphasizing formative arts and fail to catch the essence through technological and artistic experiments, now it has a design
시작되었으며, 2000년에 들어서 밀레니엄으로 패러다임의 전환을 of media. Web design components are visual 30%, planning and 조 재 경: 이 시대의 디자인트랜드를 논하기 위해는 먼저 문화적 tendency to pursue personality based on the sound and stable ground.
가져왔다. 한국에서 커뮤니케이션디자인의 발전양태는 다양한 scenario 30%, technology 30% and others 10%. It means that we need 관점에서 우리 사회의 변화과정을 이해하는 자세가 필요하다. 지난
층위를 가진다. 디자인 스튜디오는 아트웍 기반의 디자인 프로덕션을 to have a holistic approach for multi-media innovation. 80, 90년대 우리사회는 새로운 역사의 패러다임을 열어나간 양대 Cho, Jae-kyung: We have to understand the changes in our society from
끌고 나가는 회사와 프로듀싱 개념의 스튜디오가 있다. 초기의 국제행사를 통해 민족적 문화자각의식이 사회전반에 고조되었다. a cultural point of view before discussing design trends. The experiences
아트웍은 아이디어를 중시하는 경향이었으나, 프로듀싱 과정에서는 Kwon, Hyeok-soo: Korean design professionalism began in the 1970s 디자인과 문화예술에 있어서도 이 시기는 중심과 주체로의 복귀이자 gained by two major global events during the 1980s and 1990s gave us a
컨셉이 디자인 결정의 중요 요소로 등장했다. 다시 말하면, 그동안 and had a paradigm shift for the new millennium in 2000. The 자기확인의 시대라 할 수 있다. 이른바 의존적 디자인(Design by chance to set a new paradigm for our history, and the self
기업의 CI나 브랜드 개발이 겉으로 옷입히기 정도의 개념이었으나 development pattern of Korean communication design shows many Reference)의 단계를 벗어나 고유한 자기 색깔의 디자인을 찾고자 consciousness on our culture highly increased across the society. For
지금의 디자인 문제는 그것이 인간의 삶이나 일상생활 속에서 layers. We can divide design companies into two categories; art work 노력하므로 서 더욱 더 완성도 높은 디자인과 아이덴티티를 추구하게 design, culture and arts, it was the time of returning to the essence and
무엇으로 존재하고 어떻게 작용하는가 하는 것이다. based companies and concept based companies. Preliminary art works 되었다. 다양한 형태의 휴대용단말기와 대형 디지털미디어가 대량 core, and self confirmation. As passing the stage of design by reference,
인간 삶과 일상생활의 컨텍스트에 의해 컨셉이 도출되고, 이에 emphasize on ideas, but concept becomes an important element in a 보급되면서 시각과 영상의 커뮤니케이션이 폭발적으로 증대된 것 design pursues its own color to reach a higher stage of completion and
상응하는 전략적 프로세스인 프로듀싱의 디자인 활동으로 디자인 process for producing design. 또한 디자인시장의 큰 발전을 가져다주었다. stronger identity. The explosive expansion of visual and motion picture
자체가 또 하나의 컨텐츠(결국 디자인 삶과 생활)로 부각되는 추세를 For example, a CI or brand design for a company simply meant putting communication by mass production of mobile and digital media devices
이노베이션이라 생각하고 있다. on garments on the body in the past, but now it means how it exists and 강 부 연: 아나로그 시대에서 디지털시대로 변화되면서 현 시장의 contributes to the great development of design market.
works in everyday life. 유통구조와 시장 환경이 하루가 다르게 새로운 형태의 수많은 제품이
각 분야가 갖고 있는 특성에서 지난 5년간의‘ 디자인 트렌드’
를 I think it can be innovation that the trend has a concept generated in the 출시되고, 또한 빨라진 라이프 싸이클과 세분화된 라이프스타일은 Kang, Boo-yun: The transition from the analog age to the digital age has
이야기 해주십시오. context of human life and a content revealed in the form of design. 많은 변화의 초석이 되어왔다.‘돋보임의 원리’즉, 소비자가 changed distribution structure and market environment and has
제품포장 디자인에 머무는 시간은 0.2초다. 이러한 시장경쟁력에서 brought out a great number of new products in the market every day. A
권 혁 수: 형식적인 차원의 변화로 커뮤니케이션디자인 분야에 Tell us about the design trends over the last 5 years in each category. 살아남기 위해서는 매장 진열시 돋보이면서 호감을 갖게하기 위해 rapid life cycle and various specialized life styles have become the
멀티미디어의 복잡성과 확장성이 추가되었다. 이 변화는 미디어의 디자인 프로세스의 차별화가 디자인 트랜드로 변화되어 가고 있다. cornerstone of changes. According to a consumer behavior research
문제를 넘어 커뮤니케이션의 디자인 문제를 다변화해야 하는 단계로 Kwon, Hyeok-soo: Communication design included multi-media and the result, a consumer spends only 0.2 second on a packaging design. To
진입하고 있다. 지난 5년간의 트렌드 에서 내용적인 문제는 사회 new genre added complexity and expansion to this category. Due to the 이 순 인: 국내외적 비즈니스 형태를 긍정적으로 끌고 나가기 survive in a competitive market packaging design tends to differentiate
문화적 정체성의 문화주체, 즉 디자인이 시장, 장르에 가시적으로 change, it has stepped into a new stage of diversifying communication 위해서는 비즈니스 오리엔트 되어야 한다. 이것은 국제적 경쟁력을 the design process to develop eye-catching high quality design for a
나타났다. design issues besides media issues. The trends during the last 5 years 갖추기 위한 중요이슈와도 연관된다. product on display.
광고, 홍보 분야의 커뮤니케이션은 에이전트 역할만으로 성장했으나 showed that design became an object for socio-cultural identity.
지식, 정보의 커뮤니케이션 시대는 디자인과 디자이너에게 사회학적 So far, communication design has played a role as an agency for Lee, Soon-in: To actively lead business at home and abroad, we have to
상상과 인문학적 성찰을 요구하고 있다. advertisement and promotion, but now the age of knowledge and have a business-oriented approach. This is an important issue in order
이러한 변화에 대응하는 듯한 디자인 트렌드로서‘지식으로서의 information requires social imagination and humanistic consideration. to achieve global competency.
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각 분야에서는‘ 디자인의 국제경쟁력’
을 갖추기 위한 중요 요인이 What do you think is the most important factor to increase global design 일상과 환경, 정신과 태도가 곧 세계사적 의미를 갖는다는 것이다. eventually make Korean design stronger.
무엇이라고 보십니까? competency in each category? 이 또한‘힘’
이 되려면 대외 경쟁력과 함께 중요한 요인으로
주목해야 할 것이다. 예컨데 스타 디자인을 육성하는 정책의 기반이 Tell us about the relationship between business and socio-cultural
정 부 철: 우리의 디자인이 국제경쟁력을 가지기 위해서는 제도적 Jeong, Cheol: For Korean design to achieve global competency, it needs ‘국제적 수준’
만을 좇는 것이 아니라 우리의 디자인 역사, 디자인 implication focusing on technological development in each design
기반에서의 디자인에 대한 보수 즉 설계비에 대한 현실적 문제가 to solve the current problem - design fee on an institutional platform. 정체를 발견하고 이를 체계화하는‘한국적 기준’
도 당당하게 세우는 category.
선결되어야 한다고 보다. 이것은 디자이너의 자긍심과도 밀접한 This has a close relation to the pride of designers; in other words many 것이 또한‘힘’
이라고 생각한다.
관계가 있는 것으로, 현재 우리의 실정을 보면 많은 시간과 노력으로 passionate designers loose their intention because they get Kwon, Hyeok-soo: The socio-cultural identity of design is the definition
디자인에 대한 정열을 불태우는 디자이너들이 사회의 의식부족에 disappointed at low design awareness in the society and get tired of over 각 분야 디자인에서는 발전하는 기술력에 초점을 맞추어
‘ 비즈니스와 and nature of design itself. It is indispensable to justify sustainability of
대한 실망감 및 모방 표절에 의한 과다경쟁 등으로 인한 단순한 competition, illegal copy and piracy problems. However, good news is 사회문화적 의미’
와의 관계 에 대하여 이야기 해주십시오. design. Design should return the meaning and value of design to the
반대급부의 상실로 그 의지가 많이 퇴색되는 경향을 볼 수 있다. that the Korean Society of Interior Architects/Designers (KOSID) is society and reflect culture. It is not an ethical activity but another form of
그러나 반가운 소식은 제도적 경쟁력을 구축하기 위해 working on a license policy to enhance institutional competitiveness and 권 혁 수: 디자인의 사회, 문화적 정체성은 그 자체가 디자인의 business that a company returns its profit to the society. Therefore,
한국실내건축가협회에서는(KOSID) 라이센스 제도를 추진하고 it seems to contain all the elements that make Korean design stronger. 정의이며 본질이다. 기업의 이윤을 사회적으로 환원하는 것이 Korean design should be a barometer to determine Korean
있는데 이것은 디자인의 국가 경쟁력을 갖추기 위한 모든 내용을 도덕적인 활동이 아니라 또 하나의 비지니스인 것처럼, 디자인의 socio-cultural implication and reflect Korean socio-cultural symbols. I
포괄적으로 담고 있다고도 볼 수 있다. Kang, Boo-yun: It is true that troubles like revealing the design cost table 의미와 가치를 사회적으로 환원하고, 문화적으로 반영하는 것은 expect that Korean design gains maturity by finding and solving
during the competitive presentation have always circled under the same 디자인의 지속가능한 세계를 정당화하기 위한 필수 불가결한 것이다. problems through community activities and gatherings for co-existence
강 부 연: 좁은 시장에서의 마찰 즉 경쟁프리젠테이션, environment. Design competitiveness, the global mind, brand power, 따라서 한국 디자인은 한국 사회와 문화의 의미 질서를 결정하는 and mutual prosperity.
디자인코스트테이블 등 서로의 치부를 건드리면서 항상 같은 and design process will be the key words to make us increase global 계기이며, 또한 한국의 사회, 문화의 반영 표상의 산물이어야 한다.
환경에서 순환되어 왔던 것 이 사실이다.‘디자인은 곧 경쟁력이다’ competency and belong to the countries with strong design power. Also, 우리 사회의 공공, 공존, 공영을 위한 회합과 활동 속에서 디자인 Chang, Dong-hoon: We have to pay attention to the evolutionary
국제적인 마인드, 브랜드파워, 디자인프로세스는 국제경쟁력을 if Korean companies raise product and design quality by innovating 문제를 발견하고 그 문제를 해결하는… 한국 디자인의 성숙한 활동을 changes of the society and market that technological development will
키우고 한층 디자인 선진국으로 가는 키워드가 될 것이다. 또한 packaging materials, they will have a better chance in overseas market. 기대한다. bring forth. There was a huge demand for web designers when a website
국내기업이 포장관련소재 개발을 통하여 제품 및 디자인의 퀄리티를 was introduced around year 2000 and a great number of web designers
한층 높이는 것이 해외시장 진출의 가능성을 높일 것이다. Cho, Jae-kyung: To lead design trends we need to enhance the global 장 동 훈: 기술의 발전이 가져오는 사회와 시장의 변화에 were produced through accredited schools and other channels.
mind throughout design industry and improve education and policy. 주목해야한다. 2000년을 전후하여 사회 곳곳에서 웹이 도입되면서 However, the market was quickly oversupplied. In many cases,
조 재 경: 디자인 트랜드를 선도하기 위해 디자인계 전반에 걸쳐 The greatest asset we have is high quality man-power. Especially, we 엄청난 수의 웹디자이너를 필요로 했고, 정규 교육기관뿐 아니라 designers did not create proper values because they did not have
국제적인 마인드의 고취와 그것을 수행할 수 있는 교육과 정책이 need to pay attention to global promotion for design business in order 다양한 경로를 통해 많은 웹디자이너가 배출되었지만 곧 공급과잉이 capability to understand the market flow or lead the market. Mobile and
개선되어야 한다. 우리가 가지고 있는 최대의 자산은 우수한 to offer overseas jobs to talented designers. 되었고, 많은 경우 시장의 흐름을 읽고 이를 이끌어갈 만한 역량을 UI design sector seems to be under the same situation. Design should
인적자원이다, 특히 재능있는 디자이너들이 해외에서 안정된 갖추지 못하였기에 제대로 가치를 창출해내지 못하였던 것이 forecast the future and lead changes as well as respond to them timely.
일자리를 마련할 수 있도록 디자인비지니스의 글로벌 프로모션에 Chang, Dong-hoon: Internet has expanded our market and arena 현실이다. 지금 새롭게 열리고 있는 모바일, UI 디자인 분야도 We need to invent new design area, develop its role and methodology,
주력해야 한다. worldwide transcending time and space. We need to have an open mind 마찬가지일 수 있다고 본다. 디자인이 변화에 시의적절하게 대응할 and educate designers.
and linguistic ability to response to diverse cultures. 뿐 아니라 미래를 내다보고 선도해나가야 한다. 새로운 디자인
장 동 훈: 인터넷은 우리의 시장과 활동무대를 시공간을 초월하여 분야와 역할의 개발, 방법론의 구축, 인재양성이 필요하다. Cho, Jae-kyung: Global design means multi-culture design. Preceding
범세계적으로 확장시켰다. Kwon, Hyeok-soo: Global design competence can be evaluated in terms design is design that creates something different and new based on local
다양한 문화에 대응할 수 있는 언어적인 능력과 열린 마음이 of product manufacturing, distribution, sales and marketing based on 조 재 경: 글로벌 디자인은 곧 멀티컬쳐디자인이다. 지역의 문화와 culture and consciousness. Japanese design went through the bubble
필요하다. the principle of a free market economy. On the other hand, the 의식을 바탕으로 차이성과 새로움을 리드해나가는 디자인이 바로 economy and recession in the 1990s. Japanese designers had greatly
competency relies on the ability of Korean design to cultivate a strategy 선행디자인이다. 90년대 일본은 디자인사회 전반에 걸쳐 버블경제와 expanded design area and enjoyed thriving days for 30 years before the
권 혁 수: 디자인의 국제 경쟁력은 시장 경제의 원칙으로 결국 제품 for global culture management. Our design routine, environment, spirit 더불어 디자인불황시대를 겪었다. 그것은 지난 30년간 양적으로 recession started, thanks to the in-house orders and other orders from
생산과 유통, 판매의 마케팅 차원에서 그 국제적 경쟁의 수위를 and attitude can have a world-historical meaning. For instance, the 팽창한 디자인시스템이 온통 인하우스와 국내기업의 발주로 부터 domestic companies. However they fail to make a ground for global
판가름하고 있는 것이 현실이다. criteria to grant a star designer should meet the global standards; still, 호황을 누리면서 개별적 디자이너의 세계적 활동기반을 갖추지 market. The North-Eastern Asian culture zone connecting Korea, Japan
그러나 다른 한편으로 보면, 그 경쟁력은 세계화의 문화 경영의 we need to set Korean standards by discovering and defining our design 못했기 때문이다. 이제 한반도와 일본 그리고 중국으로 이어지는 and China will draw the newest technology and design, and this emerging
전략으로서 한국 디자인의 현실이 있다고 본다. 우리의 디자인 identity. This, together with external competency, will be a key factor to 극동의 문화권은 첨단기술력과 디자인 그리고 거대 소비시장이 market place will be the biggest battle for design in the 21st century.
014 015
집결된 21세기 최대의 디자인격전지가 될 것이다. Kang, Boo-yun: ‘Culture code’ always exists through all ages and for
design it exists in product quality and marketing as a tertiary. It always
강 부 연:‘文化코드’
는 어느 시대든 항상 존재하고 따라 붙는 represents and supports consumer’s needs and trends as well as
수식어로 디자인에서 보면 제품의 퀄리티, 마케팅 등에 언제나 business and technology in response to environmental changes.
존재하고 있다. 이는 언제나 그 시기의 환경변화에 맞추어 소비자의
니즈, 트랜드의 형성으로 비즈니스 전략과 제품의 총체적 기술력으로 Jeong, Cheol: The biggest problem that environmental design business
그 문화를 대표하고 뒷받침 해 주어왔다. has is that our society displays a lack of awareness on design and
designers. Korean environmental and interior design have developed
정 부 철: 환경분야 디자인비즈니스의 가장 큰 문제는, 디자인과 greatly in accordance with the rapid economic growth, however I can not
디자이너에 대한 우리 사회의 인식이 아직은 부족하다는 점이다. help thinking that the capability of Korean design and designers is
우리나라의 환경,실내분야의 디자인도 경제발전과 더불어 많이 under-estimated. For example, some of our major Korean clients which
발전하였지 만, 아직도 국내의 디자이너, 디자인 사무실의 능력이 have a great influence on Korean environmental and interior design give
저평가되고 있지 않나 하는 생각을 떨칠 수 없다. 예를 들어, 우리의 an important project to a foreign design company and ask a Korean
실내, 환경을 이끌어 주는 메이저 클라이언트들 중 외국에 디자인을 design company to adjust the original design considering Korean
의뢰한 후, 국내의 디자인 사무실에는 그 기본 디자인으로 한국 circumstances. Many big projects that the public would know upon
실정에 맞도록 조정하는 역할만을 맡기는 것이다. 말만 하면 금방 알 hearing the names were done by foreign design and it is pity that there is
수 있는 대형프로젝트 등은 해외의존도가 매우 높으며, 만족도 및 only a sense of ostentation in the society, not satisfaction nor
완성도를 차치하고라도 ,과시용에만 의지하는 현실적 사회현상에 completion. There seems to be some Koreans to prefer western culture
대해 아쉬움이 크다. 국내 디자이너의 경험이 적고, 역량이 크지 and have less confidence in our culture. Domestic designers may have
않다고 판단할 수 도 있으나, 환경,실내분야의 디자인 크리에이티브는 less experience and capability, but the creativity of environmental and
우리의 삶을 담는 것이므로, 서양선호사상과 문화적 열등감, 자기 interior design should reflect our life. The good things about Korea can
것에 대한 불신감 등이 그 기저에 있다고도 볼 수 있다. 가장 한국적인 also be good for the world. We should challenge to actively show our
것이 가장 세계적이라고 할 수 있다. 우리의 디자인을 세계에 알릴 수 design to the world. If the very best Korean design elements are applied
있는 기회가 주어져야 한다. 예를 들어, 신라호텔 같은 곳에 가장 to a 5 star hotel like Shilla and impress foreigners, this will improve
한국적인 디자인 요소가 개발, 적용되고, 이러한 디자인 요소의 Korean design capability and change the image of the company as well.
감흥을 외국인들이 느끼게 된다면, 한국과 한국의 디자인 능력 뿐 Therefore, the socio-cultural value in design will increase as important
아니라 그 디자인을 수용한 기업의 이미지도 바꿀 수 있다고 projects are done by Korean design.
생각된다. 따라서 좋은 프로젝트들이 국내 역량에 의해 수행되어 질 DESIGN SEOUL WHO’S WHO
때, 디자인 전반에 대한 사회문화적 가치도 상승될 것이다 Lee, Soon-in: I like to thank all of you, committee chairs and members
for recommending good design companies in each category. In the first
이 순 인: 그동안 각 분야에서 훌륭한 디자인회사를 추천해 주신 issue we selected companies which had performed over the last 5 years.
편집위원 및 위원장 여러분에게 다시한번 감사를 드리며 We plan to publish the book annually and expect to improve the criteria
이번 창간호가 지난 5년간을 소급하여 선정했다면, 앞으로는 매년 for selecting companies based on the business environment analysis.
발간 할 예정이며 1년간의 산업 현장을 분석하여, 그 해의 트렌드를 The next selection is schedule to be held in November so that we can
이끌어간 디자인을 기준으로 평가할 것이다. distribute the book in the first month of the New Year.
앞으로는 다음해 첫 달에 나올 수 있도록 11월 중에 선정모임을 할 The companies listed in this book were edited in alphabetical order
계획이다. without making division for category as convergence became design
아울러 디자인분야간의 컨버젼스 되어가는 추세에 맞추어 책의 trend.
편집은 분야별 구분없이 기업명의 A, B, C 순서로 편집 할 것이다.
016
1
ACITIVISM OF GRAPHIC
IMAGINATION
4 5 6 7 Address 4th Fl., ANT bldg.,
197-8, 10 Donggyo-dong,
Mapo-gu, Seoul 121-819
Phone +82-02-3141-9902
Fax +82-02-3141-9927
e-mail azaza@e-agi.co.kr
URL www.e-agi.co.kr
AGI
Reference:
publication design
editorial design & publication planning
a
- book design: cover & jacket design,
complete interior design, layout through
composition
- publication: contents & publication
planning, publication planning consulting
- magazines & catalogs
- company brochures & annual reports
018 019
1
4
AHN GRAPHICS LTD.
Address 260-88 Sungbuk 2-dong,
Sungbuk-gu,
Seoul, Korea 136-823
Phone +82-02-743-8065
Fax +82-02-744-3251
e-mail design@ag.co.kr
haminkko@ag.co.kr
URL www.ag.co.kr
5 Wang-se-ja-ip-hak-do
Ahn Graphics
(the entrance ceremony for prince Hyo-myung)
This book was specially remade with the aim for 5
maintaining the important cultural property. Korean
traditional paintings contained in the book illustrate the
entrance ceremony (1817) of Hyo-myung Prince of
6
Chosun Dynasty.
2 3 6
020 021
1
AXIS DESIGN
Address #710, Namsan Mansion,
726-74 Hannam-dong,
Yongsan-gu Seoul, Korea
Phone +82-02-794-7924/82
+82-02-792-5873
Fax +82-02-793-1915
e-mail axismind@hanmail.net
In residential spaces-Si
Young,Choi(president) is one of the
unchallenged Interior designers for
3 dignified, modern living spaces in Korea.
AXIS Design
cooprating with Samsung, LG, Hyundai,
Doosan Construction Companies over the
years.
Reference:
“The choice of design is equivalent to the
a
choice of one’s life style.
If a human being can improve one’s
quality of life and experience comfort by
design, why wouldn’t it be the best choice
1 Michelan (B-type) one has ever made?”
2003-2004
Seochodong Seochogu,Seoul
-Si Young, Choi(President)
2 Riverway
2001-2002
Hannamdong Yongsangu,Seoul
4 5
2003 GAIN Design Group Awards prizewinning work
3 I-Want
2005
Hakikdong Namgu,Incheon
4 SK View (A-type)
2005
Banpodong Seochogu,Seoul
5 Hermann Haus
2005
Paju,Kyung Ki Do
022 023
1
B&A DESIGN
COMMUNICATION
Address 186-1 Gaepo-dong,
Kangnam-gu, Seoul, Korea
2 5 Phone +82-02-445-5005
Fax +82-02-3411-8434
e-mail ba5005@hanmail.net
Projects:
-Sungbuk-Dong House ‘Gallery’
-LARIA & LISSE(Multi Cultural Complex),
Yang-Pyong
-Retail design of ‘EVEMAN.COM’
-Penthouse design for ‘I-PARK’
-Chinese Restaurant ‘Lai Lai’
-Natural House, Ga-Pyung
-Aldo Coppola
-Champs-Elysees Fitness Club
-Samsung publishing company & Aimo e
Nadia
1 Aldo Coppola 6
University with B.A. degree in Industrial
Design b
Completed: Oct. 2004 ·Feb, 1997
Location: 621-2, Shinsa-dong, Gangnam-gu, Seoul, Korea Graduated College of Architecture &
2 Aimo e nadia
Urban Design, Hong-ik University with
Completed: Nov. 2003 M.A. degree in Interior Design
Location: Seocho-dong, Gangnam-gu, Seoul, Korea ·1988
Established B & A Inc.
3 Natural house
Completed: Mar. 2003 ·2004
Location: Gyeonggi-do, Korea B&A ARCHITECTURE & INTERIOR
·Member of KOSID & KIA
4 Table 2025
Completed: May. 2005
CEO of B & A INC. (Architecture &
Location: Chungdam-dong, Gangnam-gu, Seoul, Korea Interior)
5 Bistro D Publication:
Completed: Nov. 2005
Location: Chungdam-dong, Gangnam-gu, Seoul, Korea ‘Erasing and Becoming Transparent’
-publisher: Edition-AD PRESS
6 I-Park penthouse (Domestic), Dae-ryun Univ. Press, China
concept: White river in the house
(Overseas)
Completed: Oct. 2004
Location: Samsung-dong, Gangnam-gu, Seoul, Korea
Awards:
KOSID Awards: 3rd place
Korea Interior Design Best Awards
(2000-2004): 5th place
3 4
024 025
CDR ASSOCIATES
Address Bukang Bldg., 63-5
Nonhyun-dong, Gangnam-gu,
Seoul, Korea 135-010
Phone +82-2-518-2470
Fax +82-2-3442-6229
e-mail cdr@cdrkorea.com
1 2 URL www.cdrkorea.com
CDR Associates
c
1 Kia Motors CI, 2002 5
2 Storyway BI, 2005
026 027
1
4
CLIP DESIGN
Address 6th Fl., Chiljoo Bldg., 125-8
Yangjae-dong, Seocho-gu,
Seoul, Korea, 137-130
Phone +82-02-545-6862
Fax +82-02-575-9862
e-mail clipdesign@clipdesign.co.kr
URL www.clipdesign.co.kr
Clip Design
will be your backbone in bevelopment of
product, advertisement and marketing
through its long and prosperous
experiences in the field.
028 029
4
1 2note: time.space (2001. 240 X 190mm. 308page.
awarded Gold Medal of New York Art Director’s Club
1
2002) COMMUNICATION
This is a doodle. A doodle in space throughout time. A
doodle in time throughout space. This book is a space to
DESIGN 601BISANG
put down the thoughts that cross our minds. A space that
we can fill as time goes by. Time following the traces of Address 481-11 Seogyo-dong, Mapo-gu,
those who passed through our lives. ‘Looking at old
things in a new way’ has always represented my attitude
Seoul, Korea 121-842
as a graphic designer toward exploratory and creative Phone +82-02-332-2601
endeavors. Fax +82-02-332-2602
e-mail w3master@601bisang.com
2 communication design in korea: VIDAK2005
URL www.601bisang.com
(2005. 255 X 225mm. 376page)
This annual for the Visual Information Design Association
of Korea was created by incorporating the various phases
of evolving human life and presents the harmony among
the VIDAK members as well as all designers in a larger 601Bisang:
context. 601Bisang, founded in 1998, is a creative
design group pursuing youthful and
3 my friend from Mars (2005.1500 X 1090mm)
“Scientists continuously raise the possibility that life powerful designs.
exists on Mars; so that Mars becomes a planet of life with “Things that cannot be done by everybody,
the cognition that Mars is the closest planet to the Earth. and that have never been done before.”
my friend from Mars-Joy, Anger, Sorrow, Pleasure is the
result of both the imagination and study of Mars. If life The hardest thing to do in this world is to
exists on Mars, what does it look like and what emotions do something differently, do something
does that life from have? The answer to this very different and to do it well.
complicated question is very simple. It is a friend that
(Excerpts from The Founding Message of
JOY, my friend from Mars ANGER, my friend from Mars SORROW, my friend from Mars PLEASURE, my friend from Mars creative(!) oullim(“ ”) out, in(...)
030 031
1 COREhands ‘At the morn’ 1 3
Pyongchang-dong, Jongro-gu
Seoul, Korea
Cordhands
finding the essential sensibility of human-
beings through the traditional space is one
of my greatest wishe.
As the head of Corehands, a professional
company for architectural plan and interior
architect design, Kim, Boo-Gon and the
c
company are working on restoring our
traditional phenomenon in today’s
westernized atmosphere. Their works are
focused on the connection of mutual
2 understandings in open spaces. They
6
present a new method that allows the
character of traditional space to blend in
with modern lifestyle traits. This way of
expressing the traditional Korean
phenomenon in a modern sense is what a
designer who designs spaces for multiplex
life pattern should seek.
033
1
CREATIVE DIRECTORS
ASSOCIATION
Address 247-10 Nonhyun-dong,
Gangnam-gu, Seoul,
Korea 135-010
Phone +82-2-548-3822
Fax +82-2-549-2679
e-mail cds@cidis.co.kr
URL www.cidis.co.kr
035
1 2 3 12 13
CROSSPOINT
Address 260-19 Itaewon-dong,
Youngsan-gu, Seoul,
Korea 140-202
Phone +82-02-797-7211
Fax +82-02-797-7210
e-mail cp@crosspoint.co.kr
URL www.crosspoint.co.kr
Crosspoint
Daehan Pulp ‘Clean Nara’ BIP/Jinro
‘Chamnamutong Malgun Soju’
BIP/Daesang Group CIP
Doosan Majunag BIP/Obstetrician ‘Future
& Hope’ HIP/Jinro Soju ‘Chamjin Yiseulo’
BIP
c
7 8 9 16 17 Doosan Bears CIP Renewal/Amore Pacific
‘Innisfree’ BIP/Samil Pharm CIP
Myungdong Clothes Cosmetics ‘Todacosa’
BIP/Sungshimdang BIP Renewal
‘Chongga Jip’ BIP Renewal/Doosan Liquor
‘Chung Ha’ BIP Renewal
Sampyo Soy Sauce BIP Renewal/Doosan
Liquor ‘San’ BIP/LG Electronics ‘TROMM’
BIP
KT&G ‘Raison’ BIP/LG Electronics PDPTV
‘XCANVAS’ Logo Design Renewal
Amore Pacific Health Food BIP
Renewal/Evezary CIP Renewal
Hanmi ‘KongDoo’ BIP/Doosan Liquor
‘Peers Club’ BIP/Kookmin Bank PB
‘GOLD&WISE’ BIP
Chungpung ‘MUGU’ BIP/Daewoo Apt
11 1 LG Electronics “TROMM”BI 10 Hanmi “Wholly Grinded Whole Soy Milk”BI ‘iaan’ BIP/Lotte Chilsung Cup Coffee ‘Two
10 18
in Love’ BIP
2 Kwangjuyo Distilled Soju “Hwayo” BI 11 Daewoo Construction “iaan”BI CJ ‘Beat’ BIP Renewal/Doosan Chongga
3 Evezary CI Renewal 12 Hanssem “Kitchen Bach”BI ‘Tufu Chongga’ BIP/Hankook Tire CIP
Amore Pacific ‘Laneige Girl’ BIP/Nestle
4 CJ “Drum Beat”BI Renewal 13 Doosan Soju “Chu-um-Chu-rum”BI ‘Taster’s Choice’ BIP Renewa/Woongjin
Rice-Cooker ‘CUCHEN’ BIP Somang
5 Jinro Soju “Cham Yi Seul”BI 14 Somang Cosmetics “Beauty Credit”BI
Cosmetics ‘BEAUTY CREDIT’ BIP
6 LG Electronics “XCANVAS”BI Renewal 15 Hankook Tire CI Renewal Daesang Chung-Jung-Won ‘Sunchang’ BIP
Renewal/Doosan Chongga “Chongga Jip
7 Winia Mando “Dimchae”BI Renewal 16 Winia Mando “WINIA”BI Renewal
Kimchi” BIP Renewal
8 ChungPung “MUGU”BI 17 Doosan Soju “San”BI Hanmi ‘Wholly Grinded Whole Soy Milk’
Package Renewal/Kwangjuyo Distilled Soju
9 Doosan “Chongga Jip Kimchi” BI Renewal 18 Samil-Pharm CI Renewal “Hwayo” BIP
Winia BIP Renewal/Dimchae
BIP/Hanssem ‘KITCHEN BACH’
036 037
1 4
Dadam Design
brought by superior yet differentiated
product designs that have altogether
driven our company grow fast since its
inception.
038 039
1
DESIGNBLUE
4
Address Designblue Bldg., 77-1
Nonhyun-dong, Gangnam-gu,
Seoul, Korea 135-120
Phone +82-02-515-6333
Fax +82-02-546-8304
e-mail master@designblue.co.kr
URL www.designblue.co.kr
Company Description:
A group of strategists with a very different
perspective
Design Blue
prepare for the future of design.
History of Designblue:
2005
1 Client: yoo-K
Project: yoo-K brochure
- opened Designblue Branch in Shanghai
- established Communication Blue
d
(Advertisement & Promotion)
2 Client: Samsung Corporation 2004
Project: RAEMIAN 2005 Ubiquitous
- Hanwha Group’s website won the 1st
3 Client: VOGUE China prize for Enterprise Communication
Project: VOGUE China CF awarded by the Ministry of Culture and
Tourism
4 Client: THE SHILLA
Project: 2004 Seoul Catalogue
-‘Tous les Jours’ website won the 1st prize
for the Website of the Year voted by KIDP
5 Client: Hanwha - won the Gold Medal at the Web Award
Project: Hanwha Website Renewal
hosted by Tous les Jours Impress
2 URL: www.hanwha.co.kr 5 6
Award: Minister of Culture and Tourism Grand 2003
Award for 2004 Business Communication, - opened Designblue Branches at Shilla
Sponsored by Ministry of Culture;2004 hotel in Jangchung-dong and Jejudo
6 Client: Hanssem Interior
- held the 4th Public Contest of Korean
Project: Hanssem Website Renewal Designers’ Self Promotions
URL: www.hanssem.co.kr 2001
- ‘Lunchbox’ episode of Designblue’s Diary
won the Finalist in Asian Graphic Award
3 - won the Finalist for Cyber Advertising
Awards at Cannes International
Advertisement Festival
2000
- held ‘i2001’, the 1st Public Contest of
Graduation Works of Design College
1999
- Designblue Inc. was founded
040 041
1 2
DESIGN CONTINUUM
Address 98-12 Pyungchang-dong,
Jongno-gu, Seoul,
Korea 110-846
Phone +82-02-720-7178
Fax +82-02-720-3702
e-mail info@dcontinuum.co.kr
URL www.dcontinuum.co.kr
Design Continuum
Client: NIH (National Institute of Health), 2004 medical innovations to market readiness.
We help develop new ideas and breathe
5 Samsung SDI Vixlim Slim-type CRT TV
new life into old ones.
Promotion purpose design concepts for new slim type
CRT technology We connect consumers to companies
Client: Samsung SDI, 2004 through every conceivable avenue.
Most importantly, we do our homework
4
and we make sure what we deliver will
resonate in the marketplace.
d
3
Reference
·Founded: 1983
·Global offices: Boston, Milan and Seoul
·Honors: 175+ awards for outstanding
innovation. Recent awards include;
Industrial Design Excellence Awards
(IDEA), iF Award China, Red Dot, I.D.
Magazine Design Review, Chicago
Athenaeum Good Design Awards, and
many more.
042 043
1
DESIGN &
COMMUNICATION INC.
Address 3-4Fl.m Dong-Woo Bldg.,
426-19 Gongdeok-dong,
4 Mapo-gu, Seoul, Korea
Phone +82-02-326-2636
Fax +82-02-333-4820
e-mail webmaster@designdnc.co.kr
URL www.designdnc.co.kr
Company Description:
For the past 15 years, D&C has been one of
the leading design companies in Korea
providing Total Design Service in areas of
1 “World Cup Time”/KT&G CORPORATION/2002 confectionary, electronics, foods and
:Concept-Dynamic Korea
:Tobacco series released for 2002 FIFA WORLD CUP finance. This company creates its unique
KOREA/JAPAN design style by pursuing values including
:Harmonizing dynamic aspects of traditional Korean dance innovation, human, communication and
and soccer
pleasure. The company’s best professional
2 2 “Zero Tress”/HAITAI CONFECTIONERY & FOODS CO., group, well-planned design system and
LTD./2005 know-how make win-win partnership
possible.
3 “Anycall”/SAMSUNG ELECTRONICS/2005
044 045
1
Design Fever
design conferences. We share fun and we
are the most prestigious agency for
creativity.
Reference:
·Samsung Electronics: Mobile &
d
Telematics GUI/CES2006 Las Vegas Z5
Exhibition Booth Design/CES2006 Las
Vegas YM-P1 Moving Picture for
Exhibition/Mobile Global Promotion
Site/MP3 player Global Promotion Site·
SK elecom Membership Site/UTO Site·
1 2005 BENETTON Korea LG CYON Brand Site·BENETTON Korea
Korean Site for world wide fashion brand-BENETTON Brand Site·VOGUE Korea Site·GQ
Created advanced image of Benetton using splendid colors, appropriate
layout, and simple but clear motion. Korea Site·Yahoo! Local Search Site·The
6 film of TaeGukGi (Brotherhood of War) PR
2 2004 GQ Korea Site·Warner Music CF MANIA TV CF
Korean Site for GQ (World wide men magazine)
Established new online identity by providing unique structure that fits well
to target users who are fashionable and sensuous. Awards
·Web Award Korea 2005 for Brand, finalist
3 2005 Samsung Electronics SGH-X620 BENETTON Korea
Global Promotion Site for SGH-X620 (Mobile phone)
Emphasized sophisticated image of the product by visualizing dot, line and ·Web Award Korea 2005 for Service, finalist
plane. SKT Membership
·KeBIA Award 2005 Greatest Award,
4 2005 Samsung Electronics YP-T8
Samsung Electronics YH-J70
Global Promotion Site for MP3 player YP-T8
Theme in ‘Sound and Picture’, New approach that applies worldwide trend- ·KeBIA Award 2005 for Company PR,
hybrid image into site. LG CYON
·fwa: favorite website awards (usa) Great
Site, Samsung Electronics YH-J70
·2005 Good Design Web winner, Samsung
Electronics YH-J70
·2005 Good Design Web winner, LG CYON
·Web Award Korea 2004 for Media,
Gold Medal VOGUE Korea
·Web Award Korea 2004 for Media,
Silver Medal GQ Korea
·Web Award Korea 2004 for
Entertainment, Great Site TaeGukGi
(The brotherhood of War)
046 047
1
INFORMATION OF
DESIGNMALL
Address 4th Fl., Woomeong Bldg.,
1617-38 Seocho-dong
Seocho-gu, Seoul, Korea
Phone +82-02-597-1306
Fax +82-02-597-1308
e-mail bigidea@designmall.com
URL www.designmall.com
Introduction to DesignMall:
DesignMall is consulting firm for product
4 innovation and design with “Big Idea”.
Philosophy:
Design Mall
Integrated logic technologies, ethic
responsibilities, magic ideas to create
product such as look good, feel good and
good stories.
Mission:
d
We are the bridge for connecting client’s
1 19” LCD Computer Flatop Now and Future to help for achieving the
Client: ATEC, 2004
successful business.
Venture Design Award Gold Prize 4 Kimchi Refrigerator Dimchae
Client: Mando Wonia, 2004
2 Home Network System Good Design Awrd Vision:
Client: Seoulcommtec, 2004 We will be the word-wide first class
IF award 5 Bluetooth Headset
Client: Scurecorp, 2003
Product Innovation Consulting Company.
3 MP3 Cellular Phone Venture Design Award Silver Prize
DesignMall, 2004 History of DesignMall:
Korea Industrial Design Award Gold Prize 6 Multi-Ski carrier TRS ·1994
Client: NDL, 2005
Geneva Supplies Exhibition Gold Prize Foundation to DesignMall
3 (Sports supplies Division) ·2000
Good Design Award Trade Day-Contribution to export
Venture award Gold Prize
product design awarded
Korea Industrial Design Award Gold Prize
- Minister prize of Commerce Industry
and Energy
·2002
Design Business Model Contest
awarded Korea intellectual Property
Office commissioner prize
·2003
6 Korea Design & Brand award President
of Korea prize
·2005
Korea Industrial Technology Association
quotation Company Research Center
(No. 20052093)
Korea institute of Design Promotion
awarded Korea Top Design Studio
(from 1998)
048 049
1 2
DESIGN PARK
Address 4Fl., Dongsung Art Center,
1-5 Dongsung-dong,
Jongno-gu, Seoul,
Korea 110-510
Phone +82-02-708-1721
Fax +82-02-708-1777
e-mail webmaster@designpark.co.kr
URL www.designpark.co.kr
Design Park
consequently, in cooperation with
2 KIST (Korean Institute of Science and Technology)
corporations, conducts in-depth identity
The design makes effective use of “I” and “1” to
project and image of confidence and openness at research and, as a result, strong brands.
Korea’s finest research organization.
3 Kyobo Life
An image of new life, a bird, and fruition project an
Design PARK:
- P for the basic passion to develop
d
image of the preciousness of life and respect for outstanding brands
such, for Kyobo Life Insurance. - A for developing strategies ahead of
everyone else
4 ARIRANG Broadcasting
The streamline design projects Korea’s English- - R for the realization of creative dreams
language channel as modern, cultural, intellectual - K for the know-how that is continuously
and sophisticated, and the use of small letters renewed and applied to each project
indicates a viewer-and culture-oriented image.
050 051
1
2 DESIGN PEOPLE
Address 396-3 Segyo-dong, Mapo-gu,
Seoul, Korea
Phone +82-02-336-0639
Fax +82-02-336-0341
e-mail dpeople@dpeople.co.kr
URL www.dpeople.co.kr
Design People
will about environment. We always
welcome clients to work with us.
Reference:
1996. 12 Establish I&D
1998. 03 Acquisition of license for design
d
specialty by ministry of
commerce, industry and Energy
1999. 09 Strengthen the marketing team
1 This noodle taste bases on soybean paste 2000. 10 Winning the prize in a part of
which is very different from other noodles so medical supplies in 9th Korean
we focused our thoughts on how we expressed package design award
that and also this noodle is for young
generation therefore we created our designs to 2001. 04 Establish Design People Ltd.
appeal to them.
052 053
1
DESIGNTOUCH
2 Address 2nd Fl., Nexus Bldg.,
68-11 Nonhyun-2dong,
Kangnam-gu, Seoul,Korea
Phone +82-02-3443-1543/4
Fax +82-02-3443-1545
e-mail comodo6@hanmail.net
URL www.detouch.co.kr
3
Designtouch has brought up new
possibility which can introduce enterprise
and Brand Package Design into specialized
and creative image of a company.
Above all, based on wide experiences and
results in the field of Brand Package
Design, we are performing successfully as
a communicator which connects
enterprises and consumers with the best
strategy.
We carry out a strategic Visual Marketing
Communication in order to consolidate
and develop enterprises and brands.
Reference:
Established Designtouch in February 1992
Design Touch
4
·No. 14 of Certified Industrial Design
Specialized Company
·Korea Design Firms Association
·Korea Package Design Association
·Korea Package Design Institute
d
5
1 Dongwon F&B “Chaaein” 2005
Jasmine Greentea, Sawollae Greentea,
GyeoulaeBlacktea, Chrysanthemum tea
It is made to be oriental and recognizable easily.
It also considered reliability and features of
products, and pursues the fashioning of drinks by
targeting on men and women in twenties.
055
1
2
DITO DESIGN
Address 4th Fl., Myungmin Bldg.,
525-27 Shinsa-dong,
3 4
Kangnam-gu, Seoul,
Korea 135-888
Phone +82-02-3446-0971/2
Fax +82-02-3446-0973
e-mail joo@idito.com
URL www.idito.com
5
DITO DESIGN which has planners and
6
designers who have various marketing
communication know-how is going
forward to thorough marketing
communications and consumer-oriented
design marketings.
We have good partnerships with our
clients based on global level of design and
strategic solutions with understanding
client’s needs and world trends in
2 Aora (2005)/Client: Kooksoondang Corporate Identity, Brand Identity, Package
Design areas as below domestic and
3 Heal Green (2005)/Client: Choheung international winning of prizes.
4 Hoasen (2003)/Client: SP Food Also we are doing our best to improve and
develop the domestic design quality.
5 Swan Carpet (2004)/Client: Hyosung
Dito Design
6 Lotte Castle (2001)/Client: Lotte E&C
Awards:
The New York Festivals
7 Potato Chip (2005)/Client: Lotte Confectionery ·Bronze Worldmedal
Let’s Be Package Design (1994)/
8
9
Beta Blue (2005)/Client: Lotte Confectionery
Pinnacle Award
·Grand Award
Impression B.I (1998)/NamYeung L&F
·Finalist
Tinkerbell Package Design (1997)/OXY
8 9
1 Waterline (2005)
Client: Pulmuone Waters
It is Natural Mineral Water that has a plenty of calcium and various minerals by being drew up and purified from
subterranean water.
It helps maintaining health of family and the women’s beautiful bodies.
The design for this water product is based on the motive of pure, clean and live-active water drop.
And it is metropolitan design with refined and fashionable sense.
Also it means the helpful water for women’s health who love their body and their life as contemporary city women.
056 057
1 4 2005 “DAESANG” CI
Daesang’s logotype visualizes the Chinese character “大”
means big and is used for Daesang’s Chinese name-and an
elephant’s ivory and is developed to the Chinese character
“人” means people-which resembles two persons depending
each other. The logotype’s gold color means the future which
people raise and share their attaining together and this
DOMUSPARTNERS
reformed Gothic type shows their modernized and prospective
image.
Address 3rd Fl., Soosan Bldg., 82-13
5 2005 “CASS” BI Nonhyun-2dong, Kangnam-gu,
Cass BI visualizes ‘TOK!’, a concept of Cass, through those Seoul, Korea 135-818
keywords; youth, vitality and freshness. This expresses the
Phone +82-02-545-1971
‘TOK!’ through strong blast (Big Bang) and light diverging
pattern and presents dynamic image and freshness of youth Fax +82-02-545-0922
through tilted logotype. e-mail domusinc@empal.com
URL www.domuspartners.com
6 2003 “OB” BI
OB BI expresses the ‘Korean representative beer motivating
real fellowship’ with those keywords refreshment, activity and
membership as Korean. The iceberg pattern which is used the
shape of the freezing ice indicates the fresh taste of OB beer.
Introduction:
Also the ‘Taegeuk’ design, two huge commas united to make a Domuspartners is best integrated
perfect circle, is applied to emphasize the beer as a Korean Branding Communication Company in
representative one. domestic, such as from building strategy
for enforcing and developing corporate
and brand asset, in addition creating
identity and doing integrated progress
accorded with every communication in
systematic guide.
2 3 5
Domus Partners
d
1 2004 “GICO” CI
Gyeonggi Innovation Corporate (GICO)’s symbol
mark ‘G’ is visualized from the words both Gyeonggi
and Global. As we use a rising arrow which surrounds
the circle, we expresses the GICO’s will-combining
and developing not only Gyeonggi-do but the earth
with a development which is able to continue with the
cycle of nature.
058 059
1 2 1 SAMSUNG overseas exhibition website: Comdex (2001)
Dsrtict
14
Superstar-level staff with the best reference
and know-how in the country including
creative directors Junhan Kim and Eunseok
Chey presents the brand value of d’strict.
d
Not limiting ourselves as media specialists
of specific fields, d’strict is developing into
a world-wide specialist organization that
consults display-based visual outputs.
Reference
·Online promotion-web, cd-rom, movie
SAMSUNG Mobile & Olympic 2006
15
Torino Winter Games
8 9 SAMSUNG Mobile Promotion Micro
10
Sites (2003~2006)
Anycall.com/Anycall Land.com (2005)
SAMSUNG funclub.com UK project
(2005-2006)
SAMSUNG overseas exhibition web site
and offline promotion (2001-2005)
Samsung.com Brand 2nd Online
Guideline (2005)
12 Iriver eBranding Project (2004-2005)
Honda Korea site (2004)
Nate.com (2003)
11 Lotte E-store (2003)
061
1
FLUR
Address 4th Fl., Yongho Bldg.,
Dogok-dong, Gangnam-gu,
Seoul, Korea
Phone +82-02-529-0991
Fax +82-02-529-0442
e-mail space@flur.co.kr
URL www.flur.co.kr
3 4
Design Philosophy:
FLUR aims to recover the dignity of the
world centering on material and human
beings and to return to the age of
innocence through a combination of
technology, media and space on the basis
of design concept. And it intends to use
technology to create space that can
recover the dignity and innocence of
5 human beings through more creative and
elementary thoughts.
2
Meaning of FLUR:
FLUR is a combination of “Flux of the
Pixels” and “Blur the Boundaries”
<Flux of the Pixels>
This means the fluid flow of pixels, the
most fundamental units of digital image
Flur
expression.
FLUR aims to realize the future culture
6
many people have been dreaming of as the
present culture through digital image f
processing that enables an indefinite
expression of imagination.
<Blur the Boundaries>
This means indefinite expansion and
growth by crossing over the boundaries
between areas.
The world gives meaning to each other
and we come to have much more power
through communicating, harmonizing and
evolving in all areas including society, the
economy and culture.
Business Area:
<Manufacture of Interactive Media and
Space Design>
We satisfy the customer’s various needs
according to applied space and design
methods using RMS (Reactive Motion-
graphic Solution/patent pending)
developed by FLUR for the first time in the
nation. (Fairs,museums, showrooms,
science museums, overseas exhibitions)
<Supply of Advertisement Business
1 2005 “Qee Toys” LaneCrawford HongKong Department
Services and Solutions>
2 2005 “Fashion Ripple” LaneCrawford HongKong Department We provide an integrated advertisement
system for business activities using I.A.S.
3 2005 “Fashion Ripple” LaneCrawford HongKong Department
(Interactive-integration Advertisement
4 2005 “Qee Toys” LaneCrawford HongKong Department System/patent pending) developed by us.
<Establishment of Space system
5 2005 “Mouse Spa” Amore-Spa, Avenuel, Lotte Department Integration Construction>
6 2005 “Amore Green” Amore-Spa, Avenuel, Lotte Department We realize space integration systems for
the digital convergence age such as an
integrated building management system,
parking control system, etc.
062 063
1
FUSION DESIGN
3
Address 3nd Fl., Art Bldg., 1449-1
Seocho-dong, Seocho-gu,
Seoul, Korea
Phone +82-02-583-0793
Fax +82-02-583-0796
e-mail hbkim@fusiondesign.co.kr
URL www.fusiondesign.co.kr
Philosophy:
FusionDesign, started in 1998, Seoul, is
design consultancy that provides
innovative solutions in product design,
graphic design, GUI and multimedia
design. Based on our work experiences
with prominent companies like Samsung
Elertronics, especially in product design,
FusionDesign participates from the
beginning phase of product planning
through concurrent engineering with the
client. Our final goal is to develop
successful design and create experience
for the user.
Our understanding of human desire and
behavior comes from various product
Fusion Design
design experiences and knowledge.
FusionDesign’s ideology focuses not only
on economical value but also on cultural
value through ‘Successful Design’.
2 Decolee/Ess-Board (2003)
Ess-Board is brand new type of Leisure-Sports supply.
It thrusts power by twisting energy like rowing.
It has designed for the cover changing manually and decoratively, or tunning it.
And It is well-designed product for easy-moving in backpack ways.
4 5
064 065
1-a 1-b 2-a
Introduction:
HENDI has began to create the new space
with the philosophy of “Human
Environmental Design”.
It has been working in pursuit of
Architerior which is an unified concept of
Architecture and Interior.
Our professional staffs are ready to assist
you in all phases of interior design
1-c coordination as well as exterior design for
3-a
the better space of human beings.
With the experience of 40 year, Our
interior design can guide you commercial
or residential remodeling project from the
ground up.
So long as the space is being, HENDI will
keep on making the efforts.
Hendi
Reference History:
1966 Establihed “Dae Jin Design
Institute”
1974 Change the name of the above
h
institute to “Bin Son Interior Design
Institute”
1 Komaco Chuncheon Training Institute (2005) 1-d 1975 Change the name of the above
Locate: Seo-myeon Chuncheon-si Gangwon-do
institute to “HENDI: Human
Designer thought out two axises which divide north with west, east with west, from the Environmental Design institute”
organic shape like a kidney bean. 1980 Move into Shin Dang-Dong office
The two axises can be seen from the outside not as the direction of mass but as the
3-b 1985 Reorganize into Corporation
exposed concrete wall with absent minded look.
As the face of nature is changed along the directions, the building also has many looks “HENDI CORP”
because of these axises. 1986 Acquired the License of a Koea
These axises resolved in the space survive in the building. Specialty Construction.
There is a corridor in the deepest spot of building filled with the power of nature. The
corridor is straight and long like the extension of axis, as was expected. (Inerior Construction)
Long journey of light on it presents even piety as well as interest. 1987 Construct the Building of a
The corridor really makes us stand between tension and interest. Company at Shin Dang-Dong
It is just the creative training institute of Komaco, Korea making communication
1995 Found Corporation in China “JILIN
company.
HENDI Engineering Co,.LTD,”
2 Korea Institute of Science and Technology (2004) 1998 Acquired the “ISO 9001”
Locate: Wolgok-dong Seongbuk-gu Seoul (Korean Standards Association-
3 Midas Valley Golf Club
Quality Assurance)
Locate: Gapyung 2004 Construct the Building of a
Comoany at Han Nam-Dong
4 ‘Hendi’ the building-President Room(2004)
Locate: Hannam-dong Yongsan-gu Seoul
066 067
1 2 6
HONGDESIGN
Address 153-14 Samseong1-dong,
Gangnam-gu, Seoul,
Korea 135-878
Phone +82-02-555-4428/4750
Fax +82-02-555-4478
e-mail mhpark@hongdesign.com
ks@hongdesign.com
URL www.hongdesign.com
Introduction:
Hongdesign is the creative group that
3 design print graphics, publications,
identities, packaging and signage.
7
We create all the time.
1 Hanwha Stores. Co.
Galleria Department Store Visual Identity Renewal
Project Awards:
·Samsung Electronic Annual Report of
2 Hotel Shilla-Bakery ‘Artisee’
2003, 2004
Visual Identity (Packaging) Project
:the Gold Award at the International ARC
3 Leeum, Samsung Museum of Art Awards (in electronic companies &
Architecture Guide Book systems: other countries)
4 Leeum, Samsung Museum of Art
·Hanwha Group Annual Report of 2004
News Letter :the Bronze Award at the Galaxy
Awards(in AR design category)
5 Hanwha Group ·KT Annual Report of 2004
Hong Design
2004 Annual Report
:the Broze Award at the International
6 Cultural Heritage Administration ARC Awards(in telecommunication:
Changdeokgung Guide Leaflet other countries)
·Samsung SDS Brochure 2004
7
8
Samsung Electronics
2003 Annual Report
AmorePacific
:Awarded at the 14th Korea
Communications Awards 2004
h
4 ·Hotel Shiila Bakery ‘Artisee’
Monthly Beauty Magazine ‘Estheraphy’
:Awarded at the British Design & Art
Directors Club 2005 (Visual
Identity/Packging)
Reference:
- Founded in 01.November.1994
- Registered Publication Business in
20. May. 1997
8
068 069
IMAGEDROME
Address #202, Daekwang Bldg.,
1 552-22 Dogok-1dong,
Gangnam-gu, Seoul, Korea
Phone +82-02-572-1257
Fax +82-02-572-1254
e-mail info@imagedrome.com
URL www.imagedrome.com
Introduction:
Imagedrome is a leading e-service
consultancy providing digital business
strategies and solutions, creative design
products, and cutting-edge information
technology.
Imagedrome
allow our clients to be confident in success.
5
incubator creating new digital business
models to be an Internet innovator group
i
3 that leads the changes of emerging
economic paradigms of the 21st century.
Digital technology revolutionizes the
methods of communication by which
companies communicate with the world.
1 Samsung Torino 2006 Olympic Winter Games Website (2006) Business Divisions:
Imagedrome is a full service e-business
2 Corporate Branding Microsite for Daum Communications (2004)
consultancy, offering total business
3 Ozfactory/3D Contents & Solution Division of Imagedrome solutions including the initiative, innovative
digital business strategy, creative digital
4 Movie Portal ‘nkino 3.0’ Website Design Renewal (2005)
media design and content, state-of-the-art
5 Samsung Life Insurance Website Renewal (2003) system and information technology.
·e-Business Division:
Creative online business consulting,
modeling, building and incubating
·Creative Implementation Division:
Online strategy & planning, user
interface design, website
implementation, multimedia design and
creative application development
·Oz Factory Division:
High-quality 3D modeling, rendering,
animation products & services.
(OzFactory has more than 1,000 high
quality NURBS modeling properties.)
070 071
6
1
To be prepared to approach It is
3 4 important to recognize what the client’s
objective is.
i
To begin with, what is said should be
attentively listened to.
To get into conversation Project managers
or interested parties, designers, and editors
have a conversation with each other.
To practice meditation Going in for
meditation in a lonely space helps us
delve into the nature of the project, letting
our imagination run wild.
8 To get focused and immersed.
To ask why and get verification The
following questions are asked : “Is it truly
based on objectivity?” and “Isn’t the true
nature being missed?”
To stake self-respect, or to imagine what
the face of an angry client is like It is
needed to think again to see if it lends
itself to maintaining the pride of I&I.
5
We believe design is not mere handiwork
to express objects through visual means,
but a process of defining a problem and
finding effective communication measures
for fluent visual communications and clear
goals. So we aim for design works that are
not merely given projects, but education
models to advance a bright future of
Korea’ visual communications.
072 073
1 3
Philosophy of Design:
Good design obtains three characteristics.
Design with joyfulness, with truth and with
moving. Design with moving is the best
among them. How wonderful design could
make people to be touched. This is the
very reason that design can make changes
the world. IMONGGIGA starts its design
works on the basis of technical expertise to
accomplish design structure, formative
perfection and above all, humanities’
imagination. Those are its powerful tools
to complete design and functions beyond
physical boundary.
History:
1998 establishment of Enkeidesign
Imonggiga
2003 Golden Scale Award 2003
(new figure)
2004 raising a house with dream, change
the company name to IMONGGIGA
Co., Ltd.
i
074 075
1 MP3 Player N10, Reigncom 4
1
This pendant-style MP3 player straddles the line between fashion and
technology. Utilizing a combined necklace and headphone cord gives INNODESIGN
this player the jewelry look, while the innovative OLED display gives the
interface a clean, simple look. Red Dot Design Award Winner, Germany
Design Zentrum, 2005 Address 577 College Avenue, Palo Alto,
California, 94306, U.S.A.
2 MP3 Player iFP 1000, Reigncom
The original IFP-100 has become one of iRiver’s signature products, and
Phone +1-650-493-4666
this player (IFP-1000) picks up on the styling of the original and adds Fax +1-650-493-6198
some great new features. The addition of a clever pop-out camera and e-mail info@innodesign.com
color screen means the player can be used for taking and viewing photos innokr@innodesign.com
in addition to its usual MP3 capabilities. Silver Award, IDEA (Industrial URL www.innodesign.com
Design Excellence Awards), 2005
Inno Design
results in their products leading the
market. Partnering with our clients and
investing in the initial design process has
5 reduced their risk and time, and makes
INNODESIGN jointly responsible for the
product’s success in the marketplace.
i
3
Rewarded Gold/Silver/Bronze Prize,
IDEA(Industrial Design Excellence Award)
Best Product Designer Twice, Business
Week
Rewarded Distinguished Service Medal,
Korea Design and Brand Award, Ministry
of Commerce, Industry and Energy
2 Rewarded Silver Prize 2005,
IDEA(Industrial Design Excellence Award)
Rewarded Excellent Prize 2005, Red Dot
Design Award
Rewarded Excellent Prize 2006, iF Design
Award
076 077
1 4
INNOIZ INC.
Address 6th Fl., 476-21 Seokyo-dong,
Mapo-gu, Seoul,
Korea 121-842
Phone +82-02-322-0142
Fax +82-02-322-2451
e-mail info@innoiz.com
URL www.innoiz.com
About INNOIZ:
INNOIZ is an Interaction Media group
focused on consulting, information
1 Min Associates Website, 2004
www.min.co.kr architecture, user research, design and
usability test in the Interaction Media Area.
2 Opening Title Movie for ‘IFI 2007 BUSAN CONGRESS We design interaction, information,
INVITATION’, 2005
‘JEONG’-beyond reason and sensibility identity and experience.
The goal of INNOIZ is to be a cultural
3 Sign System design for ‘HAYYIM’ Building, 2005 innovator, who designs innovative
experience and leads culture.
4 SK Telecom mobile service UI/GUI, 2004 ~ 2006
NATE Service UI Guideline, Imagecall, MMS 4.0 UI, 1mm
Cizle Expert Our Business Area:
Interactive Media Consulting & Design
5 KT WiBro service Launcher GUI for PDA or PC, 2006
1. User Research
6 Brand Consulting for ‘aAwoo’ service, 2005 2. Brand Identity
BI, Character System, Web UI/GUI, Mobile UI/GUI 3. UI & IA Planning
4. GUI Design/Interactive & Web
5. Usability Test
Innoiz
2 3
5 6
078 079
INTERGRAM
Address 2nd Fl., Intergram Bldg., 616-4
Yeoksam-dong, Gangnam-gu,
Seoul, Korea 135-080
Phone +82-02-557-4963
Fax +82-02-508-5677
e-mail info@intergram.co.kr
URL www.intergram.co.kr
1 3 4 Intergram is an award-winning
international marketing design firm
located in Seoul.
Our multilingual team provides effective
solutions for a diverse clientele seeking to
introduce new products and services,
revitalize existing brands or update and
reposition their image.
Intergram
1 Title: Over The Limit (2005)
Elle sports, Nestle, Citibank, Coca Cola,
2 Samsung Electronics, Posco, SK Group,
Client: Samsung E&C
Class: Brochure 5 and Lotte Group.
2
Concept: Bring Competence and performance into relief
Title: How does tomorrow feel? We bring to each project a distinct creative
i
Client: Samsung Electronics energy seasoned with marketing savvy
Class: Annual Report tailored to the needs of each individual
Concept: Samsung Electronics is the Leader of the Business, Design,
and Everything
client.
3 Title: Dove
Client: Unilever
Class: Package
Concept: Emphasize Doveness, Sense of Purity
4 Title: Ziploc
Client: Korea Johnson
Class: Package
Concept: Localization, Emphasize Product Benefit
5 Title: Re Veiw
Client: SK E&C
Class: Magazine
Concept: Life Trend Magazine for High Profile Audiences
080 081
1 2 3
Jay is working
identity by unifying individual design fields
under single coherent concept.
Principals:
Concept:
Interior design for Dr. Ahn Plastic &
Esthetic Clinic received KOSID (Korean
Society of Interior Architects/Designers)
Golden Scale Award in 2005. The design
strictly divides function and movement
efficiency of the clinic under the concept of
‘cyber-elegance.’ It maximizes dramatic
aspects of the space by arranging natural
and antique atmosphere in the modern
and high technical clinic environment.
083
1-a
JEON ASSOCIATES
1-b
Address #20 UN Village, 1-253
Hannam-dong, Yongsan-gu,
Seoul, Korea
Phone +82-02-790-8140
Fax +82-02-790-8148
e-mail jeonassociate@gmail.com
URL www.jeonshihyung.com
4
Scope of work:
Interior Architectural Design/
Interior Construction/
Construction Adminstration/
Building Consultation/
Design Standard Development/
Residential design/Exhibition/
Show Room Planning & Design/
Fashion Retail Planning/Renovation/
Adaptive Reuse/Product Design/
Commercial Space Planning/
Shop Consultation/
1-c Marketing Consultation/
Programming & Space Plannig/CI, SI, BI/
Graphic Design
Jeon Associates
5 Profile:
Served as Professor, Graduate School of
Architecture,
Konkuk University
Adjunct Professor,Hansei University
Director of Design for the Korean Society j
of Interior
Architects & Designers (KOSID)
Director of KOSID
Design Advisor to the Organizing
Committee for the 2002 FIFA World Cup
084 085
KAHRAM DESIGN
Address #201, YEMAEC Bldg.,
135-6 Songpa-dong,
Songpa-gu, Seoul, Korea
Phone +82-02-414-5595
Fax +82-02-419-5652
e-mail kahram@kahram.com
URL www.kahram.com
4
Kahram Design
ability and experience of each field gather
3 EINTECH Co., Ltd./2004 together and develop about 200 projects
Personal Multi-Media Player (Rotate Type/Slide Type) successfully covering various genres such
as IT, Sport Leisure, medical instruments
4 vietor
DEOCOM Co., Ltd./2003 and so on, and get lasting concern and
1
HMD(Head Mounted Display)
2003 Design Venture Business Model Gold prize
love from clients of each field.
k
5 pet
Reference:
RIVALKOREA Co., Ltd./2004 1992. 5
Multi Media Robot With Wireless Communication Kahram Design established
1994. 4
Registered with Official Industrial Design
Professional Company (KIDP No. 30)
1997. 1
Joined Official Industrial Design
Professional Company Association
5 (No.18)
2000. 1
2 3 Changed Kahram Design Co., Ltd.
Corporation.
2003. 10
Winning KIDP Venture Business Model
Contest
2004. 1
Winning Cheongwadae Visiting Souvenir
Contest
2004. 8
Joined Korean Consulting Association
2001. 2002. 2003. 2005
Korea Institute of Design Promotion
(KIDP) Superior Industrial Design
Professional Company (Top Design
Selected)
086 087
1
2
KODAS DESIGN
Address 1640-2 Seocho-dong,
Seocho-gu, Seoul,
Korea 137-070
Phone +82-02-585-8936
Fax +82-02-585-8938
e-mail info@kodasdesign.com
URL www.kodasdesign.com
Kodas Design
Exhibitions:
2003 World Best Design
2004 Seoul Design Festival
2004 Design Korea (Beijing)
2005 21th KIMES
2005 World Best Design
k
2005 Seoul Design Festival
2 2005 Humidifier
089
6 7
LINOCOMS
1 Address Linocoms Bldg., 524-5
Sinsa-dong, Kangnam-gu,
Seoul, Korea 135-888
Phone +82-2-514-3871/8271/2971
Fax +82-2-514-1872
e-mail linocoms01@hanmail.net
URL www.linocoms.co.kr
1994
Lee Kwon Sik established Design Company
the Leadcom
1997
Leadcom received the Industrial Design
Company Certification by the KIDP
8 1998
Leadcom was appointed the “The Design
Campaign for the Export Products” as a
design development company
1999
Leadcom was certificated the Top 10
Design Company by the KIDP Leadcom
6 WESSER 2003 won the Prize in the 1st Han Yong-Kyo
Package Design Award
7 Kellogg’s Fruits Ring 2004
2000
8 YUHAN Cosnel 2005 The company name was changed from
Linocoms
Leadcom to Linocoms
9 Unilever Gift Set 2005
2001
Linocoms was certificated the Top 10
Design Company by the KIDP Linocoms
won the KOTRA President’s Prize in the
l
Korea Industrial Design Award
2002
Linocoms won the Prize in Excellent Award
in the 1st Design Venture Business Model
1 Tobawoo ,2005
Tobawoo is a joint brand for Korean beef produced in the Chungnam area that the “Tobawoo” brand name Linocoms won the KITA
with implication of purely local Korean beef, and in order to emerge the Korean image, the calligraphic President’s Prize in the Korea Industrial
expression technique is utilized to symbolize it in powerful brand format. Design Award Linocoms won the Prize in
In consideration of its features as joint brand, the design considers the applicability and diversity, and for
the case of package design, it contains the image of Korean beef produced in environmentally clean
the Packstar Linocoms was certificated the
condition in a way of expressing the clear and fresh image of Korean beef. Good Design
Furthermore, the Tobawoo character is also developed to facilitate in active promotion. 2003
Linocoms was certificated the Top 10
Design Company by the KIDP Linocoms
9
won the SBC President’s Prize in the Korea
Industrial Design Award
2004
Linocoms was certificated the Top 10
Design Company by the KIDP Linocoms
was certificated the Success Design
Linocoms won the Prize in the Packstar
2 Goryeong-Gun 2006 2 3 4 5 2005
Linocoms was certificated the Top 10
3 Hwasung Nonghyup 2005
Design Company by the KIDP Linocoms
4 Imsil Nonghyup 2004 was certificated the Success Design Lee
Kwon Sik (Linocoms CEO) took office as
5 Gimpo Nonghyup 2004
President of the KPDA
090 091
1 2
MIN ASSOCIATES
Address Chungsin-dong, Jongno-gu
3 Seoul, Korea 110-844
Phone +82-02-798-0110
Fax +82-02-790-5076
e-mail minasso@chol.com
URL www.minasso.com
1 Path of History
Brief History:
2 Sungbook Ville House, Seoul/
Korea Architects Association Award
Working from a small traditional Korean
house near the Secret Garden (Biwon),
3 A Nomadic Office Min Associates first opened its doors in
1970 with just one staff member. Today, it
4 Korea Development Bank, Seoul
is a firm well recognized for its design and
professionalism and boasts a highly
talented staff of 30 as well as an
impressive list of projects and clientele.
Designs by Min Associates are noted for
their sublime integration of traditional
aesthetics with modern sensibilities. Over
the years, the firm has continuously strived
to create interiors marked by beauty of
restraint and controlled minimalism
Min Associates
balanced depth and warmth.
093
MOTO DESIGN
Address Moto bldg., 77-19
Nonhyun-dong, Kangnam-gu,
Seoul, Korea
Phone +82-02-518-3341~2
Fax +82-02-518-3343
e-mail webmaster@motodesign.com
URL www.motodesign.com
Moto Design
in establishing distinct concept and
design. MOTO is a well-organized
business network composed of a core of
wise and professional specialists. It has an
outstanding information system that offers
fast and accurate design process. MOTO
m
is a very competitive design company
whose work can give sympathy to people
throughout countries in the world. Moto’s
design philosophy embraces nature, a
universal element that binds and bonds
people and nature. That is why every
design concept you see from MOTO wears
a unique style that is simply that-simple,
and Natural.
Reference:
Established MOTO DESIGN (Inc) in 1988
Composed of 17 Designers
Performing 50~60 of design projects per
year
Won a main prize in JAPAN GOOD
DESIGN FAIR,1996
(FOREIGN PRODUCT PRIZE, The first
winner in KOREA)
Won the first Prize in KOREA Design
Power and other related design Prizes over
30 times
Won the Daily publication HIT Product
1 2005 Chatter Box for HONGJIN CYCLE Prize over 50 times
Won KOREA GOOD DESIGN Mark Prize
2 2005 WIP 7000 for UNIDATA
over 80 times
3 2005 MP3 Player for ORACOM
095
1 2
NEED21
Address 53-20 Hyewha-dong,
Jongro-gu, Seoul, Korea
Phone +82-02-762-9560
Fax +82-02-744-8739
e-mail need21@need21.co.kr
URL www.need21.co.kr
Need21
1
2
Need21 office_Mookyoojae_2001
Oriental Clinic_Myungokhun_2005
n
3 Oriental Clinic_Walwhasoo_2004
097
2
3
OCON INC.
Address 2nd Fl., TopsVenture Tower,
1591-3 Seocho-dong,
Seocho-gu, Seoul, Korea
Phone +82-02-3444-4411
Fax +82-02-3444-4430
e-mail ocon_post@ocon.co.kr
URL www.ocon.co.kr
Ocon
4 The Island of Inis Cool producer and service provider with many
other leading domestic and international
- Genre: Comic Sitcom
- Format: 3D CGI TV Series Animation
- Length: 26 x 13’
- Target: Family
animation companies for a diverse range
of projects.
o
- Stage: Completed
Awards:
2005
5 Pororo the Little Penguin Season 2
- Genre: Preschool Edutainment ·Dibo the Gift Dragon
- Format: 3D CGI TV Series Animation -STAR PROJECT (KOCCA) 1st Place
- Length: 52 x 5’ -Cartoons on the bay PULCINELLA
- Target: Pre-schoolers
- Stage: In Production
AWARDS 2005 (Italy) Jury’s Special
Mention
-Cartoons on the bay (Italy) Best TV
Series Final Selection
-Chicago International Children’s Film
5 Festival (U.S.A) Final Selection
-AniMadrid Film Festival (Spain) Final
Selection
-KIDSCREEN Coverpage Main
·Pororo the Little Penguin
-Cartoons on the bay (Italy) Best TV
Movie Final Selection
·The Island of Inis Cool
-Cartoons on the bay (Italy) All audience
Final Selection
2004
·Pororo the Little Penguin 2
-STAR PROJECT (KOCCA) 1st Place
·Dibo the Gift Dragon
-Pilot FilmSupport Program (KOCCA)
1st Place
·Pororo the Little Penguin
-Best Korean Character 2004 Cultural
Minister Award
099
1
POSTVISUAL
Address 3rd Fl., 407-6 Seogyo-dong,
Mapo-gu, Seoul,
Korea 121-840
Phone +82-02-3142-3966
Fax +82-02-3142-3925
e-mail info@postvisual.com
URL www.postvisual.com
5 Experience KIA
(http://www.kiamotors.com/Experience/Experience_Index.html, 2005)
: the branding website for the ‘KIA motors’
Post Visual
each brand image and meticulous
planning. We aim to achieve the most
optimal design for each project by
recognizing and reflecting every single
3 differentiating point in terms of project
nature, goal and brand identity and
p
preferences of target groups. We believe
“the most optimal design is the best.”
PostVisual encourages our staff to
maintain flexible attitudes and the spirit of
experimentation in design planning.
4 1 the Uninvited
(www.postvisual.com/showcase/theuninvited, 2003)
: an official movie webiste of ‘the Uninvited’
6 7 8
2 the Scandal
(www.postvisual.com/showcase/thescandal, 2003)
: an official movie webiste of ‘the Scandal’
3 Paran.com
(http://box.paran.com, 2004)
: the promotional website for the ‘Paran.com’
4 So Cool, Curitel
(socool.curitel.com, 2004)
: the branding website for the ‘Pantech & Curitel’
100 101
1
SANDOLL
Address 206-15 Myongryun-dong,
4-ga, Chongro-gu,
Seoul, Korea
Phone +82-02-741-3685
Fax +82-02-742-0310
e-mail webmaster@sandoll.co.kr
URL www.sandoll.co.kr
Sandoll
developed and launched over 230 Korean
4 Various Sandoll Fonts
fonts has observed its pride and dignity
along with establishment spirit and beauty
of various Hangul fonts. An Exclusive
Newspaper Font which is treated the best
s
honor in Fonts Developing Business was
developed by SANDOLL for supporting to
Chosun Daily Newspaper in 1999. In 2002,
SANDOLL developed and provided
Newspaper font for title, headline and text to
JoongAng Daily Newspaper. SANDOLL was
selected a Microsoft Corporation’s font
developing partner for VISTA, next version of
OS and it brought the result that SANDOLL
2
settled down as a representative font
developing professional group in Korea.
103
1 2
SEOL DESIGN
Address 6th Fl., Dongyong Bldg., 106-4
Yangjae-1dong, Seocho-gu,
Seoul, Korea 137-891
Phone +82-02-529-9650/1
Fax +82-02-529-9652
e-mail kim@seol.co.kr
URL www.seol.co.kr
Seol Design
Moreover, Seol Design is composed of
good members, who have wide experiences
on each field and an excellent scholarly
background. From these reasons, we can
3 5 comply with an era of internationalization
for new design.
s
History:
Established as Yung Design, 1994.
Established Seol Design Research
Institute, 1995.
Re-founded as Seol design Co, Ltd, 1997.
Work together with ISIS.U.K, 1999.
- Selected as one of the best 10 designs in
Korea (youil industry, paper money binder)
- Selected as the millennium product of
Korea (LG electronics, kimchi refrigerator)
- Hosted an exhibition of new production
for minor enterprises
- Produced Alva lighting by our self
Selected as Top 15 korean design firm
among 356 design firm, 2002-2003.
4
10 Success Design award were selected by
KIDP, 2001, 2002, 2003.
5 Good Design award were selected by
Korea Government, 2001, 2002, 2003.
Honored “ Venture Design Award”, 2003.
Published by “Best Design Firm of Seol
Design”
Art and Design House (Product Design
Magazine) in China, 2003.
Award of the Prime Minister, Good Design
Products Selection (Casparo Cello case),
2004
Award of the Administrator PPS, Good
Design Products Selection (Cebien Design
Shower), 2005
105
1 2
107
1
SODIUMPARTNERS INC.
Sodium Partners
Model house graphics
Characters shareholders, we have successfully
2003 helped many companies and
organizations establish brand leadership
4 Konkuk university UI system
Concept: Kunkuk Leadership Build-up
in the global market places.
Communication Name
Primary Identifier (Authority mark & Communication mark)
s
Application Design System
UI Manual
2005
2-c
2-b
108 109
1
STUDIO BAF
Address 2nd Fl., 9-1 Gahoe-dong,
Jongno-gu, Seoul,
Korea 110-260
Phone +82-02-763-5262
Fax +82-02-763-1969
e-mail dreaming@baf.co.kr
URL www.baf.co.kr
Studio Baf
straight through to their transformation
into startling reality.
Founded in 1995, Studio BAF has a nine-
member staff including Creative Director
Rhee Na-mi.
s
Client includes:
Hotel Shilla, KT, Amorepacific,
LG Chemical, Ssamzie, Crown Bakery,
Casamia, Samsung Foundation of Culture,
Beautiful Foundation, Bank of Korea,
National Museum of Contemporary Art,
2 3 1 “Korean Currency,” a cultural product series based on ancient Korean currencies from the collection of the National Folk Museum of Korea and more
4
Hoam Art Center. Each product in the series came in one of six varieties and was produced in limited
quantities. In line with the product concept “Vestige of Time,” the design work focused on giving each product
a sense of elegance and quality, and the impression that it had been hand-stained. Winner of the 2004 Korea
Design Awards’ Gold Prize in the graphic category. (Samsung Foundation of Culture, 2004)
2 The press kit for the launch of “Jinseol,” a premier line of Sulwhasoo cosmetics. Its eye-catching design
features a cell-phone strap made of amber and a wooden case, one side of which is plated with reddish copper,
which are both intended to highlight the strategic merits of the Jinseol cosmetics line made of ingredients
extracted from Korean red pine. (Amore Pacific 2005)
3 Contemporary Short Novel Series (Hollym Corporation). For this project, BAF played the role of a producer,
overseeing the entire publishing process from planning the series and selecting the featured literary works to
directing the creation of illustrations. It was a special project, through which BAF acquired the production
copyright for the books. The series is composed of short novels written in Korean and translated into English,
with illustrations intended to help readers come to an in-depth appreciation of the works.
(Hollym Corporation, 2004-Present)
4 The website for promoting the “VIUM” brand, which is associated with the modernization of Korean traditions. 5
The project encompassed everything from storytelling to the production of an image book, product book and
website for the brand, “VIUM.” (VIUM, 2002)
5 A photo album titled “A Man Named Insu…” Based on the hit movie, “April Snow,” which starred international
film and TV sensation Bae Yong-joon, the album was specially designed to target the Japanese market.
The cover design featured the use of tracing paper to give the impression of gazing through a frost-covered
window. (BOF, 2005)
110 111
1
2
Company Profile:
Spcialized in typograph based design since
1961, Typomedia have contributed to
cultivating design philosophy. So far, with
more than 30 publishing companies, it has
3 up-dated book design in the country and
made many bestseller titles.
Renovative design in newspapers and
magazines and systematic company
identity program are also to give a nice
change to meet the company.
Typomedia
the one of the best in on & off-line
typography.
4 5 6
7 8 9
1 Daily Sports Mannual, Page 1, Page 4, Page 15
4 OnDesign CI
6 Gagamel CI
9 2 Bytefont Institution CI
13 Pink Frog CI
15 Prosecutors’ Office
113
1-a 2
Uone Design
things from U-ONE, a future-oriented,
rapid-growing design company.
114 115
1-a
WALLGADESIGN
2 Address 475-12 Pyungchang-dong,
Jongno-gu, Seoul, Korea
Phone +82-02-512-8291~3
Fax +82-02-512-8294
e-mail wallgapark@hanmail.net
URL www.wallgadesign.com
Design Philosophy:
無(moo)
the formative thought in performing works
is started from essence and nothing,
which means nothing in human time and
spatial preconception. It is the start of
design concept and preparation of my
works.
裸(na)
It is a foundation of a rational thought and
1-b 1-c
it also symbolizes essence, which is the
method of looking for axis of design works
via rational analysis and comparison.
Wallga Design
雨(woo)
(woo)becomes the symbolic basis of
design access and it makes itself free from
a wrong observation because of
preconception or minuteness. In other
words it is regarded as an intuitive value.
Besides it becomes the beginning of
w
absolute condition toward it climax.
水(soo)
My little will originated from essence
represents the stage of an expert which is
transcendental form of informative
thought via the course of essence and
climax as all of streaming water finally get
together into the sea.
1 w-stdio (2005)
1-d 1-e
116 117
1 3 2005
POSCO Headquarters Culture Gallery
In planning a cultural space where people gather, the floor
plan should comply with a regular circulation pattern, the
focus should target the point that attracts the public gaze, and
the wall shouldn’t be cluttered. A modern feel should pervade,
and the space should offer its users a unifying feeling.
ZIO INTERNATIONAL
INC.
4 2005
Hilton Hotel Chinese Restaurant
Diverse spaces share a simple design concept: A place that Address Doshim Bldg., 132-4
allows customers the chance to enjoy their meals to the fullest. Nonhyeon-dong,
Although the restaurant is medium sized, efforts were made to
Phone +82-02-3443-1911
give it a modernistic and luxurious feel.
Fax +82-02-3443-4604/5
e-mail ceo@ziointerior.net
URL www.ziointerior.net
Design Motto:
We do design the most comfortable space
for many people on the basis of function
and harmony, and have a responsibility of
the endless A/S.
Company Introduction:
3
Our company is operating a Design Team
in Interior Division, Construction Team,
each Design Team and Manufacturing
Team in Furniture Division.
Zio
Vietnam, so we have been doing
international cooperation-work. z
History:
1986. 11 Dongsung Furniture & Interior
Co. Ltd founded.
(Representative: Park,Koon-Hee)
1991. 8 Jangwon Furniture & Interior
founded.
1993. 4 Joined Seoul Furniture
Industries Cooperative
1994. 12 Obtained Special Construction
Business License
1995. 4 Joined Seoul Advertising
Materials Manufacturing
1 2005 2 4 Cooperative.
International Conference Hall 1995. 8 Changed company name to ZIO
This hall was transformed into rectangular shape and
improved the former image, and produced as atmosphere to
International Inc.
imply the energy at the space, where is not often immovable. 1995. 11 Joined Korea Exhibition
It was focused on the expressions to centralize global Industrial Cooperative
enterprise and act as the bridge to a subject, which is called as 1997. 4 Completed Gimpo Factory
‘urban oasis’
2000. 6 Obtained ISO 9001 certification
2 Location: Seoul, Incheon, Suwon, Jeonju, Daegu, Busan, 2005. 12 Established ZIOVI design JV
Ulsan, Daejeon, Gwangju, Seogwipo (10 Regions) Company(Hanoi)
Area: 30 Pyeong(30*(About)3.24m2=(About) 97.2m2)
Purpose: Information Center
Structure: Steel-frame Structure Reference:
Interior Closing: Floor/Extruded Cement-Panel/Coating POSCO Co., Ltd
Exterior Closing: ST’L PANEL/Fluor-Plastic Coating POSDATA Co., Ltd
Grand Hyatt Hotel
Hilton Hotel
Chosun Hotel (Shinsegae)
Shilla Hotel (Samsung)
Intercontinental Hotel (LG)
Korea Gas Corporation
Jaeil Country Club
(Jaeil Sports Center Co., Ltd)
118 119
INDEX 018 AGI 032 COREHANDS 046 DESIGN FEVER 060 DSRTICT 074 IMONGGIGA 090 LINOCOMS 106 SEOUL DESIGN CENTER
ⓐ 4th Fl., ANT bldg., ⓐ At the Morn., 476-7 ⓐ 3rd Fl., Tae-il Bldg., 343-19 ⓐ 4-5th Fl., Dongsung Bldg., ⓐ Seocho Bldg., 1487-3 ⓐ Linocoms Bldg., 524-5 ⓐ 4th Fl., Moon Hwa Bldg.,
197-8, 10 Donggyo-dong, Pyongchang-dong, Seokyo-dong, Mapo-gu, 95-14 Nonhyeun-dong, Seocho-dong, Seocho-gu, Sinsa-dong, Kangnam-gu, 47-15 Jeo-dong, 2-ga,
Mapo-gu, Seoul 121-819 Jongro-gu, Seoul, Korea Seoul, Korea 121-837 Gangnam-gu, Seoul, Korea Seoul, Korea Seoul, Korea 135-888 Choong-gu, Seoul, Korea
ⓟ +82-02-3141-9902 ⓟ +82-02-396-2845 ⓟ +82-02-325-2767 ⓟ +82-02-515-5456 ⓟ +82-02-514-7525 ⓟ +82-2-514-3871/8271/2971 ⓟ +82-02-2272-8646/7,
ⓕ +82-02-3141-9927 ⓕ +82-02-396-6377 ⓕ +82-02-325-2012 ⓕ +82-02-515-5256 ⓕ +82-02-514-7415 ⓕ +82-2-514-1872 ⓕ +82-02-2278-8771
ⓔ azaza@e-agi.co.kr ⓔ bgkim@corehands.com ⓤ www.designfever.com ⓔ dstrict@dstrict.com ⓔ plan@imgg.co.kr ⓔ Linocoms01@hanmail.net ⓔ seouldc@hanmail.net
ⓤ www.e-agi.co.kr ⓤ www.corehands.com ⓤ www.dstrict.com ⓤ www.imgg.co.kr ⓤ www.Linocoms.co.kr ⓤ www.seouldesigncenter.co.kr
048 DESIGN MALL
020 AHN GRAPHICS 034 CREATIVE DIRECTORS ⓐ 4th Fl., Woomeong Bldg., 062 FLUR 076 INNO DESIGN 092 MIN ASSOCIATES 108 SODIUM PARTNERS
ⓐ 260-88 Sungbuk 2-dong, ASSOCIATION 1617-38 Seocho-dong ⓐ 4th Fl., Yongho Bldg., ⓐ 577 College Avenue, Palo Alto, ⓐ Chungsin-dong, Jongno-gu ⓐ 5th Fl., Junlim building, 187-1
Sungbuk-gu, ⓐ 247-10 Nonhyun-dong, Seocho-gu, Seoul, Korea Dogok-dong, Gangnam-gu, California, 94306, U.S.A. Seoul, Korea 110-844 Yeongeon-dong, Jongno-gu,
Seoul, Korea 136-823 Gangnam-gu, Seoul, ⓟ +82-02-597-1306 Seoul, Korea ⓟ +1-650-493-4666 ⓟ +82-02-798-0110 Seoul, Korea 110-460
ⓟ +82-02-743-8065 Korea 135-010 ⓕ +82-02-597-1308 ⓟ +82-02-529-0991 ⓕ +1-650-493-6198 ⓕ +82-02-790-5076 ⓟ +82-02-2253-1988
ⓕ +82-02-744-3251 ⓟ +82-2-548-3822 ⓔ bigidea@designmall.com ⓕ +82-02-529-0442 ⓔ info@innodesign.com ⓔ minasso@chol.com ⓕ +82-02-765-1989
ⓔ design@ag.co.kr ⓕ +82-2-549-2679 ⓤ www.designmall.com ⓔ space@flur.co.kr ⓤ www.innodesign.com ⓤ www.minasso.com ⓔ webmaster@sodiumpartners.com
ⓤ www.ag.co.kr ⓔ cds@cidis.co.kr ⓤ www.flur.co.kr ⓤ www.sodiumpartners.com
ⓤ www.cidis.co.kr 050 DESIGN PARK 078 INNOIZ 094 MOTO DESIGN
022 AXIS DESIGN ⓐ 4Fl., Dongsung Art Center, 064 FUSION DESIGN ⓐ 6th Fl., 476-21 Seokyo-dong, ⓐ Moto bldg., 77-19 110 STUDIO BAF
ⓐ #710, Namsan Mansion, 036 CROSSPOINT 1-5 Dongsung-dong, ⓐ 3nd Fl., Art Bldg., 1449-1 Mapo-gu, Seoul, Nonhyun-dong, Kangnam-gu, ⓐ 2nd Fl., 9-1 Gahoe-dong,
726-74 Hannam-dong, ⓐ 260-19 Itaewon-dong, Jongno-gu, Seoul, Seocho-dong, Seocho-gu, Korea 121-842 Seoul, Korea Jongno-gu, Seoul,
Yongsan-gu Seoul, Korea Youngsan-gu, Seoul, Korea 110-510 Seoul, Korea ⓟ +82-02-322-0142 ⓟ +82-02-518-3341~2 Korea 110-260
ⓟ +82-02-794-7924/82 Korea 140-202 ⓟ +82-02-708-1721 ⓟ +82-02-583-0793 ⓕ +82-02-322-2451 ⓕ +82-02-518-3343 ⓟ +82-02-763-5262
ⓕ +82-02-793-1915 ⓟ +82-02-797-7211 ⓕ +82-02-708-1777 ⓕ +82-02-583-0796 ⓔ info@innoiz.com ⓔ webmaster@motodesign.com ⓕ +82-02-763-1969
ⓔ axismind@hanmail.net ⓕ +82-02-797-7210 ⓔ webmaster@designpark.co.kr ⓔ hbkim@fusiondesign.co.kr ⓤ www.innoiz.com ⓤ www.motodesign.com ⓔ dreaming@baf.co.kr
ⓔ cp@crosspoint.co.kr ⓤ www.designpark.co.kr ⓤ www.fusiondesign.co.kr ⓤ www.baf.co.kr
024 B&A DESIGN ⓤ www.crosspoint.co.kr 080 INTERGRAM 096 NEED21
COMMUNICATION 052 DESIGN PEOPLE 066 HENDI ⓐ 2nd Fl., Intergram Bldg., 616-4 ⓐ 53-20 Hyewha-dong, 112 TYPOMEDIA
ⓐ 186-1 Gaepo-dong, 038 DADAM DESIGN ⓐ 396-3 Segyo-dong, Mapo-gu, ⓐ 1-90 Hannam-dong, Yeoksam-dong, Gangnam-gu, Jongro-gu, Seoul, Korea ⓐ 130-18 Dongsung-dong,
Kangnam-gu, Seoul, Korea ⓐ 2nd Fl., Yang Bldg., 544-5 Seoul, Korea Yongsan-gu, Seoul, Korea Seoul, Korea 135-080 ⓟ +82-02-762-9560 Jongro-Ku, Seoul, Korea
ⓟ +82-02-445-5005 Dogok-dong, Kangnam-gu, ⓟ +82-02-336-0639 ⓟ +82-02-2252-4466 ⓟ +82-02-557-4963 ⓕ +82-02-744-8739 ⓟ +82-02-3675-2822
ⓕ +82-02-3411-8434 Seoul, Korea 135-270 ⓕ +82-02-336-0341 ⓕ +82-02-2252-9908 ⓕ +82-02-508-5677 ⓔ need21@need21.co.kr ⓕ +82-02-3675-2832
ⓔ ba5005@hanmail.net ⓟ +82-02-574-6050 ⓔ dpeople@dpeople.co.kr ⓔ hendi@chol.com ⓔ info@intergram.co.kr ⓤ www.need21.co.kr ⓔ contact@typomedia.co.kr
ⓕ +82-02-574-6070 ⓤ www.dpeople.co.kr ⓤ www.hendi.co.kr ⓤ www.intergram.co.kr ⓤ www.typomedia.co.kr
026 CDR ASSOCIATES ⓔ chest@dadam.com 098 OCON
ⓐ Bukang Bldg., 63-5 ⓤ www.dadam.com 054 DESIGN TOUCH 068 HONG DESIGN 082 JAY IS WORKING ⓐ 2nd Fl., TopsVenture Tower, 114 UONE DESIGN
Nonhyun-dong, Gangnam-gu, ⓐ 2nd Fl., Nexus Bldg., ⓐ 153-14 Samseong1-dong, ⓐ Seocho Bldg., 1487-3 1591-3 Seocho-dong, ⓐ Uone Bldg., 794-1
Seoul, Korea 135-010 040 DESIGN BLUE 68-11 Nonhyun-2dong, Gangnam-gu, Seoul, Seocho-dong, Seocho-gu, Seocho-gu, Seoul, Korea Hannam-dong, Yongsan-gu
ⓟ +82-2-518-2470 ⓐ Designblue Bldg., 77-1 Kangnam-gu, Seoul,Korea Korea 135-878 Seoul, Korea 137-869 ⓟ +82-02-3444-4411 Seoul, Korea
ⓕ +82-2-3442-6229 Nonhyun-dong, Gangnam-gu, ⓟ +82-02-3443-1543/4 ⓟ +82-02-555-4428/4750 ⓟ +82-02-597-5902 ⓕ +82-02-3444-4430 ⓟ +82-2-798-3721~6
ⓔ cdr@cdrkorea.com Seoul, Korea 135-120 ⓕ +82-02-3443-1545 ⓕ +82-02-555-4478 ⓕ +82-02-597-5903 ⓔ ocon_post@ocon.co.kr ⓕ +82-2-798-9090
ⓤ www.cdrkorea.com ⓟ +82-02-515-6333 ⓔ comodo6@hanmail.net ⓔ mhpark@hongdesign.com ⓔ contact@jiw.co.kr ⓤ www.ocon.co.kr ⓤ www.uone.co.kr
ⓕ +82-02-546-8304 ⓤ www.detouch.co.kr ⓤ www.hongdesign.com ⓤ www.jiw.co.kr
028 CLIP DESIGN ⓔ master@designblue.co.kr 100 POST VISUAL 116 WALLGA DESIGN
ⓐ 6th Fl., Chiljoo Bldg., 125-8 ⓤ www.designblue.co.kr 056 DITO DESIGN 070 IMAGEDROME 084 JEON ASSOCIATES ⓐ 3rd Fl., 407-6 Seogyo-dong, ⓐ 475-12 Pyungchang-dong,
Yangjae-dong, Seocho-gu, ⓐ 4th Fl., Myungmin Bldg., ⓐ #202, Daekwang Bldg., ⓐ #20 UN Village, 1-253 Mapo-gu, Seoul, Korea 121-840 Jongno-gu, Seoul, Korea
Seoul, Korea, 137-130 042 DESIGN CONTINUUM 525-27 Shinsa-dong, 552-22 Dogok-1dong, Hannam-dong, Yongsan-gu, ⓟ +82-02-3142-3966 ⓟ +82-02-512-8291~3
ⓟ +82-02-545-6862 ⓐ 98-12 Pyungchang-dong, Kangnam-gu, Seoul, Gangnam-gu, Seoul, Korea Seoul, Korea ⓕ +82-02-3142-3925 ⓕ +82-02-512-8294
ⓕ +82-02-575-9862 Jongno-gu, Seoul, Korea 135-888 ⓟ +82-02-572-1257 ⓟ +82-02-790-8140 ⓔ info@postvisual.com ⓔ wallgapark@hanmail.net
ⓔ clipdesign@clipdesign.co.kr Korea 110-846 ⓟ +82-02-3446-0971/2 ⓕ +82-02-572-1254 ⓕ +82-02-790-8148 ⓤ www.postvisual.com ⓤ www.wallgadesign.com
ⓤ www.clipdesign.co.kr ⓟ +82-02-720-7178 ⓕ +82-02-3446-0973 ⓔ info@imagedrome.com ⓔ jeonassociate@gmail.com
ⓕ +82-02-720-3702 ⓔ joo@idito.com ⓤ www.imagedrome.com ⓤ www.jeonshihyung.com 102 SANDOLL 118 ZIO
030 COMMUNICATION DESIGN ⓔ info@dcontinuum.co.kr ⓤ www.idito.com ⓐ 206-15 Myongryun-dong, ⓐ Doshim Bldg., 132-4
601BISANG ⓤ www.dcontinuum.co.kr 072 IMAGE & IMAGINATION 086 KAHRAM DESIGN 4-ga, Chongro-gu, Nonhyeon-dong,
ⓐ 481-11 Seogyo-dong, Mapo-gu, 058 DOMUS PARTNERS ⓐ 13-22 Nonhyun-dong, ⓐ #201, YEMAEC Bldg., Seoul, Korea Gangnam-gu, Seoul, Korea
Seoul, Korea 121-842 044 DESIGN & COMMUNICATION ⓐ 3rd Fl., Soosan Bldg., 82-13 Kangnam-gu, Seoul, 135-6 Songpa-dong, ⓟ +82-02-741-3685 ⓟ +82-02-3443-1911
ⓟ +82-02-332-2601 ⓐ 3-4Fl.m Dong-Woo Bldg., Nonhyun-2dong, Kangnam-gu, Korea 135-010 Songpa-gu, Seoul, Korea ⓕ +82-02-742-0310 ⓕ +82-02-3443-4604/5
ⓕ +82-02-332-2602 426-19 Gongdeok-dong, Seoul, Korea 135-818 ⓟ +82-02-549-7800 ⓟ +82-02-414-5595 ⓔ webmaster@sandoll.co.kr ⓔ ceo@ziointerior.net
ⓔ w3master@601bisang.com Mapo-gu, Seoul, Korea ⓟ +82-02-545-1971 ⓕ +82-02-549-2151 ⓕ +82-02-419-5652 ⓤ www.sandoll.co.kr ⓤ www.ziointerior.net
ⓤ www.601bisang.com ⓟ +82-02-326-2636 ⓕ +82-02-545-0922 ⓔ ii@ii.co.kr ⓔ kahram@kahram.com
ⓕ +82-02-333-4820 ⓔ domusinc@empal.com ⓤ www.ii.co.kr ⓤ www.kahram.com 104 SEOL DESIGN
ⓔ webmaster@designdnc.co.kr ⓤ www.domuspartners.com ⓐ 6th Fl., Dongyong Bldg., 106-4
ⓤ www.designdnc.co.kr 088 KODAS DESIGN Yangjae-1dong, Seocho-gu,
ⓐ 1640-2 Seocho-dong, Seoul, Korea 137-891
Seocho-gu, Seoul, ⓟ +82-02-529-9650/1
Korea 137-070 ⓕ +82-02-529-9652
ⓟ +82-02-585-8936 ⓔ kim@seol.co.kr
ⓕ +82-02-585-8938 ⓤ www.seol.co.kr
ⓔ info@kodasdesign.com
ⓤ www.kodasdesign.com
120 121
PROJECT LOG
Jan. 1, 2006 The First Steering Committee meeting with the Chairmen of (VIDAK/KAID/ADADA/KOSID/KPDA) Jan. 20, 23~24, 2006 The First Sectional Editing Committee meeting with 54 Design Agencies Selected among 116 Candidates
Jan. 9, 2006 Appointing the Steering Committee/Request of Recommending the Editing Committee Feb. 4. 2006 The Second Steering Committee’s Final Selection of 51 Design Agencies
Jan. 13~19, 2006 Request of Recommending the Design Agencies to the Editing Committee Feb. 17. 2006 Holding Symposium with Sectional Chiefs Editing Committee
122 123
DESIGN SEOUL WHO’S WHO CENTER
organizing committee
Kim, Jong-deok Vice Chairman of ADADA (Asia Digital Art and Design Association)
Park, Hea-sook Chairman of KOSID (Korean Society of Interior Architect/Designers)
Shur, Ki-heun Chairman of VIDAK (Visual Information Design Association of Korea
Lee, Kwon-sik Chairman of KPDA (Korea Package Design Association)
Chung, Kook-hyun Chairman of KAID (Korea Association of Industrial Designers)
editorial committee
Kang, Boo-yun Creative Director of Sinwoo Co, Ltd
Kwon, Hyeok-soo President of Design Society Institute
Kim, Kai-chun Professor of Kookmin University
Kim, Soo-jeong Professor of Seoul National University
Kim, Eung-hwa Professor of Hanyang University
Kim, Een-seok Creative Director of Creativeair Co, Ltd
Kim, Wonk-young Professor of Chungang University
Kim, Joo-yun Professor of Hongik University
Kim, Joo-won President of Imonggiga Co, Ltd
Kim, Hyun President of Design Park Co, Ltd
Kim, Hyun-suk Professor of Hongik University
Myung, Kye-soo Professor of Konkuk University
Park, Inn-seok Professor of Korea National University of Arts
Lee, Sung-sik Professor of Yonsei University
Lee, Seung-hoon Professor of Hanseo University
Lee, Won-ho Manager of Samsung Electronics Co, Ltd
Lee, Hyun-ju Professor of Yonsei University
In, Chi-ho Professor of Hongik University
Chang, Dong-hoon Professor of Ewha Woman’s University
Jang, Wook-sun Professor of Hoseo University
Jeong, Cheol President of SDA Co, Ltd
Cho, Eui-hwan Artdirector of The Chosun Ilbo Daily
Cho, Jae-kyung Professor of Ewha Womans University
Han, Jung-wan Professor of Hanyang University
124