At Skeleton we believe the most effective video content begins with a well

thought out brief, all of the video production work we do for our clients begins
with one.

Whether that’s for corporate videos & explainer animations, all the way to TV
commercials & viral marketing, a well thought out video brief is essential.

To see the engaging & results driven videos we create for yourself: click here...

This powerful template allows you to plan & communicate your video brief
effectively, bringing structure and clarity to your project.

By completing the brief you’ll explore:

● Why you need a video

● Who your target audience is
● What you want you viewers the think, feel & do
● Where & how you reach your audience
● Outcomes & results that measure success

We have produced 1000’s of powerful videos for brands like Boots, Samsung
& Experian using this briefing template.

If you are going to ask agencies to quote for this work, we’d love to be added to
the pitch list.

Feel free to email your completed brief to james.bryant@skeletonproductions.com

James Bryant

www.skeletonproductions.com
Video Strategy Director
+44 7786 435 033
+44 115 823 2648

Sample Client Video Brief

Organisation: Contact Name:

Project title: Email:

Date: Phone:

Client Video Production Brief // Skeleton © Page 2 of 4

www.skeletonproductions.com
Tell us a little bit about your
business and role

Why do you need video?

What do you want us to

produce?

What results would signify

success?

What KPIs could be used

to measure this success?

Who is the target

audience?

How will the target

audience discover and
watch the video?

What are the key messages

that need to be
communicated?

Client Video Production Brief // Skeleton © Page 3 of 4

www.skeletonproductions.com
Why are these key
messages important to
your target audience?

Think Feel Do

When watching your video,

what would you like the
audience to...

Tell us about your brand

and how you’d like to be
perceived

Please provide a link to

your brand guidelines (or if
you don’t have any please
provide a link to your
brand’s look and feel.

Reference materials (other

videos that reflect your
desired visual style)

What is your budget?

What are the deadlines &

milestones for this project?

Final Deliverables (all

outputs and variations).
E.g. Social media versions,
subtitled versions etc.

Client Video Production Brief // Skeleton © Page 4 of 4

www.skeletonproductions.com