AccorHotels´ digital transformation: strategic

response to hospitality disruptor Airbnb

MiM/MITB

Strategic Management

Fernando Flores Bas

ESCUELA SUPERIOR DE GESTION COMERCIAL Y MARKETING

AccorHotels´ digital transformation

1. What do you expect from an accommodation provider, as a leisure guest and

as a business traveller? (Use following five categories: search and booking
process, actual accommodation, additional services, emotional
factors/experience)

2. How different are AccorHotels´ and Airbnb´s value proposition? What are the
strengths and weaknesses of their respective business models?

3. What are Airbnb main factors for being so successful? How sustainable are
those factors?

(*) Before answering the questions please watch the following videos from Sebastian
Bazin, Chairman and CEO of AccorHotels

https://www.youtube.com/watch?v=rJSjDQ4Rwo0
https://www.youtube.com/watch?v=ispZEhs9g3o

ESCUELA SUPERIOR DE GESTION COMERCIAL Y MARKETING