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We Indians are crazy when it comes to food, our every festival, events and even day to day lifestyle is highly influenced by spices.
We divide by states, but one thing which keeps us connected is “Spices”. India is known as “home of spices”, an Indian spice is
sought after globally due to its texture, aroma, taste and medicinal properties. India is the world’s largest consumer, producer and
exporter of spices. We produce around 75 of the 109 varieties listed by the International Organization for Standardization and
accounts for almost half of the global trading in spices.
Table of Contents
SPICE HISTORY AND STATISTICS
HOW TO START SPICE BUSINESS IN INDIA
1.COSTING INVOLVED IN STARTING UP A SPICE BUSINESS?
2.LICENSING REQUIREMENTS
3.SPACE REQUIRED
4.RAW MATERIALS REQUIRED
5.MACHINERY USAGE
6.SPICE MANUFACTURING PROCESS
Also Read : Indian Masala Packaging Design
CHALLENGES FACED BY SPICE MANUFACTURING COMPANIES IN INDIA:
SPICE BRANDING
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From various ages, spices have always been a crucial component of India’s external trade with foreign countries unlike Arabia,
Sumeria, Mesopotamia, China, Egypt and, along with textiles and perfumes.
The giant history of spices includes in its place in each holy book. The Ramayana also in the writings dating back to the Roman
Empire in the first century AD. The caravans of camels moved regularly from Calicut, Goa and the Orient. They even transport
these spices to distant destinations such as Carthage, Alexandria, and Rome. source
Today, Indian spices are available everywhere, but there was a time when people have to risk their existence to gain access to
Indian spices. From the Indian point of view, it brought in traders and invaders alike – a century after century.
In the fiscal year 2019, the export value of spices from India amounted to over 231 billion rupees. Top 10 importers of spices in
India between Apr-Oct 2018 were the US, Vietnam, China, Hong Kong, Thailand, UK, UAE, Malaysia, Bangladesh and Sri Lanka. The
top 10 exported spices and spice products in terms of value were Mint products, Chilli, Spice Oils & Oleoresins, Turmeric, Cumin,
Pepper, Curry powders/paste, Cardamom seeds, other spices (Tamarind, Asafoetida, and Cassia) and Garlic. The total export of
various spices in 2017-18 stood at US$ 3.11 billion.
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Consumption of spices in an Indian household is massive; hence the market is growing with the 40000 crores annually. When one
can see so much potential in spice business which ensures good returns with low investment, then any individual can start a
business even home-based spice making business is turn out profitable.
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Indian spices exports have been able to record strident gains in value as well as volume wise. During 2018-19, Are of 11,00,250
a total
tons of spices and spice products valued Rs.19505.81 crore (US$2805.50 Million) have been exported fromHOW WE WORK
the Country as against
10,28,060 tons valued Rs.17980. in 2017-18, registering an increase of 7% in volume and 8% in rupee termsCareers
and 6% in dollar terms
of value. Source packaging design
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Powdered spices are convenient to use, and it saves time and physical efforts for preparing different delicious cuisine.
Every commercial food industry like hotels, restaurants, catering business and many more are using powder spices on a daily
basis.
Spice powder makes it an easy and profitable business to start, and one can start this business with small-scale investment.
Other additional expenses will include equipment maintenance, employee salaries and marketing costs.
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2.LICENSING REQUIREMENTS Careers
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As spice powder is part of the food category hence, it has to satisfy a lot of regulations from state government such as follows,
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1.Registration of firmshould be done depending upon the scale of business if its Pvt. Ltd. or partnership or BRAND
singleIDENTITY
person company,
the firm is registered accordingly.
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14GST registration is also essential to gain GST number, which is a must. Website
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If it is SME, then companies can register themselves and get facilities and subsidies from the state government.
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2. Obtain trade license, FSSAI and apply for Trademark, BIS certification and IEC. It is advisable to obtain AGMARK certification.
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The state government have restriction to start the food business from home hence ensure that the location is obeying the law of
the government decided.
Make sure the location is transportation friendly and easily accessible to the target market.
5.MACHINERY USAGE
Grinding machine is necessary machinery required in spice business depending upon the scale of industries the equipment is
used. Large scale industries use Impact Pulverizer machine while small scale industries use Double stage Pulverizer.
Other machinery such as spice grinder, weighing scale, packaging machine, compressor, roster are also required.
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1.CLEANING
It is a very initial process for spice making in which the ungrounded spices are clean manually by removing impurities like stone,
dust, and dirt.
2.DRYING
After cleaning and washing process display them in sunlight so that they dry, the quality of the spice powder will depend on
the well-dried spice. If proper cleaning and washing do not take place, it will lead to the growth of bacteria, which will poison food.
3.ROASTING
Once spices are dried, they are going through the roasting process, the roasting of the spices is essential because it will help to
give the aroma, colour and good taste to spice powder.
4.GRINDING
Grinding machine is used for pulverizing to convert the spices into powder form.
5.GRADING
The grading is a process which is the basis of the inclusion and proportion of spices mix with their raw material used, also
depends on the type of spices (flavour), size, shape, density, and colour.
6.SIEVING
Make sure that spice powder has a uniform mesh size
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7.PACKAGING OF SPICE
Seasoning and spices add massive flavour to your favourite dishes, but to work their magic, they must be fresh; hence correct
packaging is mandatory. AGENCY
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Protect and preserve your spices and seasonings with stand up pouches with zip locks and such packaging bags will give you the
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flexibility to choose the best size, style, and features for your spices. Choose from options like gas release valves, tear notches,
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heavy-duty zipper tops, hang holes, pour spouts, and, as well as different styles that give you plenty of room to bring your brand
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to life.
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Once spice is converted into powder form, then the spice powder weighted as per quantity that needs toBRAND IDENTITY
pack. The spices are
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then wrapped in a polythene bag and sealed with the help of the sealing machine. Brand Consultation
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14Stand up; pouches will protect your spices from issues such as moisture, puncture, odour, and more. YouWebsite
are hence guaranteeing
that your seasonings and spices make it safely from the warehouse to your customers’ taste buds. Catalogue
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INDIA:
1.WORKING LABOUR ISSUE
The pungent odor of spices which gives sharp sensation is not suitable for health if exposed for a more extended period. Hence
there is always a significant issue of discovering working labour in the Indian spice industry.
2.MARKET CREDIT
The credit market risk with distributers or mediators in the spice industry is always at high, and hence this leads as a significant
challenge.
3.PACKAGING LEAKAGE
There are many small scale industries in India where still hand-made packaging is done due to budget constraint, which results in
packaging leakage. If they plan to opt hi-tech types of machinery, then costing is increased; hence this has always been the point
of concern.
SPICE BRANDING
Branding helps to develop a memorable impression on consumers and allow customers to know what to expect from your brand.
It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
1.Brand Identity
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In spice industry brand identity is the way audience recognize the brand which can be through brand logo, punch-lines, stationary
identities such as business cards, envelop, letterheads and other associated visuals.
DIGITAL MARKETING
The digital media platforms such as Facebook, Twitter, Instagram and LinkedIn are in trends for spice campaigning . In spice
industry, the brand has become a pioneer in involving digital media and leveraging various activities, events and various festivals
which are ongoing in our country to gain traction and keep users engaged with brand across all platforms.
One of the campaigns run by the brand, #BadshahKeSaath, has seen an impression of over 10 million individuals and has an
engagement of over 1 million people. Hence this simply means that the right kind of investments at the right place can result in a
fair growth for the brand.
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