Beruflich Dokumente
Kultur Dokumente
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94 Elm St, Monroe, Louisiana 71201 USA
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from data recently available about this matter,
is the capability fashion has on awakening
people interests, even among those who seem
not to be interested in it at all.
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colors and modern patterns. And the relation of
advertising message to contemporaneous, when
it suits, is established throughout this action.
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same, published by CEM/Livros, also coincide
with the ending of the homonymous research,
accomplished between 1996 and 1999 at ECA -
Escola de Comunicacoes e Artes (Art and
Communication School) at USP. Practically
during all efforts when collecting data, in
constant massive meetings with members of
the task group, the main trouble during all this
project regarded bibliographic options available
about this matter. Often, discussions points
were predominant during those meetings: what
would be the nature of the tasks whose
readings always refer to conclusions of specific
nature and which are beyond the issue fashion,
so to speak?
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II
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from the utilization of announcements and
campaigns “characters” marked by a visual
unmistakably contemporaneous. Such visual, of
course, is identified by the use of clothes whose
form corresponds to cut, colors and modern
patterns, a relation that, of course, is
associated to a contemporary pattern to be
flowed by fashion.
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III
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fashion, also condition the respective process.
They are: (1) fantasy, (2) rupture, (3)
newness, (4) youth, (5) modernity, (6)
originality, (7) transitoriness, (8) triviality, (9)
luxury, (10) beauté, (11) style, (12) utility,
(13) consumption idealization. However, it
happens that these attributes activate fashion
generating process, no matter who or what
creates it, they also arise conditioned by
correspondent functions which emerge from
their own circumstances that makes them to
interact to themselves.
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fashion is, when considered modernity,
conceived from the definition now outlined,
corroborated by the transitoriness in which it
comes in and out in the consumers’ idealization
context.
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other when choosing and purchasing a piece of
clothes. In this particular matter, as deduced
from Elements of Style, fashion can be one
alternative or the other.
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“protests”, turn itself into models whose
innovation, fantasy, use, and so on, establishes
it while fashion.
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baroque contra mannerism, neoclassic contra
rococo etc”.
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(3) “Newness” While Necessity
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fantasy, that newness holds the meaning of this
attribute. Some authors, however, although not
evidencing this perspective, somehow excepted
the mistake when considering productive
function as chic of the elitist clothes production.
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basic function that has always been “selling”. In
this meaning, he would even apprehend
announcements of audio and video, however
not being sensitized by them.
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(5) “Modernity” While Circumstance
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say, resulting from incorporations somehow
considered artificial. Newness might be
committed, for instance, to a certain way of
clothes use. Meaning this, there are terms and
classifications for a series of events.
Expressions such as “casual dress and
corporate success” also as “personal style”,
“causal look”, or “casual wear”, are no more
than the incorporating and reincorporating of
newness. Being modern, in fashion, has nothing
to do to the term “modern”: being actual.
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When checking on clothes invariability
that prevailed up to the 50 an evidence of high
fashion was noticed as being the only way of
market producing impact by the unusual and
newness. Although corresponding market,
reduced and close, has provided social curiosity
throughout creation (while clothes being of
original patterns), the originality demands,
when it takes place, is much more bonded to
dissemination support of the work made than to
the support of its creation so to speak.
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When we read that till World War II the
types of men's clothes were “practically stuck”
in time, we wish to figure out, for sure, what
“stationary” aspect of fashion determines a
condition of nonexistent. Even in nonexistent
fashion, the creation condition of original pieces
does not exist and, consequently, nothing of
transitory.
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(8) “Triviality” While Consequence
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being fashion or not), triviality attribute is not
noticed; but in the second yes. But it is exactly
because of a habit that has nothing to do to
fashion that there is no involvement with it, in
the first one. And precisely because the next
initiative has nothing to do with personal that it
is trivial and, consequently, part of process of
fashion.
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“not available in the market”, determine
exorbitant prices.
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ornament!? In fact, that is why the creator,
being or not responsible for what is expected so
the clothes become fashion, ends up
characterizing clothes themselves. Market
motive, consumption fidelity circumstance,
process unchangeability intangibility need,
permanence guarantee while process, this
attribute apparently dispensable, is extremely
essential.
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mostly young and pretty who draw the whole
world attention. And they do that by being what
they are and, likewise, for wearing what they
wear.
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(11) “Style” While Idealization
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Blends radical variations so they can be
used indiscriminately is the starting grid for
consumers that no matter their personal
physiologic conditions, idealize pattern and
nominate themselves to being inserted in the
fashion process.
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“One of the most considerable and
representative areas of popular culture
postmodern theory are style. Although it
remains unorganized in all institutional
meanings, the study of style as a cultural
practice has produced some significant analysis
of postmodernism effects in the more intimate
general and disseminated dimension of
sociocultural lifestyle. Système de la mode, by
Rolan Barthes, was perhaps the first
inspiration attempt to comprehend fashion
functioning as language, with its own rules and
structures; the subsequent works tried to base
themselves in Bathes' findings on explaining
fashion specific patterns in the postmodern
contemporaneous world”.
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(13) “Consumption idealization” While Effect
Of The Process
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ATTACHED
BIBLIOGRAPHY
32
Calligaro, Giulia. “Il linguaggio dei giornali di
moda” (The language of fashion news)
Problemi dell'Informazione, Milano,
24, 4, dicembre 1997, pp. 589-601.
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Finkelstein, Joanne. Fashion: an
introduction. New York, New York
University Press, 1998, pp. 66.
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O'Hara, Georgina. Preface. The encyclopaedia
of fashion. New York, Harry N. Abrams,
1986, p. 12.
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