Ribaal khan8:10 PM

As the restaurant industry and ecommerce platforms are starting their deliveries,
It might be out of desperation as they are is a financial dilemma due to the corona
virus, but there are 2 problems pertaining to this. 1) What if a covid outbreak or
a spread happens because of the riders and it leads back to the restaurant? 2) Will
people want to order online still, as most of them are unemployed and there is no
buying power left in the market. They should not be doing a hard sell.
Ribaal khan8:12 PM
The trend was changing towards digital, and now due to the corona virus outbreak,
Digital advertising has taken the world by storm.
Ribaal khan8:25 PM
Using a hybrid facebook advertising Strategy; during these times audiences are on
multiple devices, you need to optimize ads for both mobile and desktop to maximize
your reach. Ads should not focus on one platform. even though data is available
that helps us decide which platform to use. using a multi screen focus will help
you reach more audience
Ribaal khan8:26 PM
2014 was the time when mobile users went above desktop. there are currently around
1900 million mobile users
Ribaal khan8:27 PM
Levels of customer awareness. There are five; 1) Unaware - Those audiences that are
not aware of your brand or product, and are not looking for a solution as they have
not identified the problem yet
Ribaal khan8:30 PM
2) Problem aware; They know their problem and are searching for a solution,
3)Solution aware; The audience has found a solution but not your product or brand,
4)product aware; The audience has found your product and understands what solution
it offers, 5) most aware; Your audience has closed the loop, they have found a
solution and believe your product is the best to get the job done
Ribaal khan8:36 PM
Takeaways, Customers start their journey on one device and end it on another, which
means your ads should be specific to each stage of awareness
Ribaal khan8:40 PM
Create a strong pay per click strategy to increase the revenue, “Pay-Per-Click” or
PPC is a form of internet advertising where a company pays a platform only when the
ad is clicked. ... Facebook allows you to create your own PPC ads within the
Facebook Ads Manager. These ads can be standard photo, video ads, or carousel ads
(advertising many different links within the same ad).
Ribaal khan8:41 PM
A strong Facebook advertising strategy uses more than one PPC strategy so that even
if one underperforms there's another one in place to compensate
Ribaal khan8:50 PM
Split testing, One example of a strong ppc strategy is A/B Testing. When you create
your ad you test the advertisement visuals, 75 to 90% of the ads performance
depends on the attributed visuals
Ribaal khan8:56 PM
Incorporate Facebook Messenger Ads, These types of ads dont ask the audience to
visit a Facebook page or a Website landing page. It asks the audience to start a
conversation through the call to action
Ribaal khan8:58 PM
Pre programmed responses can be sent to your consumers this allows for easier
communication and better customer engagement. over 2 billion messages are sent
between businesses and the audience in a month
Ribaal khan9:07 PM
Find the right frequency balance between your CPC and CTR campaigns, the most
effective campaigns don't appear more than five times to a consumer.

CTR stands for click-through rate and is a Facebook Ads metric that measures the
ratio of clicks (how often someone clicked on your ad) to impressions (how many
times your ad was viewed on the platform) for individual ads.
You9:10 PM
CTR indicates how many link clicks you've received on your ad compared to how many
impressions your ad received.
Ribaal khan9:29 PM
Lead generation; Lead generation is the process of building interest in a
business's products or services.
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Conversion campaigns, these campaigns are used to take the leads and convert them
into sales
Awareness campaigns; help to identify the audience and give them the knowledge of
the brand or product