JW Marriott Desert Springs

Palm Desert, California

February 22 – 25, 2011
www.etail2011.com

The Future Is Now: Managing “What’s Next”

While Remaining Focused On Today’s
Brand Experience

Featuring Brand New Learnings On:

Mobile, Social, Video &
Multi-Channel E-Commerce

Lead Sponsors:

Now get eTail all year

Register Today! Call 646-200-7530 or 888.482.6012 round, find us on:

Email: eTail@wbresearch.com Web: www.eTail2011.com

 Every single speaker at eTail is REQUIRED to end their presentation with 3 actionable key take-aways
from their discussion to ensure you walk away from every session with immediate strategies.
That’s over 200 key take-aways, more than any other event!

What one area should e-commerce businesses focus

on right now, and why?
Chris Campbell, VP E-Commerce, Teleflora

“Flawless execution is a must. Your site must provide a good

eTail 2011 Advisory Board Spotlight:
Why eTail Is the Right Event For You
This year’s eTail program brings together some of the top minds
in retail to discuss the latest trends impacting the industry. Our
advisory board of retail executives from various retail segments-
home furnishings, mass merchants, sporting goods, music and
floral, provide insight into where businesses should be focusing
for 2011. The eTail program provides tactical sessions
focusing on:
• User experience improvements
• Personalization strategies
• Actioning customer data
• Optimizing the multi-channel customer experience
• Mobile shopping and finally…
Keeping the experience fresh so your customers come back to
you time and time again.
These topics and many more will be covered on the 2011
program.
About the eTail 2011 Program Advisory Board
The eTail 2011 Program Advisory Board is comprised of senior
retail executives providing strategic guidance on the content for
this year’s program. The contributions provided by the Board
guarantee relevant topical information is presented to eTail
attendees. Special thanks to this year’s Advisory Board. For
more details about the Board, please visit www.eTail2011.com.
• Michael Cooper, VP Specialty Channels, Home Depot
• Angela Caltagirone, VP, eMarketing and eMail Marketing,
Williams-Sonoma Inc.
• Chris Campbell, VP E-Commerce, Teleflora
• Jason Kang, VP Marketing, International, Zazzle.com
• Michael Merhab, VP E-Commerce, CBS Interactive-Sports
• Arnold Sookram, Frmr. Director of Retention,
Backcountry.com
• Mark Deruyter, Senior Manager Customer Acquisition,
Musicians Friend
Si
gn
user experience. It must be easy to use for both the consumer
that knows exactly what he or she wants and for the consumer who instead
prefers to browse and shop. This touches on so many factors from navigation,
product presentation, site search, checkout, and personalization. With so many
choices online today, consumers have less tolerance for bad online shopping
experiences.”
Jason Kang, VP Marketing, International, Zazzle.com
“Delighting customers. At the end of the day, that’s what it
comes down to. The e-tailer who understands, targets, and
delights their customer the best, wins. It’s both so simple and so diff icult to do
really well.”
Angela Caltagirone, VP, eMarketing and eMail Marketing,
Williams-Sonoma Inc.
“Businesses should be focused on personalizing the customer
experience via a data driven approach on the site and across all programs such
as providing relevant search results, targeted online display banners, and
personalized email communications. Customers’ have higher expectations
related to both their online and off line experiences and it is vital to provide the
content and service that makes the experiences consistent.”
Arnold Sookram, Frmr. Director of Retention, Backcountry.com
“Understanding and refining the multi-channel customer experience – finding
the balance between engagement, conversion, and customer loyalty. Using
customer data in a way that creates a relevant and timely conversation with
unique customer segments, regardless of where they interact with your brand.”
Michael Merhab, VP E-Commerce, CBS Interactive-Sports
“MOBILE SHOPPING! Bill Gates of Microsoft and Eric
Schmidt of Google are just two of the many experts who
believe smart phones/mobile devices will overtake the PC Market in two years.
The Y generation uses their mobile devices for everything and shopping will be
the next frontier. The key will be to expand beyond just the ability to shop alone
with unique marketing plays, customization, user integration, etc...”

eTail Is Here For You

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Join Us On:
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Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535

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Email: eTail@wbresearch.com Online: www.eTail2011.com

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 6 Reasons To Register Right Now For eTail 2011
“Great conference. Very relevant topics with the right mix of high level trends in ecommerce and tactical insights to
drive the business. Perfect place to connect with industry leaders.”
Miguel Almeida, VP Online Merchandising & Operations, Walgreens.com
Here are some tips to secure your registration and ensure you don’t miss the tactical information and multiple opportunities for peer to peer networking at eTail 2011.
Enable your business to increase market share and gain a competitive advantage by registering today.
1 Receive just the right mix of tactical strategies from heads of marketing, 4 Receive detailed case studies from implementation and testing to execution,
advertising, e-commerce, media, social strategies, mobile commerce, and direct from your retail peers. 87% of the presentations are from a retailer
more perspective
2 Over 81% of the speaker faculty are retailers! That’s more than any other 5 Meet your direct peers, from every aspect of the industry with even more
event today retailer-to-retailer networking opportunities than ever before!
3 Every session gives you tactical key take-aways. That’s over 194 actionable 6 Stay connected via social networking live at the event with streaming Twitter
strategies in just four days Feeds and Blogging each and every day

February 23, 2011, JW Marriott Desert Springs Palm Desert, CA

Don’t miss out on the 2011 CEO/President Retail Summit!
Visit www.retailceosummit.com for more details.

Conference Pricing
Retailers: Book Before 12/31/10 And Get 35% Off The Two Day Conference
You can also add any summit for only $350 more!
Your choices include the Search Summit, Email Marketing, Personalization & Segmentation Summit, the BRAND NEW Online Video & Rich Media Summit, Social Media &
Mobile Commerce Summit OR the BRAND NEW Emerging Technologies Summit

Qualified Retailers Register And Pay In Full By Register And Pay In Full By Full Price Retailer Group
12/31/10 For 35% Off 01/31/11 For 20% Off Discounts* –
Two Day Conference (February 23-24) $909.35 $1,119.20 $1,399
Groups of 3 or more
40% Off until 12/30/10* -
Three Day Conference $1,259.35 $1,469.20 $1,749 $839.40
Two Day Conference Plus 1 of the following 5 Options: 25% Off until 1/31/10 -
• Search Summit (February 22) $1049.25
• Email, Personalization & Segmentation Summit: (February 22) *Must register and pay in
• Rich Media & Online Video Summit (February 22) full by given date
• Mobile Commerce, Marketing & Social Media Strategies Summit
(February 25)
• Emerging Technologies Summit (February 25)
To secure
space
Four Day Conference $1,609.35 $1,819.20 $2,099.00
for your
Two Day Conference Plus 1 of the following 3 Options:
• Search Summit: (February 22) team, contact
• Email, Personalization & Segmentation Summit: (February 22) Bill Penney
• Rich Media & Online Video Summit (February 22) at 1-866-691-7771
And 1 of the Following 2 Options or
• Mobile Commerce, Marketing & Social Media Strategies Summit
(February 25)
bpenney@
• Emerging Technologies Summit (February 25) wbresearch.com
All Others Register And Pay In Full Full Price
By 1/31/11 For $100 Off
Four Easy Ways
Four Day Conference $4,299.00 $4,399.00
To Register:
Two Day Conference Plus:
• Rich Media & Online Video Summit (February 22) Call direct:
And 1 of the Following 2 Options 1-888-482-6012 or
• Mobile Commerce, Marketing & Social Media Strategies Summit (February 25) 1-646-200-7530
• Emerging Technologies Summit (February 25)
Fax the registration
Three Day Conference $3,699.00 $3,799.00 form:
Two Day Conference Plus 1 of the following 3 Options: 1-973-256-0205
• Rich Media & Online Video Summit (February 22)
• Mobile Commerce, Marketing & Social Media Strategies Summit (February 25) Email us:
• Emerging Technologies Summit (February 25) eTail@wbresearch.com
Two Day Conference (February 23-24) $3,089.00 $3,189.00 Register online:
Please note a qualified retailer is not: Any service provider to retail organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics
providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for www.eTail2011.com
non-retailers. Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation. No Two Discounts may be combined.
*Fee includes continental breakfast, lunch, cocktail receptions and conference documentation.
Please note that Connecticut residents must add 6% sales tax to their registration fee.
Hotel Information Register Your Room Today
eTail has procured a special rate of $229.00 per night (plus tax) for
single and double accommodations. To make your reservations, please
call the JW Marriott as soon as possible at 800.266.9432 and be sure
to identify yourself as an eTail participant. Rooms are limited and are
on a first come, first served basis, so make your reservation as soon as
possible. The discounted rate expires on January 28, 2011. After
January 28th, rooms may still be available, so inquire with the hotel if you
have missed the cut off date.

A dedicated booking website has been created for eTail West 2011. You
will be able to make, modify and cancel your hotel reservations online, as
well as take advantage of any room upgrades, amenities or other services
offered by the hotel.

Directions From The Palm Springs Airport

1. Turn left at S El Cielo Rd

2. Turn left at E Ramon Rd

3. Take the ramp onto I-10 E

Enjoy the JW Marriott’s beautiful, idyllic vacation setting in Palm Springs, with specialized discount
4. Take the Cook St exit
rates just for you.
5. Turn right at Cook St (signs for Palm Desert)
The JW Marriott Desert Springs Resort & Spa is located in Palm Desert, California, just 11 miles
from the Palm Springs Airport. Situated on 450 acres of lushly landscaped grounds and lagoons, 6. Turn right at Country Club Dr
Desert Springs Resort & Spa is a sprawling oasis. Three majestic mountain ranges provide a
dramatic backdrop to the spectacular property. The resort’s guest rooms and suites are located 7. Take the 1st left onto Desert Springs Dr
in five-to-eight-story wings surrounding swimming pools, lakes, verdant fairways, lush English For more venue details, please visit www.etail2011.com
gardens, and manicured lawns. From the moment you enter the resort’s breathtaking atrium lobby,
begin a journey into a world of relaxed elegance, singular amenities, and exemplary service.

February 22nd- Search Summit:

Keynote Presentations And Rotating Interactive Roundtables, Followed By Industry Workshops

Cover every aspect of Search (SEO, SEM and On-site) in an interactive format with fellow retailers.
Search remains one of the best acquisition channels available today. Are you managing your keywords effectively? Overpaying for keywords? Are you enabling your customers to find your
products easily and quickly? Are you overspending in PPC advertising? With speakers from multi-channel to pure play, leave with actionable means to maximize your search spend.
Receive hands-on tactical knowledge with retailer-led sessions and industry-expert led roundtable discussions. Additionally- join the BRAND NEW eTail American Idol game! This is your
chance to judge your roundtable hosts, and provide real-time feedback. Not only get your questions answered at our themed roundtables, but identify “who is the best of the best” in
terms of answering your questions and solving your search challenges. Each 20 minute roundtable session is focused on critical issues impacting your search business today.

With Table Moderators from:

*Check www.eTail2011.com for full speaker bios and program updates

7.55 Continental Breakfast & Conference Registration • Squeezing the greatest ROI out of your search campaigns
• Achieving your search goals through Google AdWords and Facebook advertisements-
8.30 Chairperson’s Opening Remarks what works and what doesn’t
Rahmon Coupe,
CEO,
9.20 Long-Term Views Of Your Current SEO Strategy And Identifying
YourAmigo Opportunities For Optimization
Corey Tisdale,
8.45 Keynote Session: The SEO Checklist: Maximizing Your Current Strategy
Co-Founder and COO,
And Generating Revenues Today Shopperschoice.com
Jeff Pape, Shopperschoice operates over 29 retail sites, across multiple categories. For customers in research
President and Founder, phase, natural search is a key focal area. Using strategies such as online video to support their SEO
WrestlingGear.com program, they are able to capture traffic and drive sales. What can you do to help the growth of your
WrestlingGear.com customized Facebook ads and Google AdWords to increase their effectiveness, organic search campaign? Leave this session with the ability to evaluate multiple tactics to sustain your
making 2010 one of the most successful for the company. In this opening session, Jeff zeroes in on ad SEO program in both the short and long-term, and find new opportunities for growth.
copy changes that help retailers connect with your prospective and current customer targets. Take home • Reviewing your current SEO strategy and examining key initiatives that should be
tactics to make every ad purposeful and achieve your search goals. happening with your website (indexing, increased site rankings, measuring and testing
• Understanding the complexities of search marketing and page optimization)

Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535 eTail Is Here For You 365 Days A Year,

Email: eTail@wbresearch.com Online: www.eTail2011.com Join Us On:

 • Generating link building strategies that improve sales 2.55 Interactive Roundtables
• Taking lessons learned to identify weak areas of your website
• Understanding current trends in SEO and taking advantage of these trends
3.55 American Idol Polling Session For Retailers- Brand New!
Through interactive polling technology, Search Summit attendees cast their vote for the best “search
solution”! Who truly has dynamic technology and strategies that will work for your business? Attend the
9.55 Coffee & Refreshments Search Summit and identify the best of the best in search technologies today!

4.15 Conclusion Of Search Summit/Coffee & Refreshments/ Announcement of

10.25 Kickoff Of Interactive Roundtables “eTail Idol” Winner!

4.30 Retailer Peer Networking Workshops- Exclusive Networking Opportunity

11.25 Panel Discussion: Weighing Your Search Options: Measuring The For Retailers Only!
Profitability Of Paid Vs. Natural Search Optimization These workshops serve as an opportunity to come together with your retail peers in an intimate
Corey Tisdale, environment, to promote problem-solving and networking. Sign up today at www.etail2011.com.
Co-Founder and COO, Spaces are limited for each workshop! Segmented by company size and annual online
Shopperschoice.com revenues, select the most appropriate workshop for your company. Each workshop is hosted
Diana Plazas,
by a retailer, with focused “hot topics” in areas such as mobile, social, international and channel
Director, Doubletree Online Marketing,
attribution. Don’t miss your opportunity to get in on the power-packed networking!
Hilton Worldwide Workshop A: 100 Million Plus In Online Revenues
Ben Kirschner,
Founder, Workshop B: 25 To 100 Million In Online Revenues
Coffeeforless.com
Workshop C: Below 25 Million In Online Revenues
Dennis Kopitz,
Web Development Director,
Summit Sports Inc. 5.30 Conclusion of Peer Networking Workshops/ Commencement of eTail
Jack W. Whitley, Opening Reception (please see page 23 for more details!)
Senior Vice President, E-Commerce, Roundtable Moderators For Search Summit
Replacements, Ltd. (Each table is moderated by a Retailer and a technical expert; Each table will last 20 minutes)
As the investment in pay-per-click campaigns and website optimization continues, how can you Table 1: Organic Search and Mobile Search - Maximizing Revenues
effectively manage your budgets and resources? The means to develop paid campaigns that generate
an ROI in advertising is through detailed campaign management. Optimizing your content for natural Retail Moderator: Pete Zeiner,
search ensures success. Maximize your budget for both SEM and SEO programs during this panel Director Ecommerce Marketing,
discussion. Advance Auto Parts
• How has an extremely promotional shopping environment influenced your search strategy
(paid and natural)? Table 2: Leveraging Attribution Management Data To Improve
• How are you optimizing your content for natural search? Search Marketing Results
• How carefully do you need to monitor changes to your site?
George Michie,
• How can you optimize your spend for paid search in today’s economy? For natural
CEO,
search?
The Rimm-Kaufman Group
• How are you allocating your budget around paid and natural search?

Table 3: Zeta Interactive

Retail Moderator: TBD
12.00 Interactive Roundtables
Table 4: ClearSaleing
1.20 Lunch & Networking Adam S. Goldberg,
Chief Innovation Officer,
ClearSaleing
Retail Moderator: TBD
2.20 Closing Session: Staying Ahead Of The SEM Game
Ben Kirschner, Table 5: eSearchVision
Founder, Retail Moderator: TBD
Coffeeforless.com
Learn what a cohort analysis can do to your business from a PPC perspective. CoffeeForless.com has Table 6: The Present And Future Of Managing Performance
been able to supercharge its growth by better understanding the lifetime value of their customers and Media: Cross-Channel Attribution And The Holistic Approach
thus setting much clearer ROI targets. By using conversion attribution and multi variant targeting by
time of day, day or week and geography their bids are always in the right spot taking advantage of cost Roger Barnette,
efficiency and a lift in orders. CEO,
SearchIgnite
This session covers the latest and greatest opportunities that Google has allowed advertisers to take Retail Moderator: TBD
advantage of including their new display network and site links.
• Lifetime Value Optimization Table 7: Using Paid Search to Merchandise Your Catalog
- Using a cohort analysis
- Establish Appropriate ROI Goals For Customer Acquisition & Retention Matt Lawson,
• Attribution VP of Marketing,
- Understanding your customers search pattern Marin Software
- Report and optimize off of keyword click paths Retail Moderator: TBD
• Multi Variant Targeting & Optimization
- Time Of Day Targeting & Optimization Table 8: Using Search And Social Media For
- Day Of Week Targeting & Optimization Customer Acquistion
- Geographic Targeting& Optimization Chris Baggot,
• Google Display Network Co-Founder/CEO,
- Retargeting Compendium
- Interest Based Targeting Retail Moderator: TBD
- Contextual Targeting
• What’s New In SEM For more information on hosting a Search Summit roundtable, contact Chet Silverman
- Site Links at 646-200-7478 or email csilverman@wbresearch.com
- Product Extensions
- Product Ad Listing
 February 22nd- Email Marketing, Personalization & Segmentation Summit:
Keynote Presentations And Rotating Interactive Roundtables, Followed By Industry Workshops

Cover every aspect of Email Marketing, Segmentation and Personalization in an interactive format with your fellow retailers!
How effective is your segmentation strategy? How can you decrease opt-outs? Are you managing your lists, personalizing your communications and get the most ROI out of your
current email program? Hear from top retailers focusing on turn-key issues affecting your email strategy in this interactive summit.
Receive hands-on tactical knowledge with retailer-led sessions and industry-expert roundtable discussions. Additionally- join the BRAND NEW eTail American Idol game! Here is your
chance to judge your roundtable hosts, and provide real-time feedback. Not only get your questions answered at our themed roundtables, but identify “who is the best of the best” in
terms of answering your questions and solving your email challenges. Each 20 minute roundtable session is focused on critical issues impacting your search business today.

With Table Moderators from:

8.10 Continental Breakfast & Conference Registration Spaces are limited for each workshop! Segmented by company size and annual online revenues,
select the most appropriate workshop for your company. Each workshop is hosted by a retailer, with
8.45 Chairperson’s Opening Remarks focused “hot topics” in areas such as mobile, social, international and channel attribution. Don’t miss
9.00 Taking Advantage Of Customer Data To Create Personalized Customer your opportunity to get in on the power-packed networking!
Experiences Workshop A: 100 Million Plus In Online Revenues
Roy Hessel, Workshop B: 25 To 100 Million In Online Revenues
CEO, Workshop C: Below 25 Million In Online Revenues
EyeBuyDirect.com
Personalization of the customer experience is critical to driving loyalty today. Hear innovative methods 5.30 Conclusion Of Peer Networking Workshops/ Commencement Of eTail
from the CEO of EyeBuyDirect surrounding personalization strategies that drive increased revenues for Opening Reception (please see page 23 for details!)
your business in this keynote session.
• How can you make the user experience optimal for your customers, based on individual Roundtable Moderators For Email Marketing & Segmentation Day
customer information or browsing habits? (Each table is moderated by a Retailer and a technical expert; Each table will last 20 minutes)
• How are you collecting and actioning customer data?
• How do you take a robust customer history, either for purchases or products they’ve Table 1: Experian, CheetahMail
viewed and create an experience that is more likely for them to make a purchase? Retail Moderator: TBD
• How can you provide more value in all of your customer contacts and differentiate your
Table 2: Cross Channel Personalization
customer experience?
Meyar Sheik,
9.35 Targeted Email Marketing For Any Ecommerce Retailer CEO and Co-founder,
Jennifer DiMotta, Certona
VP Marketing, Retail Moderator: TBD
Restockit.com Table 3: Communication Strategies To Effectively Engage Members
Segmenting and targeting messages in direct marketing has been around for awhile but targeted email Kristin Kleweno,
marketing is taking it to new levels by adding in much more data, dynamic and automated formats and Senior Solutions Manager,
processes and advanced techniques that pull together entire contact strategies for different customer Yesmail
segments. Even social marketing is becoming a part of the targeted marketing plan. Leave this
Retail Moderator: Lisa Flagg,
session with the methods to increase profits by increase revenues and decreasing advertising costs and
CRM Senior Manager,
employee time by advancing your targeted email marketing campaigns.
Kodak Gallery
• Getting started on targeted email campaigns
• Setting up contact strategies Table 4: Don’t Lose That Scent! Learn How Message
• Analyzing data and set up A/B testing Targeting And Continuity Maximize Conversion
10.10 Kickoff Of Interactive Roundtables David Brussin,
Founder and CEO,
11.10 Coffee & Refreshments Monetate, Inc
11.40 Continuation Of Interactive Roundtables Retail Moderator: TBD
1.00 Lunch & Networking Table 5: Cross Channel Synergies and Impacting Your Bottom Line:
How Integration Across Email, Social, Search, and Digital Publishing
2.00 Panel Discussion: Discovering And Utilizing Emerging Email and
Will Drive Greater Returns.
Deliverability Technologies To Increase Opt-Ins Al DiGuido
Jay Hampton, Chief Executive Officer,
Retention Marketing Manager, Zeta Interactive
Bodybuilding.com Retail Moderator: TBD
As a leading acquisition channel, optimizing your email communications and deliverability is essential to
thriving in today’s economy. Our panelists explore multiple email formats, deliverability challenges and Table 6: BlueHornet
solutions to guarantee incremental lift in sales and opt-ins from your customers. Retail Moderator: TBD
• How are you using new deliverability technologies?
Table 7: MyBuys
• Given the integration of email and social technologies, how has your email campaign
Retail Moderator: TBD
evolved? How has this impacted your Facebook and/or Twitter campaigns?
• How can service providers potentially treat your emails differently in terms of Table 8: Five Keys to Understanding, Engaging and Doing More
deliverabililty to your customers? Business with Your Digital Audiences
2.35 Continuation Of Interactive Roundtables Scott Paprocki,
Director of Product Management, StormPost
3.55 American Idol Polling Session For Retailers- Brand New! Retail Moderator: TBD
Through interactive polling technology, Email Marketing & Segmentation Summit attendees cast their
vote for the best “email solution”! Who truly has dynamic technology and strategies that will work for Table 9: SilverPop
your business? Attend this Summit and identify the best of the best in email technologies today! Retail Moderator: TBD
4.15 Conclusion Of Email Marketing & Personalization Summit/Coffee &
Refreshments/Announcement Of “eTail Idol” Winner! For more information on hosting an Email Marketing & Segmentation
4.30 Retailer Peer Networking Workshops- Exclusive Networking Opportunity Summit roundtable, contact Chet Silverman at 646-200-7478 or
For Retailers Only! email csilverman@wbresearch.com
These workshops serve as an opportunity to come together with your retail peers in an intimate
environment, to promote problem-solving and networking. Sign up today at www.etail2011.com.

Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535 eTail Is Here For You 365 Days A Year,

Email: eTail@wbresearch.com Online: www.eTail2011.com Join Us On:

 February 22nd- BRAND NEW! Online Video & Rich Media Summit:
Keynote Presentations And Panel Discussions, Followed By Industry Workshops
Cover every aspect of online video strategy, development, execution and the latest visualization technologies
in an interactive format with fellow retailers!
Online video is gaining momentum. Take advantage of this cost-efficient way to increase your conversion rates. Remain on the cutting edge by learning the latest and greatest
visualization technologies that deliver an immediate ROI!
8.45 Continental Breakfast & Conference Registration
9.30 Chairperson’s Opening Remarks
Alexander Castro,
GM Video Platform Solutions,
Limelight
9.45 Keynote Session: Video Concept To Commerce: Changing Channels
Dan Scott,
Chief Marketing Officer,
Scott Kay • We create high quality video at scale.
From viral video to “advertainment,” today’s digital consumer desires and deserves online video content
that will stir their senses. Your business needs to produce captivating video that engages your prospect
beyond the brand awareness stage and into your online shopping cart. Yet online shoppers are more savvy
and skeptical than ever before. They are not only judging video content, they are producing it themselves.
The result is an ever-growing online content library that is luring consumers away from your products and
services. Take the right video action now and watch your retention grow and sales spike. From directing
QVC programming to producing artful video resulting in luxury purchases, Dan Scott offers 15 years
of sales-focused broadcast concepts married with innovative marketing strategies. His dynamic digital
integration techniques routinely turn concepts into commerce.
• Experience what video content works best and which doesn’t work at all
• Translate your brand DNA into stimulating video content on any budget
• Target video content to your core customer and move them into a motivated, buying
mindset
10.20 How to Determine Which Video Commerce Options Are Right for Your
Organization
Mark Deruyter,
Senior Manager Customer Acquisition,
Musicians Friend
Luke Noffke,
Customer Acquisition, Social Media, Video Commerce,
Musicians Friend funded by Sequoia Capital, Benchmark Capital and Tenaya Capital. The company is headquartered
In this presentation, Musician’s Friend discusses the process to determine which aspects of video
commerce were applicable to their organization. Co-presenters Mark Deruyter and Luke Noffke
review different areas video can be used effectively for retailers, and considerations when deciding
which options are right for your organization. Additionally, gather insight into which strategic
partners helped establish the Musician’s Friend video strategy.
• Video vs. Video Commerce: Is there a difference?
• Determining the types of video commerce options available today and are correct for your
organization
• The process begins: where to start with your strategy
10.55 Coffee & Refreshments
11.30 Panel Discussion: Online Video Creation And Strategy Development To
Increase Revenues Long-Term
Gordon Magee,
Internet Marketing and Media Manager,
Drs. Foster and Smith Swimwear Boutique
Jamey Maki,
Director of eCommerce & Online Experience,
Golfsmith International decisions of their customers.
Nancy Jenkins,
Executive Vice President & General Manager,
Swimwear Boutique
Drew Leakey,
Vice President - Marketing & Business Development,
Living Direct
Ken Burke,
Founder and Chairman,
MarketLive These workshops serve as an opportunity to come together with your retail peers in an intimate
Online video adoption is picking up momentum in the retail space. An understanding of strategy
development, the creation and execution process, in addition to the means to measure and monetize your
content is crucial to a successful program. Our panelists demonstrate best practices in online video, and
help to navigate the waters of your video programs in the future.
• What is your online video strategy? How did you develop this video?
• How can you monetize content and video creation long-term?
• How can you use online video to support your sales activities and/or the in-store
experience?
• What was the video creation process?
• How can you run the video creation process through uploading it to your site?
• How do you select a vendor partner to assist? Or are you executing this in-house?
12.05 Invodo Executive Presentation
Craig Wax,
CEO,
Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution,
Invodo creates highly effective product video at scale and provides an eCommerce-focused platform
and player to influence consumers at the point of purchase. The Invodo video solution increases sales
conversion rates, attracts traffic through video SEO, and reduces product returns. Unlike other vendors
who specialize in platform or creation, we are experts in the three key areas to eCommerce video success.
• We host and stream your content through the Invodo InPlayer, optimized specifically for
retailers to deliver desired information to consumers at the point of purchase.
• We provide Video Conversion Optimization tools to measure the impact of your videos and
quantify sales impact and ROI.
The content you need, the platform to deliver eCommerce optimized video, and the measurement tools to
quantify business results.
12.40 Lunch & Networking
1.40 Cotendo Executive Presentation
Michael Kuperman,
VP Operations,
Cotendo
Cotendo is an innovative provider of Content Delivery Network (CDN) and Site Acceleration services
and a leader in creation of technologies that allow website operators and large enterprises to
dramatically improve web performance and radically simplify content delivery management.
Cotendo’s online retail customer base includes consumer-brand manufacturers, chain retailers,
Web-only merchants, catalog merchants, and comparison-shopping sites. Cotendo’s unique suite
of content acceleration offerings improve page load times and speeds up shopping transactions,
thereby increasing site conversions, enhancing customer website loyalty, and improving SEO
rankings. Cotendo provides instant scalability without the need for additional infrastructure, and
24x7 oversight to ensure your business continuity around the clock. Founded in 2008, Cotendo is
in Silicon Valley with R&D based in Israel. For more information about Cotendo’s Online Retail
Services Suite, visit http://www.cotendo.com/industries/Online-Retail/
2.15 Ecommerce Product Videos: 5 Secrets To Fast, Effective, And Affordable
Dennis Kopitz,
Web Development Director,
Summit Sports Inc.
Currently Summit Sports has 3000+ videos, all related to their products and fully integrated into
their ecommerce platform. Their most interesting video type is what they call “On Snow Reviews”
where video skiers and snowboarders of all experience levels test out the current years’ products at
the ski mountain. They’ve been producing these video for three years and have honed the process
to the point where in 2010 they were able to capture and publish over 1400 videos IN THREE DAYS.
2.50 Creating Oscar-Worthy Buzz With Video
Nancy Jenkins,
Executive Vice President & General Manager,
Swimwear Boutique tells their successful story about incorporating video into the merchandising of
swimwear. Both quantitative and qualitative data is presented showing the positive impact to the buying
• Understanding critical factors of video pre-production
• Successful video direction tips- the do’s and don’ts
• Your red carpet debut
• Measuring success at the box office
3.25 Conclusion of Online Video & Rich Media Summit/Coffee & Refreshments
4.30 Retailer Peer Networking Workshops- Exclusive Networking Opportunity
For Retailers Only!
environment, to promote problem-solving and networking. Sign up today at www.etail2011.com. Spaces
are limited for each workshop! Segmented by company size and annual online revenues, select the
most appropriate workshop for your company. Each workshop is hosted by a retailer, with focused “hot
topics” in areas such as mobile, social, international and channel attribution. Don’t miss your opportunity to
get in on the power-packed networking!
Workshop A: 100 Million Plus In Online Revenues
Workshop B: 25 To 100 Million In Online Revenues
Workshop C: Below 25 Million In Online Revenues
5.30 Conclusion Of Peer Networking Workshops/ Commencement Of eTail
Opening Reception (please see page 23 for details!)
 Wednesday, February 23rd -
Keynote Presentations, Panel Discussions And Interactive Networking
“The etail conference has been the best eCommerce show we have attended by far. The keynote presentations are timely and
the breakout sessions are the right size and given mostly by marketers and Internet retail savvy executives. The conference
is extremely well run and provides a lot of valuable networking opportunities. Best of all we have been able to improve the
quality of our eCommerce experience thanks to a number of new ideas and strategies that were inspired by the show!”
Tim Littleton, President & CEO, CHEFS Catalog
7.10 Registration & Networking Breakfast Inside The Solution Zone 10.30 Keynote Guest Speaker: Content Marketing, The Right Conversation @
7.50 Welcome From Lori Hawthorne, Executive Director, eTail 2011 The Right Time
Deanna Brown,
7.55 Chairperson’s Opening Remarks President & COO,
David Hatfield, Federated Media Publishing
Senior Vice President Products, Marketing, and Sales, Learn how to make a difference on the ‘social’ web, it’s a conversational medium and there are several
Limelight ways to ‘play’. Deanna Brown, President and COO of Federated Media discusses where, when, what,
8.10 Keynote CEO/President Panel Discussion: Moving Beyond Internal and with what influencers. She reviews funnel dynamics, brand permission, flow and types of content,
Challenges To Create Effective Multi-Channel Experiences and finally how to amplify work across the web. Of course, key to any and all their programs is analytics
and key performance indicators. What does success look like in this environment? Is it truly cash
Ron Boire, registers ringing? Attend this session and discover how to infiltrate the social web.
President/CEO, • When to have a conversation: where are they in the funnel?
Brookstone • How should you participate: host or contributor? Your platform or partners?
Sheryl Clark, • What type of content/conversation will you be having?
President and CEO, - What is your goal? How important is the brand/voice of the content?
Boston Proper • Now what? How do you get this conversation amplified?
Mark Pierce, • What does success look like? Lifetime value or just a quick sale?
CEO, 11.05 Networking And Pre-Lunch Break Inside The Solution Zone
MarketLive Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!
As year over year sales results and holiday numbers continue to be top of mind for all retailers, CEOs are Prices will only be offered in the Solution Zone.
carefully watching and scrutinizing all areas of their businesses. Success begins with moving beyond
internal challenges and organizing your organization for long-term growth. Incremental revenue and
driving profitability are essential to success in today’s economy, especially in the multi-channel world.
Track A: Site Enhancements, Testing, Analytics &
Benchmark your organization with the proprietary information that comes from questions such as: Customer Engagement
• How can you close the “multi-channel” gap in terms of internal communication?
• How does your business overall view sales opportunities in the store vs. e-comm 12.05 Chairperson’s Opening Remarks
channel?
• How is this impacted by different customer segments within different channels? John Kelly,
VP Sales,
8.45 Keynote Session: Foresee Results Executive Presentation Criteo
Larry Freed, 12.10 Kickoff session! Leveraging Data To Provide End-User Integration: How
President & CEO, Web Analytics Drive Innovative Improvements At Ebay
Foresee Results
The leader in customer satisfaction measurement, ForeSee Results captures and analyzes voice of Bob Page,
customer data to help organizations increase sales, loyalty, recommendations and website value. Using VP Analytics Platform,
the scientific methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results identifies eBay
the improvements to websites, online initiatives and multi-channel programs with the greatest ROI. Widely known as the world’s largest online marketplace, eBay is also home to a commercial data
With over 50 million survey responses collected to date and benchmarks across dozens of industries, warehouse that is more than 100 times the size of the Library of Congress. While intriguing in complexity,
ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. size and potential use, that amount of data also brings challenges faced by only a small number of
ForeSee Results works with clients across industries, including retail, financial services, media/ Internet companies. This session explores the unique opportunities eBay manages daily to cost-effectively
entertainment, healthcare, hospitality, manufacturing and government. Retail clients include: Advance and most efficiently mine, analyze and use BIG DATA to ultimately impact – and improve – the buying
Auto Parts, Belk, Gamefly, Home Depot, Lacoste, Nike, and Sears. and selling experience on eBay.com. If you’ve ever wondered what it’s like to consider the cost of a
cooled terabyte, this session is for you. Understand how an ecommerce company that receives 75 billion
9.20 Keynote Session: Navigating The Retail Rapids database calls per day dives deep into analytics to address:
Tony Bartel, • Sales velocity that moves at the rate of $2,000 in value per second
President, • Inventory that ranges from easily cataloged items like iPods and DVDs to one-of-a-kind
Gamestop Hello Kitty cake toppers and shark teeth fossils
• Customer needs and surfacing the most relevant search results when a simple search for
GameStop’s unique business model has made it the largest and fastest-growing retailer of video games
a GPS device brings up more than 150,000 items
in the world, but shifting consumer trends and fast-paced technology growth have caused it to begin a
transformation process that will lead it into the digital age. As traditional competitors exit the category,
GameStop seeks to lead the gaming industry into the evolving digital era. 12.45 Certona Executive Presentation
• GameStop’s culture and unique business model have provided for years of above-market Meyar Sheik,
growth, making it the leader in gaming retail, but these gains have not translated to stock CEO and Co-founder,
market increase due to the expected demise of the console industry Certona
• Gaming is exploding outside of console as gamers access games anytime, anywhere and
on many different devices Certona is the market-leading provider of personalization and revenue optimization for multi-channel
• GameStop has core attributes, mainly a strong relationship with the customer, that will retailers. Trusted by over 250 top e-commerce sites and many of the world’s largest online retailers,
allow us to lead gaming in the digital era the company’s Resonance® personalization platform automates a company’s ability to provide
• Lay out GameStop’s plan to lead as gaming evolves to anytime, anywhere and on any targeted, individualized content and product recommendations in real-time across all of their customer
platform touchpoints from web, email, mobile, video, call center, point-of-sale, and beyond. Combined with a
flexible business rules engine, the Resonance platform enables merchandisers to harness the power of
9:55 Keynote Session: The Future Of Mobile Commerce & Consumer Experience real-time behavioral profiling while maintaining full control in defining their product recommendation and
Pedro Santos, personalization strategies. For information, visit www.certona.com.
Chief Strategist, eCommerce, Certona will be presenting with a retail client.
Akamai Technologies 1.20 Workshop And Private Lunch
Is mobile commerce moving to mainstream ? On the one hand mobile apps and websites have been Hosted by
created but are consumers browsing, shopping, buying ? In the center of this is the mobile user
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a
experience and using the device to optimize the mobile shopping experience. The session will be
brainstorming and networking workshop for CMO/SVP and EVPs of retail exclusively. This session is
centered around mobile user experience and where is this all going. How will the smart phone be used
limited to 20 participants and is a Retailer-Only activity. Join our workshop participants at this session.
for shopping in the future ?
Visit www.eTail2011.com for updates on participants! If you are interested in attending, and are a
qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535

Scan For An Interactive Agenda
Email: eTail@wbresearch.com Online: www.eTail2011.com
1.20 Workshop And Private Lunch
Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a
Track B: Multi-Channel Marketing, Integration and
brainstorming and networking. Visit www.eTail2011.com for updates on participants! International
1.20 Lunch And Networking For All Attendees
12.05 Chairperson’s Opening Remarks
2:20 Panel Discussion: Going Beyond Testing: Developing The Tactics To
Nancy Hall,
Collect, Organize And Access Customer Data To Scale Your Business Vice President, Platform Services,
Lynn Lanphier, Valueclick Media
Director, Digital Analytics,
BestBuy.com
12.10 Panel Discussion: Increasing Market Share Through Prioritization Of
E-Commerce Projects
Kimberly Weller,
Director Analytical Services, Margaret Moraskie,
ESPN Senior Vice President, Marketing,
Boston Proper
Larry Freed,
President and CEO, Ken Mowry,
Foresee Results VP Marketing and Creative, Charming Direct,
Charming Shoppes
Customer data is the cornerstone to creating effective customer experiences. How can you efficiently
collect and action this data? What tools are necessary to do so? Our analytics experts tackle your Tari Huddleston,
customer data questions to put the right tools in place to enable you to make informed decisions and VP Marketing,
increase sales for your business. smith+noble
• How are you segmenting your customers? How do you identify your customer segments? Dawn Bronkema,
• How do you leverage customer data that crossed multiple online activities they engage Director E-Commerce Marketing, Content & Design,
with day to day? Meijer
• What tools are you using to understand and gather customer data?
Misty Locke,
• What tools are you using to house and access this data?
President, Range Online Media/Chief Strategy Officer,
• Which tools are “marketer friendly” vs. “unfriendly”?
iProspect
• How can you put the right tools in place to scale and learn, versus simply testing for the
sake of continual testing? E-commerce growth over the last year is finally returning to pre-recession figures- yet how can your
• How can you use customer data to make more informed decisions to increase sales and company set realistic goals for future growth? With such an integral channel, are you dedicating the
lift your business results? appropriate resources and budget to encourage profit? What opportunities exist with e-commerce
today? Our panelists from both the multi-channel and catalog segments examine the toughest questions
2.55 Creating A Unified Approach To Managing And Collecting Data facing senior executives in e-commerce today, and provide answers to increase growth online for your
Kelly Olin, business.
Global Sr. Web Analytics Manager, • What is a realistic growth number for the e-commerce portion of your business, given its
Nike Inc. exponential growth?
Today, in the digital space, anything and everything is “trackable”. So, how do we draw the line between • How are you prioritizing areas of your e-commerce strategy for growth?
“can” and “should”? How do we get past data collection to actionable analytics? As the head of digital • Which areas do you see as potential growth areas?
analytics, Kelly is posed with these questions every day. Understand the Nike data journey in this • What opportunities and challenges will you face as the e-commerce portion of your
dynamic session. business grows?
• Understanding what data is available and what data is useful
• How to turn data into actionable reporting and actionable analytics 1.05 Epsilon Executive Presentation
• Building a vision for you data and moving that vision towards reality
Eric Stein,
3.30 Networking And Refreshment Break Inside The Solution Zone Executive Vice President Digital Strategy,
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Epsilon
4.15 Panel Discussion: Moving Beyond “Last Click” Analysis Into Successful Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel
marketing solutions leveraging consumer insight to help brands deepen their customer relationships.
Attribution: The Evolution Of Marketing And ROI Measurement Epsilon provides strategic consulting, data, technology and agency services. For more information, visit
Tari Huddleston, www.epsilon.com.
VP Marketing,
smith+noble 1.20 Workshop And Private Lunch
Hosted by
Chris Smith,
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a
Vice President--Ecommerce, Catalog and Interactive,
brainstorming and networking workshop for CMO/SVP and EVPs of retail exclusively. This session is
Jockey International
limited to 20 participants and is a Retailer-Only activity. Join our workshop participants at this session.
Attribution modeling has been a consistent challenge in the multi-channel arena. Retailers who truly
Visit www.eTail2011.com for updates on participants! If you are interested in attending, and are a
understand how to assign appropriate values to their marketing programs are capturing more market
qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.
share and growing their businesses in today’s market. Do you have an attribution model that maximizes
your resources? How can you develop an appropriate modeling technique? Our panelists of attribution 1.20 Workshop And Private Lunch
gurus answer your toughest questions, and provide solutions to your multi-channel measurement points Hosted by
of pain. This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a
• How can you become more sophisticated about how to assign value to each interaction brainstorming and networking. Visit www.eTail2011.com for updates on participants!
between customers and your website prior to purchase?
• What is your current attribution model? 1.20 Lunch And Networking For All Attendees
• How can you model where sales come from when customers come to your site from 2.20 Panel Discussion: Developing A Long-Term Sustainable Mix Of
more than one marketing vehicle? Acquisition And Retention Channels
• How do you decide where your dollars were well spent? Was it the first visit? Second
visit? Last visit? Sara Ezrin,
• How do you model for the future and allocate your budget dollars? Senior Director of Strategic Services,
Experian CheetahMail
4.50 Leveraging Analytics To Achieve One-To-One Marketing
Bill Aicher,
Erick Barney, Director Web,
VP Marketing, Musicnotes.com
Motorcycle Superstore
Erick Barney,
This presentation covers specific examples of how Motorcycle Superstore channels data to create
VP Marketing
one-to-one merchandising opportunities in various locations throughout our conversion process. The
Motorcycle Superstore
Head of Marketing discusses current applications that span onsite product recommendations, email
merchandising and display ad remarketing. He explains how they leverage consumer behavioral data James Hampton,
and syndicate product content to display highly targeted and personalized offers. Retention Marketing Manager
• Strategy and methods to remarket products abandoned in the shopping cart Bodybuilding.com
• Content syndication for dynamic, data-driven merchandising capabilities Determining the appropriate mix of acquisition and retention programs for long growth is intrinsic to
• Behavioral based recommendations for onsite, email and display ad merchandising growth in today’s retail environment. How do you identify the appropriate mix of retention programs?
How can you set appropriate budgets, per channel? This panel of online retail specialists review online
5.30 eTail 2011 Reception
channel mixes in both acquisition and retention, and propose tactics to balance your mix for long-term
For All Attendees growth.
First Sponsor to Confirm • What is your channel mix to acquire customers online?
For more information, please see page 23 • How has that mix changed over the last year or two?
 • How have channels such as paid search and email changed, and what do you foresee
moving forward for your business?
• How are you determining your online channel mix (i.e. affiliate, comparison shopping,
paid search, etc.)
• What metrics are you using to determine if you are spending too much or too little
depending on the channel (paid search costs vs. affiliate costs, etc.)
• Are you using “free” channels such as Froggle? Should you be using these channels
even though they are virtually “no cost”?
• What is the sustainable mix for your acquisition and retention channels long-term?
2.55 E-Commerce Fundamentals: Getting Back To Basics To Drive Growth In
Today’s Economy
Jacob Hawkins,
VP E-Commerce,
Aeropostale lifetime value after leaving this kick-off panel discussion.
Focusing on providing an amazing customer experience on-line should be first and foremost for retailers.
Yet it is easy to forget about the fundamentals of creating an effective, seamless customer experience
in the quest to add the latest functionality and features. Presented by the head of E-Commerce at
Aeropostale, this session brings together the core tenants of an optimal multi-channel experience, to
ensure your growth path continues now and in the future.
• Balancing new customer engagement functionalities with site fundamentals
• Examining homepage attributes and navigating customers from your homepage
effectively
- Focusing on on-site search capabilities to get customers through the funnel
• Leveraging product pages and exploring interactive content as a conversion driver
- Decreasing cart abandonment
• Laying out your website from a hierarchy and usability standpoint
• Determining optimal customer paths to check-out
• Getting organizational buy-in and ensuring your site fundamentals add value to your web
experience to drive growth
3.30 Networking And Refreshment Break Inside The Solution Zone
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes.
4.15 International Expansion 101: The Strategy Behind Overseas Market
Penetration
Chris Ladd,
VP Global Direct Sales,
Crocs
In order to reach an international customer base, Crocs launched two new web stores for shoppers
in Canada and Australia. These websites will become the platform for future international expansion.
With ten different language sites already in the Americas and Europe, they are heavily investing in an
international audience for future growth of their business. Additionally, they are customized the websites
to serve specific markets. The head of Global Direct Sales walks through their overseas penetration
story.
• Realizing the US market is fairly saturated in some segments and identifying areas for
expansion
• Tapping into overseas opportunities
• Becoming aware of the differences and challenges that are unique to each overseas
markets
• Penetrating specific regions first depending on your orientation and location domestically
• Developing a comprehensive marketing strategy as an entry point into overseas markets
4.50 Internationalization And Localization: Fueling Zazzle Growth With An
International Strategy Beyond Translation
Michael Karns,
Director of Consumer Marketing and International,
Zazzle.com Forrester
Zazzle has learned a thing or two about international expansion. They’ve grown their international
business with the launch of 15 international websites, providing an additional profit center and revenue
driver for their business. As retailers look to expand into different markets, it is key to understand the
process is much more than translating a website and launching it for a local market. This presentation
provides an overview of Zazzle’s strategy from infrastructure to translation to localization, and the
challenges and successes they’ve faced along the way.
• Beginning the process with Internationalization of your website
• Laying the groundwork in your architecture to support the rapid deployment of foreign
web domains
• Committing to localization beyond translation
• Determining how search marketing, merchandising, and email marketing differ from
domain to domain
• Setting up the appropriate logistics and customer support
• Continuing to delight your customers all over the world by providing retail quality custom
products, FAST
5.30 eTail 2011 Reception
For All Attendees
First Sponsor to Confirm
For more information, please see page 23
Track C: Customer Acquisition & User Experience
Innovation
12.25 Chairperson’s Opening Remarks
David A. Yovanno,
CEO,
Gigya 4.15 Retail Executive Case Study: Advance Auto Parts
Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535
Email: eTail@wbresearch.com Online: www.eTail2011.com
12.30 Panel Discussion: Leveraging And Integrating Multiple Channels To
Increase Revenues
Mark Deruyter
Senior Manager Customer Acquisition
Musicians Friend
Rahmon Coupe,
CEO,
YourAmigo
Multi-channel customer experiences today are rapidly evolving. With the emergence of new online sales
and advertising channels such as mobile and social, in conjunction with the more traditional search,
email, affiliate, etc. how can you maximize your investment and generate an ROI on your programs? How
can these channels integrate to create the best possible experience for all of your customers? Learn
specific tactics to leverage and fully integrate all of your marketing channels to maximize your customer
• How are you integrating newer technologies such as social and mobile with more
traditional online advertising channels?
• How is budget allocated and/or shared across all of your advertising channels?
• What percentage are you investing in channels such as search vs. mobile vs. social vs.
traditional online advertising vehicles?
• Once you’ve integrated all of your channels together, how can you leverage them for
cross-channel promotion?
• What is an example of specific case study where these channels have been merged
successfully?
1.05 The Value Of Trust In Online Transactions
Ryan White
Product Marketing, SSL
Symantec
Phishing, identity theft, viruses, and malware. These are terms we hear on a daily basis. More
importantly, consumers hear them too – and they’re unsure about what these threats mean to them. This
poses some significant challenges to us all as merchants. Countless studies have shown that identity
theft and site security are leading drivers to cart abandonment online.
Join a prominent e-commerce merchant and VeriSign Authentication Services, now a Symantec
company, as they share tips and insights on how to take a comprehensive approach to the security of
your site as well as:
• Learn how trust indicators improve conversion rates
• Drive more traffic to your site with VeriSign Seal-in-Search
• Learn more about protecting your site from distributing malware
• Hear a real case study from a prominent retailer
1.20 Workshop And Private Lunch
Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a
brainstorming and networking workshop for CMO/SVP and EVPs of retail exclusively. This session is
limited to 20 participants and is a Retailer-Only activity. Join our workshop participants at this session.
Visit www.eTail2011.com for updates on participants! If you are interested in attending, and are a
qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.
1.20 Workshop And Private Lunch
Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a
brainstorming and networking. Visit www.eTail2011.com for updates on participants!
1.20 Lunch And Networking For All Attendees
2.20 Customer Service Is The New Social Marketing
Diane Clarkson,
Analyst,
The relationship between social media and customer service is no longer just flirting; it’s getting serious.
The essence of social media is having conversations. Consumers want to talk about their experiences
and these conversations are commonly related to customer service – complaints, compliments, looking
to peers for support. Leave this presentation with an understanding of how consumers are using social
media for customer service today.
• Insights into the business benefits of social customer service
• Examples of companies who provide a meaningful social customer service experience
• Recommendations to ensure a successful social customer service strategy and
implementation
2.55 Marketing New Functionality Effectively To Capture Offline Traffic And
Build Web Awareness In A Multi-Channel World
Gwan Yip,
Director of E-Commerce,
Dylan’s Candy Bar
Dylan’s Candy Bar, a leading multi-channel candy retailer, developed a mobile lead data capture strategy
targeted at tech savvy offline customers. By creating an in-store treasure hunt that combined customer’s
smart phones and image recognition software they were able to collect and validate email addresses in a
fun and unobtrusive manner whilst instantly rewarding our customers at the same time. Understand how
to capture offline traffic and build web awareness in a multi-channel environment in this informative and
innovative presentation.
• Capturing web savvy foot traffic
• Selling it to your customers… AND your staff
• Defining success and deciding if mobile marketing is right for you
3.30 Networking And Refreshment Break Inside The Solution Zone
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!
eTail Is Here For You 365 Days A Year,
Join Us On:
 Pete Zeiner, location and offers, and reward information. The mobile program leverages leading edge capabilities
Director E-Commerce Marketing, with location based information and services, social interaction and messaging. In this presentation,
Advance Auto Parts AIR MILES discusses how it is integrating social media across all communication channels, creating
For full session details, please visit www.etail2011.com. fresh and inventive ways to engage its member collectors. The GM of eBusiness reveals some of its
challenges and the results; including the impact social media and mobile have had on both engagement
4.50 Monetizing New Media: How Air Miles Leverages Social Media And and the bottom line.
Mobile For A Loyal Community And Measurable Results • AIR MILES’ social media strategy, from building vs. joining a community, to using the
Emmie Fukuchi, Forrester POST methodology (People, Objectives, Strategy, Technology)
Senior Director & GM eBusiness, • Examples of test programs and the lessons learned
AIR MILES Reward Program • Social media programs across the social spectrum, including promotional social media
From the initial testing of social media through promotional activities, to the launch and development • The effect of word-of-mouth in loyalty program acceptance, participation and redemption
of a brand dedicated community that has attracted over 600,000 visitors, Loyalty One’s AIR MILES’ • Key lessons learned and results from mobile programs including SMS campaigns,
program has harnessed the power and profitability of social media. The program’s successful AIR MILES mobile web and app
Community, where members can share tips on earning rewards while at the same time provide feedback 5.30 eTail Official Reception for All Attendees: A Night At The Movies
to sponsors, has attracted over three million page views since its launch in March 2009. In addition, AIR
MILES is charging forward in the Canadian mobile space, having run more than 25 mobile programs First Sponsors To Confirm
across 10 different retail categories.
Launching in Fall 2010, AIR MILES plans to introduce its first mobile website and smartphone app, which For more information, please see page 23.
will provide members with on-the-go access to program information including account balance, store

Thursday, February 24th -

Keynote Presentations, Panel Discussions And Interactive Networking
“The eTail team was great to work with and I walked away with several new insights.”
Richard Gerstein, Senior Vice President, Marketing, Sears Holdings Corporation

7.10 Registration & Networking Breakfast Inside The Solution Zone - Aligning your organization in terms of hiring, structures and reporting
• How can cost structures become aligned with consumer demand?
7.50 Chairperson’s Opening Remarks • How can companies fully align online with offline?
Robert Cell, - Reviewing your merchandising- assortment, site experience, price management,
CEO, content management
MyBuys • How can multi-channel organizations sustain and thrive in today’s economic climate?
8.05 Keynote Session: Organizational Change Management For Success In
The Multi-Channel Environment 9.50 Fifteen-Minute Quick Stretch & Mini-Networking Break
Sheryl Clark, 10.05 Keynote Session: Recruiting Effectively In Today’s Economy As The
President and CEO, Industry Rapidly Changes
Boston Proper
Ivy Chin,
Even in the midst of a recession, Boston Proper was able to see a web sales rise 10%. Now, coming SVP E-Commerce,
out of that environment, they are continuing to keep e-commerce as a key growth area, listening and Belk
acting upon customer needs, and goal structuring around optimal multi-channel experiences. Their CEO
People are what make or break a company, and it all start with your recruiting effort. Ivy Chin, SVP
delivers strategies to instill a dynamic multi-channel culture within your organization, with e-commerce at
eCommerce of Belk, who was previously a VP for QVC.com, will be sharing her 17 years of online
the heart of your strategy.
experience in building a team that consistently delivers results and is highly optimized for an industry with
• Putting the internet at the heart and center of your strategy and setting goals around this
constant rapidly changes. Rather you are a small shop, or mid-size company, or a billion plus dollars web
• Goal structuring around multi-channel in areas such as operations, culture and leadership
site, you will be challenged to think differently with your current practices for mature and new channels,
• Changing your service models and store functions to restructure operationally
including when to consider adding new roles, what type of positions are needed, what skill sets and
• Culturally shifting from stores driving the business to multiple channels driving the
experience to be considered, how to attract and retain the best talents, ways to narrow down the right
business
candidate, and what benefit package to seal the deal.
• Getting buy-in throughout the organization and making sure your leadership is on board
• Parsing out the correct individual considering the fast paced nature of change within retail
• Lining up goals around these principles and practices to shift the thinking to truly multi-
• Finding the right person for specific capabilities for emerging areas of your business
channel from the top level down
• Hiring the right talent for the job
• Avoiding simply “chasing the technology dream” as the technology execution can be the
• Determining the correct questions to ask during the interview process
easiest shift
• Recruiting for newer advertising channels such as social and video
• Detailing the roadmap to approach multi-channel so all departments can apply this
• Finding the correct talent for mature channels to ensure you retain the talent
8.40 7 Habits Of Highly Effective E-mail Marketers
Laura Saati, 10.40 ATG Executive Presentation
VP, Retail Practice,
ATG
e-Dialog
ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel
Are we thinking about the right things when it comes to the success of an e-mail program? It’s not
the growth of the world’s top brands. Offering the industry’s leading commerce solution, ATG works in
just about open rates, delivery metrics, and the strongest offer possible. Join us as we discuss 7 key
partnership with clients to drive sales via a personalized customer experience – unifying and optimizing
checkpoints to ensure that your e-mail program is focused on delivering real value to your customer.
interactions across the Web, contact center, mobile devices, social media, physical stores, and other
9.15 Keynote SVP/CMO Panel Discussion: Maximizing Your Resources And key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable
Gaining Revenues In Today’s Multi-Channel Environment of powering the most innovative and successful commerce experiences, with results that outperform
industry norms. ATG Commerce is the commerce platform and business user application solution
Julie Krueger,
top-rated by industry analysts for powering results-driven, personalized and innovative e-commerce
SVP E-Commerce and Direct,
sites. ATG’s platform-neutral optimization solutions for live help, lead performance, and product
Officemax
recommendations can be easily added to any website to increase conversions and reduce abandonment.
Mike Molitor, ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America
SVP E-Commerce, and Europe. For more information, please visit http://www.atg.com.
Kohl’s
11.15 The “Next” Level Of Multi-Channel: Delivering Upon Growing Customer
Freeman Zausner,
Expectations Through Cohesive Integration Of Your Channels
Chief Administrative Officer,
Urban Outfitters Jay Scannell,
Ensuring your organizational structures align with growth goals is top of mind for many retailers. How COO,
have multi-channel organizations tackled this challenge, and guaranteed the success of their marketing Skymall
programs? Heads of E-commerce from top retailers focus on cost structures, consumer demand, and SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct
long-term strategies to provide tactics to maximize your resources and increase your sales in today’s marketers and manufacturers through its SkyMall catalog, web site www.SkyMall.com , mobile web
multi-channel environment. m.skymall.com , BlackBerry application and award winning iPhone application. Top of mind for all of
• How are you examining organizational changes in a period of high e-commerce their sales channels is the optimization of the customer experience. Leave with a detailed strategy to take
growth? your multi-channel customer experience to the next level at the end of this keynote session.
 • Realizing customer expectations are rising around multi-channel experiences and sweepstakes, email programs) on your homepage or product pages and truly improve the
integration level efforts are becoming loser user experience?
• Having internal alignment around specific multi-channel initiative • On your product information page, which features can enhance vs. potentially overwhelm
• Connecting multiple IT groups together customers (i.e. price comparisons, product reviews, share and like, product reviews, rich
• Upgrading your infrastructure and back-end systems media views, online video, etc)?
• Connecting order management systems, inventory reservations, operations and product • What defines expectations around today’s on-site experience considering all of the
catalogs, cross-channel features available to retailers?
• Fully integrating your systems as the digital space grows in importance and revenue for
3.30 Driving Incremental Revenue By Developing A Better Customer
your overall business
• Balancing your resources (time and budget) to execute these integrations Experience Through Mobile Devices
Matt Boudreau,
11.50 Networking And Pre-Lunch Break Inside The Solution Zone President, Operations,
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Your Electronic Warehouse
Prices will only be offered in the Solution Zone. Don’t miss your chance to win!
Since the launch of their mobile program in 2010, Your Electronic Warehouse has seen significant gains
Track A: User Experience Optimization & Usability in mobile commerce. The head of operations talks through their strategy development, providing the best
mobile experience no matter the device, and mobile marketing best practices across multiple websites.
Leave this session with specific tactics and take-aways to increase revenues from your mobile programs
12.40 Chairperson’s Opening Remarks
immediately.
12.45 Kick Off Session! Creating A Diverging Set Of Customer Experiences • How does 3G adoption impact your mobile strategy development?
To Meet Customer Needs Without Incurring Additional Cost To Your • How can you optimize your mobile website for the best mobile customer experience
Business possible?
• How can you market to customers through mobile?
Ken Mowry,
- Are you creating mobile applications?
VP Marketing and Creative, Charming Direct,
- Are you using RSS?
Charming Shoppes
• How can you generate revenue through mobile strategy?
Charming Shoppes is examining additional opportunities to create economies with core shared
experiences, dramatically reducing expenses while driving great results. Each of our brands have unique 4.05 Transitioning To A Multi-Channel Retailer
voice. The head of marketing and creative at Charming Shoppes evaluates how to build customer Mark Siedl,
experiences cross-channel in the most efficient and flexible manner, to allow companies to respond to Manager of Programs, REI eCommerce,
customer needs as they change. REI
• Considering the digital space cross-channel and its rapid fragmentation from simply a This session includes a case study of REI’s experience with store inventory visibility multi-channel project.
PC-based environment into mobility, social, tablet penetration and in-store experiences Mark draws on his experience in launching this initiative and lessons learned. This is a challenging multi-
• Building a flexible set of assets to allow you to manage your cross-channel experiences channel effort to say the least, and Mark helps you to develop a roadmap
both in the front-end and back-end long-term
• Challenges & Risks
• Generating the ability to manage your content and applications simultaneously while
reducing pressure on your IT systems • Strategies and Tactics
• Focusing specifically on front-end, back-end and content management systems to create • Roadmap for success
the infrastructure to have this flexibility • Progress, lessons learned and successes
1.05 Enhancing The Shopping Experience Across Channels With Amazon 4:40 Wine & Cheese Reception Inside The Solution Zone
Payments 5.15 Retailer-Only Think Tanks &
Baris Cetinok Champagne Roundtables
General Manager, (Completely vendor-free!)
Amazon Payments
Improving customer experience and usability throughout the purchase experience is critical to any
retailer’s success - online and in emerging channels like mobile. Increasing conversion at checkout Track B: Social & Digital Media
continues to present a significant opportunity to grow sales. Amazon Payments is focused on streamlining
the checkout process, providing convenience for customers and helping retailers realize their growth
12.40 Chairperson’s Remarks
potential across channels. In this session, we will explore how the brand-conscious seller can provide a
seamless shopping experience and optimize conversion. Tore Steen,
VP, Marketing & Business Development
1.55 Workshop And Private Lunch Janrain
Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a
12.45 Kick-Off Session! Leaping Into The Next Wave Of Social Media: Applying
brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only
activity. Join our roundtable facilitators and workshop participants at this session. Visit www.eTail2011. And Integrating Social Media Broadly Across Your Site
com for more information about participants. Valerie Hoecke,
VP, Digital Experience and Commerce,
1.55 Workshop And Private Lunch Benefit Cosmetics
Hosted by
In this session, Valerie Hoecke, VP Digital Experience & Commerce at Benefit Cosmetics, covers
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a integrations between a brand’s site (owned media), and social programs (earned media). She discusses
brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only how to create “snackable” content for your site that can then be shared out into the social stream and
activity. Join our roundtable facilitators and workshop participants at this session. how to bring social dialog effectively into the brand’s site experience to enrich it. Finally, Valerie looks at a
Visit www.eTail2011.com for updates on participants. If you are interested in attending, and are a number of successful case studies, as well as discuss some of the challenges that remain ahead.
qualified retailer, email Lori Hawthorne at Lori.Hawthorne@wbresearch.com • Moving onto the next level of social through a full integration on your website
1.55 Lunch And Networking For All Attendees • Shifting from a vertical social experience on your website to a horizontal one so the
default experience on your website is actually a social one
2.55 Panel Discussion: Bringing Functionality And Features To Bear On Your • Incorporating a social layer into your website and making it agnostic across your site
Website While Keeping A Simple Customer Experience That Increases • Applying social media technologies to become the “wallpaper” on your site versus
Conversion Rates simply Twitter, blogging or Q&A
Bill Aicher, • Understanding shopping is not transactionally-based but community-based
Director Web, 1.20 Lyris Executive Presentation
Musicnotes.com
Michael Weston,
Pinny Gniwisch, VP UK Sales,
SVP Marketing, Lyris
Ice.com Lyris provides online marketers the tools to do what you want – and the expertise to help you get it done.
With multiple opportunities to “enhance the shopping experience”, how can retailers today evaluate Our flagship product, Lyris HQ, delivers powerful marketing automation that includes an enterprise-ready
what truly will create a great experience, or possibly deter customers from completing the sale? email marketing system, supported by a professional services organization dedicated to helping you
Usability, testing and consistent feedback gathering from your customers supports your customer achieve your unique business needs. Our solution integrates email marketing with search, social and
experience goals- and using technology to support these goals is critical. Our panelists tackle how mobile channels and embedded deliverability and Web analytics enhancements. This unique solution
today’s consumers view effective shopping experiences, and wade through the numerous features and grows with the needs of online marketers and provides actionable insights to help make intelligent
functionalities available for retailers to ensure you provide the best customer service, and increase your decisions and improve results.
conversion rates.
• How can you incorporate new functionality on your site without impacting the navigation/ 1.55 Workshop and Private Lunch
on-site search function in a negative fashion? Hosted by
• As you are adding functionality, what has been happening to your site satisfaction? Has it This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a
changed? brainstorming and networking workshop, this session is limited to 20 participants and is a
• How can you activate functionality (i.e. multi-store fronts, community, how-to Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session. Visit
guides, buy online/pick up in-store, promotions, customer profiles, deals of the day, www.eTail2011.com for more information about participants.

Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535 eTail Is Here For You 365 Days A Year,

Email: eTail@wbresearch.com Online: www.eTail2011.com Join Us On:

1.55 Workshop and Private Lunch
Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a
brainstorming and networking workshop, this session is limited to 20 participants and is a
Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session.
Visit www.eTail2011.com for updates on participants. If you are interested in attending, and are a
qualified retailer, email Lori Hawthorne at Lori.Hawthorne@wbresearch.com
1.55 Lunch And Networking For All Attendees
2.55 Increasing Sales Through Social Media Through Full Integration With
Your Marketing Channels
Peter Tahmin,
VP Ritzpix.com and Online Retail,
Ritz Camera and Image Shopping cart abandonment is reported to be an $18 billion issue for online retailers.
Peter discusses the use of Facebook as a customer service vehicle, marketing brand awareness and
sales tool for www.ritzpix.com in this keynote presentation. He’ll demonstrate the ways that their
Facebook fans act as evangelists as well as customer service agents when they’ve had a great customer
experience, or have picked up a helpful tip or trick. Finally, take home strategies to connect with bloggers,
as he walks through their outreach program to Mommy Bloggers to drive sales and brand awareness,
their nationwide Foursquare launch, and use of Facebook integration with their mobile strategy.
• Tying social into your overall marketing campaign
• Making your overall shopping experience better for your customers through social
vehicles
• Incorporating technologies outside of Facebook and Twitter into your marketing program
(i.e. investigating Foursquare, etc.)
• Adding a social shopping tool to your website
• Integrating social technologies into other areas of your business outside of shopping and
promotions
• Individual stores developing social media sites
• Connecting your customers with individual store locations as well, and managing your
brand image with multiple posting areas (employee postings and customer postings on
social network pages)
3.30 Panel Discussion: The Social Media Shift: Maximizing Your Investment
Through Concise Strategy Development
Cam Balzer,
VP Marketing,
Threadless.com Business In The Face Of Decreased Budgets
David Hader,
Director Search and Social Media,
Ice.com Sport Chalet
Peter Tahmin,
VP Ritzpix.com and Online Retail,
Ritz Interactive session focuses on these critical issues, and walks through the Sport Chalet story as they tackled difficult
The ROI discussion within social media continues to remain top of mind for retailers. As many companies
are “doing it”, how many are seeing proper returns given their resource dedication? How can companies
properly quantify a proper ROI for this emerging channel? As the opportunities continue to grow, the
potential for profit growth seems to be exponential. Our panel of social experts walk through tactics
to maximize your investment in this channel, and ensure your investment generates an ROI for your
business immediately.
• Where are you shifting your ad spend dollars?
• What percentage goes to social vs. traditional marketing activities?
• Are you slotting social as an ad space area?
• How can social be viewed as a brand builder vs. ROI-driving activity?
• How can you measure the investment you’ve made in social, to determine if brand-
building initiatives worked?
4.05 Successful Social Media Strategies That Drive Revenue In-Store &
Online
James Connell,
Sr. Director eCommerce, Digital Marketing and New Media,
Roots Judah Phillips,
Tanja Zelko,
Manager, Online Marketing & Customer Experience,
Roots Jason Acevedo,
Roots walks through a dynamic social media story, from integration on the web to design, merchandising
and more in this closing session. Understand how to employ and executive the latest in social media at
the end of this presentation.
• Deciding on the right strategies for your brand
• Extending your social media content outside your website and Facebook
• Obtaining brand awareness and building fans
• Addressing customer wants and needs through social media
• Ideas to extend social into every part of your business from design to merchandising to
HR
• Ideas you can implement tomorrow to improve results with a low cost
4:40 Wine & Cheese Reception Inside The Solution Zone
5.15 Retailer-Only Think Tanks (Completely vendor-free!)
Please see page 23 for details…
Track C: Future Retail Innovations & Growth
Strategies
12.40 Chairperson’s Remarks
12.45 A Mobile Case Study: Fossil
Philip Thompson,
VP Marketing and Operations, E-Commerce,
Fossil
Learn from the head of e-commerce at Fossil as he describes their mobile journey, including
opportunities and pitfalls to avoid in developing your mobile strategy. For more details, please
visit www.etail2011.com.
1.20 Recoup Revenue with Shopping Cart Abandonment Strategies
Ross Kramer,
CEO,
Listrak
The average ecommerce site has a visits-to-sale conversion between 1-2% but all the data shows
that conversion rates increase significantly with an existing customer as compared to a new customer.
That data underscores the importance of converting sales from visitors who have initiated the check out
process. Learn how an automated campaign is recouping that lost revenue and increasing average
order values for a Listrak online retailing client.
1.55 Workshop And Private Lunch
Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a
brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only
activity. Join our roundtable facilitators and workshop participants at this session. Visit www.eTail2011.
com for more information about participants.
1.55 Workshop And Private Lunch
Hosted by
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a
brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only
activity. Join our roundtable facilitators and workshop participants at this session.
Visit www.eTail2011.com for updates on participants. If you are interested in attending, and are a
qualified retailer, email Lori Hawthorne at Lori.Hawthorne@wbresearch.com
1.55 Lunch And Networking For All Attendees
2.55 Examining Build Vs. Buy: Betting On Key Differentiators For Your
Peter Taylor,
Director Business Development / Ecommerce,
The build vs. buy debate is a never-ending one, considering the number of new capabilities available to
retailers today. How do you appropriate evaluate outsourcing, and with which partners? This interactive
decisions around build vs. buy.
• What are various thought processes around buying capabilities (in-house vs. out-source)
• How are you making decisions around build vs. buy capabilities
• What are the key technologies that you can build on your own that are strategic
differentiators in your business? How do you differentiate with these technologies?
• Understanding vendors can bring your competitors up to and beyond where you may
have been if you built it on your own
• What are the new and emerging capabilities that require a decision around build vs. buy?
- In the face of a less than mature vendor market
• How advantageous is building in-house in terms of gaining market share?
• How are you using your IT resources in the decision-making process?
3.30 Panel Discussion: Connecting Customer Metrics With Financial Metrics
To Create More Opportunities For Profit Growth
Chris Smith,
Vice President--Ecommerce, Catalog and Interactive,
Jockey International
Senior Director, Global Site Analytics,
Monster Worldwide
Director eCommerce and DTC Operations,
Chico’s FAS
Analysis and customer data gathering are not enough to make significant revenue gains for your
business. How can you tie customer metrics to your P&L? How can customer data truly become
business intelligence, and what tools are necessary to gather this data? Our panel of measurement
experts focus on the financials in this panel discussion, and ensure your company takes advantage of
multiple opportunities for growth.
• What is the focus of your business intelligence data gathering?
• How are you thinking about customer lifetime value in the context of overall business
intelligence?
• How can you tie customer metrics to your financials?
• How can you access business intelligence data using analytical tools?
• Which tools work best for your business?
4:05 Maintaining Profitable Growth And Managing Large Scale Technology
Upgrades And Platform Migrations Efficiently
Large scale technology upgrades are one of the largest investments a company can make in terms of
resource dedication. With such a significant investment, it is key to understand the most appropriate
platform, optimal vendor selection and set proper goals. This session examines efficient management of
 platform migration to guarantee a smooth process from inception to completion. 4.40 Wine & Cheese Reception Inside The Solution Zone
• Identifying the best platform for optimal migration
• Selecting appropriate vendors for an overhaul 5.15 Retailer-Only Think Tank (Hosted By eTail 2011 Advisory Board
• Orientating your team internally and setting realistic expectations to accomplish Members)
remainder engineering projects
• Setting a proper dashboard for milestones to ensure efficient time management and (Completely vendor-free!)
accomplishing deliverables Please see page 23 for full description of the moderators for this interactive networking session.
For speaker details, please visit www.etail2011.com.

Friday, February 25th -

Mobile Commerce, Marketing & Social Media Strategy Summit:
A Full Day Of Interactive Workshops Focusing On The Bleeding Edge Of Retail, Mobile and Social Media
Keep your finger on the pulse of the retail. The monetization of emerging channels such as mobile and social at the forefront of the industry. Integrating these channels into your current
marketing programs is vital. This interactive full-day summit is dedicated to retail innovations in mobile and social media. Our retail experts are here to share their knowledge so you
can profit from emerging channels today.

8.00 Registration & Networking Breakfast 10.45 Coffee & Refreshments

8.45 Chairperson’s Opening Remarks 11.15 Panel Discussion: Driving Sales And Getting Returns On Your Social
Marci Troutman, Media Strategy
Founder, Valerie Hoecke,
Siteminis Inc. VP, Digital Experience and Commerce,
Benefit Cosmetics
9.00 Keynote Session: Mobile Best Practices Within A Multi-Channel Annemarie Frank,
Framework Director, ecommerce, Digital & Strategic Alliances – mark,
Avon
Thomas Parkinson,
SVP/CTO, Many retailers struggle to understand how to integrate social media and get an ROI on their strategies.
Peapod As this phenomenon continues to build momentum, companies need to take aggressive steps in
engagement and transparency with their customers. In addition, maximizing your investment in this
Due to the overwhelming success of the Peapod mobile app, the company has seen significant gains in area ensures your company sees the necessary results for continued investment. Our panelists walk
incremental revenue. Thomas’ team is also developing the Ahold app for Stop & Shop and Giant. Hear the through social media success stories and measurement vehicles to ensure you are seeing returns on
Peapod mobile story in this kickoff session. your strategy.
• How can you execute mobile strategies successfully? • What areas of social media are providing success?
• Determining the core fundamental tenants of best practices around mobile • How can you distinguish yourself within a social network environment?
• Examining the classic constructs of executing WAP correctly • How has your social strategy related to your core value proposition? How did you build
• Implementing this with a multi-channel approach your strategy?
• Distinguishing yourself in the mobile space • How are you measuring around social media?
• Leveraging mobile for your store presence • Are you seeing returns?
• Leveraging your brand and value proposition in the construct of a mobile device • What resources and investments have you made?
• How do you define success within the context of social media?

9.35 Panel Discussion: Keeping Mobile Top Of Mind As E-Commerce Traffic 11.50 Usablenet Innovation Spotlight
Increases On Mobile Devices
Usablenet
Sean Spector, Usablenet works with leading brands to translate their existing websites content and functionality to
SVP and Co-Founder, mobile Web and application interfaces. The solution requires no IT resources on the client side, works
Gamefly on all mobile, tablet, kiosk, and assistive platforms worldwide, and can be implemented in eight to ten
David Seifert, weeks. The platform extends marketing, commerce, and client service efforts to their customers’ mobile
VP E-Commerce, phones. Usablenet customers include top companies, such as FedEx, Kenneth Cole, American Eagle,
Finish Line Marriott, Jet Blue, Sprint, Walgreens, Amtrak, and Estée Lauder. Founded in 2000, Usablenet is a private
Nick Sheth, company headquartered in New York City with offices in Europe.
Senior Director, Global Business Development,
Gap Inc., Direct 12.10 Digby Innovation Spotlight
Will Pinnell, Digby
Director, Mobile Strategy, Digby mobilizes retailers by helping them take a strategic approach to mobile commerce by delivering
Sabre Holdings, parent company of Travelocity a unique branded experience for the mobile Web and rich Apps for today’s consumers, anytime and
Mobile is perhaps the hottest topic on retail minds today. Determining the appropriate strategies will set anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications
the stage to gain significant revenues in 2011. Our panel of retail leaders focus on mobile commerce designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize
best practices to increase your sales from these devices immediately. In the last year, Gamefly launched their mobile strategy and unify their web, in-store and catalog channels. Focused exclusively on the retail
a free mobile app for the iPhone and iPod Touch to provide news, videos and other video gaming content channel since 2006 and with more than 45 top retailers already enabled including Toys R Us, Home
to users. Finish Line uses m-commerce to post product reviews, as well as bring product availability Depot, Lilly Pulitzer, Wet Seal, Godiva, 1800-Flowers, Golfsmith, Orvis and many more, Digby is the
in-store right to users’ handhelds. Obtain significant gains in your mobile commerce programs following leading provider of mobile commerce for retailers. Learn more about us at www.digby.com <http://www.
this panel discussion. digby.com> .
• How are you transitioning commerce from the home computer experience to various
mobile devices (iPhone, Droid, Palm, Blackberry, etc.)?
12.30 Lunch For All Attendees
• How are you measuring commerce overall within the context of mobile?
• Given different conversion rates on different devices, how are you measuring mobile
conversion rates? 1.30 The Future Of Mobile Experiences: Putting The Mobile Web In Your
Customers Hands
10.10 Paypal Executive Presentation Will Pinnell, Director,
Paypal Mobile Strategy,
Sabre Holdings, parent company of Travelocity
Bill Me Later and PayPal are fast, easy, secure ways to shop online without sharing account
information. PayPal a secure online wallet. Bill Me Later gives customers the convenience of receiving What’s next in mobile adoption? What capabilities exist for your company in terms of the mobile web
their goods now and the bill later, often with extra time to pay. High-impact affiliate and network marketing today? The head of mobile strategy at Travelocity comes to eTail for the first time to present mobile
programs enable merchants to tap a base of 45 million desirable account holders. Use these non-card website development, multi-device mobile environments, and strategies to capture and gather customer
solutions to satisfy customers and fuel sales immediately. Used together, Bill Me Later and PayPal raise shopping data via mobile devices. Return to the office with the means to differentiate your customer
AOV and increase conversions 29% on average--with up to one third of customers new to merchant. experience and increase revenues by the end of this kick-off presentation.
• Supporting the web experience through mobile website development

Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535 eTail Is Here For You 365 Days A Year,

Email: eTail@wbresearch.com Online: www.eTail2011.com Join Us On:

 • Taking advantage of the use of mobile devices to visit multiple retailers’ sites within the
retail environment
• Using mobile strategies to better understand customer behavior within the online or retail
store environment
• Using mobile strategies as a point of differentiation by delivering upon customer
expectations
• Moving with the trend that mobile internet is integrating into your store by supporting
your customer’s shopping habits via mobile
2.05 Closing Session: M&M, Mobile & Marketing: The Sweet Taste Of
Success!
Pam Macharola,
Co-Owner and President eCommerce,
Blair Candy
Join Pam Macharola, co-owner of BlairCandy.com, learn how she answered the call of the customer,
“the mobile call”. The eCommerce landscape has changed, and Pam illustrates the response to
customers’ needs in the online world. Do you remember the April 2010 scandal where SEC staffers
Friday, February 25th - Emerging Retail Technologies Summit:
Interactive Presentations and Panel Discussions Focusing On The Newest Technologies
In Online and Multi-Channel Retail!
BRAND NEW FOR 2011! How can you keep your finger on the pulse of the retail industry? With the monetization of emerging channels at the forefront of all retailers’ minds, this day is
entirely dedicated to emerging technologies. Learn cross-channel strategies and the latest in retail innovation in this brand new summit!
8.30 Registration & Networking Breakfast
9.15 Chairperson’s Opening Remarks
9.30 Keynote Panel Discussion: Emerging Technology Proliferation In Social
Media And Mobile Commerce: Identifying The Next Best Thing In Multi-
Channel
Tony “Frosty” Welch,
Lead Social Media Strategist and Community Manager,
Personal Systems Group,
Hewlett Packard 11.10 Bringing Web Access In-Store To Exceed Customer Expectations
Mike Bettison,
Interactive Marketing Manager,
Bettycrocker.com The Wet Seal Inc.
As retailers are consistently looking towards the future, how can you access which technologies will
enhance your customer experience? Especially in continued emerging areas such as social and mobile?
Hewlett Packard has been a leader in the social media space, and continues to innovate given the rapid
adoption of mobile commerce. Betty Crocker is focusing on delivering content to the kitchen of the future.
Mike Bettison from Betty Crocker shows some work he’s done on Windows 7 touch screen devices,
iPads, video and Mobile offerings that contemplate a internet connected device in every kitchen. Hear
future retail innovators across multiple industries in this dynamic session.
• What’s the next greatest thing in social media? Beyond Facebook?
• What is the right blend and mix of mobile devices that should be used for your customer
base?
• What are each of your device strategies?
• What’s the next generation of “new media”?
• What emerging technologies are coming into play, especially from a multi-channel
perspective (i.e. QR code replacing the sales person in the store)?
• How are you driving commerce from these emerging technologies?
• How can you leverage new functionalities long-term, for future use?
10.05 Social Media Cross-Channel Integration at FYE.com
Barry Burmaster,
Director of Marketing, Visual Merchandising,
CRM and fye.com, Trans World Entertainment
Gather an understanding of means to integrate the latest technologies into your in-store experience. The
Director of Marketing at FYE.com talks through their Foursquare implementation story, and presents
results of this program.
• Finding your customer advocates and making them a virtual part of your marketing
initiatives
were found to be spending time surfing inappropriate sites instead of working? While they may have
gotten a slap on the wrist, employers everywhere have tightened electronic communications monitoring.
What is the implication for eCommerce? Blaircandy recognized employees are scrambling to do their
shopping from their phones instead of their work computers, thus making mobile sites and mobile
marketing critical to remain competitive in today’s online world.
• Learning the evolution of the mobile universe
• Understanding the critical nature of mobile sites within retail
• The means to effectively market to today’s mobile user
2.25 Conclusion Of Summit
• Examining gaming sites to tie a product purchase to a customer target group
- Infusing advertising vehicles into social gaming sites for product placement and
branding
• Using levers to build advocacy and get customers excited to reach out to circles outside
of their own
• Identifying people that move the conversation forward and talking about your products
and brand in their circles
10.40 Coffee & Refreshments
Alyssa Montes,
Direct Marketing Analyst,
Wet Seal in a leading innovator in the areas of social and mobile integration in-store. Allyssa Montes
delves into their social and mobile story in this dynamic session.
• Driving sales and producing efficiencies through web access in-store
• Learning and testing existing applications on a tablet device to determine whether you
need to alter the user experience in the retail environment
• Learning about your customer and employee expectations via web in the store access
• Customizing and personalizing the store experience as you would in an online
environment
• Generating incremental business
• Combining your POS in-store and web check out systems onto one platform
11.45 Getting The Most Bang For Your Buck To Increase Searchability With
Your Products
The beginning of a great customer experience is access to your brand. Can you customers easily find
you, no matter the channel? Ensure you are not losing incremental revenue and use the appropriate
technologies to increase your bottom line sales. For speaker details, please visit www.etail2011.com.
• Positioning yourself as a company on the cutting edge
- Being first tester with new technologies
• Examining the benefits of partnering up with technologies that will drive your bottom line
• Aiding in your organic search listings with new marketing methods
• Targeting content to specific user groups and creating specific content pages
• Offering specific solutions for issues brought up in online forums
12.20 Lunch And Conclusion Of Summit
 Bringing Together Technology Leading Solutions. All In One Place.
The eTail 2011 Solution Zone
“The eTail Program addresses all the big challenges facing ecommerce companies in today’s hyper-competitive retail
environment - from business and marketing strategy to technology solutions. It’s a great learning experience.”
Arnold Sookram, Frmr. Director Retention Marketing, Backcountry.com

Identifying the most appropriate technologies for your business, or simply seeing what the competition may have available is intrinsic to the success of multi-channel and pure play
retailers. As ROI is essential, evaluating and ensuring initiatives have the greatest ROI potential means more market share and increased sales for your business.

If you are looking to differentiate your business, be innovative, stay up-to-date on technology, optimize and personalize your customer’s experience, it is important to be in the fore-front
of the available solutions that can help you to do so.

By taking advantage of the plethora of solutions available in the Solution Zone, you will also reduce wasteful spending, get an ROI, create the best possible customer experience
and increase engagement with consumers. Spend time evaluating the leading technologies available today. All of the participants in The Solution Zone offer the latest advances in
eCommerce solutions, management and implementation. All participating companies in the Solution Zone offer the latest in retail solutions, management and implementation advice.

For your convenience, the networking activities at eTail, including breakfasts & coffee breaks are centrally located in The Solution Zone. And during every break, you will have the
chance to win fantastic prizes to take home!

Cybercafes
eTail 2011 Cybercafes are centrally located within the Solution Zone to ensure constant communication between you and your office. With free internet access you can check your
email, do a little and network with other executives in these cafes set up exclusively for your use.

For more information about Cybercafes, call Chet Silverman at 646-200-7478 or email Chet at csilverman@wbresearch.com.

Premier & Premium Solution Zone Sponsors

Be sure to take a moment and visit the Premier Sponsors of eTail 2011 at their respective booths, and learn about targeted solutions that you can implement today! Find your perfect fit
in the Solution Zone.

Premier Solution Zone sponsors are:

Premium Solution Zone sponsors are:

**Check back at the Solution Zone frequently for Grand Prize Drawings and give-aways**
**You must be present in the Solution Zone to collect your prize**

To get involved in the Solution Zone, call Chet Silverman at 646-200-7478 or email Chet at csilverman@wbresearch.com.
Finding Targeted, Affordable Solutions For Your Multi-Channel Retailing Challenges in the eTail Solution Zone

Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535 eTail Is Here For You 365 Days A Year,

Email: eTail@wbresearch.com Online: www.eTail2011.com Join Us On:

About The etail 2011
Lead Sponsors
AKAMAI
Akamai® provides market-leading, cloud-
based services for optimizing Web and
mobile content and applications, online
HD video, and secure e-commerce. Combining highly-distributed,
energy-efficient computing with intelligent software, Akamai’s global
platform is transforming the cloud into a more viable place to inform,
entertain, advertise, transact and collaborate. To learn how the world’s
leading enterprises are optimizing their business in the cloud, please
visit www.akamai.com and follow @Akamai on Twitter.
AMAZON PAYMENTS
Amazon Payments provides consumers,
sellers, and developers with the simple
way to pay and get paid online and
through mobile devices.
Checkout by Amazon is a complete e-commerce and m-commerce
checkout and payments service for retailers. Tens of millions of
Amazon customers can make purchases on your e-commerce website
and mobile website using the shipping addresses and payment
information stored in their Amazon.com accounts.
Checkout by Amazon offers a fully-integrated, seamless customer
experience that allows Amazon customers to access their Amazon
address book and payment methods directly on your site. Customers
complete purchases quickly and conveniently, without ever leaving
your website. Checkout by Amazon also offers a mobile-optimized
experience with unique, quick checkout features such as, 1-Click®
and Amazon PayPhrase
Retailers currently offering Checkout by Amazon on their e-commerce
websites include Patagonia.com, Jockey.com, Petco, Baby Phat and
Other World Computing. Baby Phat and Patagonia also use Checkout
by Amazon for their mobile channel.
Learn more about adding Checkout by Amazon to your e-commerce or
m-commerce website.
http://www.amazonpayments.com/cba
ATG
ATG (Nasdaq: ARTG) provides the most
advanced cross-channel commerce
software and services to fuel the growth
of the world’s top brands. Offering the industry’s leading commerce
solution, ATG works in partnership with clients to drive sales via
a personalized customer experience – unifying and optimizing
interactions across the Web, contact center, mobile devices,
social media, physical stores, and other key channels. Exclusively
focused on online and cross-channel commerce, ATG is uniquely
capable of powering the most innovative and successful commerce
experiences, with results that outperform industry norms. ATG
Commerce is the commerce platform and business user application
solution top-rated by industry analysts for powering results-driven,
personalized and innovative e-commerce sites. ATG’s platform-neutral
optimization solutions for live help, lead performance, and product
recommendations can be easily added to any website to increase
conversions and reduce abandonment. ATG is headquartered in
Cambridge, Massachusetts, with additional locations throughout North
America and Europe. For more information, please visit http://www.
atg.com.
CERTONA
Certona is the market-leading provider of
personalization and revenue optimization
for multi-channel retailers. Trusted by
over 250 top e-commerce sites and many of the world’s largest
online retailers, the company’s Resonance® personalization platform
automates a company’s ability to provide targeted, individualized
content and product recommendations in real-time across all of their
customer touchpoints from web, email, mobile, video, call center,
point-of-sale, and beyond. Combined with a flexible business rules
engine, the Resonance platform enables merchandisers to harness the
power of real-time behavioral profiling while maintaining full control in
defining their product recommendation and personalization strategies.
For information, visit www.certona.com.
EPSILON
Epsilon is the industry’s leading marketing
services firm, with a broad array of data-
driven, multichannel marketing solutions
leveraging consumer insight to help brands deepen their customer
relationships. Epsilon provides strategic consulting, data, technology
and agency services. For more information, visit www.epsilon.com.
FORESEE RESULTS
The leader in customer satisfaction
measurement, ForeSee Results captures
and analyzes voice of customer data
to help organizations increase sales, loyalty, recommendations and
website value. Using the scientific methodology of the American
Customer Satisfaction Index (ACSI), ForeSee Results identifies the
improvements to websites, online initiatives and multi-channel
programs with the greatest ROI.
With over 50 million survey responses collected to date and
benchmarks across dozens of industries, ForeSee Results offers
unparalleled expertise in customer satisfaction measurement and
management. ForeSee Results works with clients across industries,
including retail, financial services, media/entertainment, healthcare,
hospitality, manufacturing and government. Retail clients include:
Advance Auto Parts, Belk, Gamefly, Home Depot, Lacoste, Nike, and
Sears.
GSI COMMERCE
GSI Commerce® is a global provider of
commerce technologies, consumer-direct
fulfillment, customer care services, and
interactive marketing services.
GSI’s modular technology products span website, webstore, mobile
site and commerce, multichannel order and payment management,
customer data management, and business intelligence. These
products are offered in an on-demand environment with industry-
leading elastic scalability and high availability. Management tools from
GSI enable designers, site managers, and developers to manage the
operational aspects of online stores.
GSI’s consumer-direct fulfillment and customer care operations bring
significant scale and operational footprint to cost-effectively serve
consumers at all touch points.
e-Dialog and TrueAction together constitute GSI’s Global Marketing
Services division. e-Dialog’s advanced e-mail and multichannel
marketing services provide marketers with direct access to timely
customer insight that drives targeted and opportunity-rich consumer
dialogs and enable them to engage in relevant conversations through
e-mail, social, mobile, e-commerce, and point of sale.
LISTRAK
Listrak maximizes marketing ROI for
online retailers by helping them reach
optimal engagement with their customers.
Our focus is on prompting dialog and interaction through email and
mobile marketing to increase customer lifetime value and acquire new
ones. We combine strategy, technology, business intelligence, and
measurability with service to meet business objectives.
Our focus on ecommerce enables us to provide full-service email
marketing and stand-alone solutions, like shopping cart abandonment,
purchase cadence optimization and retargeting, that more effectively
address the unique challenges of online retailers. Our solutions
and services result in better ROI and more engaged customers who
interact, transact, and brag.
LYRIS
Lyris provides online marketers the tools
to do what you want – and the expertise to
help you get it done. Our flagship product,
Lyris HQ, delivers powerful marketing automation that includes an
enterprise-ready email marketing system, supported by a professional
services organization dedicated to helping you achieve your unique
business needs. Our solution integrates email marketing with search,
social and mobile channels and embedded deliverability and Web
analytics enhancements. This unique solution grows with the needs
of online marketers and provides actionable insights to help make
intelligent decisions and improve results.
PAYPAL
Bill Me Later and PayPal are fast, easy,
secure ways to shop online without
sharing account information. PayPal a
secure online wallet. Bill Me Later gives customers the convenience
of receiving their goods now and the bill later, often with extra time
to pay. High-impact affiliate and network marketing programs enable
merchants to tap a base of 45 million desirable account holders.
Use these non-card solutions to satisfy customers and fuel sales
immediately. Used together, Bill Me Later and PayPal raise AOV
and increase conversions 29% on average--with up to one third of
customers new to merchant.
SYMANTEC
VeriSign Authentication Services, now
part of Symantec Corp. (NASDAQ: SYMC),
provides solutions that allow companies
and consumers to engage in communications and commerce online
with confidence. With more than one million web servers using our
SSL certificates, an infrastructure that processes more than two billion
certificate checks daily, and a logo that is seen up to 250 million times
a day, the VeriSign seal is the most recognized symbol of trust on the
Internet.
About The etail 2011 Search
Summit Sponsors
CLEARSALEING
Founded in 2006, ClearSaleing, Inc.
provides advertising portfolio management
technology that helps marketers identify
ways to more effectively and profitably allocate ad spend across a
complex mix of online advertising investments.
ClearSaleing’s platform enables true attribution management through
our patent-pending Purchase Path technology. Purchase Path
accurately attributes profit and ROI across the multiple marketing
touch points that contribute to and influence a sale.
In addition, ClearSaleing is a thought leader in the growing scientific
field of attribution management and founder of the Attribution
Management Forum, the profession’s e-community for interactive
marketers.
ClearSaleing’s unique ability to give marketers telescopic insight into
their online ad investment is attracting major brand customers, such
as American Greetings and Nationwide Insurance.
COMPENDIUM
Compendium is a software that makes
it easy for marketers to publish social
content to blogs, landing pages, Facebook,
and Twitter—all with the purpose of acquiring new customers. We
simplify the creation of search engine friendly content so you can drive
more organic search traffic, develop deeper social engagement and
capitalize on customer demand.
ESEARCHVISION
eSearchVision is a Search Engine
Marketing company with a mission to
provide the smartest paid search solutions
for its customers through an unmatched combination of cutting-edge
technology and expert insight. Used by many of the largest brands
across the world, eSearchVision continuously drives leading SEM
results. The eSearchVision platform is at the forefront of paid search
management technology and is continuously refined and improved by
a team of engineers working hand-in-hand with quality-score expert
account managers. eSearchVision offers both licensing of its platform
and full agency support. Its US offices include San Francisco and Ann
Arbor.
MARIN SOFTWARE
Marin Software provides a browser-based,
enterprise-class paid search management
application for advertisers and agencies.
Designed for those who are spending at least $100,000 monthly
on paid search, Marin Search Marketer® addresses the workflow,
analysis, and optimization needs for large-scale SEM campaigns,
saving time and improving financial performance. Over 500 customers
collectively manage in excess of $1.3 billion of annual search spend
via Marin’s application.
THE RIMM KAUFFMAN GROUP
The Rimm-Kaufman Group (RKG) is a data-
driven online marketing firm, delivering
unrivaled results through full-service
Paid Search and Attribution Management. Since 2003 RKG has been
recognized as the industry’s thought leader who set the standard
for maximizing return from paid search, while continuing to identify
trends and exploit emerging opportunities for over 170 clients. RKG’s
proprietary and constantly evolving paid search technology platform
generates tangible results. Their platform calculates in excess of 37
million bids per day - all within individual client marketing strategies
that take into account crucial factors such as inventory availability,
seasonality, geography, attribution modeling and offline conversions.
Despite the power of their technology, RKG emphatically believes that
no robot can trump the insight of smart merchants and marketers.
RKG Analysts collaborate closely with clients and expertly guide the
bid platform. This human-machine interaction offers RKG clients key
advantages for reacting quickly to changes in marketplace, product
and seasonality.
SEARCH IGNITE
SearchIgnite is the leading global
performance marketing platform designed
specifically for enterprise marketers,
helping them spend smarter, work easier and optimize most efficiently
across search, social and display media to achieve their marketing
goals. We offer more than just tools to manage online campaigns,
we offer cutting-edge technology and consultative services that
take them to the next level. What makes SearchIgnite different
from our competitors is our focus on performance, attribution and
service. SearchIgnite is capable of tracking and attributing across all
digital media and customer exposures, optimizing with the highest
performing bid-optimization algorithms for optimal ROI and is scalable
to any size budget, campaign or market. SearchIgnite currently
handles over $600MM in search and display across the globe for some
of the world’s largest marketers including E*TRADE, Avis, American
Express and Intercontinental Hotel Group.
YOUR AMIGO
YourAmigo’s Artificial Intelligence
service provides massive lift in
incremental revenue – 3%-25% on
average - operating in 30 countries, YourAmigo is an award-winning
technology innovator specializing in substantially increasing large
website’s overall incremental sales through its Spider Linker™
artificial intelligence service. Without changing your SEO or other online
marketing campaigns, Spider Linker’s artificial intelligence technology
finds where your website pages are not getting traffic in organic
search by analyzing and matching your website’s content/keywords
with billions of relevant search phrases through our proprietary
searcher behavior data. Spider Linker™ then creates thousands of
unique pages which rank highly for hundreds of thousands of new
keyphrases providing a massive lift in incremental traffic and revenues.
Listen to Dell EMEA talk about how Spider Linker’s artificial
intelligence service generated 11% growth month on month over
the first year of their campaign.
http://www.youtube.com/watch?v=NifpjSCqyf0
ZETA INTERACTIVE
Zeta Interactive is a full-service digital
marketing agency offering a wide range
of services—from email and search
marketing, to Web site development, creative services, social media
marketing and mining, and more. The company’s specialty is in
crafting strategies and programs for marketers that help them
acquire, retain, up-sell, cross-sell and win back their customers—cost
effectively and efficiently—by leveraging customer data and insight
from individual marketing initiatives to drive even more relevant
and rewarding exchanges across all media and channels. The
company does so by providing superior proprietary technology and a
marketing approach that is focused on accountability, measurability
and ROI metrics. Headquartered in New York City, Zeta Interactive has
more than 300 employees worldwide located in California, Florida,
Idaho, Nevada, New Jersey, Texas, Rhode Island and India. www.
zetainteractive.com.
Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535
Email: eTail@wbresearch.com Online: www.eTail2011.com
About The etail 2011 Email &
Segmentation Summit Sponsors
BLUE HORNET
BlueHornet specializes in helping
marketers create highly targeted email
programs that evolve through the
customer lifecycle. Our lifecycle messaging tools and strategies
deliver the value, flexibility, and strength brands need to drive sales
online and in stores, using email in conjunction with emerging
marketing technologies like social media, mobile, video, product
recommendations, and more.
CERTONA
Certona is the market-leading provider of
personalization and revenue optimization
for multi-channel retailers. Trusted by
over 250 top e-commerce sites and many of the world’s largest
online retailers, the company’s Resonance® personalization platform
automates a company’s ability to provide targeted, individualized
content and product recommendations in real-time across all of their
customer touchpoints from web, email, mobile, video, call center,
point-of-sale, and beyond. Combined with a flexible business rules
engine, the Resonance platform enables merchandisers to harness the
power of real-time behavioral profiling while maintaining full control in
defining their product recommendation and personalization strategies.
For information, visit www.certona.com.
DATRAN MEDIA
Datran Media is a leading digital marketing
company that helps brands discover, reach
and engage their ideal audience. Through
a variety of retail-specific solutions, companies can manage the
customer lifecycle through the delivery of highly relevant messaging
across multi-channel touch points, including email, social and mobile.
Datran Media also offers a social buying platform to help retailers
reach their key buying audiences with nationally-focused daily
deals. Our solutions are integrated with comprehensive audience
measurement and reporting to help retailers make smarter business
decisions and achieve their cross-channel marketing and sales
goals. Visit our booth to speak to experts that can help you generate
meaningful success for your business.
EXPERIAN CHEETAHMAIL
Experian CheetahMail is the trusted
service provider of email marketing and
customer intelligence technologies for
top enterprises worldwide. With the industry’s largest client services
teams, feature-rich email technology and a broad range of data
management options, Experian CheetahMail enables clients to build
data-driven, relevant relationships with their customers. Servicing the
world’s most recognizable brands, Experian CheetahMail’s globally
diverse client base includes Barclays, Borders Books, 1-800-FLOWERS,
KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a
business unit of Experian Group Ltd. (LSE:EXPN), was founded in 1998
and is headquartered in New York City with offices in Los Angeles, San
Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Düsseldorf,
Sydney, Melbourne, Auckland, Singapore, Hong Kong, Beijing, and
Johannesburg. For more information, please email info@cheetahmail.
com.
INFOGROUP
Infogroup Interactive is a new digital
solutions and services company for
marketers. The power behind the Infogroup
Interactive brand includes Infogroup sister divisions, Yesmail and Walter
Karl, which bring market-leading digital customer acquisition and
retention solutions together for cohesive multi-channel lead generation
programs. Infogroup Interactive is the newest division of Infogroup that
offers marketers a comprehensive, cross channel, digital marketing
solution to build and execute powerful marketing campaigns that
include email marketing, mobile and SMS marketing, social media,
direct marketing media and web-based applications.
MONETATE
Monetate is the leading independent
provider of testing, targeting, and
personalization for websites. Major
eCommerce websites like QVC.com and UrbanOutfitters.com use
Monetate every day to test product pitches and eCommerce features,
then accurately target personalized messaging and offers to specific
traffic segments. Monetate integrates with just one tag for the entire
site and plays well with all major eCommerce systems including GSI,
ATG, Magento, and WebSphere. That one tag enables marketers to
quickly and easily test and target anything, on any page, without using
internal IT resources, all for a predictable price. Monetate clients can
create their own tests and marketing campaigns through a browser-
based dashboard or call on Monetate’s Strategic Services Team for
advice, assistance, and support. Based in Philadelphia and serving
a growing list of Internet Retailer Top 500 companies, Monetate is
a Coremetrics Partner, an eTail Preferred Solution Provider, and a
member of Shop.org.
MYBUYS
MyBuys is the leading provider of
personalized product recommendations
for multi-channel retailers. The company
builds deep profiles based on each individual shopper’s behavior, then
uses a patented portfolio of algorithms and real-time optimization
to deliver the most relevant recommendations. MyBuys’ clients are
increasing average order value by 45%, improving conversion rates by
90%, and boosting overall online revenue 10-30%.Premier retailers—
including Wine Enthusiast, Armani Exchange, Lancôme, SKECHERS,
dELiA*s and Cost Plus/World Market— partner with MyBuys to offer
dynamically merchandised, personalized recommendations for their
shoppers on the web and in all forms of email. Based in Redwood City,
Calif., MyBuys is a privately held company. www.MyBuys.com
SILVERPOP
Silverpop® is the only marketing
technology provider that offers a powerful
marketing automation solution built atop
a scalable email marketing platform. The company has more than
a decade of experience empowering marketers to deliver highly
relevant communications that efficiently drive revenue and build
brand loyalty. Companies rely on Silverpop Engage to create and
manage sophisticated multichannel marketing campaigns that nurture
customer and prospect relationships from interest to conversion
and beyond. Silverpop’s industry-leading thought capital, strategic
counsel and customer service, and its extensive ecosystem of world
class partners, allow its customers to improve marketing results and
increase ROI--quickly and cost-effectively.
ZETA INTERACTIVE
Zeta Interactive is a full-service digital
marketing agency offering a wide range
of services—from email and search
marketing, to Web site development, creative services, social media
marketing and mining, and more. The company’s specialty is in
crafting strategies and programs for marketers that help them
acquire, retain, up-sell, cross-sell and win back their customers—cost
effectively and efficiently—by leveraging customer data and insight
from individual marketing initiatives to drive even more relevant
and rewarding exchanges across all media and channels. The
company does so by providing superior proprietary technology and a
marketing approach that is focused on accountability, measurability
and ROI metrics. Headquartered in New York City, Zeta Interactive has
more than 300 employees worldwide located in California, Florida,
Idaho, Nevada, New Jersey, Texas, Rhode Island and India. www.
zetainteractive.com.
About The etail 2011 Rich Media
Content Management & Online
Video Summit Sponsors
INVODO
Invodo helps online retailers sell more
through the power of video. A full-service
eCommerce video solution, Invodo creates
highly effective product video at scale and provides an eCommerce-
focused platform and player to influence consumers at the point of
purchase. The Invodo video solution increases sales conversion rates,
attracts traffic through video SEO, and reduces product returns.
Unlike other vendors who specialize in platform or creation, we are
experts in the three key areas to eCommerce video success.
eTail Is Here For You 365 Days A Year,
Join Us On:
• We create high quality video at scale.
• We host and stream your content through the Invodo InPlayer,
optimized specifically for retailers to deliver desired information to
consumers at the point of purchase.
• We provide Video Conversion Optimization tools to measure the
impact of your videos and quantify sales impact and ROI.
The content you need, the platform to deliver eCommerce optimized
video, and the measurement tools to quantify business results.
LIMELIGHT
Limelight Networks, Inc. (NASDAQ: LLNW)
provides on-demand software, platform
and infrastructure services that help global
businesses reach and engage audiences on any mobile or Internet-
connected device, enabling them to enhance their brand presence,
build stronger customer relationships, optimize their advertising, and
monetize their digital assets. For more information, please visit http://
www.limelightnetworks.com or follow us on Twitter at http://www.
twitter.com/llnw/.
MARKETLIVE
MarketLive provides eCommerce
software, services and expertise designed
specifically for midsized specialty retailers.
Only MarketLive provides the five pillars of eCommerce success:
unmatched eCommerce expertise, a complete one-stop solution, a
flexible on-demand eCommerce platform, highly-secure and scalable
hosting and managed service for worry-free IT, and an approach to
deep business partnerships with retailers that yields optimal success.
MarketLive eCommerce solutions comprise technology and best
practices that are built on time-proven eCommerce acumen.
MarketLive retailers are among the highest-performing retail sites in
the industry. In addition, an extensive universe of partner technologies
are readily available with pre-built integrations for simple deployment
on the platform. MarketLive powers over 160 retail websites
generating approximately 2 Billion dollars in sales annually.
Cotendo
Cotendo is an innovative provider of
Content Delivery Network (CDN) and
Site Acceleration services and a leader
in creation of technologies that allow website operators and large
enterprises to dramatically improve web performance and radically
simplify content delivery management. Cotendo’s online retail
customer base includes consumer-brand manufacturers, chain
retailers, Web-only merchants, catalog merchants, and comparison-
shopping sites. Cotendo’s unique suite of content acceleration offerings
improve page load times and speeds up shopping transactions,
thereby increasing site conversions, enhancing customer website
loyalty, and improving SEO rankings. Cotendo provides instant
scalability without the need for additional infrastructure, and 24x7
oversight to ensure your business continuity around the clock. Founded
in 2008, Cotendo is funded by Sequoia Capital, Benchmark Capital
and Tenaya Capital. The company is headquartered in Silicon Valley
with R&D based in Israel. For more information about Cotendo’s
Online Retail Services Suite, visit http://www.cotendo.com/industries/
Online-Retail/
About The eTail 2011 Mobile
Commerce, Marketing & Social
Media Strategies Summit Sponsors
DIGBY
Digby mobilizes retailers by helping
them take a strategic approach to mobile
commerce by delivering a unique branded
experience for the mobile Web and rich Apps for today’s consumers,
anytime and anywhere. The Digby Mobile Commerce Software
Platform is a fully-managed suite of applications designed for iPhone/
iPod Touch, BlackBerry and Android devices that empowers retailers to
optimize their mobile strategy and unify their web, in-store and catalog
channels. Focused exclusively on the retail channel since 2006 and
with more than 45 top retailers already enabled including Toys R Us,
Home Depot, Lilly Pulitzer, Wet Seal, Godiva, 1800-Flowers, Golfsmith,
Orvis and many more, Digby is the leading provider of mobile
commerce for retailers. Learn more about us at www.digby.com.
PAYPAL
Bill Me Later and PayPal are fast, easy,
secure ways to shop online without
sharing account information. PayPal a
secure online wallet. Bill Me Later gives customers the convenience
of receiving their goods now and the bill later, often with extra time
to pay. High-impact affiliate and network marketing programs enable
merchants to tap a base of 45 million desirable account holders.
Use these non-card solutions to satisfy customers and fuel sales
immediately. Used together, Bill Me Later and PayPal raise AOV
and increase conversions 29% on average--with up to one third of
customers new to merchant.
SITEMINIS
Siteminis is the leading customized mobile
commerce provider today, delivering a
holistic solution to help companies attract
and engage new customers through an innovative revenue stream.
Our leadership team has more than 60 years and a rich, diverse
background in ecommerce, technology, software development and the
retail industry – both big box and boutique.
Our project management team has unparalleled experience in e- and
mcommerce and is well-equipped to provide professional support
tailored to meet your needs. We provide technology and consulting
services, which are seamlessly integrated into your internal resources
to develop a solution that supports your online marketing and brand
strategy.
USABLENET
Usablenet works with leading brands to
translate their existing websites content
and functionality to mobile Web and
application interfaces. The solution requires no IT resources on the
client side, works on all mobile, tablet, kiosk, and assistive platforms
worldwide, and can be implemented in eight to ten weeks. The
platform extends marketing, commerce, and client service efforts to
their customers’ mobile phones. Usablenet customers include top
companies, such as FedEx, Kenneth Cole, American Eagle, Marriott, Jet
Blue, Sprint, Walgreens, Amtrak, and Estée Lauder. Founded in 2000,
Usablenet is a private company headquartered in New York City with
offices in Europe.
About The etail 2011 Main Agenda
Moderator/Chairperson Sponsors
CRITEO
Criteo is the global leader in scalable
personalized retargeting. Criteo enables
e-commerce companies to re-engage with
website visitors who have left their site via retargeted personalized
display ads. These ads are dynamically generated on-the-fly with
product recommendations based on the visitor’s product-viewing
history. Criteo’s turnkey solution is a “one-stop-shop” for ad campaign
deployment, including: personalized banner design, media planning,
ad serving, campaign optimization and real-time reporting. Criteo’s
service is based on a pay-per-click (PPC) model, therefore clients pay
only when prospects click-through and return to their website, creating
a low-risk, high return value proposition. Criteo displays billions of
uniquely personalized retargeted banners each month and works with
more than 700 of the top worldwide e-commerce companies. For more
information, please visit http://www.criteo.com.
GIGYA
Gigya is a leading social optimization
platform for online business, enabling
retailers to connect their sites seamlessly
to the most popular social networks including Facebook, Twitter,
Yahoo!, Google and LinkedIn. Gigya’s software-as-a-service
technology enables customers to provide social sign-on, sharing and
community features to drive increased conversion, traffic and time
spent on their websites. In addition, Gigya provides plugins, analytics,
best practices, consulting and customer support to ensure clients
optimize the social performance of their websites. Supporting more
than 250 million users each month, Gigya’s technology is the choice of
industry leaders including Intuit, The Coca-Cola Company, GiantNerd
and The Home Depot. Gigya is a key player in the Social CRM market
which Gartner forecasts to reach $6OOM this year.
JANRAIN
Janrain offers retailers a user management
platform to connect ecommerce sites to
the social networks of their consumers.
Comprised of three hosted software solutions, the Janrain platform
makes it easy for retailers to immediately leverage existing credentials
of their shoppers for social login and sharing, single sign on across
multiple properties, and profile data storage for increased on-site
engagement. With support for up to 17 social networks and identity
providers including Facebook, PayPal, Google, Twitter and Yahoo,
Janrain solutions drive deeper consumer relationships, qualified
referral traffic and word of mouth marketing. Deployed on more than
270,000 websites, Janrain customers include industry leaders such
as Sears, Diesel, Citysearch, Universal Music Group, MTV, Kodak, NPR,
National Geographic and Tribune Interactive. For more information,
please call 1-888-563-3082, or visit www.janrain.com.
LIMELIGHT
Limelight Networks, Inc. (NASDAQ: LLNW)
provides on-demand software, platform
and infrastructure services that help global
businesses reach and engage audiences on any mobile or Internet-
connected device, enabling them to enhance their brand presence,
build stronger customer relationships, optimize their advertising, and
monetize their digital assets. For more information, please visit http://
www.limelightnetworks.com or follow us on Twitter at http://www.
twitter.com/llnw/.
MYBUYS
MyBuys is the leading provider of
personalized product recommendations
for multi-channel retailers. The company
builds deep profiles based on each individual shopper’s behavior, then
uses a patented portfolio of algorithms and real-time optimization
to deliver the most relevant recommendations. MyBuys’ clients are
increasing average order value by 45%, improving conversion rates by
90%, and boosting overall online revenue 10-30%. Premier retailers—
including Wine Enthusiast, Armani Exchange, Lancôme, SKECHERS,
dELiA*s and Cost Plus/World Market— partner with MyBuys to offer
dynamically merchandised, personalized recommendations for their
shoppers on the web and in all forms of email. Based in Redwood City,
Calif., MyBuys is a privately held company. www.MyBuys.com
VALUECLICK MEDIA
Twelve years of performance advertising
experience and access to the proprietary
data resources of ValueClick, Inc. make
ValueClick Media the largest and most robust audience network of its
kind. Direct relationships with 8,000 quality sites plus via real-time
bidding into exchanges, optimization technology, strict network
quality controls and superior service make ValueClick Media the
network leading online retailers rely on to reach their performance
objectives. ValueClick Media is a division of ValueClick, Inc. (NASDAQ:
VCLK), one of the largest global online marketing services providers,
offering comprehensive solutions to deliver customer acquisition for
advertisers and revenue for publishers. For more information, visit
www.valueclickmedia.com.
About The etail 2011 Main Agenda
Panel Discussion Sponsors
RANGE ONLINE MEDIA
Range Online Media is a leading search
and interactive marketing agency that
delivers measurable success through
comprehensive, online marketing services, including paid search
marketing, search engine optimization (SEO), online media placement
and social media, strategic planning, performance optimization and
more.
Range Online Media currently offers strategic leadership and campaign
management services to Neiman Marcus, Gap Inc., Bass Pro Shops,
The Container Store, Godiva, Timberland, Cole Haan and many other
smart clients.
We were proud to have received the highest average client satisfaction
rating in the paid search industry by Jupiter Research for the last
four consecutive years it was published and were recently awarded
with a 2009 OMMA Award for online advertising creativity in search
marketing for Cole Haan. In 2010, Range Online Media ranked in the
Ad Age Top 30 Best Companies to Work for in Marketing & Media.
We are an iProspect company and a member of the Aegis family of
agencies.
We are headquartered in Texas and have offices in New York and Utah.
Please visit our website at www.RangeOnlineMedia.com.
About The eTail 2011 Private
Workshop & Luncheon Hosts
MAXYMISER
Maxymiser is the leading global provider
of Conversion Management solutions
including content optimization, multivariate
testing and website personalization. We have offices in New York,
London, Edinburgh and Dusseldorf and a global network of partners.
Our solutions help brands such as French Connection, Harper Collins,
Hertz and Sony, to analyze, optimize and deliver better performing
content across digital channels. By working with Maxymiser, marketers
are empowered to make smarter decisions and deliver more engaging
customer experiences.
OPTAROS
Optaros, an ecommerce solution provider,
grows its clients’ online business with the
OCentric ecommerce SaaS platform and
custom services. OCentric uniquely enables new ecommerce concepts
that combine Content, Commerce and Community — helping Optaros’
clients profit from the disruptive change happening in ecommerce
today. Optaros serves more than100 clients including Fox, Hearst,
Infoworld, Macy’s and Rue La La. For more about Optaros, visit
www.optaros.com.
SYMANTEC
VeriSign Authentication Services, now
part of Symantec Corp. (NASDAQ: SYMC),
provides solutions that allow companies
and consumers to engage in communications and commerce online
with confidence. With more than one million web servers using our
SSL certificates, an infrastructure that processes more than two billion
certificate checks daily, and a logo that is seen up to 250 million times
a day, the VeriSign seal is the most recognized symbol of trust on the
Internet.
TEALEAF
Tealeaf provides online customer
experience management solutions and
is the unchallenged leader in customer
behavior analysis. Tealeaf’s CEM solutions include both a customer
behavior analysis suite and customer service optimization suite. For
organizations that are making customer experience a top priority,
these solutions provide unprecedented enterprise-wide visibility into
every visitor’s unique online interactions for ongoing analysis and
web site optimization. Online executive stakeholders from ebusiness
and IT to customer service and compliance are leveraging Tealeaf to
build a customer experience management competency across the
organization. For more information, visit www.tealeaf.com.
About The eTail 2011
Premier Exhibitors
BAZAARVOICE
Bazaarvoice enables the world’s largest
brands to capture and amplify the voices
of their customers to build sales, bringing
word of mouth to commerce. Bazaarvoice enables consumers to share
ratings, reviews, questions, answers, and stories about products and
brands on client websites. Bazaarvoice helps clients maximize the
strategic impact of user-generated review content through community
management, search engine optimization, and syndication across the
Web and through the channel.
Visit www.bazaarvoice.com or www.bazaarblog.com.
BRONTO
Bronto Software, a leading provider of
email marketing for e-commerce drives
results for more than 2500 organizations
Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535
Email: eTail@wbresearch.com Online: www.eTail2011.com
worldwide. With an award-winning Client Services team, Bronto helps
retailers achieve their sales goals with relevant, successful email
marketing campaigns by taking time to understand their business
and craft a strategic plan that delivers results. The powerful email
marketing platform features advanced segmentation tools, triggered
messaging, transactional email, extensive reporting capabilities, an
API for custom integrations, and numerous integrations with other
e-commerce applications.
Bronto’s intuitive, enterprise-level software application drives revenue
for customers like Gander Mountain, Etsy, Dean & Deluca, Trek Bikes,
and Timex. Learn more at bronto.com or 888-BRONTO-1.
CHANNELADVISOR
ChannelAdvisor is a software provider that
helps retailers world-wide sell more online
through channels such as marketplaces,
paid search and comparison shopping, and with webstores and rich
media solutions. ChannelAdvisor is the only company that calms the
chaos of online selling by enabling retailers to submit one inventory
feed to the ChannelAdvisor platform where it’s translated to fit the
specifications of e-commerce channels and distributed accordingly.
The robust reporting capabilities of the ChannelAdvisor platform allow
retailers to track their progress across e-commerce channels to make
actionable, performance-based decisions. ChannelAdvisor’s industry-
certified services team offers expert advice and custom service
packages. In 2009, ChannelAdvisor managed $2.6 billion in GMV on
behalf of retailers including Saks, Dell, Brookstone, GSI Commerce and
123 of the IR 500 online retailers. ChannelAdvisor is based in RTP, NC
with offices around the world. www.channeladvisor.com
COMMERCEHUB
CommerceHub is the industry’s leading
provider of drop ship fulfillment and
product content management for
multi-channel eCommerce merchants. Our ONE Connection Platform
provides seamless integration for any organization, regardless of
internal systems or capabilities, to connect to all of its trading partners.
CommerceHub provides complete visibility and management of
supplier-direct networks, enabling merchants to rapidly expand
product offerings, preserve brand identity, and deliver drop ship
fulfillment to their customers, all with no inventory risk.
CommerceHub is the industry’s leading provider of fulfillment
and integration solutions for retailers and wholesale distribution
companies. With more than a decade of experience working with Top
25 retailers, distribution supply chains and a wide array of major brand
name suppliers,
CommerceHub manages more than $6.5 billion in goods annually
on behalf of such industry leaders as Costco, Walmart, QVC, Staples,
Best Buy, REDCATS, drugstore.com, Toys “R” Us, Home Depot, Sears,
Walgreens, Belk, Dell, Toshiba, Sanyo, Minolta, Gateway and Little
Tikes.
Our ONE Connection Platform provides:
• 100% Any-to-Many Integration - unified supply chain integration
and fulfillment
• Virtual Warehousing - drop ship fulfillment management;
eliminating inventory carrying costs and warehousing expenses
• Over 6,000 drop ship suppliers, manufacturers and carriers on
the platform and growing
• Over 7,300,000 unique SKUs represented by platform suppliers
• Over 22.3 Million Orders processed in 2010
For information on the CommerceHub ONE Connection Platform, visit
www.commercehub.com.
GSI COMMERCE
GSI Commerce® is a global provider of
commerce technologies, consumer-direct
fulfillment, customer care services, and
interactive marketing services.
GSI’s modular technology products span website, webstore, mobile
site and commerce, multichannel order and payment management,
customer data management, and business intelligence. These
products are offered in an on-demand environment with industry-
leading elastic scalability and high availability. Management tools from
GSI enable designers, site managers, and developers to manage the
operational aspects of online stores.
GSI’s consumer-direct fulfillment and customer care operations bring
significant scale and operational footprint to cost-effectively serve
consumers at all touch points.
e-Dialog and TrueAction together constitute GSI’s Global Marketing
Services division. e-Dialog’s advanced e-mail and multichannel
marketing services provide marketers with direct access to timely
customer insight that drives targeted and opportunity-rich consumer
dialogs and enable them to engage in relevant conversations through
e-mail, social, mobile, e-commerce, and point of sale.
INGRAM MICRO
Ingram Micro Logistics optimizes our
partners’ supply chains with scalable
logistics services that reduce costs, create
efficiencies, and expand business reach. Ingram Micro Logistics
enhances service with high levels of order accuracy, on-time shipping,
and world-class logistics centers. We specialize in multi-channel
solutions that result in superior customer experience. Our end-to-end
supply chain services include: supply chain analysis, warehouse
& facility management, assembly & packaging, fulfillment, order
management, transportation, customer service, financial services,
information technology and reverse logistics.
LINKSHARE
LinkShare provides e-commerce
businesses with a wide range of online
marketing services including Affiliate
Marketing, Search Marketing, and Lead Generation. Advertisers
can increase their online sales by leveraging LinkShare’s massive
performance marketing network and benefit from expert consultative
services and innovative technology.
LinkShare clients include Fortune 500 and other prominent and
emerging companies doing business online, including J.C. Penney,
1-800-Flowers.com, American Express, and Avon Products. LinkShare
was founded in 1996 and is headquartered in New York City, with
offices in San Francisco, Chicago, Tampa, London and Tokyo. LinkShare
is a division of Rakuten, Inc.
MARIN SOFTWARE
Marin Software provides a browser-based,
enterprise-class paid search management
application for advertisers and agencies.
Designed for those who are spending at least $100,000 monthly
on paid search, Marin Search Marketer® addresses the workflow,
analysis, and optimization needs for large-scale SEM campaigns,
saving time and improving financial performance. Over 500 customers
collectively manage in excess of $1.3 billion of annual search spend
via Marin’s application.
MARKETLIVE
MarketLive provides eCommerce
software, services and expertise designed
specifically for midsized specialty retailers.
Only MarketLive provides the five pillars of eCommerce success:
unmatched eCommerce expertise, a complete one-stop solution, a
flexible on-demand eCommerce platform, highly-secure and scalable
hosting and managed service for worry-free IT, and an approach to
deep business partnerships with retailers that yields optimal success.
MarketLive eCommerce solutions comprise technology and best
practices that are built on time-proven eCommerce acumen.
MarketLive retailers are among the highest-performing retail sites in
the industry. In addition, an extensive universe of partner technologies
are readily available with pre-built integrations for simple deployment
on the platform. MarketLive powers over 160 retail websites
generating approximately 2 Billion dollars in sales annually.
MAZOOMA
Mazooma provides consumers and
merchants with a secure and convenient
payment channel for online shopping.
Serving the millions of consumers who cannot or will not use a credit
card online, including 80 million American households who actively
use online banking, Mazooma is a way for consumers to pay for online
eTail Is Here For You 365 Days A Year,
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purchases directly from their bank accounts. Not only do consumers
use their bank account from a trusted financial institution, the entire
system is bank-authenticated so merchants receive instant payment
notification and can ship orders immediately. At half the cost of
credit cards and with significantly lower chargeback rates, Mazooma
allows for an extremely quick ROI. And because its API is lightweight,
implementation requires minimal IT resources. Mazooma currently
supports 75 percent of all consumer bank accounts in the U.S. For
more information, visit www.mazooma.com.
PM DIGITAL
Named Internet Retailer’s 2010 Fastest
Growing SEM Agency, PM Digital (www.
pmdigital.com) is a leading digital
marketing agency specializing in search engine marketing, search
engine optimization, social media marketing and comparison shopping
engines. Supported by proprietary media and marketing intelligence
tools, PM Digital builds business revenues and brands online for 18 of
the Top 500 Retailers, as well as premium brand name clients in the
publishing and nonprofit fields. Clients include The North Face, Spiegel,
Wrangler, Martha Stewart Living, Paul Fredrick and Nautica, among
others. Based in New York City, PM Digital has offices in San Francisco,
Indianapolis, Columbia, SC. To find out more about PM Digital thought
leadership, go to http://blog.pmdigital.com.
POWERREVIEWS
PowerReviews is the leading provider
of social commerce solutions, including
customer reviews, to retailers and
brands. The company’s innovative tag-based approach to collecting,
organizing, structuring and analyzing user-generated content
significantly boosts product sales and customer engagement.
PowerReviews works with over 1,000 retailers and brands on over
3,500 websites, including Staples, Drugstore.com, Gardener’s
Supply, Diapers.com, Callaway and Jockey. In addition to its
Enterprise solution, PowerReviews offers an on-demand solution for
small- and medium-sized businesses called PowerReviews Express
(powerreviewsexpress.com). PowerReviews also operates a product
reviews and recommendation site for consumers, called Buzzillions.
com (buzzillions.com).
SLI SYSTEMS
SLI Systems is the developer of learning-
based search and navigation technology
for corporate Internet sites, e-commerce
destinations and consumer Internet portals that Searches, Learns
and Improves the user experience. SLI Systems’ hosted site search
and user-generated SEO solutions empower businesses to enhance
customer satisfaction while increasing sales, reducing costs and
yielding valuable customer information. Unlike traditional search
software, SLI Systems’ patented technology continuously “learns” from
the behavior of visitors over time to deliver more relevant results. SLI
Systems provides improved site search results for companies like FTD,
Jelly Belly, ULTA and hundreds of other e-commerce and content-rich
websites. The company is a privately held company, with offices in
Silicon Valley, London, and Christchurch, New Zealand.
About The etail 2011 Premium
Exhibitors
AMADESA
Amadesa is the first company to deliver
a software-as-a-service (SaaS) solution
focused on delivering a dynamic website
of one through personalization and automated content delivery.
The Amadesa Customer Experience Suite™ offers end-to-end
testing, content targeting and personalization products to help online
businesses maximize revenues, enhance customer engagement,
increase conversions and improve marketing ROI. Learn more at www.
amadesa.com.
BRIGHTCOVE
The Brightcove software-as-a-service
online video platform is the most widely-
adopted software for publishing and
distributing professional video on the Web. The world’s largest news
and entertainment media companies and Fortune 1000 enterprises
rely on Brightcove for video content management, video syndication,
advertising and analytics. Brightcove is available in three editions –
Express, Pro and Enterprise – designed to meet the varying needs of
different organizations.
CANADAPOST
Looking for a way to grow your business
and expand your market ? Consider
Canada with over 33 million potential
customers.
As the Canadian postal administration we can help you reach this
market and address the communication and distribution challenges
that selling and shipping into Canada may represent. Local knowledge
can be key….we deliver to every Canadian address, uniquely
qualifying us to offer solutions to these challenges. We can help you
with acquisition, fulfilment and retention solutions.
Learn about Canada, Canadians and the solutions offered by Canada
Post, at www.selltocanadians.com or contact Scott Brunton: (905) 688-
2615x2001 or E-MAIL: scott.brunton@canadapost.ca
Digital River® World Payments™
Digital River® World Payments™ is a
global payment services provider that
leading brands in e-retail, travel &
entertainment, and online services trust to accelerate profitability
and increase customer lifetime value through effective management
of the entire payment lifecycle. In addition to support for 200+
localized payment methods, Digital River World Payments offers
flexible, revenue-generating payment programs that include checkout
optimization, risk management, and advanced back office services. To
learn more, visit www.digitalriverpayments.com
HEILER – The Single Source of the Truth
for all Product Data
Heiler Software is a leading provider
of enterprise Product Information
Management (PIM) solutions for the Retail/e-Tail and Distribution
markets. PIM has entered the minds of business leaders and is
considered a top initiative for strategic technology and best practices.
Organizations are enthusiastically looking to product information as
a key to cut costs, meet customer demands, enhance marketing
and sales performance, and find new revenue opportunities.
Organizations must deal with the rising volume and complexity of
product information relating to day-to-day operations. PIM systems
have evolved into a combination of technology and process which
far exceed the capabilities of standard product repositories found in
ERP and legacy platforms and is designed to support or supplement
services for these systems. Most companies have realized a 12 month
return on investment enabled by the increase in revenue delivered
by reaching new markets with a broader set of products that have
complete and accurate information.
IFEELGOODS
Ifeelgoods makes online retail promotions
more effective and less expensive by using
relevant virtual goods and currencies,
including Facebook Credits, from the most popular social games in
place of traditional promotions such as discounts, coupon codes or
gifts with purchase. Ifeelgoods is the first and only platform to allow
retailers to provide Facebook Credits as marketing incentives in their
web stores using the Facebook Credits API. With Ifeelgoods, retailers
can dramatically reduce promotion costs, less expensively engage
fans on Facebook and drive word of mouth marketing. Requiring light
integration, Ifeelgoods is a hosted solution that manages retailers’
virtual goods promotion offers, redemption and customer service.
Ifeelgoods is headquartered in Menlo Park, California, and has
locations in Washington, DC, and Paris, France.
KENSHOO
Kenshoo is a global technology platform
for managing search marketing and online
advertising. The Kenshoo Enterprise suite,
including Kenshoo Search and Kenshoo Social, gives advertisers
and agencies the automation, control, and insights needed to make
better marketing decisions. The Kenshoo Local suite helps marketing
providers manage thousands of targeted campaigns more efficiently
and cost-effectively. The Kenshoo Quality Management approach
delivers unique value to hundreds of customers around the world
including 6 of the top 10 internet retailers in the U.S. Kenshoo powers
brands such as Sears Zappos, Facebook, LendingTree, John Lewis,
Axciom, and Experian Hitwise. Kenshoo operates in every major
country from nine international locations and is backed by Sequoia
Capital and Arts Alliance. www.Kenshoo.com
KONY SOLTUIONS
Kony Solutions enables Fortune
500 companies to offer consumers
and employees feature-rich mobile
applications in less time and at lower costs than any other solution
available through the Kony Mobile Application Platform™. Leveraging
a proprietary Write Once, Run Everywhere single application
definition, applications are designed and developed just once, in a
device independent manner, and deployed across multiple channels,
including on-device applications, mobile web, SMS, web gadgets,
desktop applications, and tablets. Kony’s unique platform is proven to
future proof a company’s mobile investment by enabling applications
to be changed once for all channels, ensuring faster adoption of
new operating systems and standards as they are introduced, while
eliminating maintenance, upgrade and future development costs.
NOVATOR
Novator E-Commerce is an e-commerce
solution partner that allows you to take
your online business to the next level
through the integration of industry leading professional services,
unparalleled hosting & monitoring infrastructure and our full featured
Virtual Retailer™ platform.
With over 17 years of e-commerce experience, Novator supports
some of the finest global e-commerce businesses including Panasonic
North America, Brookstone, FTD, American Express, Lion Brand
Yarn, Lucasfilm, Interflora (UK), Shoppers Stop Limited (India), Marvel
Entertainment and more.
Our client partnership approach extends well beyond a solid platform
for your business needs, to that of a full service strategic solution.
PFSWEB
PFSweb provides comprehensive
eCommerce solutions for online retailers
and multi-channel brands on an scale.
Companies partner with PFSweb to launch new online initiatives,
enhance or re-platform their current eCommerce offering or streamline
their business-to-business operations. PFSweb is unique in the
industry; offering the only true global end-to-end eCommerce solution.
PFSweb’s End2End eCommerce® solution provides everything you
need for a complete eCommerce experience. Our capabilities and
experience allow us to adapt to each client while extending total
control, maximum capability and the ultimate level of freedom. We’ve
partnered with top retailers and brand manufacturers and today
support over 40 clients across a wide range of industries including:
Procter & Gamble, LEGO Brand Retail, Carter’s, OshKosh B’Gosh,
Roots Canada, Sunglass Hut, and AAFES. Let us customize the right
eCommerce solution for your unique brand needs and together we will
grow your brand to new heights.
PROCLIVITY
Proclivity Systems delivers proven
increases in revenue and ROI by providing
marketers with the ability to discover
unique consumer audiences and forecast what they want, when they
want it and at what price.
Unlike old-school systems, we compute individual valuations for your
customers for every product that you sell. This enables us to uncover
hidden buying patterns that others can’t, and to create and deliver
targeted offers that get results. Moreover, we do this across any
marketing channel you want including email, catalog, website and
in-store.
We call this Consumer Valuation Marketing®, and it’s in daily use by
the most results-oriented businesses nationwide.
RICHRELEVANCE
RichRelevance is the leading provider of
dynamic e-commerce personalization
for the world’s largest retailers, including
Wal-Mart, Overstock.com and Sears. Founded and led by the
e-commerce expert who pioneered personalization R&D at Amazon.
com, RichRelevance helps retailers increase revenues (over $1B in
attributable sales since June 2008) by powering relevant experiences
throughout the customer lifecycle and across multiple sales channels.
The company stands apart for its dedicated team of personalization
experts, integrated product suite, and award-winning personalization
engine, which enables twice as many consumer touchpoints as the
industry average. RichRelevance is located in San Francisco, with
offices in Seattle and London. For more information, please visit www.
richrelevance.com.
STEELHOUSE MEDIA
Steel House provides a remarketing
platform with the key features that
marketers need. Steel House advertisers
enjoy features like targeting the segments of visitors and customers
down to a per-user level, data transparency that goes beyond just
impressions and clicks, and a model that proves the lift generated so
that you’re not double paying for conversions. Our Goal is Simple. Drive
incremental revenue for your business with pricing based on the actual
performance of your advertising campaigns.
TRANLSATIONS.COM
As the world’s leading provider of
technology-enabled language and
business solutions, Translations.com offers
a full range of localization services and technology tools to support
our retail and e-commerce clients, including translation, website
localization, international search engine optimization, copy adaptation,
and more. In addition, we offer a modular set of next-generation
software applications, including our revolutionary GlobalLink™
OneLink technology, which enables clients to create and deploy
multilingual websites with virtually no IT involvement in as little as 30
days. Designed from the ground up to handle even the most complex
websites, GlobalLink OneLink is fully compatible with the dynamic
site structure of online retail and e-commerce websites. With over 60
client service locations on 5 continents and 24/7 client service and
production capabilities, Translations.com will provide the solutions
you need on time and on budget. To learn more, visit us at www.
translations.com.
About The etail 2011 Lanyard
Sponsor
LIMELIGHT
Limelight Networks, Inc. (NASDAQ: LLNW)
provides on-demand software, platform
and infrastructure services that help global
businesses reach and engage audiences on any mobile or Internet-
connected device, enabling them to enhance their brand presence,
build stronger customer relationships, optimize their advertising, and
monetize their digital assets. For more information, please visit
http://www.limelightnetworks.com or follow us on Twitter at http://
www.twitter.com/llnw/.
About The etail 2011 Badge
Sponsor report) and website
PM DIGITAL
Named Internet Retailer’s 2010 Fastest
Growing SEM Agency, PM Digital
(www.pmdigital.com) is a leading digital
marketing agency specializing in search engine marketing, search
engine optimization, social media marketing and comparison shopping
engines. Supported by proprietary media and marketing intelligence
tools, PM Digital builds business revenues and brands online for 18 of
the Top 500 Retailers, as well as premium brand name clients in the
publishing and nonprofit fields. Clients include The North Face, Spiegel,
Wrangler, Martha Stewart Living, Paul Fredrick and Nautica, among
others. Based in New York City, PM Digital has offices in San Francisco,
Indianapolis, Columbia, SC. To find out more about PM Digital thought
leadership, go to
http://blog.pmdigital.com.
About The etail 2011 Gala
Reception Sponsor
FEDEX
Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535
Email: eTail@wbresearch.com Online: www.eTail2011.com
FedEx provides customers and businesses worldwide with a broad
portfolio of transportation, e-commerce and business services. We
offer integrated business applications through operating companies
competing collectively and managed collaboratively, under the
respected FedEx brand. Consistently ranked among the world’s most
admired and trusted employers, FedEx inspires its more than 275,000
employees and contractors to remain absolutely, positively focused on
safety, the highest ethical and professional standards and the needs of
their customers and communities.
FedEx is led by FedEx Corporation, which provides strategic direction
and consolidated reporting for the operating companies that compete
collectively under the FedEx name worldwide: FedEx Express, FedEx
Ground, FedEx Freight, FedEx Office, FedEx Custom Critical, FedEx
Trade Networks, FedEx SupplyChain and FedEx Services
About The etail 2011 Demo Station
Sponsor
TELEFORMIX, LLC
Teleformix, LLC is a leading developer
of customized, fully-branded loyalty and
affinity solutions. Teleformix’s solutions
drive revenue and engender customer loyalty by allowing companies
to target rewards that are specific to their customers, without
investing in a huge infrastructure or contingent liability. Teleformix
seamlessly integrates with our clients, allowing us to leverage existing
infrastructures, while still providing the scalability to successfully
manage millions of memberships across numerous industries,
spanning financial services, retail sales and more. Teleformix has
serviced the direct marketing, clubs and services and loyalty industry
since inception. Teleformix is a PCI DSS Level 1 Service Provider, is
SAS 70 Type 1 certified and maintains vigilant formal ongoing internal
audits to assure that our clients’ data is maintained according to the
highest safety and security standards.
Brands:
Integrated Loyalty Platform. Customer Loyalty Center, Customer
Retention Center and more…
About the eTail 2011 Media
Partners
Official Media Partners:
Target Marketing is the direct marketer’s
partner, providing strategies and solutions
for profitable direct marketing. Target
Marketing delivers the answers that help
direct marketing professionals market
more successfully and profitably. Through case studies, best practices,
trend analysis, tips and techniques, and interviews with experts, Target
Marketing covers channel/data integration, prospecting, customer
retention, operations infrastructure, contact optimization and more.
Retail Online Integration: The Retailer’s
Guide to Cross-Channel Success. This
Target Marketing Group monthly
publication, biweekly e-letter (The ROI
(Retailonlineintegration.com) focuses on strategies and tactics around
helping retailers integrate their retail sales channels - print/catalog,
transactional websites, mobile and brick-and-mortar retail. The
publication offers user-friendly features, departments, columns, case
studies and more. www.retailonlineintegration.com
eM+C is an online portal
(emarketingandcommerce.com) that offers
extensive coverage of every facet of
e-markeitng and e-commerce. Through
our webinars, virtual tradeshows, an active
website and our e-letters — eM+C Weekly and All About eMail— we
provide actionable, strategic information designed to help marketers
reach more people and serve them better, market more effectively, and
increase revenue — all online. Specific editorial coverage areas
include search engine marketing and optimization; e-mail marketing;
e-commerce; mobile, video and affiliate marketing; web analytics;
social networking; behavioral targeting; and web optimization and
analytics. www.emarketingandcommerce.com
Media Partners:
For more than 20-years Jack Myers Media
Business Report has provided
industry-leading trends and forecasts on
advertising and marketing spending. Our
weekly subscriber-only service, which is
underwritten by many of the media industry’s leading companies,
includes exclusive industry insights and commentary to support
day-to-day business decision-making. Subscribers receive exclusive
reports on media organizations and profiles of early stage companies,
including proprietary industry-leading research on the perceptions of
advertising executives toward media company value and media sales
organization performance. Subscribers to Jack Myers Media Business
Report also underwrite the free MediaBizBloggers.com thought-
leadership blog platform for industry professional and
JackMyersThinkTank.com.
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eTail 2011 Special Events And Interactive Networking:

Attend brand new networking activities and cocktail receptions each and every day of the event
Tuesday, February 22nd Thursday, February 24th
4.30pm An eTail Exclusive! BRAND NEW FOR 2011: Retailer Peer Networking 1.45pm Concurrent Retailer-Only Networking Sessions!
Workshops Interactive Workshop And Private Lunch
And Exclusive Networking Opportunity For Retailers Only! These workshops serve as an opportunity Hosted by
to come together with your retail peers in an intimate environment, to promote problem-solving and & Invitation-Only Workshop
networking. Sign up today at www.etail2011.com. Spaces are limited for each workshop! And Private Lunch
Segmented by company size and annual online revenues, select the most appropriate workshop for Hosted by
your company. Each workshop is hosted by a retailer, with focused “hot topics” in areas such as mobile,
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a
social, international and channel attribution. Don’t miss your opportunity to get in on the power-packed
brainstorming and networking workshop, these sessions are limited to 20 participants and is a Retailer-
networking!
Only activity. Join our roundtable facilitators and workshop participants at this session. Visit www.
Workshop A: 100 Million Plus In Online Revenues eTail2011.com for updates on participants! If you are interested in attending, and are a qualified retailer,
Workshop B: 25 To 100 Million In Online Revenues email Lori Hawthorne at lori.hawthorne@wbresearch.com.
Workshop C: Below 25 Million In Online Revenues
4.40pm Wine & Cheese Reception
For detailed information on Workshop hosts, please visit www.eTail2011.com. For All Attendees,
5.30pm Commencement of eTail 2011 Registration & Opening Cocktail Party Inside The Solution Zone
At the end of an action-packed Summit, join retail executives in this relaxed environment. For those just End your day in a calm atmosphere with your retail colleagues.
arriving, this is a perfect opportunity to get all of your registration materials and jumpstart your networking
5.15pm Retailer-Only Think Tanks
activities at this premier welcome cocktail reception, held on the Veranda of the JW Desert Ridge.
Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. With
Wednesday, February 23rd TEN DIFFERENT TABLES, each with a different retail host, tackle the hottest topics impacting retail
today- including social media, mobile commerce, international, online video, and many more. Build new
relationships with fellow retail executives in this special partnering networking session. One-on-one
1.40pm Concurrent Retailer-Only Networking Sessions! networking and relationship building with your peers in a vendor-free zone!!
Invitation-Only Workshop And Private Lunch For detailed information on Roundtable hosts and table themes, please visit www.eTail2011.com.
Hosted by
& Invitation-Only Workshop And Private Lunch Table 1: How Is Social Media And UGC Changing The Way We Market To Our Consumers On
And Off Our Site
Hosted by Moderator: Helen Stauffer,
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a Director, eComm Merchandising,
brainstorming and networking workshop for CMOs, SVPs of EVPs of retail exclusively. This session Eddie Bauer
is limited to 20 participants and is a Retailer-Only activity. Visit www.eTail2011.com for updates on
Table 2: Video Commerce In Today’s Retail Environment
participants! If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.
Jason Kang,
hawthorne@wbresearch.com.
VP Marketing,
5.30pm eTail Official Reception For All Attendees: A Night At The Movies Zazzle.com
After a long day full of knowledge sharing with industry leaders, join your fellow retailers as eTail brings Table 3: Segmentation and Personalization
the magic of the movies to you! You’ll be transported to the set of some of your all time favorite movies. Kevin Metz,
Travel down the yellow brick road, get your drink shaken not stirred, have tea with the mad hatter…and Director eCommerce,
much more… Ulta Beauty
Get your movie ticket stamped at each of the movies sets for your chance to qualify for amazing prizes at
the end of the evening! Table 4: Online Marketing: Investment Optimization And Multi-Channel Impact
Angela Caltagirone,
The first sponsors are: VP eMarketing and eMail Marketing,
Williams-Sonoma Inc.
To become involved as a sponsor of the reception, call Chet Silverman at For updates on retail moderators, please visit www.etail2011.com
646-200-7478 or email Chet at csilverman@wbresearch.com
 JW Marriott Desert Springs
Palm Desert, California
February 22 – 25, 2011
www.etail2011.com

Scan, Subscribe, Read. The eTail Blog

Register Today! Call 646-200-7530 or 888-482-6012

Email: eTail@wbresearch.com Web: www.eTail2011.com

Yes! I’ll attend eTail West 2011. I am a: WBR

Qualified Retailer
Other 535 Fifth Avenue 8th Floor
Register me for:
New York, NY
Two Day Conference (February 23-24)
Three Day Conference (Two day main conference and 1 focus day) 10017
Four Day Conference (Two day main conference and 2 focus days)
See page 3 for pricing/packages.

Delegate Details:
Please photocopy this form for additional registrations.
(Mr./Ms./Dr.)
First Name
Last Name
Title
Deptember
Organization
Address
City State Zip Four Easy Ways To Register:
Phone ( ) Fax ( )
E-Mail Call: 1.646.200.7530
Registration Contact
Online: www.eTail2011.com
Payments Methods:
Check enclosed for ____ payable in U.S. $ to WBR EFT or WIRE TRANSFER PAYMENT DETAILS: Email: eTail@wbresearch.com
JPMorgan Chase, 401 Madison Ave NY NY 10017 Tel: 732-750-3662, Acct Name: Penton Learning Fax: this form to 646-200-7535
Systems LLC (Wire Account) Routing # 021000021, Acct# 957-097239
Reference event code 10701.00 when registering Please visit our website www.etail2011.com
Charge to my:
AMEX Visa MasterCard Diners Club Attention Mailroom: If undeliverable to addressee, this time sensitive
Card # Sum of Exp Date: information should be forwarded to the VP of Marketing
Cardholder’s Name Signature