CL REVIEWER

EFFECTS OF MASS MEDIA

MASS MEDIA
- are diversified media technologies that are intended to reach a large audience by mass
communication. The technologies through which this communication takes place varies

KINDS OF MASS MEDIA

 Print Media
*Newspapers
*Magazines
*Booklets and Brochures
*House magazines, periodicals or newsletters
*Direct Mailers
*Handbills or Flyers
*Billboards
*Press Releases
*Books

 Electronic Media
*Television
*Radio
How can we make use of media as an instrument for evangelization?
- By providing encouragement and tools to share the teachings of Christ with other people.

EVOLUTION OF MASS MEDIA

- Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century
- Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs)
from the late 19th century
- Cinema from about 1900
- Radio from about 1910
- Television from about 1925
- Internet from about 1990
- Mobile phones from about 2000

Ethics in social networking

CFC 1245 – 1246 – Truthful communication through mass media
(Inter Merifica 4)

Reputable advertising agencies have already recognized their responsibility for

honest and truthful presentations. In some cases they have voluntarily
produced a production code that rejects misleading and exaggerated claims,
the use of sexist means to arouse false needs and desires, and the like.
 Since newspapers, radio and TV are the major sources for information for the average
Filipino, they have the responsibility for truthful, fair, and objective presentation of the
news. They must strive to respect both the nature of the facts and the limits of their
critical judgement of others.

Sacred Scripture:
Jn 12:44-50
“Whoever believes in me believes not only in me but also in the one who sent me, and whoever
sees me sees the one who sent me. I came into the world as light, so that everyone who
believes in me might not remain in darkness. And if anyone hears my words and does not
observe them, I do not condemn him, for I did not come to condemn the world but to save the
world. Whoever rejects me and does not accept my words has something to judge him: the word
that I spoke, it will condemn him on the last day, because I did not speak on my own, but the
father who sent me commanded me what to say and speak. And I know that his commandment
is eternal life. So what I say, I say as the father told me.”

PROPER ETIQUETTE IN SOCIAL NETWORKING

Church Teaching:
The Church sees that these media as ‘gifts of God’ which in accordance with His providential
design, unite men in brotherhood and so help them with his plan for their salvation.
Historical background of preferential option for the
poor
Sacred Scripture:

Exodus 14:10-22
Crossing the Red Sea
The Second Plenary Council of the Philippines, or PCP II, is a
council that was held in Manila from January 20, 1991 to
February 17, 1991. PCP II aimed to change the ways of the Church
in the Philippines from the Second Vatican Council. 
PCP II was first planned in the 56th Plenary Assembly of the
CBCP. The main reasons for the need of PCP II was:

1.) The many changes brought by the Second Vatican Council,

including the revision of the Code of Canon Law.

2.) The changes that occurred from PCP I in 1953.

 PCP II had a Solemn, Liturgical Opening at the Basilica of the
Immaculate Conception of the Manila Cathedral on January 20,
1991. The principal celebrant of the Mass was PCP II's Council
President: Archbishop Leonardo Z. Legaspi.
PCP II's regular session started on January 21, 1991. PCP II was
closed on February 17, 1991.
A VISION OF A PEOPLE AND NATION RENEWED (PCP
II 251-253)
To be such a “city” requires envisioning. We need to envision
what we as Filipino Christians have to be and what all Filipinos
as a nation should be. And what kind of a Filipino nation should
we be? This is our vision. That all may have life (mabigyan ng
buhay).
In cultural terms and in the light of our national situation we as
citizens of this “earthly city” need to be MAKA-TAO, MAKA-BAYAN and MAKA-DIYOS.
These values have remained mere platitudes (quality or state of being dull or tasteless). But if
seriously taken as the direction for all educational, economic, political, cultural and religious
efforts the impact would be more relevant.

PREFERENTIAL OPTION FOR THE POOR

SECOND VATICAN COUNCIL (GAUDIUM ET SPES-1965)
PASTORAL CONSTITUTION - universal Church should be open to the modern world
ON THE CHURCH IN THE 
MODERN WORLD - each local church should enter into its particular social and
GAUDIUM ET SPES cultural context
PROMULGATED BY
HIS HOLINESS, Limitation: Primarily a western council – Europeans and
Americans
POPE PAUL VI
ON DECEMBER 7, 1965

CONFERENCE EPISCOPAL LATINO AMERICANO

CELAM II at Medellin, Colombia 1968
- the historically public and symbolic beginning of the movement of liberation
theology
- characterized the massive poverty as “institutional violence” – Theology must begin
where the pain is
- Liberation appearing officially for the first time
- Poverty as dependence to God. (Spiritual Poverty)
CELAM III at Puebla Mexico (1979)
 - bishops take “a clear and prophetic option expressing preference for and solidarity with
the poor
- to affirm the need for conversion on the part of the whole church to a preferential option
for the poor, an option aimed at their integral liberation

Oppression – People don’t count as human feelings. The height of oppression is when the
poor internalize their oppression.

Saint John Paul II 1985

“The commitment to the poor constitutes a dominant motive of my pastoral action and the
constant consideration accompanying my daily service to the people of God. I have made
and I do make that option my own.”
Sacred Congregation for the Doctrine of Faith (Instruction on Christian Freedom
and Liberation, 1986) Latin America
- those who are oppressed by poverty are the object of a love of preference on the part of
the Church
US Bishops (Economic Justice for All 1986)
- use of the concept as a foundation Christian social ethical principle
The Philippine Church PCP II 1991
- vision of a Church renewed: the “Church of the Poor” – commitment to view the world
from the stand point of the poor “view from below”
- call for a “renewed integral evangelization” interrelated renewal of catechesis, social
apostolate and worship, unity of task of evangelization and temporal liberation
deepening of a spirituality of social transformation.
Church Teaching:

GS 1 - “The joys and hopes, the grieves and anxieties of men and women of this age, especially of
those who are poor or in any way afflicted, these too are the joys and the hopes, the grieves and
anxieties of the followers of Christ ”
The Church continues to remind us of our Christian role by deepening our consciousness on
certain social issues where morality is at stake.
 Human rights

Sacred
Scripture:
Mt. 2:16-18
Massacre
of the
Infants

Human rights are to

be defended not only
Human rights is Human rights as
individually but as a
rooted into culture universal, inviolable
Human rights rest whole; at the
and religious faith and inalienable
on human dignity. material and
strengthened by civil
spiritual spheres in
laws
every situation
 TWO GREATEST COMMANDMENT
- Love God with all your heart, with all your strength and with all your mind.
- LOVE your NEIGHBOR as YOURSELF.
Sacred Scripture:
James 2: 14 – Faith without work is nothing

The Social Teachings of the Church

is not new but has existed for a hundred years based on the very teachings
of Christ during his time in Palestine.
PRINCIPLES OF CATHOLIC SCHOOL TEACHING
 The dignity of the human person
 The Common Good
 Solidarity
 Subsidiarity
 Option for the poor
THE DIGNITY OF THE HUMAN PERSON
- The focal point of CST is the human person, made in the image of God, and so
having fundamental freedom and dignity, the basis for human rights.
- Recognizing this image in our neighbor, the teaching rejects any policy or system
that reduces people to economic units or passive dependence.
- Pacem in Terris & Laborem Exercens (Peace on Earth / On Human work)
THE COMMON GOOD
- People exist as part of society. Every individual has a duty to share in promoting
the welfare of the community and a right to benefit from that welfare.
- This applies at every level: local, national and international. Public authorities
exist mainly to promote the common good and to ensure that no section of the
population is excluded.
- Sollicitudo Rei Socialis (The Social Concern of the Church)
SOLIDARITY
- As members of the one human family, we have mutual obligations to promote the
rights and development of peoples across communities and nations.
 - Solidarity is the fundamental bond of unity with our fellow human beings and the
resulting interdependence.
- All are responsible for all; and in particular the rich have responsibilities towards
the poor. National and international structures must reflect this.
- Populorum Progressio, Sollicitudo Rei Socialis& Centesimus Annus
(Development of people / The Social Concern of the Church / The One
Hundredth Year)
SUBSIDIARITY
- All power and decision-making in society should be at the most local level
compatible with the common good. Subsidiarity will mainly mean power passing
downwards, but it could also mean passing appropriate powers upwards.
- The balance between the vertical (subsidiarity) and the horizontal (solidarity) is
achieved through reference to the common good.
- Quadragesimo Anno (On the Forthieth Year)

MASS MEDIA UTILIZATION

Sacred Scripture:
Mt. 5:13-16 Salt and light of the World.
BANDWAGON- uses a group mentality to try to convince individual consumers that a product
is worth purchasing. The idea is that if it is good enough for the group, then it is good enough for
you.
TESTIMONIAL- a statement endorsing an idea / product by a prominent person. Product can
be inside or outside particular field. Musical artists, sports giants, actors, actresses.
POSITIVE APPEAL- attempts to alleviate a person's anxiety about buying and using a
product. The positive appeal stresses the positive aspects of a product and the positive gains for
a person who purchases the product.
NEGATIVE APPEAL- points out the negative aspects of life without the advertised product.
The negative appeal attempts to increase people's anxiety about not using a product or service
and stresses the loss they will experience if they do not purchase the product or service.
SLOGAN- Simple and catchy phrase accompanying a logo or brand, that encapsulates a
product's appeal or the mission of a firm and makes it more memorable. And which (when used
consistently over a long period), becomes an important component of its identification or image.
Also called catch line, strap line, or tag line.
COMPARISON- Promotional technique in which an advertiser claims the superiority of its
product over competing product(s) by direct or indirect comparison. Also called comparative
advertising or competitive advertising
Church Teaching:
CFC 1245 – 1246 – Truthful communication through mass media
(Inter Merifica 4)
Reputable advertising agencies have already recognized their responsibility for honest and
truthful presentations. In some cases they have voluntarily produced a production code that
rejects misleading and exaggerated claims, the use of sexist means to arouse false needs and
desires, and the like.
Since newspapers, radio and TV are the major sources for information for the average Filipino,
they have the responsibility for truthful, fair, and objective presentation of the news. They must
strive to respect both the nature of the facts and the limits of their critical judgement of others.

PCP II 653
A special place is given here to the Catholic practitioners of the media of social communication
because of the tremendous potentials these media possess for good or for evil. Through the mass
media not only news or images but values are communicated to millions. And right into the very
homes of people. Hence the imperative need for media education and media awareness.

SOLIDARITY WITH THE POOR

The change of system should come from the change of values by individuals and eventually the
community.
Jesus had always sided with the poor and had shown compassion towards them (PCP II 48)
• The needs of the people must come before the interest of a few. To guide us towards true
development and progress, the following criteria can be used:
1. Meeting the basic human needs
2. Justice and participation
3. Self-reliance
4. Universality
5. Peace
The attitude of Christians is to be in solidarity with the poor to achieve the development that one
wishes consonant to the needs of human person as reflected in the achievement of the common
good.