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7/17/2019 Synopsis on Shopping Mall Essay - 1127 Words

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Synopsis on Shopping Mall

Topics: Shopping mall, Retailing, Power centre / Pages: 5 (1127 words) /

Published: June 10, 2012

To study the potential of shopping mall with special
reference to Rewa city:
Year 2011-2012 Submitted to
Professor in-charge of BBA

Under the guidance ofMrs. Shikha Singh

ChauhanFaculty of BBA| Submitted ByJaya
PanjwaniB.B.A. (VIth Sem.)| Department of Business
Administration A.P.S.U. Rewa (M.P.)
Unlimited Collection 1/10
7/17/2019 Synopsis on Shopping Mall Essay - 1127 Words

 Index
1. Rationale

2. Objective

3. Research

4. Limitation

5. Expected


Chapter plan

Rationale of study

A shopping mall is one or more buildings forming a

complex of shops representing merchandisers, with
interconnecting walkways enabling visitors to easily
walk from unit to unit, along with a parking area - a
modern, indoor version of the traditional
marketplace. Shopping malls have many stores
altogether and it is very easy to shop around in a 2/10
7/17/2019 Synopsis on Shopping Mall Essay - 1127 Words

 mall because there are many stores under one roof

so many stores have different variety of items u
need. Shopping centers usually have multiple
entrances from parking areas, the street, mass
transit, and anchor stores. The last usually have
multiple entry points as well. Some malls have
delivery entrances in the back of stores.

In other words shopping mall, shopping centre,

shopping arcade, shopping precinct or simply mall is
one or more buildings forming a complex of shops
representing merchandisers, with interconnecting
walkways enabling visitors to easily walk from unit
to unit, along with a parking area — a modern, indoor
version of the traditional marketplace.

Shopping centers or shopping malls represent a

collection of variety of stores and depending on the
size of center, they may also include food court &
entertainment facilities.
Shopping malls have become an important part of
the economic and social fabric of the cities. In India
there are many shopping malls and this number is
expected to increase due to the interest of
consumers and investors in shopping malls. This
can lead to over saturation triggering high level of
competition. Thus deeper understanding of 3/10
7/17/2019 Synopsis on Shopping Mall Essay - 1127 Words

 consumer expectations, experiences and

perceptions regarding mall image has become much
more essential.

Shopping malls are one of the fastest growing

sector in Indian economy. As it provides all the
products under one roof, saves money on
transportation, customers can use card money etc.
And now rather than shopping, malls have many
things to do like entertainment. And for families,
visiting the mall was an event. You could shop at
dozens of stores, catch a movie and eat mounds of
fast food,play games and many more so u see its
not only fun its everything u get under one roof.

In order to study the underline rational of different

typologies of shopping malls one need to
understand rst the drivers of location demand for
retail space.
As shopping malls have become the most common
of shopping environment and have in uenced the
make-up of cities around the world. And as the city
Rewa is developing with very fast pace as in recent
past years the parks, roads etc. were improved so
we need the shopping malls as the shopping spot
for people and as the population is increasing day by
day we need to develop the places for shopping and 4/10
7/17/2019 Synopsis on Shopping Mall Essay - 1127 Words

 in this eld we are backward as shopping malls are

not here.

So in order to build the shopping malls here, we need

to rst analyze and study the potential of shopping
centers in Rewa city.


Objective is essential for research study. Without

object, researcher cannot reach to destination. So
it’s very essential for research study. There are many
types of objective for study: 1. To know the
consumer preference towards malls....
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Bibliography: * Appendix
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