Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

A cleaning product called

What is being advertised? xtreme LPQ

Cause it´s easier to notice

Why is a different color used in the product’s
the name and to remember
name? it

What hidden messages does the ad seem to These kind of activities are
have? just for women

Yes it does. This product

Does the advertisement use emotional appeal? If tries to convince me that if I
yes, how? If no, how could it? buv the product I will have
less problems in my life

Is product’s description honest? Why or why not?

 I don´t think so because this
description doesn´t show
me how the product works,
neither some proofs about
its accomplishment

The target of this ad is.

Mainly. Housewifes and it
What do you think or conclude about the ad? doesn´t encourage me to
buy that product

Fuente: SENA

Questions Answers

What is being advertised? Mineral water called LPQ

sparkle

Cause it's easier to notice

Why is a different color used in the product’s its name and remember it
name?

What hidden messages does the ad seem to

If you drink their water,
have? you will haver a healthier
life
 Yes, it does. This ad
Does the advertisement use emotional appeal? If makes me think that I
yes, how? If no, how could it? won't have a healthy life
while I don't drink LPQ
sparkl

No, it's doesn't. There are

Is product’s description honest? Why or why not? studies showing that
mineral water it's just...
Water.

This ad truly touches

What do you think or conclude about the ad? people's selfsteem,
talking about heathy life.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.