Name of student 1

Name of student 2

Type of brand
Tagline of the (Individual / family /
Sr. No. Name of the company Name of brand
company corporate /
combination)

1 MARUTI SUZUKI WAY OF LIFE VITARA COMBINATION

2 BMW Group THE NEXT 100 YEARS ROLLS-ROYCE INDIVIDUAL

3 HYUNDAI NEW THINKING ,NEW PO

CRETA INDIVIDUAL

4 FORD MOTOR COMPANY GO FURTHER FORD ECOSPORT FAMILY

5 Volkswagen VOLKSWAGEN AMEO INDIVIDUAL

6 PSA GROUP FREEDOM OF MOVEMEPEUGEOT 208 COMBINATION

HONDA AMAZE
7 HONDA MOTORS THE POWER OF DREAMS FAMILY

8 FIAT AUTOMOBILES DRIVEN BY PASSION . Fiat

FIAT LINEA COMBINATION

9 NISSAN IT'S YOUR TURN TO DRIKICKS INDIVIDUAL

10 RENAULT DRIVE THE CHANGE RENAULT DUSTERCCOMBINATION

11 GENERAL MOTORS PEOPLE IN MOTION CHEVROLET CRUZECORPORATE

12 TOYOTA MOTOR Moving Forward TOYOTA ETIOS COMBINATION

13 MERCEDES BENZ THE BEST OR NOTHINGMercedes-Benz C ClCORPORATE

14 TATA CONNECTING ASPIRATITATA TIAGO COMBINATION

15 MAZDA MOTOR CORPORATION DRIVING MATTERS MAZDA2 COMBINATION

16 PORSCHE THERE IS NO SUBSTITU PANAMERA 4 E HYBCOMBINATION

17 MASERATI LUXURY,SORTS AND STYMASERATI LEVANTECOMBINATION

18 MAHINDRA RISE: A MOTO, NOT A TMAHINDRA SCORPIFAMILY

 19 VOLVO CARS VOLVO YOUR LIFE VOLVO XC90 COMBINATION

20 MITSUBISHI MOTORS DRIVE YOUR AMBITIONMITSUBISHI PAJER COMBINATION

1) Dominant Brand Naming strategy (Corporate or umbrella brand / Individual Brand / family brand / Combination of corpora

ANS:Individual Strategy.

2) Typical brand positioning(s) emphasized in the category (find out commonality and differences across punchlines / tagline)

3) Notable Brand building activities. (secondary associations, brand contact programs) ANS: The bra

4) Key observations and findings ANS: We observed that many comapnies donot promote their products by advertisements b
 Ritam Chakraborty

Riya Agrawal

If combination brand
who is dominant
(corporate brand or
sub brand)

SUB BRAND

SUB BRAND

NA

NA

NA
CORPORATE BRAND

NA

CORPORATE BRAND

NA

CORPORATE BRAND

NA
CORPORATE BRAND

NA

SUB BRAND

NA

CORPORATE BRAND

CORPORATE BRAND

NA
 CORPORATE BRAND

CORPORATE BRAND

and / Combination of corporate as well as family, individual sub brand) adopted in the category

s across punchlines / tagline) ANS: THE BRANDS ASSOCIATE WITH THE COMFORT OF THE PASSANGERS AND THE LIFE LONG TRUST IN T

ANS: The brand building activities are done oline and offline. The parent company has already established the reputation

products by advertisements but also hold a good image in the market. We also looked at different promotional strategies and how they ca
 Bran
Ritam Chakraborty

Riya Agrawal

History & Meaning of brand (if available)

The Suzuki Vitara is a compact SUV produced by Suzuki in four generations since 1988. The second and third generation mode
"Grand" prefix. In Japan and a number of other markets, all generations have used the name Suzuki Escudo.

The official founding date of the German motor vehicle manufacturer BMW is 7 March 1916, when an aircraft engine manufac

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company wa
cooperation with Ford Motor Company in 1968.[8] When Hyundai wanted to develop their own car, they hired George
Leyland. He in turn hired five other top British car engineers. They were Kenneth Barnett body design, engineers Jo
Peter Slater as chief development engineer.[9][10][11][12] In 1975, the Pony, the first South Korean car, was released, with
Japan's Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter to the Benelux count

Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. In 1919 t
ownership; they, their heirs, and the Ford Foundation (formed 1936) were sole stockholders until January 1956, when public s
and tractors as well as automotive parts and accessories. Headquarters are in Dearborn, Michigan.

Volkswagen Group, also called Volkswagen AG, major German automobile manufacturer, founded by the German governmen
The company was originally operated by the German Labour Front (Deutsche Arbeitsfront), a Nazi organization.
Strengthened by its French industrial heritage, Groupe PSA has since its very beginnings contributed to the history of the auto
presence, the Group today is addressing the profound transformations under way in the sector with ambition, vitality and effic

Throughout his life, Honda's founder, Soichiro Honda, had an interest in automobiles. He worked as a mechanic at the Art Sho
acquaintance Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make piston rings workin
rings to Toyota, but lost the contract due to the poor quality of their products. [10] After attending engineering school without gr
processes, by 1941 Honda was able to mass-produce piston rings acceptable to Toyota, using an automated process that could

Fiat Automobiles was formed in January 2007 when Fiat reorganized its automobile business, and traces its history back to 18
automobile manufacturer in Italy.
Masujiro Hashimoto founded the Kaishinsha Motor Car Works (Kaishinsha jidōsha kōjō A Good Company Automobile Manufac
manufacturer. In 1914, the company produced its first car, called DAT.
The new car's model name was an acronym of the company's investors' surnames:
Kenjiro Den (Den Kenjirō)
Rokuro Aoyama (Aoyama Rokurō)
Meitaro Takeuchi (Takeuchi Meitarō)
It was renamed to Kaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT
output were trucks, due to an almost non- existent consumer market for passenger cars at the time, and disaster recovery effo
produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo means practical use or utility) produced s

1905-1940. In 1905, the company made its first major sale when Société des Automobiles placed an order for  Renault AG1 car
French and became the best-selling brand in New York.

General Motors (GM) was formed in 1908 as a holding company for Buick. William Crapo "Billy" Durant was the company own
automobile manufacturers. That buy-out of 30 other companies came to an end in 1910.
The company was founded by Kiichiro Toyoda in 1937, as a spinoff from his father's company Toyota Industries to create auto
first product, the Type A engine, and its first passenger car in 1936, the Toyota AA

The name first appeared in 1926 under Daimler-Benz. ... Mercedes-Benz traces its origins to Daimler-Motoren-Gesellschaft's 1
first gasoline-powered automobile. The slogan for the brand is "the best or nothing".

Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although initially criticized by auto analysts, it
the best-selling cars in the history of the Indian automobile industries.

Mazda began as the Toyo Cork Kogyo Co., Ltd, founded in Hiroshima, Japan, 30 January 1920. Toyo Cork Kogyo renamed itself
by Hiroshima Saving Bank and other business leaders in Hiroshima.

The first models of what was to become the 356 were built in a small sawmill in Gmünd, Austria. ... F. Porsche GmbH in Stuttg
had previously collaborated with the firm on Volkswagen Beetle prototypes, to produce the 356's steel body

Officine Alfieri Maserati SA was founded in Bologna, Italy, in December 1914 by the brothers Alfieri, Ettore, and Ernesto Mase
the devices for aircraft engines.

It was established in 1945 as Muhammad & Mahindra and later renamed as Mahindra and Mahindra. It is one of the largest v
world. It is a part of the Mahindra Group, an Indian conglomerate
 In 1924, Assar Gabrielsson, an SKF sales manager, and a KTH Royal Institute of Technology educated engineer Gustav Larson, t
could withstand the rigors of the country's rough roads and cold temperatures

The origin of MHI can be traced all the way back to 1884
In that year, Yataro Iwasaki – the founder of Mitsubishi, took a lease out on government-owned Nagasaki Shipyard. He named
.

rporate as well as family, individual sub brand) adopted in the category

line) ANS: THE BRANDS ASSOCIATE WITH THE COMFORT OF THE PASSANGERS AND THE LIFE LONG TRUST IN THE COMPANY/ BRAND.

e brand building activities are done oline and offline. The parent company has already established the reputation and so the brands have l

nts but also hold a good image in the market. We also looked at different promotional strategies and how they cater to the target audienc
 PRN
PRN

Brand slogan Logo

TIME TO PLAY

TRUSTED TO DELIVER EXCELLENCE

THE PERFECT SUV

GOING SMALL AND LIVING BIG

THINK PRIDE. THINK NEW.

UN BORNING THE FUTURE

BADLE AAPKI DUNIYA

IF YOU STILL LIKE DRIVING ,WE ARE STILL AHEAD

INTELLIGENCE MAKES THE DIFFERENCE

NA

DONT JUST DRIVE CRUZE; GET USED TO MORE

 WORLD FIRST,INDIA FIRST

THE BEST KNOWES NO ALTERNATIVE

TWICE THE FUN

ZOOM ZOOM ,TODAY ,TOMORROW ,FOREVER

COURAGE CHANGES EVERYTHING

LIFE IS A MOVIE

NOTHING ELSE WILL DO

 ADMIT IT !YOU HAVE ALWAYS WANED TO DRIVE A GATEWAY CAR

ELIVATE YOUR JOURNEY

s like teams like BHP, AUTO CARS.

e in name in itself.
 19021141086

19021141087

Company Webpage(s) from which information sought

https://www.marutisuzuki.com

https://www.hyundai.com/in

https://www.hyundai.com/in

https://www.india.ford.com

http://volkswagen.com
https://www.groupe-psa.com

https://www.hondacarindia.com

https://www.fiat.com

https://www.nissan.in

https://www.renault.co.in

https://www.gm.com
https://www.toyotabharat.com

https://www.mercedes-benz.co.in

http://www.tatamotors.com/in

https://www.mazdausa.com/in

http://www.porsche.com/in

http://www.maserati.com/in

http://www.mahindra.com/in
https://www.volvocars.com/in

https://www.mitsubishi-motors.com