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Faiza Abdul Jabbar

2k17/BBA/58

Questionnaire on brand image on customer purchase decision


Name :…………………..

AGE :…………………..

GENDER :…………………..

Email id :…………………...

1. Describe what does “brand image” mean to you?

_____________________________________________

2. Do you buy only branded product?


a) Yes always
b) Never
c) Only when quality is important
d) Rarely
3. Are you a loyal customer for the product you buy?

a) Yes always. I stick to the same product


b) Never.I keep experimenting with new product.
c) Only for quality products. Where it is a commodity.I choose the least-priced
products.
4. Are you a price sensitive consumer?

a) Yes
b) No
5. Will you stick to the same product. If their price is increased (and you are loyal customer to the
product)?
a) Up to a certain limit in price increase
b) Yes. Irrespective of the price increase
c) No. I may look for different products
6. Which of the following , according to you, help build a good brand image?
a) Quality
b) Communication strategies
c) Competitive pricing
d) Good value added service
e) Free trails and discounts
f) Others
If others, please specify___________________________________
7. Are a popular celebrities good brand ambassadors and is investing in them a good stratergy?
a) Sometimes. May be
b) No. no
c) Yes. Yes
d) Rarely. Not sure
8. Do you use the products because they are most available?
a) Yes.
b) No.
c) Mostly.
9. Does county of origin affect your product purchase decision?
a) Yes
b) No
10. Does association of product with a particular group of company lead to preference for such
products?
a) Sometimes
b) Always
c) Never
11. Do you think sponsorships help them build a stronger brand image?
a) Yes.
b) No
c) Don’t know
12. What do you think about rankings of products?
a) They are based and influenced
b) They are fair and give a true picture.
c) They are not fully reliable.
13. How much do you care about using brands?
a) Slightly.
b) Strongly
c) Not much
d) Never
14. Where have you seen advertisement for brand products?
a) Television.
b) Internet.
c) Radio
15. Which factor influence your choice for branded products?
a) Price
b) Product quality
c) Advertisement/promotion
d) Style

17.what makes you notice the brand image?


a)Quality
b)price
c)style
d)advertisement

18.Does celebrity endorsement helps in customer purchase decision?

a)sometimes

b)never

c)not much

d)slightly

19.on which occasion do you makes purchases?

a) Festivals
b) Birthdays
c) Weddings
d) Carnivals

20.Would you purchase products if brand image is low?

a) Yes
b) No
c) Never
d) Not much

21.Does environment affect brand image ?

a) Yes
b) No
c) Never
d) Not much

22.Does Brand quality impact on customer purchase decision?

a) Yes
b) No
c) Not much
d) Never

23.does staff impacts on brand image?

a) Yes
b) No
c) Not much
d) Never

24.does environment impacts on customer purchase decision?

a) No
b) Yes
c) Not much
d) Never

25.Does prices of brand affects brand image?

a) Yes
b) No
c) Never
d) Not much

26.Is prices of products confuse customer on purchasing decision?

a) Yes
b) No
c) Not much
d) Never

27.Is quality of product can make difficulty to customers on purchasing decision?

a) Agree
b) Not agree
c) Strongly agree
d) Slightly agree

28.does location of brand affects brand image?

a) Yes
b) No
c) Not much
d) Never

29.does sales of brand affect customer purchase decision?

a) Yes
b) No
c) Not much
d) Never

30.does unavailability of products affects on customer purchase decision?

a) Yes
b) No
c) Not much
d) Never

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