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Indian Media & Entertainment

Industry overview

Despite falling quarterly economic growth, the Media & Entertainment (M&E) industry grew by a strong
13.4% in 2018, more than the nominal GDP, to reach 1.67 trillion (US$ 23.9 billion), according to the
‘FICCI-EY - 2019 report, A Billion Screens of Opportunity’. With its current trajectory, the sector is
expected to cross 2.35 trillion (US$ 33.6 billion) by 2021, at a CAGR of 11.6%. Akin to 2017, all segments
of the M&E industry posted growth, with digital media in the lead (only surpassed by the nascent, niche
sub-segment of online gaming). While television retained its position as the largest segment, digital
media grew sharply by 41.9%, while print, once again, grew the slowest at a negligible 0.7%. In terms of
size, however, television and print continued to top the list, followed by filmed entertainment and
digital media.

About Colors TV

Colors TV is a Hindi language Indian general entertainment channel owned by Viacom 18.[1][2] The
network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on
crime and television films.[3]

It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.

In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss 2 and Fear Factor: Khatron Ke Khiladi
helped the channel to pass the decade-old market-leader Star Plus in weekly Gross Rating Points (GRPs).

The channel has featured a number of shows, such as Comedy Nights with Kapil, Balika Vadhu,
Madhubala - Ek Ishq Ek Junoon, Uttaran, Udaan, Rangrasiya, Sasural Simar Ka, and Bigg Boss.

Colors HD was added in 24 October 2011 by various DTH Operators in India and Nepal including Dish
Home (Nepal), DishTV, Airtel digital TV,[7] Videocon d2h and Tata Sky.[8] Hathway digital cable also
provides Colors HD.

On 21 January 2010, Colors became available on Dish Network in the U.S., where it is called Aapka
Colors (Your Colors) to avoid confusion with now-defunct Colours TV.[10][11]Amitabh Bachchan served
as brand ambassador for the UK and USA launches.[12]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[13][14] On 9 December
2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January
2010, Colors secured a deal to join the ViewAsia subscription package.[15][16] Initially the channel was
available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[17]
Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[18] On 2 September
2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to
Virgin's basic package.