Southeast University

Course Name: Marketing Management

Course Code: MKT 3123

Sec: B

Assignment Submitted To

SHAYALA YASMIN
Assignment Submission Date: 03/06/2020
Assignment Submitted By

NAME: Ria Tangin

Id: 2018110000003
 Answer
1. I have selected two brands in the vacation and tourism industry. These two brands are
El-tourism and Shohoz trip. I have browsed these two websites, got some different demographic
system. They have made different types of packages for different age groups. They have a
student package system that is best for students because the package is low cost so that students
can be bear it easily. On the other hand, they have a luxurious package which is for upper-level
class. They also target those people who are business and travel to many countries for business
purposes and for those people these travel agencies have made a special package for this kind of
businessman. They also survey customer behavior, they guide a customer which is better service
for them. they also target this kind of people who wants to ready for Hazz and they give the best
service for them which is better for their customer's ability and satisfaction
Overall I can say that they have given their attention to their customer satisfaction and always
ready for service to the customer

2. Toyota has built a huge manufacturing company that can produce millions of cars each year
for a wide variety of consumers. they are able to grow so much bigger than any other auto
manufacture. because Toyota company has a bigger market than any other automobile company,
they have big captured on the Asian market and also the European market. they are making many
types of cars for different stage people. They are making the low-grade cars for lower-middle
stage people example like toyota prius ,prius c, diatsu .this type of car is affordable for lower-
middle stage people where they can easily maintain their car at low cost. One the other hand they
are making good looking and quality cars for middle and upper-middle class people. Example
like Toyota allion, premio, axio, feilder, mark 2 and x. These kinds of cars are most saleable in
toyoyta. Toyota makes different types of cars for different customers. Example like those who
are like suv, toyota has different types of suv for customer taste. Toyota makes superior cars for
superior customer. so toyota has different variance cars for each customer taste. For this reason,
customer first priority is toyota.