COMPETITOR ANALYSIS:

Myheera:
Overview of the company:
Myheera.com was founded on 7th July 2015, registered under the company name
“Myheera Infoline India Pvt.Ltd.” for sole purpose of consolidating world’s largest GEMS
AND JEWELLERY INDUSTRY, which is known to be traditional and highly fragmented, by
bringing them under one roof of online platform for complete business solutions.

The virtual world of a globally connected business to business platform for the Gems &
Jewellery industry. With a multi-vendor on-line shop dedicated to bring Manufacturers,
Retailers and Traders from the industry together on one platform.

Website
http://www.myheera.com/
Industry
Luxury Goods & Jewellery

Company size

51-200 employees

Type
Privately Held

Specialties
It is a B2B with integrated B2C facility. It is a 24/7 online business portal, has
complete Virtual Catalogue, and Direct access to buyers globally
Marketing Strategy of the company:
Social Media:
The company has a good presence in the social media with about 25000 followers on
Facebook. They have been updating latest updates on industry on their page, some
interesting facts about gem and jewellery etc. But there are no updates on the page in the
past 3 years. The same is the case with its Instagram page with about 185 followers.
On LinkedIn, Myheera has about 400 followers. But the company has not posted any
information on this site.
The similar is the case with twitter and Pinterest.
The social media is not being effectively used for marketing.
Website:
The company’s website is a very user friendly one when compared to other websites of
similar companies. It’s very easy to navigate on the website. It has virtual catalogue which
has the display of many gem and jewellery related items from across the world.
Maintaining transparency with the users is really important in a b2b business. Because our
customers understand business, they would want you to be really open with them,
otherwise they would know it. Myheera maintains a high transparency with the users. All
the members of the company are listed in the website. There are different catalogues in the
website like jewellery, diamonds, gems etc, under each of which, there are many other sub
categories, which can be chosen and the members belonging to the respective field will be
shown.
The below figure gives the statistics relating to the SEO auditing of the website.

The below figure gives the SEO keywords ranking for Myheera
The below figure shows the top traffic pages of Myheera site. So, the given list of pages
attracts maximum traffic from customers.

Jewelxy:
Overview of the company:
Jewelxy Marketplace Pvt. Ltd. (www.jewelxy.com) is an online Gems and Jewellery B2B, B2C
& O2O marketplace. It offers gems and jewellery business, a complete solution to promote
your products and services with the advantages of global business networking too. Unlike
typical jewellery business directory or an e-commerce platform, Jewelxy not only helps you
save time and communicate directly with buyers & suppliers but also offers you 100%
security and assurance by conducting offline (i.e. face-to-face) transactions and deals with
verified business covering in-depth performance and analytics of your business.

They cater an opportunity for business of all levels to connect and stay up-to date with
industry trends, news and offer global expo. The company offers exclusive features to let
business grow and thrive.

Website
https://www.jewelxy.com/
Industry
Information Services

Company size
11-50 employees
Headquarters
Ahmedabad, Gujarat

Type
Privately Held

Founded
2016
Marketing Strategy of the company:
Social Media:
The company has a good presence in the social media with about more than 45000
followers on Facebook. They have been updating information on their social media sites
time to time.
There have been updates on Facebook with a frequency of about minimum 3-5 posts per
week. They have been updating posts regarding business, online sessions and also promote
their client’s business.
Its Linkedin page has followers about 145 and the frequency of updates is really less, about
one post per 2 weeks.
The Instagram page has about 578 followers, and they keep updating the content for about
thrice a week.
On twitter, its page has about 195 followers, and the frequency of update here is also really
less, about once in 3 months.
On Pinterest, the jewelxy page has about 7.3k unique monthly users.
They have been updating the sites and are effectively using the social media for marketing.
Website:
The company’s website also has virtual catalogue, where customers can get a quote for the
products listed in the catalogue. It has all merchants, retailers and also wholesalers listed in
its websites business directory, which can be accessed once the user registers.
It also has an app which can be downloaded on mobile and that is user friendly.
The website has good number of organic keywords, of about 15304, when compared to
other gem and jewellery b2b sites.

The number of visitors to the website is high compared to other companies. One of the
factor for this is that they have applied content marketing really well on their social media
sites too.
The below figure gives the SEO keywords ranking for Jewelxy
The below figure shows the top traffic pages of Jewelxy site. So, the given list of pages
attracts maximum traffic from customers.