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Submitted to: Ms. Nusrat Huma

Submitted by:
Sara Waheed (Group Leader)
Areeba Akram
Hira Atif
Huda Reki

Class: BBA 7 –C
Date: 3rd Jan, 2011

All praise is to Allah, the most merciful and the most gracious, for without Him
this project would have never materialized.
For the completion of this project, we are indebted to Ms. Nusrat Huma, the
advisor to this project. Her valuable guidance at all stages of this project was
parallel to none.
We are also equally indebted to Mr Saeed Akhtar Ali Shah, Manager PTV
Corporation for his continued support in the form of information and statistics
related to the project.
Finally, we would like to express our deepest gratitude to all those who directly or
indirectly contributed to bring this report in its final format. We cannot thank
enough all the people listed here and hope that this project is of valve to the

The Pakistan Television Corporation (abbreviated as PTV) is Pakistan's
national television broadcaster. The first live transmission of PTV began on November
26, 1964; in LAHORE the PTV family includes six channels. Unlike other state-run
corporations, the television company was allowed by the Government of Pakistan to raise
a sizeable amount of private capital to finance the stations. This includes RS.25 pcm TV
fee charge to all the consumers of electricity.
In October 1963, the government signed an agreement with the Nippon Electronic
Company (NEC) of Japan to have NEC operate affiliates for PTV. On 26 November
1964, the first television station commenced broadcasts in the cities of Lahore, and Dhaka
(then the capital of East Pakistan). Centres were established in Karachi and
Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.
Originally broadcast in black and white, PTV began colour transmission in 1976. With
this new upgrade in techniques and equipment, the Pakistan Television Academy was
founded and opened in 1987 to teach students who wished to work in the medium. As
with the other agreement, the government financed most of the funds while the private
venture capitalists offered to fund the remainder.

Pakistan entered into Television Broadcasting age with a small pilot TV Station
established at Lahore from where transmission was first beamed in Black & White with
effect from 26 November 1964. Television centres were established in Karachi and
Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974. While introducing
the sophisticated branch of the electronic media in the country, the broad perspective kept
in mind was to inform and educate the people through wholesome entertainment and to
inculcate in them a greater awareness of their own history, heritage, current problems and
development as well as knowledge of the world at large.
The energy, innovation and vitality exhibited by the new leaders has, within a short span
of one year, transformed PTV into a profitable organization with a leap of RS.287 million
from RS.1431 million to RS.1718 in advertising income; from RS.148 million net
operating loss to RS.38 million net operating profit.
The diligence of PTV and sustained efforts has resulted in better and creative
programming with significant changes in presentation style. The promotion of
programmes has been totally been revamped in lieu of improved re-packaging and tailor
made programming along with energized marketing strategy.

PTV’s endeavour for initiative has surfaced with a number of milestones of particular
significance. Deserving special mention here are the daily programs of Tilawat &

Tarjuma of the Holy Quran; programmes highlighting the cause of Kashmir; PTV World,
a new satellite channel was launched in the face of tough international competition.

• To impart refined, modern and superior education

• To disseminate accurate and authentic information

• To offer healthy and value entertainment.

• Pakistan television is a mirror image of the people of Pakistan. It has the privilege
of pioneering television in South Asia and enjoys the distinction of introducing a
multitude of shining stars that set the imagination of the nation alight.

• PTV is fully abreast of the challenges and are diversifying and modernizing to
enhance the quality of the programming.

• it aims to build upon professional expertise and traditions.

• it has vision to embrace information, education and entertainment by introducing

new strategies.

In fulfilment of its broad and main objectives, PTV's telecast policy concerning various
matters of national and international interests has always been motivated and guided by
the cardinal principles of educating viewers about the values that are vitally important in
building a united, integrated and disciplined society. These objectives have successfully
been achieved through a variety of programs on religion, education, entertainment and

• The audience driven programmes have given PTV a new look and dramatically
changed the views about PTV.

• PTV has surged ahead of its competitors and as such PTV-2 has been turned into
a viable project.

• Generation of more than RS.56 million within a span of five months of the
implementation of the new idea speaks of this unparalleled achievement.

The projection of new emerging social order is highlighted in PTV's general
programming focusing directly and indirectly on the themes like morality, civic or
national responsibilities, drive against narcotics, environmental pollution, agricultural
reforms in discussions, shows, and through anchorpersons in the transmission.

Salient Features
PTV channels are family oriented and the salient features of its policy are as follows:

• PTV Corporation's broadcasts are family oriented and they carters the need of
local audience by showing eastern family programs.

• It also acts on social development theory of media, that’s why it shows

informative programs about health and social issues.

• It also censors commercials and holds a conservative standard as compared to

other channels.

• It supports government policies on national and international matters.

There was staff of 30 employees, which has now risen to more than 6000 persons at all
Units of the Corporation. The employees of PTV are divided into 09 groups and every
group has a separate pay scale.

PTV has a lot to be proud of. Its lists of accomplishment is ever increasing and every
achievement is a milestone in itself, like :
• Salaat-o-Tarawih direct from Makkah during Ramadan

• Launching of PTVs Web site on Internet

• Special live interviews from Dubai, Saudi Arabia & New York.

• Taji Mori at 12,500ft, one of the world's highest transmitters.

Channels of PTV

Currently, PTV can be received via satellite in South Asia, East Asia and in the Middle
East. Selected programming can be seen on Prime TV (with a partnership) in the United
Kingdom and Europe Today, PTV is split up into the original channel feed:
• PTV Home - 24-hour entertainment channel, the transmission is
broadcast across Pakistan on terrestrial network and world wide through satellite.
It's Programming also include live telecast of Pakistan's cricket matches.

• PTV News - 24-hour news channel which can be viewed in many

parts of the globe.

• PTV National - An emphasis on broadcasting programs in different

languages to represent the whole of Pakistan.

• AJK TV - For the residents of Azad Kashmir.

• PTV Bolan - Baluchi language channel.

• PTV Global - Offered exclusively for the United States on Dish

Network, and recently launched in Europe

Departments of PTV
PTV has the following departments:

• Admin and personnel

• Finance

• Information technology

• Public relations

• Training academy

• Current affairs

• International relations

• Engineering

• Marketing

• Programs

• News

• Sports

Admin and Personnel

Responsible for formulation and implementation of administrative policies, co-ordination
with other Centres, overseeing administrative services, formulation of PTV Employees
Service Rules and amendment in the Rules, as and when required, implementation of
directives received from the Government, to arrange centrally insurance of all PTV
assets/properties and realization of Insurance Claims in case of loss/damage caused to
PTV assets/properties, to deal with legal matters instituted for and against PTV in various
courts of Pakistan and to deal with PTV Unions.

The operational function of this Department includes the activities specifically concerned
with procuring, developing, utilizing and maintaining efficient work force.

The Managerial function of this Department pertains to the activities concerned with
planning, organizing, staffing and directing the work of those who perform the operative

The broad functions of managerial Department are formulation and implementation of

personnel policies, over-seeing personnel functions all over the Corporation, manpower
planning including recruitment, promotion and transfer etc.

Training & Delegation

Responsible for training of Staff within the country and abroad, dealing with the
delegations, responsible for deputing officials for Seminars, workshops Symposia,
Conferences, Meetings, Exhibitions, Competitions, Advisory Missions to Foreign
Agencies to make arrangement for PTV Coverage Teams deputed for VVIP coverage
abroad. Training & Delegation Department is also responsible to deal with the Council
Business (Senate / National Assembly).


Responsible for maintaining security of men and material of entire TV Network
according to the prescribed procedure as laid down by the KPID (Key Point Inspection
Directorate) of the Government of Pakistan.

Finance Department
PTV is a public limited company with an authorized capital of RS.3, 000 billion. The
Government holds entire paid up share capital of Rs.1529.300 million. Government do all
the financing of this cooperation; it is funded by the government and the finance
department manages all the cash inflows and outflows, managing the financial budget etc.

Information Technology
The Information Technology Department has been recently created to face the challenges
of next millennium with special reference to bring improvement in TV Screen and ensure
free-flow of information. The main objectives of Information Technology Department are
as under:

1. Bring about efficiency to trigger increase in productivity.

2. To develop Internets in order to ensure speedy and accurate flow of information.
3. To introduce Computer Graphics and animation for improving presentation in its
creativity and style.
4. To launch and maintain PTV's Internet Video Server in order to achieve global viewer
ship and compete the challenges of the contemporary channels.
5. To introduce new concepts of Information Technology
6. Digital Video Archival Library for transmission.
7. To further enhance the use of Computer Graphics in the fields of sports and Current
8. Management Information System. etc

The Information Technology Department has also got the distinction of developing,
launching and maintaining the Award Winning Govt. of Pakistan official Web Site on
Internet. The Information Technology Department has also provided consultancies to
other Govt/Semi-govt organizations, which has brought good name to the department in
particular and PTV in general.

Public Relations
In the course of institutional Projection of PTV the Public Relations Department has been
co-coordinating with the National Press effectively. The other activities are as under: -

1) Daily Press clippings and reports.

2) Arrangement of Press Show.
3) Arrangement of Press Conferences.

4) Issue of Press releases.
5) Reply of False Stories, Propaganda & Criticism and at the same time appreciation of
positive articles and items in the Press.
6) Co-ordination with the Press Artists, Producers and PTV Officials.
7) Release of PTV Advertisements.

Training Academy
Established in 1987 Pakistan Television Academy is an apex TV institution in Pakistan,
which imparts professional training in various disciplines of television broadcast
technology. Headed by a full time Director, and assisted by a team of television
professionals who are members of the academic faculty.
Till June 1998, over 3100 persons have attended training programmes conducted by PTV
Academy. These participants attended training courses in Engineering, Computer,
Finance, Administration, News, Current Affairs and Programmes Production. They also
include visiting participants from other countries including SAARC members.
The future plans of training academy are:

• To establish archival department and collect the masterpieces of PTV Production

from various stations.

• Capacity building of its own faculty and staff on regular basis through foreign
media like BBC, CNN.

• Updating the technical infrastructure environment including computers, IT and

new technology to be used during the training sessions.

• Open for private and public sector on commercial basis to cater the needs of
private channels.

Current Affairs
Current Affairs programs have been regular features of PTV Transmission, ever-since its
inception. A separate PTV Current Affairs Directorate was however, established in 1982.

Current Affairs programs, including regional languages, produced by each of the TV

Centre are accommodated in regular PTV transmission. The themes of Regional
Language programs mainly revolve around local and provincial matters of current affairs
nature. Current Affairs Division also produces programs on special occasions such as live
telecast of Armed Forces Parade on Pakistan Day, Live telecast of Flag Hoisting
ceremony on Independence Day, Head of State's Address to the Nation, Documentaries
on important national projects, live telecast of certain sessions of Senate and National

International Relations
The major responsibility of I.R. Division is to promote friendly relations with
international TV Networks/Organizations to enhance know-how in the field of electronic
media. I R Division participate in the International Television Festivals/Competitions
held in different countries by sending best PTV-Programs. Thus PTV has won
distinguished prizes and commendations.

A large number of programs have been sold for telecast in different counties which
resulted strength of the financial condition of PTV and more efforts are being made to
increase the sale of PTV-Programs.

Dubbing and editing is carried out by I.R. Division. Some selected programs are sub-
titled in English and Arabic Languages for overseas projection especially for Muslim
Documentaries of National Geographic are being televised with Urdu dubbing. PTV has
recently provided the satellite facilities to foreign agencies with regard to nuclear tests
and earned approx.US$:04/- LAC.

The Engineering Division takes care of the day to day operations and maintenance of
PTV Centres and Rebroadcast Stations, new projects, Planning & Procurement, as well as
research and Development activities.
PTV started its services on 26 November 1964 with two small stations at Lahore and
Dhaka (Former East Pakistan). Over the years the system has grown into a countrywide
network offering two programs channels.

1) 1964 television service in monochrome started.

2) 1967 two production studios added at Rawalpindi & Karachi.
3) 1973 national microwave network commissioned linking TV centres.
4) 1974 Quetta/Peshawar centres commissioned.
5) 1976 colour transmission started.
6) 1987 federal TV centre at Islamabad commissioned.
7) 1998 transmission of PTV world programs started.
8) 1998 up to 06 production centres (Lahore, Karachi, Quetta, Peshawar, Islamabad I &
Islamabad-ii). 35 rebroadcast stations in operation for ptv-1. 16 rebroadcast stations in
operation for ptv-2.

The Marketing Division of PTV is responsible for marketing the programs and the
commercial time on its screen. It is the major source of PTV's earnings. The Marketing
Division launched its activities on a modest scale after the inauguration of the electronic
media in the country, in November 1964. Over the years, as a result of increase in
coverage, television set count, viewership, broadcast hours and the growth of business,
the Marketing division has likewise, expanded itself on national level.

Central Marketing Office, the main Office of the Marketing Division, is located at
Karachi, while Regional Marketing Offices are operating at each of the PTV Centres at
Lahore, Islamabad, Peshawar and Quetta.

A major part of the business enacted by the Marketing Division is through advertising
agencies accredited with PTV. These agencies are entitled to 15% commission on their
gross billings. All business conforms to clearly lay down terms and conditions, framed by
the Board of Directors of PTV.

The Government also charges a surcharge of 12-1/2 % Central excise Duty and
Provincial Taxes on all commercials booked and telecast by PTV.

The PTV/STN Censor Board at Islamabad ensures high moral code of advertising on

Pakistan Television News informs its viewers across the country on the latest newsworthy
happenings on the national and international levels. During the past few years, there has
been rapid expansion in the area and scope of news coverage. Enhancement in the
number of bulletins has enabled PTV to keep the viewers abreast of the latest happenings
here and abroad. Emphasis is now being given to on-camera reporting and special news
reports on subjects of popular interest

PTV news broadcasts stretch over from early morning till midnight. There are two Urdu
language bulletins in the morning transmission. In the evening/night transmission, there
are four short duration Urdu language bulletins. All the news bulletins after 6.00 p.m. are
being aired on the national network which is also beamed through satellite to more than
38 countries.

Regional language bulletin in Punjabi from Lahore, Sindhi from Karachi, Pushto and
Hindko from Peshawar and Baluchi, Brahvi and Pushto are telecast from centres to
enable people of the areas to see and listen to PTV news bulletins in their own language.
It transmission reaches to the places like Azad Kashmir, Muzafarabad and all the northern
hilly areas even in Balochistan.

PTV Sports Division was created in 1983 to provide healthy entertainment to our
viewers. It has emerged as an extremely productive and earning division of PTV.
• The chief objectives of this division are to arrange healthy sports entertainment by
covering exciting moments and happening of sports.

• Presently Sports Division is producing 200 minutes regular weekly transmission

on PTV apart from occasional International / National sports coverage.

It has also launched the following channels:

• Sports channel

• PTV news

• PTV National

• AJK TV (Kashmiri Channel)


Selection and Recruitment

There are 9 boards of directors working under one chairman of board. These boards of
directors are rule and decision making authority of PTV policies and programs. They
make amendments in the policies and introduce new rules. Through PTV SERVICE
RULE, HR RECRUITMENTS ARE DONE. They do not have a proper HR department
but they have personnel’s who do the HR duties like recruitments, selections, trainings,
motivations, career developments etc.
The selection is done strictly on merit. Only the first divisionary are hired. The
recruitment is done by the board, it includes the interviews, written tests and then when
the selection is done the hired person is given training related to his specific field.
Induction Levels With In the Organization
There are six (6) levels of inductions. The MANAGEING DIRECTOR AND THE
OTHER BOARD OF DIRECTOR takes tests and interviews of the currently working
employees of PTV and decides for their promotion and who should be inducted at which
1-3 levels of inductions are done at local level and 4-6 levels of inductions are done at
national level. Before doing the promotions and inductions the age limit and
qualifications needed for the job and promotions gets mentioned. Only when the vacancy
is not fulfilled internally it is fulfilled externally. 4and above groups are shortlisted by
tests. If any vacancy of PTV is empty, the selection for this empty vacancy is done
internally and if the requirements are not fulfilled through selection process then it is
advertised for the outsiders. The selection for the internal employees is done through
tests, interviews. 50% are the passing marks for the selection tests. 4 and above groups
are short listed through tests. But promotions in PTV are done on the basis of seniority
not on the basis of qualifications, performance and training.

Succession Planning

PTV hires people at two levels one through regular recruitment procedure for
appointments covered under PTV regulations and employees are protected with regular
increase in salary, provident fund and pension. The other is recruitment on contract which
is the practice for the last ten years. A number of people have been hired on technical,
professional and general administrative positions. These people are hired on lump salaries
without any additional perks and usual benefits. The entry levels in PTV are highly
overlapping and duplicating. It was observed that people from grade 1 to 8 are picked
from the open market on contractual positions for two to three years. These promotions
are based on favouritism and political pressures. So therefore, under these arrangements
the concept of succession planning does not exist theoretically, however to meet the
pressing requirements at various levels the people are hired on contract. PTV news and
current affairs is the glaring example of such tendency.

Job Posting and Internal Vacancy Notification

There is no define procedure for postings on various jobs within the organization but for
engineering staff which is in high number the postings are done at Headquarter level in
Islamabad. The director engineering is the authority who takes the decisions in
consultation with Director Administration and Personnel Affairs (DAPA).
Internal vacancy notifications are not permissible in PTV. All positions in PTV have to
be filled through open advertisements.

Training Academy of PTV

Established in 1987 Pakistan Television Academy is an apex institution in the country,
which imparts professional training in various disciplines of television broadcast
technology. Headed by a full time Director, and assisted by a team of television
professionals who are members of the academic faculty, PTV Academy functions with a
prime objective to enhance the professional skills of its manpower force in variety of
fields along with an aim to update their knowledge and keep them informed with the
development taking place in their respective fields. It is a fully equipped training
establishment with high academic standards. Academy conducts basic courses for new
employees; refresher courses, seminars and workshops for in-service employees.

Till June 1998, over 3100 persons have attended training programmes conducted by PTV
Academy. These participants attended training courses in Engineering, Computer,
Finance, Administration, News, Current Affairs and Programmes Production. They also
include visiting participants from other countries including SAARC members. As of July
1998, the academy has embarked on an ambitious training programme with over 25
courses/workshops for the year 1998-99. It has opened its doors to the Private Sector and
offered Ten (10) courses on payment, during the period in various programming
disciplines. The Academy of late, in order to optimize the use of its resources, has also
started offering its modest recording facilities on payment, to Private Production Houses.

Retrieval of PTV's prized Entertainment Programme Archives, which runs into thousands

of hours, and special productions for international market, are amongst the latest
responsibilities functions under the control of the Training Division recently

Career Development in PTV

Career Development in PTV is lacking. The director PTV Mr Qazi Mustafa Kamal; told
us during our visit to PTV that PTV lacks in career development of its employees and it is
establishing itself in this field. The motivation and career building is not done as it is
needed. But it doesn’t mean that PTV does not have any career development programs
for its employees.
If any vacancy of PTV is empty, the selection for this empty vacancy is done internally
and if the requirements are not fulfilled through selection process then it is advertised for
the outsiders. The selection for the internal employees is done through tests, interviews.
50% are the passing marks for the selection tests. 4 and above groups are short listed
through tests. But it is observed that promotions in PTV are done on the basis of seniority
not on the basis of qualifications, performance and training.
Job increments are given to employees every year to increase their motivation and to
retain them on their respective jobs. They are given health, transport and living facilities.
Employees are sending for abroad training. Revived pay scales are introduced every year.
But these pay raises are not as much to retain employees on their respective job.

Career Workshops and Seminars

The PTV academy working as a development centre for the employees imparts training
and knowledge mainly to technical and engineering staff. Some short courses, workshops
are also run for program production and news. This academy sometimes organizes
workshops and short courses for human resource capacity building, but their frequency is

Career counselling and career coaching are similar in nature to traditional counselling.
However, the focus is generally on issues such as career exploration, career change,
personal career development and other career related issues. Typically when people come
for career counselling they know exactly what they want to get out of the process, but are
unsure about how it will work. In the recent world, career counselling would usually be
referred to as careers advice or guidance.
PTV has one of the largest offices in Pakistan with hundreds and thousands of employees
working so for the survival of such a huge industry PTV has on the job counselling for its
employees. During our visit to PTV we interviewed manager of PTV MR SAEED
AKHTAR ALI SHAH regarding the coaching of their employees on the job where he
said “we are one of the channels which has a planned outline of carrying out of the
trainings and counselling of our employees which is a proof that we are one of the largest
broadcasting channel of Pakistan.”

On the job counselling is carried out by senior managers of his (employees) department to
do his counselling. because of which the juniors get the clear direction of carrying out
their task as well they can get a lot to learn from their seniors who have been working in
PTV and this makes those young employees to move according to the organization
culture smoothly. As when we asked about the level of comfort among the senior and
junior employees he replied “We at PTV try to live like a family for the sake of
promoting knowledge and getting maximum output as we have a lot of competition
though we are on the top.”

Coaching refers to the activity of a coach in developing the abilities of a coachee.
Coaching tends to focus on an existing problem (from which to move away) or a specific
outcome that the individual wishes to achieve (move towards). In both cases, the coach
aims to stimulate the coachee to uncover innate knowledge so they can achieve a
sustainable result. Coaches will normally check that the specific learning can be
successfully re-applied by the coachee, to deal with other problems in the future.
As coaching plays a vital role in an organization so PTV has focused on coaching of its
employees for the sake of their (employees) as well as organizations satisfaction. The
manager briefed us about the methodology of their coaching in PTV. The method
In internal coaching the employees of PTV are given training and guidance not only by
the PTV academy but even facilitated in the other training academies in Pakistan. The
process is carried out through workshops, seminars and through foreign hired trainers. It
has a proper instructor staff and it also offers refresher courses for the reason to let our
employees know that in which direction they are moving and if ever they are getting off
the path than they can easily be brought back with our (PTV) expert “COACHES and
TRAINERS.” Unfortunately our Government provides limited budget for the internal
training but we had several meetings where we discussed on the budgetary issue for the
betterment of our employees as well on the whole for PTV.
The Need for Coaching In PTV
As discussed above the need for coaching is a very important factor in an organization
where as PTV is also conscious for the fact and where they are really trying hard to
allocate their budget in coaching. PTV has a large number of employees and is one of the
largest broadcasting channel so for the sustainability and motivation of its employees
PTV has designed some courses and also offers some other courses just to fill in the gaps
if not fulfilled by one either one of them (courses).
As manager of PTV said “we are on the top and the reason behind this is that we take
care of our employees needs and keep on grooming them just to keep them up dated in
the world and equipping them to be capable of competing in this competitive era.”
Coaching To Improve Performance

for the improvement of performance PTV has further introduced EXTERNAL coaching
which is basically carried out outside Pakistan, like Nepal, Germany, France, Japan,
china, USA and the coaches are also from abroad for which our government is providing
them (PTV) with an unlimited budget. The coaching of also producers and anchors are
also given as they are the seniors and after wards they (seniors) have to pursue with the
affairs of the organization. For this reason there is no compromise on budgetary issue
because they believe that every human being needs counselling and coaching in his/her
life period as life takes everyone for a zigzag ride so to remove and help them
(employees) to get out of the spin there should be an extraordinary measures like
“external coaching” for which PTV has collaborations with many coaching and training
academies and institutes outside Pakistan.

Performance Management and Coaching in PTV

Performance Management is an ongoing dialogue between the manager/supervisor and
employee that links expectations, ongoing feedback and coaching, performance
evaluations, development planning, and follow-up. Performance management is
both Strategic (about broader issues and longer-term goals) and Integrated (linking
various aspects of the business, people management and individuals and teams). It
provides the means to link individual and team performance with organizational
effectiveness and the organization’s mission. Employer in PTV believes that coaching
can deliver tangible benefits to both individuals and organization. They planned to
increase the use of coaching over the next few years. Performance coaching provided
by a manager or supervisor is becoming increasingly popular as the value of sustainable
on the job learning is recognized in the workplace. However, if coaching is to deliver
these significant benefits, employers need to ensure that their line managers are provided
with updated, cutting-edge training as the 'Manager as Coach' to be able to deliver the

The seniors in PTV, it is generally felt are not adequately aware and sensitized on issues
of playing the role of guide and a mentor. The system to a large extent is informal and
does not have any institutional cover. The bottom and middle level people ride in their
own chosen ways having no periods.

Career Anchors
Types Of Career Anchor Value

Technical/Functional Competence Adequate

General Managerial Competence Low

Autonomy/Independence Dubious and low

Security/Stability High due to better salary structure and


Service/Dedication to a cause Very low because of bureaucratic set up

and non professional attitude.

Pure Challenge Low

Key Problem Area

The main problem area of PTV is that the organization has no Human Resource
Department. A large organization like PTV with a workforce of 6000 employees
currently working in it has some senior executive of government who are responsible to
do HR related jobs. PTV has an increased turnover rate, their employees, anchors, news
casters, directors left PTV because of less promotions, less pay raises. Pay raises are not
as much to retain employees on their res PTV is working on a typical formula which
every government organization uses, less promotion and promotion on the basis of
seniority, no special incentives, not much increase in pay scales. This problem persists
because of lack of hr department.
According to PTV’s manager of training of delegation
“We Believe On Less Cost and Maximum Output”
But it is noticed that PTV has a funding in millions and billions but its output, its quality
of channels, dramas and news is very bad. And it needs to be improved. They don’t
accept their flaws which is the main reason of their downfall.

Career Plan
The major key problem of PTV is that it lacks HR department which is affecting the over
all out put and performance of the organization. to make the organization work more
efficiently and effectively a plan should be developed which identifies that how the gaps
can be filled by the implementation of policies and procedures discussed below, to retain
the employees and decrease the high turn over rate by redesigning the management styles.

Important Steps for the Career Plan Of PTV

• Introduction of Human Resource Department

• mentoring

• hiring of professionals

• restructuring of middle management

• on the job training

• optimization of human skills

• balance and fair distribution of staff

• transparent initial hiring

• on the job training

Introduction of Human Resource Department

Human resource department acts as a bridge between the organization and the employees,
to uphold the guidelines and laws as well as the practices. Growth of an organization
depends upon the HR department, which is responsible for hiring, downsizing,
recruitment, implementation of policies, compensation, increments, promotions, salary
packages. The main purpose of the HR department is to put the right person on the right
To achieve organizational goals PTV needs a talented HR department. Besides hiring the
right people to manage and perform specific jobs, HR managers have to build up
commitment and loyalty among the workforce by keeping them up to date about
company plans, and laying out the implications for job security and working conditions.
In PTV DAPA is operating as HR personnel’s but there is no proper HR department for
the regulation of the policies and producer. Board of directors are responsible for
recruitment and selection which is actually the responsibility of an HR manager.

There are many perspectives on the definition of mentoring, especially since the
relatively recent popularity of personal and professional coaching. mentoring have been
described as the activities conducted by a person (the mentor) for another person (the
mentee) in order to help that other person to do a job more effectively and/or to progress
in their career. The mentor was probably someone who had "been there, done that"
before. A mentor might use a variety of approaches, e.g., coaching, training, discussion,

• In PTV mentoring is not done properly by the senior managers which are a very
important step in career development.

• the employees needs to get trained and counselled by their senior managers so that
the junior employees get to learn a lot and know their mentor.

• Interactive environment should be provided which lets the employees discuss with
their mentor with great ease.

• The free time of employees should be invested with each other where they can sit
with their mentor and get the quality time.

Restructuring of middle management

There is a bureaucratic structure in the organization and the middle management of PTV
is unskilled and has an unprofessional attitude towards their subordinates and it affects
their performance. There is a lot of government pressure with in the organization which
should be tackled by restructuring and hiring skilled employees, who are well aware of
their respective jobs, so that the organization can work in a proper manner. The
restructuring should be done especially in technical and professional areas of middle
management i.e. engineering, programming and news.

These two kinds of hiring is needed in the organization
Professional hiring
PTV should hire professionals on competitive basis with market based remuneration. By
doing so the professionals can make the organization compete and flourish in an
environment of global media expansion, technical sophistication and plurality of
programming by competitors and resisting the government pressures on programming
and coverage.
Transparent initial hiring
Initial hiring through transparent manner which should be supervised by the High
Powered Committee headed by sectary culture and represented by Ministry of Finance,
ministry of information, independent mangers and PTV itself.

On the job training

On the job training is lacking in PTV. If an employee is selected he is not given a proper
training, his senior managers of his department do his training but this training has not a
proper system. So there is a need of on the job training for the employees especially the
news department.

Optimization of human skills and resources

Employees who are skilled and working within the organization should get more serious
about their jobs; give more input to get an output in the form of quality and productivity
for the organization. There is a lack of quality which is clearly seen in the programs.
There is a billion of funding provided by the government which is not being utilized by
the organization because of their unskilled workforce.
Balance and fair distribution of staff to various sub departments there should be equal
number of staff in each department. Each department must have a manger to supervise
the subordinates so that the work load is divided among them equally which will improve
the overall work efficiency.

Conclusion and recommendation:

We have recommended the career plan for the organization which can help the
organization in achieving the organization goals. The information gathered from most of
the sources inside and outside PTV suggests that the organization is mismanaged and
loose in structuring to a large extent. The cause of lopsided management as attributed by
PTV professionals as well as independent media experts are government control on
administrative and financial matters, partial financial and operational autonomy and
unnecessary political intervention by the sitting governments. It was also found that over
the years due to external interference in the affairs of PTV and its ever burgeoning
(expanding) size are the main causes of loose management structure of the organization.
Since the man power is not hired under a prescribed well defined procedure and policies
and entries are made possible at various levels of hierarchy, The PTV was not in a
position to design a capacity building and training programme for its employees. it was
conclude that the causes of PTV’S faulty structure are internal and external both which
are leading the organization to a disaster and making it less competitive in media market.

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