Facebook Advertising Guide - EN

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Index
CPA on Facebook Ads: Definitive Guide for Beginners in 2018

Wanna be able to understand how to rock CPA on Facebook Ads like a true pro?
Nothing like checking this introductory article!
Page 3 - 15
How to Create a Profitable Facebook Ads Campaign in 2018

Feel like you know the basics and want a Facebook Ads guide that can teach you
how to launch lucrative campaigns? Go for it now!
Page 16 - 30
9 Facebook Advertising Tips to Skyrocket Your Campaigns

Get ready for a Facebook Ads post that's bound to give you incredibly saucy tips
and some invaluable advice that will surely make you a Facebook master!
Page 31 - 64
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CPA on Facebook Ads
CPA on Facebook Ads: Definitive Guide for Beginners in 2018
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Wanna be able to understand how to rock CPA on Facebook Ads like a true pro?
Nothing like checking this introductory article!
You should choose CPA offers that allow social traffic, convert on a free
registration, and won’t require life-changing decisions or a whole lotta
commitment from the users.
Introduction
Welcome to a brand-new article that’ll cover the exciting and super dope world of
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CPA on Facebook Ads
Facebook Ads.
In this article, we intend to show you the basics of this art so you can be properly
introduced to the universe of Facebook Ads.
We hope these tips will help you start working like a true king in the Facebook Ads
kingdom!
Have already started to forge your own path on Facebook?
You should also read this article, because we’re sure you’re gonna learn some
wicked new concepts that’ll make you become a pro!
Everything You Should Get Before Starting Your Facebook Ads

Campaign
First Rule: if you wanna succeed and generate long-term revenues with Facebook,
start working with Mainstream Verticals.
Yes! We’re talking about business staples such as Games, Apps, Contents, etc.
Ready for some numbered topics that’ll help you understand this info like a true
big baller?
Dive in now!
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CPA on Facebook Ads
1. Study the Audience/Niche You Wanna Target
If you’re only now starting and have no idea how to play, you should definitely
begin by searching for trending topics.
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We’re talking about Popular Games, Apps, Movies…
Try finding some topic that’s yet to be explored and you shall succeed at full
speed!
An awesome example of what we’re referring to is probably the most famous

gaming experience of 2016:
Pokémon Go.
In fact, people went nuts for any sort of Poké-related content and there are
many affiliates out there looking at hard gold they’ve won by getting thousands of
fast-paced subscriptions!
Never forget: this is a game for first starters, not for late bloomers!
Indeed, you’ve gotta be the first to explore a niche!
Investigate what the next big theme is gonna be in this rapidly-changing digital
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CPA on Facebook Ads
world and go for it.

It’s crucial that you gain a clear notion of what type of fellows are interested in
that theme.
What to do?
First: draw a profile of the typical user that’ll engage.
Second: go for it!
This is vital and will make a difference in your results.
Why will this foolproof strategy yield results?
Because Facebook allows you to choose your audience based on its specific
interests!
Choosing your audience will be fundamental for all your promotions.
Further along, we’ll show you how to do it like a super slick master baller!
2. Select Your Offer – Smartlink or Single Offer?
In case you’re promoting Mobidea’s CPA offers on Facebook, you’ve got two
options: Smartlink or Single Offers.
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CPA on Facebook Ads
Wondering what the heck is so different about these two terms?
No worries! Read this smashing article!

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We strongly suggest you try single offers.
Why should you use single offers?
Because you’ll be targeting a specific niche and you’ll also be compliant with
Facebook’s needs.
It’s important to remember that Facebook is a biz:
They really want you to present a CPA offer that matches their high expectations
for money making and gold shaking!
Another great little something about going for a Single Offer?
Your data will be more stable since there’ll be no sort of payout variations to ruin
your affiliate marketing mood!
Still wondering whether or not you should use Single Offers?
Check this article!
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CPA on Facebook Ads
You should choose CPA offers that allow social traffic, convert on a free
registration, and won’t require life-changing decisions or a whole lotta
commitment from the users.
For this reason, your CPA offers must look simple and preferably have a single
opt-in flow – it’s easier for you to start your promotions.
You can always ask your account manager for the best CPA offers to promote
with Facebook Advertising!
These CPA offers should be chosen bearing subscription flows in mind.
You should aim for CPA offers that are easy to subscribe, with clear and quick
forms users can quickly fill.
These kinds of offers are really great for you to start getting experience playing
with Facebook traffic!
By exploring them, you’ll become the most important Facebook affiliate of our
time!
Later, you can try some other offer types which will require a bit more
commitment from the user, such as credit card submits.
Note: this can also be used for other kinds of offers such as cost per install (CPI)
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CPA on Facebook Ads
Offers.
3. Build THE Pre-Lander
You should take maximum advantage of your traffic! Name
How can you take your traffic to a whole new level?
Build a wonderfully amazing pre-lander that makes people wanna click super
quick!
You should give your audience a very good reason – core benefit – for them to
stay on your page and subscribe to your CPA offer.
This – by the way – is THE main goal of a pre-landing page.
You should make sure your audience knows what you’re offering by showing them
some relevant topics you happen to be targeting.
When you think about creating your own pre-landers, you should focus on quality,
especially in both content and design.
This will set you apart from your competitors. In the end, you’ll be rewarded for it.
Trust us!
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CPA on Facebook Ads
Spend the time you need to make the best pre-lander possible.
The idea behind this is simple – give quality content to your audience, and
Facebook will reward you with very low costs!
Your pre-lander must be efficient, rapidly turning your visitors into conversions.
At this stage, don’t think about the CPA offer. Keep your visitors in mind.
What’s relevant for them?
What are they looking for?
What benefits will they get after subscribing?
Create needs and deciders for them!
This is a hyper effective way to approach your target.
If you manage to appeal to them and convince them about how awesome the
content you’re promoting is, your campaigns will hand you some seriously green
paper flow!
You should use pre-landers, because the offer landing page is general and not
directed at your audience.
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CPA on Facebook Ads
Building a pre-lander will fill that gap between your niche and your CPA offer.
As an affiliate, you have the obligation to get people to be mega interested in that
specific CPA offer.
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The CPA offer’s landing page should work only as a final registration step.
How to build a good pre-lander?
Since you know the audience you’re targeting (check step #1 if you’ve been
distracted along the way), your landing page should match the interests of that
niche.
The idea?
To make sure your visitors are gonna take action.
Your pre-lander should be simple, clear, appealing and, if possible, produce an

interaction/action from the user’s point of view.
Things Your Awesome Pre-Landers Must Have
• A Catchy Headline Goes a Long Way – grab people’s attention. Give users a
good reason to stay on your page. The headline is the first thing users see so
make sure they get curious about it. Go straight to the point – make it short,
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CPA on Facebook Ads
sweet and mighty impossible to resist
• Use Bullet Points – they should mention the CPA offer’s benefits and be
relevant to your visitors. These bullet points should convince the audience to
complete the subscription once they enter the offer page. Avoid text blocks! It’s
more likely that people prefer clear and explicit sentences over big chunks of
rotten text
• Images – choose the right images to better connect users to what you wanna
convey. By including the right images, you can really get that extra edge and
convince users to complete the subscription process
• A Powerful Call to Action – this is probably one of the most important things
you should have on your pre-landers. This is you telling your audience exactly
what they should do:
Click here to play!
Download this app now!
You get it, right?
If you still don’t, you should dive deeper!
Check the “5 Most Common Mobile Pre-Landers” and also “Pre-Landing Pages:
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CPA on Facebook Ads
Main Web Concepts Explained“!
4. Create a Fan Page
A Fan Page is a great way to boost what you’re promoting. Name
Build it as if it were your pre-lander.
It’s gotta be similar.
This will create a chain that binds all your different promotions together.
This is what you wanna have:
• Try to get as many followers as possible on this page, along with some nice
user comments about your page and what you’re promoting
• Fill this page with content you think is somehow related to what you’re
promoting
• Get as much engagement as possible from your Fan Page users
5. Think About Your Ad
Your ad should be simple and enticing! It must connect to your pre-lander

(images, theme, topics).
In order for it to have a better quality, you should use images or videos that can
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CPA on Facebook Ads
work in your favor by increasing both the interactivity and reach of your post.
In fact, a higher reach will translate into lower costs for you.
And if you want to include any text, do it above the image, in the text option.
Avoid text in your images, as it might reduce the ad’s quality.
Remember that your advert is also a truly important part of your promotion on
Facebook Ads!
It’s the advert that’ll draw your audience’s attention.
The ad’s purpose is quite simple to grasp, even if you still live with your parents in
a shady part of town:
The idea is to make your audience to like, comment, share and enter your brilliant
pre-lander!
Once they do it, we’re sure they won’t be able to resist!
Remember: in case you wanna be successful promoting Facebook Ads, you

should always respect and follow its guidelines!
What’s the lesson here?
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CPA on Facebook Ads
Aim for quality!
Conclusion
Now that you know the whole theory, let’s put it into practice! Name
As soon as Facebook approves your campaign, you’re gonna pop, lock and get
ready to knock!
Wanna read the next chapter of this astoundingly crazy Facebook Ads master
class?
It’s go time!
Author: André Martins & Rodrigo Sengo
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How To Create a Profitable Facebook Ads
Campaign in 2018
How To Create a Profitable Facebook Ads Campaign in 2018
Feel like you know the basics and want a Facebook Ads guide that can teach
you how to launch lucrative campaigns? Go for it now!
Nevertheless, the system will send less traffic for images which contain large
areas of text. Meaning what? That you should and must keep the quantity of
social media marketing text to a minimum!
Facebook Ads Campaigns – Warming Up
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Campaign in 2018
Once you have a Facebook

account available and you’ve
created a fanpage about the
topic you wanna promote,
you’re ready to go. Name
Just enter the Facebook

menu and click on “Create
Adverts”
Let’s create a campaign!
When you click on “Create Adverts”, this is the first menu you’ll see:
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Campaign in 2018
This is where you’re gonna select the marketing objective of your Facebook Ads
campaign.
There are several options but the most interesting ones are:
Traffic – this tool can be utilized in Facebook Marketing to send users to a

destination inside/outside Facebook. It’s normally activated to send users to an
external website, also called a pre-lander, which has already been discussed in
“CPA on Facebook Ads: Definitive Guide for Beginners in 2017“
Brand Awareness – you can use this option to increase your page’s awareness
by reaching the people that’ll be more likely to be interested on the product you
wanna promote
Engagement – you can have more engagement (higher numbers of likes,

shares, etc.) which will lower your campaign’s overall costs. Don’t forget: better
engagement = more reach and fewer costs (it’s always true for all types of
campaigns)
Conversions – in case you’ve implemented Facebook’s tracking tool, this could be

your best option. You’ll drive only the most likely users to convert into your URL,
based on the tracking
Let’s take the first option for a campaign while the other options follow the
same scheme.
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Campaign in 2018
Traffic
The first option makes you choose between an app or a website.
You should use the website option in case you’re driving a user to a pre-landing Name
page.
Audience
This is the place where you can target your audience when advertising using
social media.
There are several options here.
Let’s check them one by one to make it easier for you to follow.
Custom Audiences
If you’ve got a mailing list, contacts, or user IDs you wanna use, this is the place
where you should insert them.
This is how you’ll be able to only target the uploaded list of users as a Facebook
marketer.
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Campaign in 2018
Locations
This is where you select the countries you wanna include on a Facebook
marketing campaign.
At the beginning, we recommend you test various countries on a campaign.
You should go for countries that share the same spoken language such as
Panama, Mexico, Argentina, etc.
Afterwards, you should get those saucy stats to split and run the profitable
countries like a genius turned master monetizer that makes social media
marketing look easy!
Age
Select the age range you wanna target.
We recommend you pick a small range since different ages will showcase
different performances on Facebook ads.
Gender
You can select if you wanna target Men, Women or both.
Again: we advise you to target different groups because they’ve got different
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Campaign in 2018
behaviors and will therefore have varying performances on Facebook advertising.
Languages
The user’s language.
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No need to select one.
Detailed targeting
This option allows you to target a specific interest or behavior.
For example, you can target users interested in the product you’re selling or target
users who use the 3G/4G connection type so as to get mobile carrier traffic only.
Connections
You can reach people with a specific category.
There’s no need to specify one at this point of the Facebook ads campaign.
Placements
We’re now approaching the placements option.
You can click on edit placements and choose mobile traffic.
Then, we suggest you choose Facebook traffic only.
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Campaign in 2018
Instagram and Audience Network traffic can be leveraged once you’ve got more
experience since both have lower conversion rates.
On the advanced options, it’s intelligent to choose a specific operating system you
wanna use.
You can also select between using only Wi-Fi or Wi-Fi + 3G/4G.
Budget and Schedule

In this group, you can set up the budget, schedule, and the bid option.
You can select a daily budget. At the beginning, try to keep it small.
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Campaign in 2018
At this early stage, you’re just looking to test. Our advice: go for 10$/20$.
In Schedule, you can set the Facebook ads campaign to run as soon as it’s
approved by selecting “Run my advert set continuously starting today.”
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You should choose to be optimized by daily unique reach.
You’ll target the same IP one single time for a period of 24 hours.
The bid amount should be always set as CPC and the schedule should be set
to run all day because you still have no info that could allow you to perform
dayparting.
The delivery type should be set as standard.
You don’t wanna spend the budget as quickly as possible because you wanna
analyze the different hours of a day.
You can then create your Facebook marketing ad in the next step.
Advert
In this section, you’ll create the Facebook ads users will drool over.
This means you must choose the image, title and description that you wanna
show.
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Campaign in 2018
It’s important that these ads galvanize users to click like crazy bots!
You want a whole lotta user interactions. A high CTR (Click-Through Rate) and
a high engagement will lower your costs, increase your reach, and make your
profits fly up to the sky!
The image shows the menu that appears at the beginning of the section.
You can choose among different options:
Single image: you can pick a maximum of 6 banners which will rotate.
They’ll appear in equal proportions to all users.
The text contained in the image is now allowed without restrictions, instead of the
old nerve-wracking 20% limit.
Nevertheless, the system will send less traffic for images which contain large
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Campaign in 2018
areas of text.
Meaning what?
That you should and must keep the quantity of social media marketing text to a Name
minimum!
Carousel: this option allows you to create an ad that lets you use several images,
chosen by you.
The images are scrollable by the user when seeing the post.
Single video: you can create an ad which is a video (instead of an image.)
The objective is to try to increase the engagement of the post as it’s a better
“show off tool” than an image.
The video may have a maximum time limit of 60 minutes (this is strictly for
Facebook Ads. On Instagram, the limit is 60 seconds, for example) and it must be
HD.
Slideshow: this option allows you to create a cascade of images selected by you.
The number of images must be between three and ten.
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Campaign in 2018
The slideshow will loop with a 50 second max time on each loop.
Canvas: in this option, you can use images, videos, slideshows and also a
combination of all of those.
The idea is to create a story which grabs the user and makes them buy the service
you’re promoting.
You need to dedicate more time to the implementation but it may result in better
performances in the end.
In the next steps, we’ll pick the single image option, because it’s simpler to
begin with. The other options will follow the same motions, though.
In the next option – images – you can pick the images to upload.
You can now move on to the next group of Facebook ads options: page and links!
Page and links

Connect Facebook Page: the following option allows you to Connect your
Facebook Page (the fan page you’ve previously created) to the ads you’re creating.
Destination: you’ve got a box where you can insert a link.
This will be the URL where the user will land if they click the ad.
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Campaign in 2018
This is where you’ll write the URL of the pre-lander you’ve created before.
Headline: this will be the place where you can write your post’s title.
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Make it simple, straight to the point, and flashy to increase the chances of getting
cool social media marketing profits!
Text: enter the description of the promoted product.
Describe the advantage and innovation of your product.
Again: make it showy.
Call to Action: you can include a call to action.
There are many options and they’re all cool.
The most requested ones are download, learn more, sign up, and watch more.
Display Link: if your link is too big or not so great, you can always enter the URL
they’ll see in the ad in this box.
On the post, it may be important that users get to read a trustful URL instead of a
strange, shady-looking one.
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Campaign in 2018
URL parameters (UTM parameters): an optional tool.
It lets you identify the source of your ad traffic.
The results must be always tracked using a platform which allows the tracking.
Let’s suppose you’re testing a post that contains a specific image.
If you set image = image1 and image = image2 in different images, you’ll see the
number of clicks each image received separately.
Pixel tracking: you can create a pixel which allows you to track several of your
campaign’s parameters.
You can track the conversions from different age ranges, gender, and locations,
among other options.
The next step will be to pay the campaign you’ve just created.
There are a bunch of different payment methods you can use when advertising
using social media from pre-paid, PayPal, and credit card, among others.
Remember: the payment methods will always depend on the country.
Always give the whole info because Facebook can refuse a campaign in case
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Campaign in 2018
some info isn’t there or it’s incorrect.
As soon as Facebook approves your campaign, you’re ready to go!!!
Never forget: Name
If you wanna succeed in the Facebook Ads trenches, you should always know and
follow its policies!
Check them all here before doing some silly mistake that sees you becoming a
banned enemy of social media marketing!
Conclusion
I hope this classy tutorial has been able to help you create Facebook ads
campaigns that’ll boost your profits into the Milky Way!
Oh no, is this the end of this Facebook advertising series?
Hell no!
You should definitely keep tabs on the Mobidea Academy to find out what else
we’ve got in store for you!
This is the best online platform for you to rule as a Facebook advertising king!
In the next articles, we’ll give you some cool tips about detailed options,
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Campaign in 2018
optimization, and campaign examples for you to really understand how to explore
your Facebook ads campaign!
Bring all that tasty juice from social media marketing traffic!
See ya!
Author: André Martins & Rodrigo Sengo
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9 Facebook Advertising Tips to Skyrocket
Your Campaigns
9 Facebook Advertising Tips to Skyrocket Your Campaigns
Name
Get ready for a Facebook Ads post that's bound to give you incredibly saucy
tips and some invaluable advice that will surely make you a Facebook master!
With Facebook, you can develop strategies to get that precious data without
major expenses.
Introduction to Facebook Ads
Facebook Ads are a powerful tool to reach a high-quality audience – one that’s
deeply related to the product you’re advertising.
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Your Campaigns
Plus: Facebook has over 1 billion active users accessing the platform through
mobile on a monthly basis!
This basically means Facebook is simply amazing for affiliates who wanna
promote offers within that range of products.
There are super useful tips we’ll be sharing with you.
Our goal?
To make sure you’re gonna reach your product’s die-hard fans while also
optimizing costs.
We’re gonna help you create a hyper profitable campaign, so that you can be the
king of affiliate marketing.
Without any further ado: here are our 9 awesome Facebook Ads tips!
Facebook Advertising Tips – The Ultimate List
1. Be Smart About WHERE to Promote (High ROI Segments)

We’ll always be aiming towards getting the best return on investment we can
(ROI).
We do that by running offers in countries with a low CPM (or CPC, for that matter)
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Your Campaigns
but which showcase a high Revenue per Mile (visits) rate.
In other words: the least we can invest, for the most we can generate.
However, there are some countries where we must invest more in order to get Name
amazing results.
Take a look at the following content table:
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Your Campaigns
Source: Data from Facebook Ads reach estimates, and Mobidea’s RPMs from March 2017
These countries are sorted by traffic cost and reach, for a daily budget of 20€, as
of March 2017.
You can see that – in some cases – the RPMs of the offers for a given country
largely surpass the cost.
What are these, you ask?
Our ready-to-be-explored goldmines!
That’s right!
2. Know the Tools you Can Use

Audience Insights: this is the most important tool you need to help you work your
niche on Facebook! Indeed, it’s one of the best Facebook Ads tips we can give you!
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Your Campaigns
There, you can search and select Fan Pages, Profiles and interests related to your
niche.
Get a grip on how many out there fit your ad and then smash it like a pro.
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Source: Facebook Audience Insights
Creative Hub: nice to use when you wanna get inspired and explore different
types of ad sets available.
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Your Campaigns
Power Editor: use it to create your posts and analyze data. Know your costs,
reach, impressions, clicks, CPM, CPC, CTR. Basically, everything that you can
squeeze will help you make it bigger and better.
Source: Facebook Power Editor
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Your Campaigns
3. Learn About the Best Campaign Types to Run

This is one of the most important tips for Facebook Ads so pay attention!
Facebook gives you a wide range of campaign types to select from. We’ll give you
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two types to focus on.
We guarantee they’ll generate awesome interaction at a lower cost.
Traffic – also known as the “Website Clicks” campaign. It’s meant to bring users
to your landing pages. Tip: you can optimize the cost by paying on a CPC basis.
Engagement – “Get more people to see and engage with your post or Page.
Engagement can include comments, shares, likes, event responses and offer
claims.”
Make sure you use relevant text and images for both these types.
Even the use of videos will increase your relevance score and interaction, while
giving you more impressions at a lower CPC/CPM.
Tip: before launching your campaign, always make sure that you’re following
Facebook’s Policies.
Pay special attention to the ads section.
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Your Campaigns
4. Your Targeting is One of Your Best Friends

Almost the same as saying “know your user”, or your client.
Let’s think about the kind of product you’re advertising: who’s more likely to
acquire it?
What’s their gender?
What’s their main age range?
And what do these users like?
What are their interests?
This is how you’ll reach people who are actually interested in your products.
Ever noticed you’re always seeing ads of things you like or that you usually work
with on your News Feed?
That’s good targeting right there, by that specific advertiser.
Finally, go over all the other specific details, so as to make sure you’ll reach the
target you want your product to hit.
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Your Campaigns
For example, if we wanted to promote a travel product, we’d be aiming at those

users who are interested in “travel”, “paradise” and “tourist attractions” (Interests),
but also who may have “used a travel app in one month”, which is a Behaviour.
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Then, you can even try and go into even more detail.
Fan Page targeting: if you wanna use this feature accurately, target the exact
name of a specific Fan Page. At times, when you’re targeting an interest, the
person may not like that interest.
Maybe, they’ve liked a brand that they won’t usually buy, for instance.
However, if you target the fan page of that specific interest, you’re sure to lure
more users!
Why?
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Your Campaigns
Because nobody is gonna join a fan page unless they’re fans of that specific
subject!
Keywords which aren’t linked to fan pages are usually presented as an association
keyword.
That may not be good all.
You should stick to what you know, and aim at specific fan pages with high
engagement.
Find the exact Fan Page you wanna target inside the Facebook Audience Insights
Tool.
It’s not El Dorado. Even so, it’s always a cool tool that’ll help you research your
niche’s main subjects.
Use this tip to understand the interests that make your audience go crazy.
Groups Targeting: check the “About” section of the group or page. You should be
looking for tags (keywords) that are used to describe it.
Then, set up a campaign.
Your campaign should have a target keyword which is #1 and then another which
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Your Campaigns
is #2, and then #3… the quantity of keywords you feel like going for.
The more keywords you actually pick, the more specific your targeting is gonna
be!
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It’s not gonna be the case for that specific Facebook group.
Even so, it’s probable that you’re gonna be targeting users who’ve liked that
particular page.
What about those nasty “unavailable” fan pages?
You can use the same old trick, alright!
Audience Size: try aiming at audiences with a potential reach that’s lower than
75.000, meaning that you have to be mega specific.
Remember: your goal is to reach out to your niche! This is one of those Facebook
Ads tips that you CANNOT forget!
In case you wanna go beyond that, you’re gonna be spending money that’s gonna
be tough for you to earn again!
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Your Campaigns
Carrier Targeting: yes! You’ve just read it!
These following steps will teach you how to buy operator traffic.
As an example, we’re gonna select one of Mobidea’s best segments on

Mainstream: Chile – Entel.
Step #1: Select the Country
Step #2: Select 3G and 4G Connection

Behaviours > Mobile Device User > Network Connection > 3G & 4G
Go to the “Detailed Targeting” box, and then click “Behaviours”
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Your Campaigns
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Find the “Network Connection”, in “Mobile Device User” and select 3G and 4G
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Your Campaigns
Step #3: Narrow the Audience and Select the Carrier
This is how it should look:
Pay attention!
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Your Campaigns
That carrier must appear as an “Interest” and not as an “Employer.”
5. Increase Your Reach While Lowering Costs

It’s time for us to take two major factors into account: post engagement and
relevance score. Name
These two always walk the road together so pay attention!
Post Engagement: it’s influenced by the number of likes, shares and comments
your Ad gets as a post.
Getting lots of positive engagement?
Then you’re letting Facebook know that the content you’re promoting is making
users happy!
This means your ad will be chosen to be displayed in people’s News Feeds or

other publicity spots more often.
Interesting content often triggers strong engagement such as post sharing.
In fact, “being interesting” accounts for 50% of the overall reasons why users
share other people’s posts.
This isn’t one of our Facebook Ads tips, it’s just a fact!
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Your Campaigns
Relevance Score: think of it as the combination of two pieces. On the one hand,
you’ve got your ad’s text and images. On the other, you’ve got your targeted
audience, with all their likes and behaviours. Put them together and you get the
relevance score – the content you’re gonna be promoting to a selected audience.
The more well-designed, written, and suitable your ad is to whoever you’re

targeting it to, the higher your relevance score will be.
What does that lead to?
Lower CPMs, or CPCs, and higher priority in ad display.
Plus: a good CTR will positively influence your Relevance Score.
How to get great Relevance Scores?
Create a good targeting: pick the ages, genders, likes and behaviours like a
master!
Time to sum up!
Here’s how you get a wider reach while also lowering your CPM/CPC:
• Write accurate and interesting titles

• Use call-to-action buttons, such as “Buy Now”, “Learn More”, “Download”, etc.
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Your Campaigns
• Achieve the goals your campaign is aiming for: it can be fan page likes, website
clicks, or conversions. The more regularly you reach these, the more relevant
your Ad ranks
• Keep testing new images and texts frequently, and see how your audience
responds to them. This is super important and one of the crucial Facebook Name
Advertising tips!
6. Test Your Advert Sets

Media Buying and Facebook Advertising have something in common: on both of
these games grabbing data and testing like a madman is super crucial!
Why?
Because that’s how you get to know exactly when the time to make real money is
gonna pop!
If you’ve got to spend money to get the data you need, JUST DO IT!
The good news?
With Facebook, you can develop strategies to get that precious data without
major expenses.
Even so, bear in mind that you’ll always have to spend more money for the final
tests!
47
Your Campaigns
How?
In our previous article, CPA on Facebook Ads, you were able to understand how
important it is to study your audience (Point #1) and you’ve also grasped how you
should always create a Fan Page (Point #4) related to the theme you happen to be
exploring.
By studying your audience, you’ll develop a specific ad set for it.
Based on that, you MUST create a Fan Page.
Use this page to understand how Facebookers react to the different posts you
show them.
Learn from their feedback so that you post something new and better next time
around!
Your Fan Page should really include appealing and interesting content.
This will ultimately help you understand how a real user reacts to your theme.
This means it’s very important that you get a considerable number of real
followers, so that they can provide their valuable feedback.
Why should you do it?
48
Your Campaigns
To test your different Ad sets so that – when the time comes to pay for it – you
know that you have higher chances of reaching that saucy success!
Aim for clicks, shares, likes, positive comments!

Name
In order to get better results, you should always test different…
• Images
• Headlines
• Texts
• Call-to-Action buttons (CTA)
• Landing Pages
Let’s say you’ve been getting great results right from the get go – great CTR from
your ad set.
Even so, it’s important that you test it, since you can always improve it.
Test as much as possible so that you know what works for you niche
Test Images
Use the most addictive images or videos to grab the user’s attention so they won’t
dare look away!
Find out which images have that special effect on your target.
49
Your Campaigns
Perform as many tests as possible.
A good image is a great start to induce a spontaneous click that might lead to a
sign up.
Tip: beautiful people and gorgeous smiles never get old! Use them on your ads,
since users tend to respond positively.
50
Your Campaigns
Test Headlines
Wanna be able to write headlines that convert like crazy?
Nothing like reading a Mobidea Academy article about how to create the best
Name
headlines of all time!
Read our post on How to Write Facebook Ads Headlines!
Remember: make your headlines as clear as possible and list your benefit to the
user.
Test Call-to-Action (CTA)

Find the perfect CTA according to your
ad set.
Use it to galvanize users and get them

to perform an action.
Facebook provides you several CTAs:
51
Your Campaigns
Check this article from AdEspresso to learn how to perform the right experiments
to discover the best CTA button for you!
Test Landing Pages

Start your first tests on landings pages.
The goal here is to understand if you need to optimize your landing page.
Make sure to fulfill all the requirements that we’ve mentioned on point #3 of CPA
on Facebook Ads: Definitive Guide for Beginners.
Once you fulfill all the requirements on your landing page, work your way in, and
turn the visits of your page into conversions!
The most important thing?
You’ve gotta make sure your landing page showcases 0 distractions!
It’s gotta be simple and easy for a website visitor to find what they’re looking for.
Use straightforward and clear words in order to guide your users to the path of
Call-To-Action conversion!
If you’re still wondering how you should optimize your landing page, check this
guide for landing page optimization written by Neil Patel and Sherice Jacob!
52
Your Campaigns
Do you have any technical doubts when it comes to creating your landing page?
7. Use Custom Audiences

Custom Audiences are a way to increase conversion rates based on info you Name
have regarding your customers.
That info may be an email list. In such cases, you already have leads to market to.
Use those.
You can save your email list on a .txt file (which you can edit on a program like
Notepad).
Then, on your “Adverts Manager”, go to the “Audiences” tab.
Click to create a new “Audience” and choose “Customer List”.
Then, upload your .txt file with all the emails, and wait some minutes until it’s
ready to use.
In other cases, you may also want to advertise to people who have specifically
visited your website, for example.
Here, you’ll install the Facebook Pixel code on the page you find more convenient
(the index file is definitely a good one).
53
Your Campaigns
Use that pixel name when creating a new custom audience.
You’ll even be able to target people who surf the web looking for other subjects, by
including desired keywords in the Website Traffic area.
For example, if your website is for app promotion, you could choose to target
users who also visit pages related to “tech”, “gadgets”, “Android”, “Apple”, etc.
Facebook has some more reaching capabilities for you to dive into!
In fact, you can use the “Lookalike Audiences” feature, which will present your
adverts to other people who match the criteria of your custom audiences.
8. Scale Up Like a Pro

After nailing the perfect ad, here’s how you should proceed to scale up your
54
Your Campaigns
campaigns.
How do you know when the time to scale up is finally a reality?
It’s fundamental that you can always listen to your data and understand what’s Name
important.
After performing the tests we’ve mentioned above, you should have reached an
“Ad Set” that’s close to perfection.
However, the real test is gonna be when the campaign is live and you start
receiving relevant stats.
When you’re looking to scale up, you’re still making tests.
Before we tell you how to scale up, you’ll learn how to perform a campaign that’ll
give you the info you need to be able to scale up.
For each test, we advise you to make it as reliable, and comparable as possible.
Bearing that in mind, here’s how the Mobidea Crew plays the game!
Placements
The majority of ads are created for the Feeds, so you should only select Platform
> Facebook > Mobile > Feed (see image below.)
55
Your Campaigns
Don’t forget to select in Device type > Mobile Only, excluding desktop traffic.
Here, you’ll also exclude Instagram and Audience Network ads.
In case the offer you’re promoting only works for a specific operating system (iOS
or Android), select Android or iOS devices only in the Specific mobile devices &
operating systems tab.
56
Your Campaigns
Tip: this is a test, so do it for the best traffic available. In OS versions, select recent
operating systems.
Budget
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Establish 10$ of daily budget and an automatic bid – this standardizes your tests.
The reach will be different, depending on country and target.
This setting loads all the data you’ll need to be able to understand the campaign’s
potential.
Even so, feel free to change this setup according to your needs.
Time to scale up!
Check for:
57
Your Campaigns
• Low Cost-per-Click (CPC)

• High % CTR
• Conversion Ratio
• Earnings
• Demographic data (Gender, Ages, etc.)
Check these parameters.
Later, you’ve gotta understand whether or not you can reach a break-even
campaign or even a profitable campaign after another optimization.
Can you?
Feeling confident?
Optimize and spend another 10$, bro!
The money bell rang at your door?
Scale up, dude!
This is a crucial step!
Yes, we know you want your money fast!
58
Your Campaigns
However, we strongly advise you to think about the possibility of reaching the
King’s Level of having long term & stable revenues.
Here’s a good example of how to manage your daily budget when scaling up:
Name
• Day 1: Test – 10$ Daily Budget

• Day 2: Second test after optimization – 10$ Daily Budget
• Day 3-4: Hold your horses – 10$ Daily Budget
• Day 4-6: Time to grow – 20$ Daily Budget
• Day 6-12: 50$ Daily Budget
• Day 12-20: 100$ Daily Budget
• Day 20 and onwards: MAXIMUM of 150$ Daily Budget
There isn’t a right formula to scale up, but you should do it progressively.
This will allow you to have more control over your campaign, understand small
variations, and perform better optimizations.
It also enables you to keep your campaign running for longer periods.
Pro Tip: get serious! Use a Business Ad Account. Using a business account will
also help you when it’s time to have more traffic and campaigns.
Why?
59
Your Campaigns
Because you can aggregate other ads accounts to it, and use the same payment
methods to charge your campaigns.
9. Do Your Market Research!

Here’s the honest, factual truth: if you really wanna succeed while promoting
content on Facebook, you’ve always gotta be one step ahead of the game.
Show something different, catchy, innovative and clickable.
It’s time for us to show you other ways to go about your goals.
Investigate, read up, and be alert so that you can always get better.
Whatever you do, make it different, new, and memorable!
Let’s say you wanna explore a new niche.
How do you start?
You spy a bit! That’s right!
My name is Bond, James Bond!
Got the offer?
60
Your Campaigns
Name
Let’s see what’s out there!
Just use a simple Google Advanced Operator – site:facebook.com “win a

samsung galaxy s7”
Thousands of posts will rain!
Just check them and get inspired!
61
Your Campaigns
You can also find associations/relations, finding important insights related to your
theme – in this case, Whatsapp.
Go to SimilarWeb and type “whatsapp”:
62
Your Campaigns
One of the many features allows you to know which websites are sending traffic
to your theme.
This is how you improve your targeting: by getting super specific!

Name
You can also see the top countries coming from that particular niche:
Conclusion
There you go!
Feeling hungry?
Ready to start?
This was a summary of the most important aspects/features that you should
check when preparing or running your Facebook Ads campaigns.
63
Your Campaigns
We promise you won’t be disappointed.
Run, and take advantage of the amazing quality traffic that Facebook has to offer.
It was a real pleasure to be able to share these wicked Facebook Ads tips with you
guys!
Use them well and thank us Mobidea Facebook Masters later!
Author: Rodrigo Sengo & Guilherme Romão
64

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CPA on Facebook Ads: Definitive Guide for Beginners in 2018

How to Create a Profitable Facebook Ads Campaign in 2018

9 Facebook Advertising Tips to Skyrocket Your Campaigns

CPA on Facebook Ads: Definitive Guide for Beginners in 2018

Have already started to forge your own path on Facebook?

Everything You Should Get Before Starting Your Facebook Ads

1. Study the Audience/Niche You Wanna Target

We’re talking about Popular Games, Apps, Movies…

An awesome example of what we’re referring to is probably the most famous

Indeed, you’ve gotta be the first to explore a niche!

world and go for it.

First: draw a profile of the typical user that’ll engage.

Second: go for it!

This is vital and will make a difference in your results.

Why will this foolproof strategy yield results?

Choosing your audience will be fundamental for all your promotions.

2. Select Your Offer – Smartlink or Single Offer?

Wondering what the heck is so different about these two terms?

No worries! Read this smashing article!

We strongly suggest you try single offers.

Why should you use single offers?

It’s important to remember that Facebook is a biz:

Another great little something about going for a Single Offer?

Still wondering whether or not you should use Single Offers?

Check this article!

These CPA offers should be chosen bearing subscription flows in mind.

3. Build THE Pre-Lander

You should take maximum advantage of your traffic! Name

How can you take your traffic to a whole new level?

This – by the way – is THE main goal of a pre-landing page.

What’s relevant for them?

What are they looking for?

What benefits will they get after subscribing?

Create needs and deciders for them!

This is a hyper effective way to approach your target.

How to build a good pre-lander?

To make sure your visitors are gonna take action.

Your pre-lander should be simple, clear, appealing and, if possible, produce an

Things Your Awesome Pre-Landers Must Have

sweet and mighty impossible to resist

Click here to play!

Download this app now!

You get it, right?

If you still don’t, you should dive deeper!

Main Web Concepts Explained“!

4. Create a Fan Page

A Fan Page is a great way to boost what you’re promoting. Name

Build it as if it were your pre-lander.

It’s gotta be similar.

This is what you wanna have:

5. Think About Your Ad

Your ad should be simple and enticing! It must connect to your pre-lander

Avoid text in your images, as it might reduce the ad’s quality.

It’s the advert that’ll draw your audience’s attention.

Once they do it, we’re sure they won’t be able to resist!

Remember: in case you wanna be successful promoting Facebook Ads, you

What’s the lesson here?

Aim for quality!

Author: André Martins & Rodrigo Sengo

How To Create a Profitable Facebook Ads Campaign in 2018

Facebook Ads Campaigns – Warming Up

Once you have a Facebook