NURUL IZZAH BINTI SAPURI

(2017188919)/A4AC1105B

Shopping product Specialty product

A product that A particular item for

Convenience
product
A relatively
inexpensive item
that requires little
shopping effort. The
examples of product
are toothpaste,
detergent, shampoo,
soft drinks and etc
requires comparison
shopping, because it
is usually more
expensive and found
in fewer stores. The
examples are
camera, television,
airline tickets and etc
which consumers search
extensively and are
reluctant to accept Unsought product
substitutes. These
products quite expensive A product
and very limited. The unknown to the
examples are Rolex potential buyer or
watches, Rolls-Royce cars a known product
and highly specialised that the buyer
forms of medical care
does not actively
seek for example,
insurance, blood
donation and
encyclopaedia

Types of consumer
products
PRODUCT DECISION
According to Lamb (2013), a
PRODUCT can be defined as
everything, both favourable
and unfavourable, that one
receives in an exchange. It
can be a tangible good, a
service, an idea, or a
combination of these things.
Advertising
economies
Product lines
provide
economies of
scale in
advertising
BRANDING is the major tool marketers have
to distinguish their products from those of
the competition. A brand is name, term,
symbol, design or combination that
identifies a seller’s product. Brand name is
the part of the brand that can be spoken
including letters, words and numbers. Brand
mark is the element of the brand that
cannot be spoken such as symbols
Product identification
Differentiation of product
from others as an indicator
Benefits of of quality to consumers
branding
Sales repetition
Customers can identify
Facilitate new product
products they are
sales
satisfied with and wish to
Brand name are extremely buy again and avoid those
useful when introducing they do not
new products

Package Equivalent
uniformity
Benefits of quality
Common look
but maintain
product Perceived as
PACKAGING – a container for protecting and
items, lines having
their similar promoting a product. Holding contains together and
individual and mixes quality
identities as a way of protecting the physical good as it moves
through the distribution channel.

Efficient sales and LABELLING – a part of branding and enables product

distribution
identification. It’s a printed information that is
Full range of
bonded to the product for recognition and provides
choices to
customers, better detailed information about the product
distribution & retail
coverage