Beruflich Dokumente
Kultur Dokumente
2k17/BBA/58
AGE :…………………..
GENDER :…………………..
Email id :…………………...
_____________________________________________
a) Yes
b) No
5. Will you stick to the same product. If their price is increased (and you are loyal customer to the
product)?
a) Up to a certain limit in price increase
b) Yes. Irrespective of the price increase
c) No. I may look for different products
6. Which of the following , according to you, help build a good brand image?
a) Quality
b) Communication strategies
c) Competitive pricing
d) Good value added service
e) Free trails and discounts
f) Others
If others, please specify___________________________________
7. Are a popular celebrities good brand ambassadors and is investing in them a good stratergy?
a) Sometimes. May be
b) No. no
c) Yes. Yes
d) Rarely. Not sure
8. Do you use the products because they are most available?
a) Yes.
b) No.
c) Mostly.
9. Does county of origin affect your product purchase decision?
a) Yes
b) No
10. Does association of product with a particular group of company lead to preference for such
products?
a) Sometimes
b) Always
c) Never
11. Do you think sponsorships help them build a stronger brand image?
a) Yes.
b) No
c) Don’t know
12. What do you think about rankings of products?
a) They are based and influenced
b) They are fair and give a true picture.
c) They are not fully reliable.
13. How much do you care about using brands?
a) Slightly.
b) Strongly
c) Not much
d) Never
14. Where have you seen advertisement for brand products?
a) Television.
b) Internet.
c) Radio
15. Which factor influence your choice for branded products?
a) Price
b) Product quality
c) Advertisement/promotion
d) Style
a)sometimes
b)never
c)not much
d)slightly
a) Festivals
b) Birthdays
c) Weddings
d) Carnivals
a) Yes
b) No
c) Never
d) Not much
a) Yes
b) No
c) Never
d) Not much
a) Yes
b) No
c) Not much
d) Never
a) Yes
b) No
c) Not much
d) Never
a) No
b) Yes
c) Not much
d) Never
a) Yes
b) No
c) Never
d) Not much
a) Yes
b) No
c) Not much
d) Never
a) Agree
b) Not agree
c) Strongly agree
d) Slightly agree
a) Yes
b) No
c) Not much
d) Never
a) Yes
b) No
c) Not much
d) Never
a) Yes
b) No
c) Not much
d) Never