La Ballena Blanca hostel - Business plan

Content
I. Business overview.
II.Product feasibility
III.Technical viability
IV.Financial evaluation
V.Annexes

Company Description: Hostel La Ballena Blanca aims to provide its guests with the most
comfortable accommodation, the best quality services provided by qualified personnel and a way
to spend time as relaxing and fun as possible. Among the services offered we mention:
• access to the heated and covered pool;
• traditional and international cuisine;
• gym and fitness;
• playground;
• thermal baths;
• tennis court;
• conference hall;
• library with internet access.

Location: The magnificent Prahova valley winds its way between the Bucegi Mountains to the
west and Baiului to the east. The place could be known by the name of "royal valley", since when
King Charles I lived in the magnificent Castle of Peleş, he attracted the local high society, who
adopted Sinaia as a summer resort. Today, the kings of the place are the hikers and skiers, who
enjoy in great number of these spectacular reliefs and these deep forests populated by bears,
wolves and lynxes.
The decisions of a manager are made in 3 directions:
1) expansion
2) cost effectiveness
3) autonomy
Currently, through the contribution of one of the partners, the company has the building where the
Hostel Ballena Blanca will be organized, the necessary furniture, fixed assets and inventory items.
The next stage is the arrangement of the rooms (furniture, air conditioning, TV, plumbing). Then,
the contracts must be concluded with the travel agencies because the travel agencies are the main
distributors of the services provided by Hostel Ballena Blanca.
STRATEGIC AND TACTICAL WAYS TO ACHIEVE THE GOALS
o promoting services by intensifying advertising;
o increasing staff motivation to work by increasing average nominal earnings.
SWOT ANALYSIS
Strengths (Strengths)
o hotel staff;
o value for money;
o very good location in relation to the
tourist objectives; The view offered
due to the location of the hotel in the
residential area of Campina Meadow
o skilled labour;
o modern information management
technology;
o it does not depend on a single provider.
o Location of the hotel in a luxurious
area of the city.
o Reduced prices compared to large
hotels.
o Qualified and competent personnel.
o The possibility of organizing public
and private events.
o The privacy that the hotel offers due to
its location.
Weaknesses
o Dependency on travel agencies;
o Limitation of commercial spaces;
o The prestige of the complex is
relatively weak.
o Lack of reputation in the local and
national hotel market.
o Not known by travel agencies.
o Distance from central points of interest
o Low accessibility to public transport.
o Infrastructure
o Lack of rooms with facilities for
people with disabilities.
Job positions Numer
Receptionist 3 1300
Dressing rooms 2 650
Accountant 1 1600
Opportunities
o knowledge of the competition from all
points of view (value for money,
development strategies, etc.);
o market trends;
o state promoted policy;
o attracting new foreign clients.
o The possibility of entering into
association contracts with various
companies.
o The environment is conducive to the
development of recreational activities.
o Location in a culturally and
economically developed city.
o Possibility of accessing European
development funds.
o Possible alliances with competing
hotels.
o Government actions to promote
tourism nationally and internationally.
Threats
o Taxes imposed by local authorities;
o Decreasing income of the population;
o Tourist migration to other tourist areas
in other countries.
o Aggressive policy practiced by large
hotels.
o The tendency of customers to spend
less as a result of the current economic
crisis.
o Weather forecast
o Instability of the political and
economic climate.
o Change customer preferences
Salary Hours/day
12/24
8 hours/day
8 hours/day
Executive manager 1 ??? Flexible

General Manager 1 ??? Flexibil

Stoker 3 800 12/24

Pool caretaker 1 650 12/12

Plumer 1 800 8 hours/day

Electrician 1 800 8 hours/day

Guard security 2 800 12/24

Chefs 2 1000 12/24

Waiters 2 800 12/24

Bartender 2 900 12/24

Help Chef 2 600 12/24

Holiday entertainer 1 1200 8 hours/day

Organization chart
 General Manager

Executiv Manager Reception Accountant Chefs

Dressing rooms, Repair and

Guard security Guard security technical
Waiters,
Bartender personnel