Question Variable

1 Gender

2 Age
3 Education

4 Income

5 Spending

6 Ad Frequency

7 Stereotype

8 Reinforcing

9 Transform
10 Empowerment%
Survey Question

What is your gender?

Male
Female
What is your age?
What is the highest level of education you have completed?
Some High School Classes
High School Diploma
Some Undergraduate Courses
Associate Degree
Bachelor Degree
Master Degree
J.D.
M.D.
Doctorate Degree
What is your annual income?
$0 to < $10,000
$10,000 to < $20,000
$20,000 to < $30,000
$30,000 to < $40,000
$40,000 to < $50,000
$50,000 to < $60,000
$60,000 to < $70,000
$70,000 to < $80,000
$80,000 to < $90,000
$90,000 to < $110,000
$110,000 to < $130,000
$130,000 to < $150,000
$150,000 or More
On average, how much do you pay for beauty and hygiene products or services per year?
Include references to the following products: soap, deodorant, shampoo, conditioner, lotion,
perfume,
On cologne,
average, make-up,
how many chemical
beauty hair color,
and hygiene razors, skinifcare,
advertisements, at all,feminine care, you
do you think and view
salonorservices.
hear per
day?
Include references to the following advertisements: television, billboard, internet,
radio, newspaper, magazine, and direct mail.
On average, how many of those advertisements, if at all, specifically subscribe to gender roles and
stereotypes?
On the following scale, what role, if any, do these advertisements have in reinforcing specific gender
stereotypes?
Drastic
Influential
Limited
Trivial
None
To what extent do you agree that empowerment advertising, which explicitly communicates the
unique
differences in each individual, would help transform cultural gender stereotypes?
Strongly Agree
Agree
Somewhat Agree
Neutral
Somewhat Disagree
Disagree
Strongly Disagree
On average, what percentage of advertisements that you view or hear per day
currently utilize empowerment advertising?
Respondent Gender Age Education Income Spending
1 Female 23 Some undergraduate courses $10,000 to < $20,000 $500.00
2 Male 22 High school diploma $20,000 to < $30,000 $75.00
3 Female 24 Bachelor Degree $60,000 to < $70,000 $1,500.00
4 Female 23 Bachelor Degree $30,000 to < $40,000 $500.00
5 Female 23 Bachelor Degree $30,000 to < $40,000 $4,000.00
6 Female 24 Bachelor Degree $10,000 to < $20,000 $300.00
7 Female 30 Doctorate Degree $60,000 to < $70,000 $700.00
8 Female 28 Bachelor Degree $50,000 to < $60,000 $500.00
9 Female 20 Some undergraduate courses $0 to < $10,000 $1,000.00
10 Male 24 Some undergraduate courses $20,000 to < $30,000 $337.00
11 Female 24 Associate Degree $20,000 to < $30,000 $600.00
12 Female 24 Bachelor Degree $30,000 to < $40,000 $240.00
13 Female 27 Bachelor Degree $70,000 to < $80,000 $3,000.00
14 Female 24 Master Degree $0 to < $10,000 $250.00
15 Female 21 Bachelor Degree $0 to < $10,000 $500.00
16 Female 23 Master Degree $70,000 to < $80,000 $2,500.00
17 Female 23 Master Degree $50,000 to < $60,000 $2,000.00
18 Female 20 Some undergraduate courses $0 to < $10,000 $400.00
19 Female 46 J.D. $10,000 to < $20,000 $100.00
20 Female 23 Bachelor Degree $40,000 to < $50,000 $1,000.00
21 Female 23 Some undergraduate courses $10,000 to < $20,000 $750.00
22 Male 23 Associate Degree $10,000 to < $20,000 $400.00
23 Female 21 Some undergraduate courses $0 to < $10,000 $800.00
24 Male 23 Associate Degree $20,000 to < $30,000 $500.00
25 Male 19 Some undergraduate courses $0 to < $10,000 $600.00
26 Female 59 Associate Degree $150,000 or more $2,500.00
27 Female 65 Doctorate Degree $70,000 to < $80,000 $350.00
28 Male 32 Bachelor Degree $90,000 to < $110,000 $400.00
29 Female 50 Doctorate Degree $40,000 to < $50,000 $350.00
30 Male 23 Bachelor Degree $20,000 to < $30,000 $200.00
31 Female 31 Some undergraduate courses $20,000 to < $30,000 $200.00
32 Male 25 Bachelor Degree $0 to < $10,000 $100.00
33 Male 23 Some undergraduate courses $20,000 to < $30,000 $100.00
34 Female 55 J.D. $110,000 to < $130,000 $1,000.00
35 Female 68 Doctorate Degree $110,000 to < $130,000 $1,500.00
36 Female 21 Some undergraduate courses $0 to < $10,000 $50.00
37 Male 22 Bachelor Degree $20,000 to < $30,000 $100.00
38 Male 27 Master Degree $0 to < $10,000 $250.00
39 Female 33 Doctorate Degree $60,000 to < $70,000 $250.00
40 Female 32 Master Degree $70,000 to < $80,000 $310.00
41 Female 22 Some undergraduate courses $0 to < $10,000 $40.00
42 Female 44 Bachelor Degree $60,000 to < $70,000 $1,000.00
43 Female 49 Bachelor Degree $50,000 to < $60,000 $600.00
44 Female 22 High school diploma $10,000 to < $20,000 $5,000.00
45 Female 26 Master Degree $30,000 to < $40,000 $2,500.00
46 Female 49 Bachelor Degree $50,000 to < $60,000 $500.00
47 Female 58 Doctorate Degree $90,000 to < $110,000 $500.00
48 Female 61 Bachelor Degree $30,000 to < $40,000 $300.00
49 Female 21 Bachelor Degree $0 to < $10,000 $1,200.00
50 Female 24 Bachelor Degree $10,000 to < $20,000 $400.00
51 Female 27 Bachelor Degree $40,000 to < $50,000 $500.00
52 Female 21 Some undergraduate courses $0 to < $10,000 $400.00
53 Female 25 Associate Degree $0 to < $10,000 $50.00
54 Female 23 Bachelor Degree $20,000 to < $30,000 $500.00
55 Female 23 Bachelor Degree $50,000 to < $60,000 $1,500.00
 56 Female 23 Bachelor Degree $20,000 to < $30,000 $150.00
57 Female 23 Bachelor Degree $10,000 to < $20,000 $400.00
58 Male 23 Bachelor Degree $0 to < $10,000 $75.00
59 Female 46 Some undergraduate courses $0 to < $10,000 $600.00
60 Female 39 Doctorate Degree $60,000 to < $70,000 $100.00
61 Male 27 Bachelor Degree $20,000 to < $30,000 $390.00
62 Female 24 Bachelor Degree $30,000 to < $40,000 $350.00
63 Male 23 Bachelor Degree $0 to < $10,000 $200.00
64 Male 22 Bachelor Degree $0 to < $10,000 $25.00
65 Female 24 Bachelor Degree $0 to < $10,000 $300.00
66 Female 20 Some undergraduate courses $0 to < $10,000 $800.00
67 Female 23 Bachelor Degree $10,000 to < $20,000 $300.00
68 Male 25 Bachelor Degree $20,000 to < $30,000 $100.00
69 Male 19 Some undergraduate courses $10,000 to < $20,000 $250.00
70 Female 25 Master Degree $10,000 to < $20,000 $180.00
71 Female 23 Bachelor Degree $10,000 to < $20,000 $500.00
72 Female 23 Some undergraduate courses $10,000 to < $20,000 $400.00
73 Female 20 Some undergraduate courses $0 to < $10,000 $250.00
74 Female 64 Doctorate Degree $90,000 to < $110,000 $500.00
75 Female 49 Master Degree $30,000 to < $40,000 $20.00
76 Female 26 Bachelor Degree $0 to < $10,000 $240.00
77 Female 29 Some undergraduate courses $10,000 to < $20,000 $600.00
78 Female 23 Master Degree $30,000 to < $40,000 $500.00
79 Female 23 Bachelor Degree $30,000 to < $40,000 $500.00
80 Female 22 Some undergraduate courses $30,000 to < $40,000 $1,500.00
81 Female 26 Master Degree $20,000 to < $30,000 $200.00
82 Female 24 Bachelor Degree $10,000 to < $20,000 $1,000.00
83 Female 29 Master Degree $30,000 to < $40,000 $1,500.00
84 Male 27 High school diploma $20,000 to < $30,000 $50.00
85 Female 22 Bachelor Degree $10,000 to < $20,000 $300.00
86 Female 54 Doctorate Degree $90,000 to < $110,000 $2,000.00
87 Female 26 Master Degree $10,000 to < $20,000 $550.00
88 Female 40 Some undergraduate courses $90,000 to < $110,000 $1,000.00
89 Female 19 Some undergraduate courses $0 to < $10,000 $80.00
90 Female 24 Bachelor Degree $50,000 to < $60,000 $1,500.00
91 Female 22 Bachelor Degree $10,000 to < $20,000 $200.00
92 Female 24 Bachelor Degree $20,000 to < $30,000 $250.00
93 Female 20 Some undergraduate courses $0 to < $10,000 $200.00
94 Female 24 Associate Degree $30,000 to < $40,000 $100.00
95 Female 27 Bachelor Degree $30,000 to < $40,000 $1,500.00
96 Female 30 Some undergraduate courses $50,000 to < $60,000 $600.00
97 Female 25 Master Degree $10,000 to < $20,000 $50.00
98 Female 54 Master Degree $50,000 to < $60,000 $100.00
99 Male 37 Bachelor Degree $110,000 to < $130,000 $400.00
100 Female 23 Master Degree $80,000 to < $90,000 $200.00
101 Female 21 Some undergraduate courses $0 to < $10,000 $200.00
102 Female 42 Doctorate Degree $50,000 to < $60,000 $600.00
103 Female 23 Bachelor Degree $10,000 to < $20,000 $380.00
104 Female 32 Master Degree $10,000 to < $20,000 $100.00
105 Female 24 Bachelor Degree $30,000 to < $40,000 $250.00
Ad Frequency Stereotype Reinforcing Transform Empowerment%
10 9 Drastic Strongly Agree 10%
15 14 Influential Somewhat Agree 2%
10 10 Influential Neutral 8%
10 10 Influential Agree 0%
75 75 Influential Agree 10%
5 5 Drastic Agree 10%
6 6 Influential Somewhat Agree 10%
10 6 Influential Somewhat Agree 5%
15 13 Drastic Strongly Agree 10%
40 38 Drastic Strongly Agree 1%
37 35 Influential Strongly Agree 3%
15 15 Limited Agree 0%
2 2 Influential Somewhat Agree 0%
20 18 Influential Neutral 10%
20 20 Influential Agree 10%
600 590 Drastic Strongly Agree 2%
50 48 Drastic Strongly Agree 1%
400 375 Influential Strongly Agree 5%
5 5 Influential Somewhat Disagree 0%
20 15 Influential Agree 10%
100 100 Drastic Strongly Agree 15%
3 2 Influential Agree 10%
10 10 Influential Strongly Agree 5%
50 10 Trivial Somewhat Agree 10%
15 14 Influential Agree 5%
20 20 Drastic Strongly Agree 0%
20 20 Influential Somewhat Agree 0%
5 5 Limited Somewhat Agree 0%
10 10 Drastic Strongly Agree 1%
150 135 Influential Somewhat Agree 0%
25 25 Drastic Neutral 0%
5 5 Influential Somewhat Agree 0%
300 300 Drastic Agree 1%
50 40 Influential Agree 10%
150 150 Influential Agree 0%
100 100 Drastic Agree 0%
3 1 Limited Strongly Agree 2%
5 4 Influential Somewhat Agree 20%
6 6 Drastic Somewhat Agree 0%
12 12 Influential Agree 0%
2 2 Drastic Strongly Agree 0%
3 3 Drastic Agree 10%
10 8 Influential Somewhat Agree 0%
5 5 Drastic Strongly Agree 0%
10 10 Limited Agree 5%
10 8 Influential Agree 0%
20 20 Influential Somewhat Agree 5%
50 50 Drastic Somewhat Agree 10%
10 10 Influential Agree 0%
20 20 Drastic Somewhat Agree 0%
20 17 Influential Somewhat Agree 15%
25 25 Influential Strongly Agree 0%
20 20 Drastic Strongly Agree 0%
4 2 Influential Agree 20%
25 25 Drastic Somewhat Agree 10%
 10 8 Influential Strongly Agree 10%
10 10 Influential Somewhat Agree 2%
10 8 Limited Agree 20%
150 150 Influential Strongly Agree 1%
15 10 Influential Somewhat Agree 1%
50 45 Drastic Strongly Agree 1%
20 20 Influential Agree 10%
5 5 Influential Somewhat Agree 5%
5 2 Trivial Disagree 0%
50 50 Influential Somewhat Agree 0%
10 10 Drastic Strongly Agree 10%
15 15 Drastic Strongly Agree 10%
4 3 Influential Somewhat Agree 25%
2 1 Influential Agree 10%
5 5 Drastic Agree 0%
20 20 Drastic Somewhat Agree 5%
25 25 Influential Strongly Agree 1%
30 30 Drastic Agree 2%
55 55 Influential Neutral 0%
0 0 Influential Strongly Agree 0%
5 3 Influential Agree 10%
20 19 Drastic Strongly Agree 5%
35 34 Influential Strongly Agree 10%
9 9 Drastic Strongly Agree 7%
2 2 Drastic Strongly Agree 0%
45 42 Drastic Somewhat Agree 10%
50 50 Influential Strongly Agree 10%
10 10 Influential Neutral 10%
7 7 Influential Somewhat Agree 8%
10 7 Influential Somewhat Agree 10%
10 9 Influential Agree 1%
20 20 Influential Somewhat Agree 0%
20 20 Influential Agree 0%
35 35 Influential Agree 5%
6 6 Influential Agree 0%
10 8 Influential Somewhat Agree 20%
50 50 Drastic Somewhat Agree 0%
65 65 Drastic Strongly Agree 5%
1100 1050 Influential Strongly Agree 5%
3 3 Influential Somewhat Agree 0%
5 5 Drastic Strongly Agree 10%
1 1 Influential Somewhat Agree 10%
10 10 Influential Agree 0%
65 65 Trivial Neutral 30%
3 2 Influential Somewhat Agree 15%
2 2 Influential Somewhat Agree 1%
3 3 Influential Somewhat Agree 0%
35 35 Drastic Strongly Agree 5%
2 2 Drastic Somewhat Agree 0%
6 6 Influential Agree 2%