Session 1 PDF

Greeting and All the best
Business Analytics
Today Objective
Introduction , Session Plan , Software ,other

detail about Business analytics course , warehouse
simulation (advance Features)…..
Indian Institute of Management (IIM),Rohtak

Data Analytics
Why We are
here today ?

Data Analytics
Answer of “Why are you here
today ?”

Data Analytics
today ?”
Business /Data Analytics Professionals Continue to Out earn Software
Engineers by 26-40%: Annual. Analytics India Salary Study 2019
Press Trust of India | BENGALURU ,Last Updated at April 10,
2019 16:50 IST
Salary Study with AnalytixLabs, Analytics India finds out that

over the last Four years - 2016 to 2019 - there has been a
pronounced growth in median salary across all experience
levels, increasing from 9.5 lakh in 2016 to 11.7 lakh in 2017
and touching 12.7 lakh per annum in 2018.

Data Analytics
today ?”

Data Analytics
today ?”

today ?”

today ?”
Salaries Across Analytics Role

today ?”
Salaries By Education Level

today ?”
Gender Gap

What is Business Analytics?
Analytics is the use of:
data,
information technology,
Machine Learning
statistical analysis,
quantitative methods, and
mathematical or computer-based models
to help managers gain improved insight about their
business operations and
make better, fact-based decisions.

Scope of Business Analytics
Example: Retail Markdown Decisions
 Most department stores clear seasonal inventory
by reducing prices.
 The question is:
When to reduce the price and by how much?
 Descriptive analytics: examine historical data for
similar products (prices, units sold, advertising,
…)
 Predictive analytics: predict sales based on price
 Prescriptive analytics: find the best sets of pricing
and advertising to maximize sales revenue
Scope of Business Analytics
• Election Analysis and Prediction :your role is

an Analytics consultant
• Web data management :From unstructured to

structured
• HR analytics and related issue
• Supervised and Unsupervised learning
• Advanced Analytical skill

• Many more related activity
Business Analytics

Machine Learning

Machine Learning

Machine Learning

Machine Learning
Supervised learning

Machine Learning
Unsupervised learning

Machine Learning
reinforcement learning

Software

Business Analytics
• Expose participants to the use of appropriate
Information Systems (IS) and its impact on various
Business Scenarios, especially in the analytics domain
• Discuss various real world scenarios where analytics
has been utilized to solve business problems
• To discuss the important key issues in building effective
data analytics solutions that integrates
Marketing,Operation,Machine Learning, Big data
,Business , statistics and information systems.
• How analytics help in different domain like
operation/marketing/IT/strategy with formulating
domain wise problem and solutions.
Provide awareness of Business Analytics in your role as a
professional
Topic No. Session No. Business Analytics
Topic and Sub-topics Case / Exercise / Assignment/Data
1. 1 Introduction : Business analytics ,Course Structure ,Coverage Self-written case (Descriptive analytics on espn subscribers data )+Text book Chapter 1 and 2
,Type of Analytics ,Descriptive Analytics Discussion ,cases
,project guidelines , software guidelines, Dashboard
2 2-3 Details discussion on Descriptive Analytics using Data model Self-written case(Data model) + data +Text book
and power BI with Excel and R ,Introduction of Python Chapter 3 and 4 +online resources (web link)
3 4 Discussion on Data cleaning, Machine learning R advanced Material will provide in due course of time
features , Pandas, numpy ,scipy ,rattle ,weka, Tableau, orange
4 5-6 Machine Learning Approach for Business Enhancement : Farm Fresh Case (IIMR-C12-05/2019) +Available data +Text book Chapter 14
Unsupervised learning:(analysis with excel ) :Market basket
Concept ,support ,Confidence, two and three way life
calculation ,retail store layout design etc.
5. 7-8 Machine Learning Approach for Business Enhancement : Case: Customer Analytics at Big Basket-product recommendation (Harvard Business
Unsupervised learning: Association Rule mining ,discussion Publishing) [using for rule generation part and post discussion ] Or
simulation using R and Python Self-Written Case let +data Or Case (Catalog Cross-Selling(Page no 524-525) + Text book
Chapter 14(reading)
6 9-10 Machine Learning Approach for Business Enhancement : Case :A retail case study of customized quotation building(self-written case) and Data or
Supervised learning: Classification analysis , decision tree and Retention modeling at Scholastic travel company (Darden business publishing ) and Text book
ID3,Chaid etc. chapter 9 + Machine learning for management Application (IIMACISG002TEC)[IIM
Ahmadabad case teaching note]
7. 11-12 Machine Learning Approach for Business Enhancement: Case : German Credit Case(Text book 505-509) + Tayko Software Cataloger case (Text book
Supervised learning: Details Classification analysis , Accuracy 510-513)+ Case lets on exercise data +text book chapter 8,10 and 11
measurement : ,CART,C4.5,Random forest ,Logistic regression
,Naive bays ,Neural network +simulation +GUI(rattle)
8. 13 Machine Learning Approach for Business Enhancement: Self-written case (Loan accuracy prediction : A decision making Problem) +Text book
Advanced Supervised learning :Ensemble technique using R Chapter 11 ,13 and Chapter 21 +Case : Direct-Mail Fundraising(text book)
9. 14-15 Machine Learning approach for business analytics :Clustering Case: the puzzle for the immigration officer-
analysis, user and item based Collaborative Filtering analysis clustering to the rescue(Self Written Case) or Case: Cluster Analysis for segment (Darden
:hands on with R and python +case business publishing) Or
Case :Segmenting Consumers of Bath Soap(518-521)
10. 16 Recommendation System and analysis: :hands on with R /Excel Case/Paper : Collaborative Filtering Recommendation
Algorithms: University of Minnesota, Minneapolis, MN 55455 +Chapter 14 (text book)
11. 17 Application of Business Analytics : Election analytics and Case: analytics holds the key!(self-written case ) +Based on given scenarios + text data
discussion ,Sentiment and Text mining
+Chapter 19,20 (Text book)
12 18 Data application with orange (image analytics ,twitter and other Orange software manual (will circulate ) +image data
related learning )
13. 19 Web scrapping using R , Pay per click management (google Case: Cable Services: Combination and Offering +Case: Web Analytics: Analytics 4.0(all
ads), Combination and Offering management and analysis concern cases are self-written) +Based on given scenarios and data with constraints+ text
book chapter 21
15. 20 Dash board and Case presentation by students using Various On given condition and requirement by your prof or you identify your business problem (with
Machine learning concepts for business problems discussion )
Business Analytics
Though the course and the discussed methods will

specifically deal with structured data, it will also
introduce the concepts of Big Data and their
importance in business world. While making the
students aware of the challenges and opportunities
involved, it take them through the process of data
analytics based on structured data, using a hands on
approach towards the same. The hands on approach
is aimed at providing practical opportunities to apply
the various available methods and tools in the
context of Business Analytics Lifecycle.

Special Feature: Hands on each session ,then practices after each
session
Pedagogy
The pedagogy would be a mix of Lecture, Discussion, Group
exercises/quizzes in class, Case Analysis, Assignments, and Project
Work.
Evaluation Scheme
Project /Case write-up 30% 25%
Assignment 05% 10%
Class Participation/Quiz 05%
Final Exam 60%
Text book: Data mining for business analytics :R edition (Wiley)
References
There will be cases/reference notes, articles as well as slides that we
will distribute in each class, and post on canvas.
Software
This course will require the use of Windows Excel, R ,
Python,Weka,Orange , and other software . Indian Institute of Management (IIM),Rohtak
Business Analytics

Business Analytics
Business Analytics
1st Edition
By Sanjiv Jaggia and Alison Kelly
and Kevin Lertwachara and Leida
Chen
ISBN10: 1260785009
ISBN13: 9781260785005
Copyright: 2021

Business Analytics)
Group Project OR Case write-up with teaching note OR through
KAGGLE
There will be groups of 6 students . All groups will have
to submit all the PROJECT analyses OR Case Write-up
OR Kaggle competition write-up and make one
presentation, report and Dash board(simulation) on their
understanding . Assessment (in the class) will be done
based on the constructive participation in the discussion
from groups.
(Submission Details : Submit Project Detail (one page)
with Group Information ,Topic Name ,and Basic
Abstract of your topic. Submission date : 20th June,2020
to your Business Analytics Section CR.
Final Presentation Date: (last 2 session or final session )
Business Analytics)
Group Project
Case Write-up :
• Write Case on Using Election 2019 data and your
finding with proper gap for INC and
Mahagatbandhan(you refer my case for write-up
and teaching note)
• ICC world cup tournament all rounder
performance analysis and your recommendations
in prescribed case
• Covid 19 analysis (prediction for Indian state )
• Case write-up for dashboard creation using
tableau ………..
Business Analytics)
Group Project
Case Write-up :
• Prediction covid19 symptom using Machine
learning
• Store lay out design and discussion
• Hotel sales ranking
• Many other related topics

Business Analytics)
Group Project
Through Kaggle :

Business Analytics)
Through kaggle:

Business Analytics)
Group Project
Group formation for Dash Board :

Business Analytics
Your own dashboard design
Relevant KPIs and metrics

Sales Bookings
Product Performance
Sales Opportunities Indian Institute of Management (IIM),Rohtak
Business Analytics

Business Analytics
• Business Analytics is the analysis of

large databases to find novel,
commercially valuable(hidden
information) and meaningful patterns.
• Aim: To discover meaningful insights
and knowledge from data
• Discoveries expressed as models
• Analytical tools and Techniques
Business Analytics
What is Business Analytics?

Business Analytics
Collaborative Filtering tries to predict

other items a customer may want to
purchase based on what’s in their
shopping cart and the purchasing
behaviors of other customers

Business Analytics
Why add value to data
• Competitive business environment- Knowledge
is power!
• Improved knowledge for better decision making
• Volumes of data are unexplored- there is a
wealth of information. Can it be exploited for
gain?
• Data sources accessible- massive data
warehouses
• Available data mining tools and computational
power
Business Analytics
Related Term
Machine
Simulation Data Warehouse
Learning
Data Mining Statistics Business Analytics
Big Data Unstructured Data Pivot Table

Management
Predictive Marketing Operation

Analytics Analytics Analytics
R Studio Excel Others

Business Analytics
Types of Data
Analytics

Business Analytics
Types of Analytics

Business Analytics
Types of Analytics
• Descriptive Analytics is, which use data
aggregation and data mining to provide insight
into the past and answer: “What has
happened?”
• Predictive Analytics is, which use statistical
models and forecasts techniques to understand
the future and answer: “What could happen?”
• Prescriptive Analytics is, which use
optimization and simulation algorithms to
advice on possible outcomes and answer:
“What should we do?” Indian Institute of Management (IIM),Rohtak
Business Analytics
Data size Need some
growing knowledge to
enhance my
business
Variety of
data Amount of Data
???
HAPPY
for future also Many
more ??
Data Warehouse
A Sample Data Cube
Total annual sales
Date of TV in U.S.A.
1Qtr 2Qtr 3Qtr 4Qtr sum
TV
PC U.S.A
DVD
Country
sum
Canada
Mexico
sum
Cuboids Corresponding to the
Cube
all
0-D(apex) cuboid
product date country
1-D cuboids
product,date product,country date, country

2-D cuboids
3-D(base) cuboid
product, date, country

Example
sale
orderId
date customer
product
custId custId
prodId
prodId name
name
storeId address
price
qty city
amt
store
storeId
city

Star
product prodId name price store storeId city

p1 bolt 10 c1 nyc
p2 nut 5
c2 sfo
c3 la
sale oderId date custId prodId storeId qty amt

o100 1/7/97 53 p1 c1 1 12
o102 2/7/97 53 p2 c1 2 11
105 3/8/97 111 p1 c3 5 50
customer custId name address city

53 joe 10 main sfo
81 fred 12 main sfo
111 sally 80 willow la

Cube
Fact table view: Multi-dimensional cube:
sale prodId storeId amt
p1 c1 12 c1 c2 c3
p2 c1 11 p1 12 50
p1 c3 50 p2 11 8
p2 c2 8
dimensions = 2
3-D Cube
Fact table view: Multi-dimensional cube:
sale prodId storeId date amt
p1 c1 1 12
p2 c1 1 11 c1 c2 c3
day 2
p1 c3 1 50 p1 44 4
p2 c2 1 8 p2 c1 c2 c3
p1 c1 2 44 day 1
p1 12 50
p1 c2 2 4 p2 11 8
dimensions = 3
Aggregates
 Add up amounts for day 1

p1 s1 1 12
p2 s1 1 11
p1 s3 1 50 81
p2 s2 1 8
p1 s1 2 44
p1 s2 2 4
Aggregates
 Add up amounts by day

p1 s1 1 12
p2 s1 1 11 ans date sum
p1 s3 1 50 1 81
p2 s2 1 8 2 48
p1 s1 2 44
p1 s2 2 4
Another Example
 Add up amounts by day, product

p1 s1 1 12 sale prodId date amt
p2 s1 1 11 p1 1 62
p1 s3 1 50 p2 1 19
p2 s2 1 8
p1 s1 2 44 p1 2 48
p1 s2 2 4
rollup
drill-down
Cube Aggregation: Roll-up
Example: computing sums
s1 s2 s3
day 2 ...
p1 44 4
p2 s1 s2 s3
day 1
p1 12 50
p2 11 8
s1 s2 s3
sum 67 12 50
s1 s2 s3
p1 56 4 50
p2 11 8
129
sum
rollup p1 110
p2 19
drill-down
Aggregation Using Hierarchies
s1 s2 s3
day 2
p1 44 4
store
p2 s1 s2 s3
day 1
p1 12 50
p2 11 8
region
country
region A region B
p1 56 54
p2 11 8
(store s1 in Region A;
stores s2, s3 in Region B)
Simple
Simple
Query? Simple
Query?
Which Query?
Calculate
PRODUCT Which one is
total Prices of
do we export our main
each product
the most to product
?
France?

OLAP Operations
Through
Excel , R and Python

A PIVOT TABLE is a
program tool used to
reorganize data in a
spreadsheet to obtain a
desired report more
effectively.
Cases

Case (store.xlxs)
Q1.Calculate Total Prices Store wise and also

calculate the percentage of sales at each store?
Q2. Summarizing prices by month with store ?
Q3. Calculate total Prices of each product ?
Q4. identify products names which contains 80%
values
Q5. Summarizing prices by month(Feb, July and
December) with store wise for products (Adhesive1,
Adhesive4, Adhesive9,Saftey5,Saftey8 and Tape4) ?
Q6. Find out store wise total in each of the month
for the product (Saftey1---10 and Tape1…..10)only.

Case (store.xlxs)
Q1.Calculate Total Prices Store wise and also calculate the percentage
of sales at each store?

Case (store.xlxs)
Q2. Summarizing prices by month with store ?

Case (store.xlxs)
Calculate total Prices of each product ?

Case (store.xlxs)
Q4. identify products names which contains 80% values

Case (store.xlxs)

Case (store.xlxs)

Case (store.xlxs)

Thank you !!!

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Greeting and All the best

Introduction , Session Plan , Software ,other

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Salary Study with AnalytixLabs, Analytics India finds out that

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

• Election Analysis and Prediction :your role is

• Web data management :From unstructured to

• Supervised and Unsupervised learning

• Advanced Analytical skill

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Though the course and the discussed methods will

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Relevant KPIs and metrics

Indian Institute of Management (IIM),Rohtak

• Business Analytics is the analysis of

What is Business Analytics?

Indian Institute of Management (IIM),Rohtak

Collaborative Filtering tries to predict

Indian Institute of Management (IIM),Rohtak

Data Mining Statistics Business Analytics

Big Data Unstructured Data Pivot Table

Predictive Marketing Operation

R Studio Excel Others

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

product,date product,country date, country

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

product prodId name price store storeId city

sale oderId date custId prodId storeId qty amt

customer custId name address city

Indian Institute of Management (IIM),Rohtak

sale prodId storeId date amt

sale prodId storeId date amt

sale prodId storeId date amt

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Indian Institute of Management (IIM),Rohtak

Q1.Calculate Total Prices Store wise and also

Indian Institute of Management (IIM),Rohtak